Employee Job Description
Position: Marketing Co-ordinator
Responsible to: Marketing/PR Manager
Purpose & aim
To support the Marketing Manager to plan, prepare and implement marketing campaigns and strategies for
ACT and other associated organisations. To contribute to the strategic planning of an annual or long term
marketing plan to drive forward agreed company objectives.
Key duties and responsibilities
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To plan, produce and implement campaigns to capture new customers.
To update websites accordingly to communicate the latest news, courses, activities and campaigns.
To support the Placement and Business Development team with CRM and AMS systems.
To co-ordinate and attend events and open days to promote courses/programmes.
To build and maintain a professional corporate identity. Ensuring that all marketing materials,
promotion campaigns and media associations portray the brand and its key values.
6. To build and maintain contacts with the media. To brief and co-ordinate press releases.
7. To design and update professional marketing materials.
8. To maintain internal and external communications through regular e-shots, e-bulletins, newsletters,
press publications and social media.
9. To adhere to Welsh Government and partner guidelines for marketing and advertising purposes.
10. To liaise with Centre Managers on occupancy figures, responding with marketing activity accordingly.
11. To collate, proof and sign off marketing materials in the Marketing Managers absence if urgent.
12. To carry out market research and customer surveys to assess demand, brand positioning and
awareness.
13. To regularly monitor and update marketing metric systems and provide feedback to Management.
Evaluate marketing campaigns and monitor competitor activity.
14. To support HR and other departments with external advertising.
15. To support the Marketing Team.
16. To work on multiple projects at one time and to tight deadlines when need be.
17. To ensure equality and fair treatment of people is applied and maintained at all times.
18. To adhere to and promote ACT’s environmental practices.
19. Any other duties as requested by your Manager, which may be necessary from time to time.
Personal and other duties and responsibilities
1. To actively keep updated with the company’s services and programmes.
2. To develop yourself by attending courses, meetings, training events, workshops and seminars, in order
to not only develop yourself but also the company.
3. To demonstrate clear written and verbal communication skills including report writing skills.
4. To be highly self-motivated and organised.
5. To ensure effective customer care skills.
6. A recognition and regard for observing confidentiality.
7. The capacity to work as part of a team.
8. An ability to work on own initiative and meet set timescales.
9. General housekeeping duties.
10. To display ACT core values at all times.
All employees have a responsibility for ensuring they undertake their duties in full accordance with the
company policies and procedures.
Equality and Diversity
All employees must ensure equality of opportunity and must not discriminate against learners/employers or
potential learners/employers, visitors, colleagues by reason of their age, disability, gender, race, religion or
sexual orientation. It is the responsibility of employees to promote equal opportunity and recognition of
diversity on behalf of the company throughout the workplace.
Health and Safety
All employees have a legal duty of care to take reasonable care for the health and safety of themselves, and of
other persons. All employees have a responsibility to cooperate and report anything that may affect one’s
health and safety. No person shall intentionally or recklessly interfere with or misuse anything provided in the
interests of health, safety or welfare.
Sustainable Development and Global Citizenship
All employees have a duty of care to promote the seven key themes within the company and to our
customers; identity and culture, the natural environment, wealth and poverty, health, climate change,
consumption and waste and choices and decisions.
Welsh Language
Where reasonable to do so, employees are asked to encourage the use of Welsh language in the workplace,
and assist the company in developing its Welsh Language Policy.
For full information regarding the above, and all other, company’s policies and procedures, please
refer to your employee handbook.
This job description is intended to be a general guide to the duties relevant to the post and
should not be seen as an inflexible specification.
Due to the culture and nature of the services ACT provides, job roles and duties may often
change in line with the company’s objectives, priorities and contracts. Where a change of job role
is necessary, a Manager or Senior Manager will discuss the change of role with you, and where
necessary you will be given a new job description.
Job description agreed by employee:
Print name:
Signed:
Dated:
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