Business Case
Good360 Australia
www.about.good360.org
www.stand3ftback.com.au
Good360 - We connect businesses who have goods with charities who need them
Executive Summary
We believe you can win 'em all
The online marketplace for ‘Product Philanthropy’.
At Good360, our mission is to fulfill
the needs of nonprofits with
corporate product donations. We
are driven by a vision that demands
constant innovation, leveraging the
latest technological and social
networking developments to create
new and engaging online solutions
that strengthen nonprofits and
expand corporate citizenship.
By:
Keeping products from going to
landfills and instead, getting a
second life with those who need
them
Creating corporate, nonprofits and
environmental “win-win” outcomes
for unsold products and excess
inventory
Helping companies give back to the
communities where they live and
work
Providing product resources that
help nonprofits meet their mission
Helping individuals increase the
impact of cash contributions that
help ship donated products to
qualified charities
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Stand 3ft Back, an Australian company has reached agreement with the
world leaders in ‘Product Philanthropy’ - Good360 - to expand their
operating model into Australia and establish Good360 Australia in 2013.
Why bring Good360 to Australia?
Good360, connects businesses who have goods with charities who need
them .We distribute donations easily and efficiently, creating 360 degrees of
good– good for companies, good for people, good for charities,
and good for the environment.
We envision a world where, like recycling, product donation becomes a
habit.
Good360 has earned a reputation as “one of the top 10 best-managed
charities” as ranked by Forbes Magazine and has distributed over $7 billion
of donated product to charities in the US.
Good360 has invested into the e-commerce platform to be innovators and
leaders in this space. It will enable not-for-profits for the first time to source
heavily discounted unwanted/excess company product/stock online.
Good360 will enhance social media engagement between the company
and charity in recognition of the products received, and between
companies and government in recognition of contribution to recycling and
waste minimization.
To celebrate Good360’s 30th year anniversary, Good360 & Stand 3ft Back,
are working together to grow product philanthropy internationally and
establish Good360 Australia.
Good360 aims to take distributions to billions of dollars of donated goods
year in, year out and to make a positive impact on people in need not just in
the US, but across the globe.
We are inviting businesses, government and charities to hear more about
the 360 degrees of good and how you can be involved in pioneering
product philanthropy in Australia and become a founding member
of Good360 Australia.
With your help, we will be able to establish Good360 Australia.
The Good360 operating model does also require funds. To this end, we are
seeking funding to cover the costs of establishing a management team and
operating costs.
We invite you to join us in the circle of giving, finding a way that you can help
us help others. We would be delighted to take the opportunity to discuss this
concept further with you.
.
Alison Covington
.
Good360
About
Good360 (www.about.good360.org)), formerly Gifts In Kind International, is the world’s leading
nonprofit in product philanthropy.
Quick facts about Good360 International
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Nonprofit leader in product philanthropy since 1983.
Consistently ranked by Forbes as one of the top 10 most efficient charities in America.
2012 CECP Directors’ Award Winner, in partnership with The Home Depot
Distributed more than $7 billion in product donations around the globe since inception.
Operates at less than 2% of the value of products donated.
On average delivers $70 worth of goods for every dollar donated.
Handles product distribution for 125 of the Fortune 500.
Distributes more than 50 truckloads of product donations monthly in the United States.
Serves 30,000+ pre-qualified charities of all shapes, sizes and causes in the Good360 global network.
Who's in the Good360 Network
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Shelters helping those left without a place to live;
Hospitals providing long- short-term care for children and adults with illnesses and disabilities;
Schools in desperate need of technology, equipment and supplies;
Foster care agencies that support the low-income families that have given a child a home;
Nonprofits providing transitional housing and other services for people in need who are looking for a
new start in life;
Organisations helping to rebuild communities devastated by natural disasters;
Job training programs for adults with disabilities, new immigrants, and the under-employed;
Churches providing day care services to children of single parents;
Head Start groups, organisations that help children live up to their full potential;
YMCAs caring for the families of low-level military personnel;
Environment, Waste Minimisation and Recycling
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Framing Hope is a partnership between The Home Depot and Good360, Rather than disposing of
unsold merchandise, The Home Depot stores donate it to participating nonprofit organizations
through Good360.
At the end of 2012 Framing Hope reached the milestone of $150 million in product donations.
Product donations through Framing Hope have helped The Home Depot avoid an estimated
$1,660,257 in landfill disposal costs and up to 9425 garbage trucks of compressed solid waste being
diverted from landfills,
 http://about.good360.org/AboutUs/Product_Giving_Research
Corporate Partners
The impressive list of generous corporate partners includes HP, IBM, GAP, IKEA, Crayola, JC Penny,
Avon, Hallmark, Starbucks, Kimberly- Clark, Hilton, Walmart, The Home Depot, Sears, Bed Bath &
Beyond, Mattel, 3M, Adobe, DELL, Disney Store, Estee Lauder, Guess, L’Oreal, Whirlpool, Wrigley,
Colgate-Palmolive, Fisher- Price, and Lego. For a full listing, go to:
http://about.good360.org/AboutUs/Our_Partners
AN EXCITING CONCEPT FOR
AUSTRALIA
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Build efficiencies in the not-for-profit sector by
acting as the intermediary that redistributes
unwanted/excess stock or inventory from
companies to not-for-profits via an online
website
An efficient solution which diverts usable
goods from being wasted and releases huge
additional resource where it is needed most
Unique/ Innovative – not replicating existing
services
Enabler for charities (600,000 in Aust) who have
been forgotten in the online revolution
A simple system to match those that have
with those that need
Proven, experienced international company,
Good360 est. 30 years, will provide IT, IP,
training and systems
We can act as the Central Agency to
manage product donations during disaster
relief efforts
Our Pro- Bono / In Kind Supporters
• Corrs Chambers Westgarth
• Deloitte
• EPR Careers
• Sefiani Communications
• Temando
• 180 Degrees Consulting
Company
Environment
Charity
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Qualify for Tax Deductions
Corporate Social Responsibility (CSR)
Employee Engagement
Reduce logistics and supply chain costs
Develop positive brand awareness
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Waste Diversion
Zero Waste Initiatives
Reverse Logistics program
http://about.good360.org/AboutUs/Product_Giving_Researc
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Stretches budget to remain sustainable
Source supplies not otherwise affordable
Use savings to continue to deliver core services.
Spend less time fundraising
“We make a living by what we get, we make a life by
what we give”
Winston Churchill
Good360 CEO Cindy Hallberlin says:
“For many, there is an untapped strategic opportunity to use product giving to advance the business and have
substantial social impact on the communities and causes about which they care deeply. Rarely is there such a
win-win between business and social good.”
Stand 3ft Back
Alison Covington, Director
Level 6, 27 Macquarie Place, Sydney NSW 2000
| ph 0419 423 097
www.stand3ftback.com.au
alison@stand3ftback.com.au