Presentation - Shidler College of Business

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©AACSB

AACSB International

2015 Update and Discussion

Topics

• Global mission and activities

• Visioning Initiative

• Strategic Planning

• Diversity

• MVOA

• Accreditation Update

Our Mission

Advance management education worldwide through accreditation, thought leadership and value-added services

Reach of AACSB International

AACSB-accredited members present

AACSB members present

No AACSB members present

Distribution of schools as of August 12, 2015.

The Americas

775 Members

556 Accredited

59 In Process

U.S. Only

658 Members

517 Accredited

40 In Process

Macro-Regions by AACSB Membership

EMEA

352 Members

105 Accredited

79 In Process

Distribution of schools as of August 12, 2015.

Asia-Pacific

304 Members

79 Accredited

95 In Process

Macro-Regions by AACSB Membership

Locations

AACSB

Members

AACSB

Accredited

Asia-Pacific 304 79

EMEA 352 105

The Americas 775 556

United States 658 517

Global Totals 1,431 740

Note: U.S. national figures include those of U.S. territories around the world.

Accounting

Accredited

8

2

172

172

182

In Process

(Initial)

95

79

59

40

233

Source: AACSB data and analysis as of 8/12/2015.

Visioning Initiative

7

Visioning Initiative

AACSB.edu/vision

A collective effort to envision the future for management education, and help b-schools find their way within that future.

Shifting Roles of

Management in

Society

Evolving Expectations of Management

Education

The Way We:

Create: Research and Scholarship

Teach: Pedagogy and Learning

Connect: Outreach and Engagement

Lead: Strategy and Administration

Emerging

Opportunities for

Business Schools

Emerging Themes

AACSB.edu/vision

Leadership

Lifelong Learning

Development

Inter-disciplinary

Collaboration

VISION

Shared Prosperity

Intersecting Academe

Economic & Social Impact & Practice

Evidence-Based

Knowledge

Incubators of Higher Ed Innovations

Strategic Planning Initiative

Context: Where AACSB should go, Where B-

Schools should go

Process/Expected Outcomes: Affirmation of vision, mission and strategic change agenda

Engagement: Staff, Board and Members

• member survey

• regional deans feedback

• visioning contributions

AACSB Diversity and Inclusion

• Appointment of a Chief Diversity and Inclusion

Advocate

• Inclusion of Diversity in Strategic Priorities and

Strategic Planning

• Best Practices and Signatories

• Engendering Conversations

• Identifying and Sharing Best Practices

• Enhanced programming

• Diversity and Inclusion Scorecard

Marketing Value of

Accreditation (MVOA)

12

MVOA – Target Market: Students & Parents

• Redesign of BestBizSchools.com

• Refreshed branding, enhanced user interface, streamlined search

• Individual school profile pages; students find the best

‘fit’

• Lead generation ‘pass through’ platform

• Integrated marketing launch plan including social media

• New section added to BSQ will capture:

• Marketing/communications contact

• Lead generation/recruiting contact

• Unique profile description for each school

MVOA – Target Market: Students & Parents

• Google AdWords Grant – AACSB awarded a $120k credit towards Google

AdWords placement to raise awareness of the mission, importance, and value of accreditation.

• GMAC – accreditation messaging on gmat.com

• BGS – relationship building and participation in Global Leadership

Summit

• Tools and resources under development:

• Print and digital marketing materials - Fall 2015

• Customizable with institution branding, content

• Ongoing relationship building to meet marketing/recruiting needs

• Contact: Sarah Ham, Senior Manager, Marketing at AACSB sarah.ham@aacsb.edu

MVOA – Target Market: Business Practice

• Continued involvement with AACSB Business Practices

Council

• Pilot LinkedIn Group to foster communication and discussion of issues among leaders in Business Practice and business schools

• Relationship building with SHRM for knowledge gathering and target audience research

Business and

Accounting

Accreditation Update

17

Delivering Relevant & High-Quality

Management Education

Engagement

Innovation

Impact

Standards Update

100+ schools reviewed under 2013 standards

• Mission differentiation, mission-driven

• Impact and quality of intellectual contributions

• Curriculum management and AoL

• Faculty Qualifications, deployment

Accreditation Outcomes 14-15

• 222 schools in-process

• 15 accounting

• 27 initial visits, 2 deferrals

• 143 Continuous Improvement Review visits

• 18% Bus, 9% Acct CIR2s, 5 Focused Review1s,

1 Focused Review 2s

2015-2016

• Final year transition to 2013 accreditation standards

• A7: Information Technology

• Explicit integration of data analytics and data management tools into accounting standards

• Last year of 3 year transition

• Std 4: Student Admissions, Progression and Career

Development

• Document school performance and student achievement information on an annual basis

• Make information publicly available via web sites and other means

Volunteer Evaluation

• Effective practice

• Pre-visit

• Early and ongoing communication

• Vast majority very satisfied

• Concerns

• Lack of advanced communication

• Poor or inconsistent team preparation

• Last minute travel arrangements and requests for excessive information

• Not a mission-driven review (rigidity)

MY A CCREDITATION

Where is it?

https://myaccreditation.aacsb.edu/ams/default.aspx

What are some key features?

• Single sign on (SSO) with myAACSB &

Exchange

• Accreditation portal for use on any computer, tablet, or smartphone

• I.E., Chrome, Firefox, iOS

• Responsive Web Design

• Provides an optimal viewing experience-easy reading/navigation with a minimum of resizing, panning, and scrolling across

How do I get help?

Web: www.aacsb.edu/myaccreditation/

Information, FAQ, and Webinars

Email: myAccreditation@aacsb.edu

Call: +1 (813) 769-6546 or

Your AACSB staff liaison

Questions?

28

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