SCM 6301
Production and Operations Management
Spring 2014
Carl Scott, Ph.D.
Office: 275 H Melcher Hall
Office Hours: Wednesday 5:00 PM or by appointment
E-mail: cscott@uh.edu
Phone: 713-743-4753
Purpose: Production and Operations Management (OM) is the study of how
organizations employ their resources to produce goods and services to satisfy customer
demands. SCM brings together the areas of Marketing, Engineering, Accounting,
Finance, MIS, Statistics, and General Management to solve problems so that the supply
chain operates more effectively. Much of our work in this class will be focused on ways
organizations use SCM principles to reduce cost, improve operational efficiency and
achieve high levels of customer satisfaction across the supply chain. The course will
cover topics in the areas of process analysis, materials management, production
scheduling, quality improvement, and product design. Of particular interest is the
application of these topics to the knowledge workers that executives manage.
Grading:
The following distribution is for determining the grades:
3 non-cumulative
Exams
50%
Group case analyses (2
@ 20%)
40%
Peer Evaluation
5%
Individual class
participation
5%
Total = 100%
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Percentage
Grade
Ranges
A
100 - 93%
A-
92 - 90%
B+
89 - 87%
B
86 - 84%
B-
83 - 80%
C
79 - 70%
Exams: . The three exams are typically multiple choice, fill in the blank, and true false
and short essay. The questions will come from the lectures, case studies, and assigned
readings.
Case Analysis/Case study competition: Case studies are a vital part of this course. Each
team of students is assigned 2 case studies for which you will prepare both a written
analysis and a presentation. Each team also has a “Shadow” case study for which you will
be prepared to ‘debate’ with the primary teams assigned to the case. Your team’s grade
for the case analysis comes from the ability of your presentation to set the stage for the
case discussion, the strength of your team’s case write-up as well as your ability to debate
and defend your recommendations against those of your classmates. For the “Shadow”
team your grade comes from your ability to discuss the strengths and weaknesses of the
primary team’s case analysis. Your role will be to understand the case details, challenge
the primary team’s analysis and to present alternatives.
The case assignments (Primary and Shadow) are as follows:
Case Name
Southwest Airlines 2002
Quinte MRI
Thomas Medical Outsourcing
Toyota Motor Manufacturing
Greaves Brewery
Steinway
Sport Obermeyer
ID Number
Tuck 6-0031
Ivey 9B02D024
HBS IMD
HBS 9-693-019
Ivey 9B04D017
Tuck 6-0023
HBS 9-695-022
Primary Shadow
Teams
Team
A&B
E
C&D
G
E& F
B
G& A
D
B&C
F
D&E
A
F&G
C
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The primary teams submit electronically a case analysis of the case during the indicated
week. Each analysis should tie in as many aspects of class and other cases as possible.
The key to successful written case analyses is integration with the other cases and the
materials of the course. The case grade comes from the success of the integration and on
the presentation of the analysis. Spelling and grammar count!
Students post their case studies to www.turnitin.com (link located in BB) by 1700 one
day prior to the class meeting. If a case is submitted late, subtract one letter grade for
each day after the due date. TurnItin getting started for students, instructions are
available at
http://www.class.uh.edu/classidt/Tutorials_Help/students/turnitin_student_quickstart.pdf
Peer Evaluation: At the end of the course, each student provides a peer evaluation on the
other members of the team. Each student is assigns 100 to the other members of the
team. A caveat though is, that there must be a reasonable deviation in the ratings. Equal
or near equal ratings will result in a penalty for the evaluator.
Class Participation: To foster a productive learning environment, it is important that
everyone come to class prepared and willing to contribute to discussion. Ideally, you will
make concise, insightful, and eloquent comments in very class. Do not be afraid to make
points that you may regard as minor, ask clarifying questions, or otherwise contribute in
small ways. To get full credit for class participation students must participate in all case
discussions (including “The Goal”)
Instructor Availability
I am available online from 7 a.m.-10 a.m. and 7 p.m.-9 p.m. Central Standard Time on
most days, but I attempt to reserve Sunday for my family. On Saturdays, I tend to be
online in the morning only. If these times are not convenient for you, please let me
know. I will be happy to accommodate your schedule, if possible. I provide you with
these times to make it easier to communicate with me, and not to limit our contact.
I want you to know that, should you need to contact me outside these periods, you should
not hesitate to do so. The best way to arrange this is by sending an email to
cscott@uh.edu. If the UH system is down, use my personal email at
c_scott_phd@hotmail.com.
For emergencies, when you are not able to gain access to messages on BlackBoard please
send a message to my personal email address. In the event a third party needs to contact
me, please direct them to my contact information. No third party should use your login
credentials to gain access to the classroom.
How to Write a Case Analysis: When creating your analysis of the cases, it is important
to remember that each of the cases has a theme. It is this theme that should drive your
analysis and provide a platform for the integration. While there is no ideal outline for the
case study analysis, a few suggestions can be made. Each write up is typically between
15 to 18 pages typed, double-spaced with reasonable margins and fonts and page
numbers. You may include figures to support discussion points. Often these analyses
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contain information gleaned from outside sources (e.g. the Internet), which is included in
Section 5.
Title Page
Case Titles, Team members, Team name, Due Date, Primary Author, and Revision
Number if needed
Executive Summary
A one or two paragraph summary of your recommended course of action for the
company. Include important supporting analyses and/or justifications.
Introduction
Discussion of: Company (case) Background; include information about industry, key
competitors, financial performance as appropriate. Don’t simply recite the information in
the case study.
Problem Definition
Identify the key issues that need to be addressed. Think critically and delve into the root
causes that are causing these problems.
Analysis (the bulk of the write up)
Integration: Find four to eight points of interest in the case around which the integration
will focus. Examine the operational issues and be sure to tell me in reasonable detail how
the integration relates. Don’t simply say "This is similar to the experiences of Proctor &
Gamble." Tell us how this is similar to the experiences of Proctor & Gamble. The better
your integration, the better your grade.
Recommendation
Summarize the case situation and make a recommendation. Support your
recommendation with data from the case, additional research, and any analyses you have
conducted.
Summary
List the key "take aways" you gleaned from the case. These are the key points that you
would want your listener to remember from the case. Be as specific as possible. Help the
reader understand where the take aways came from.
References
Supporting materials. You may have found supporting materials from outside sources
such as OM journals. When you include these, be sure to include their source (or
citation.) If found on the Internet, provide the URL.
The following rubric is intended to provide a qualitative guideline regarding how your
analysis will be evaluated:
Section
Weight C grade
B grade
A grade
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Introduction 5%
Problem
definition
10%
Integration
20%
Analysis
20%
Summary
and Take
Aways
10%
References
10%
Presentation 25%
Presents only
information that is
in the case writeup.
Simply restates or
lists issues raised
in case. Identifies
symptoms instead
of problems.
Limited
application of
course topics in
analysis or
recommendations.
Analysis is
general in nature
and does not
incorporate any
quantitative
methods.
Recommendations
are vague, general
in nature, and lack
analytical support.
Performed independent
research on company to
provide additional
information.
Goes beyond issues raised
in case to identify root
causes.
Thoroughly reviewed
company/competitor
situation at time of case.
Identifies root causes of
problems and the data
needed to analyze them.
Some inclusion of course
Analysis/recommendations
topics or methods in
based on course topics or
analysis/recommendations. methods as appropriate.
Analysis includes
quantitative methods, but
ignores economic
considerations.
Analysis uses analytical
tools well and reflects
appropriate economic
considerations.
Recommendations are
clear and have some
analytical support.
Recommendations flow
logically from analysis and
have strong supporting
data.
References come
from other cases
and text
References come from
other cases , text and
internet sites
Excessive use of
slides/too much
text on slides.
Speaker
transitions at
times awkward;
not clear who
should answer
questions.
Reasonable number of
slides; uses text and
graphics appropriately.
Smooth transition between
speakers and answering
questions.
References come from
other cases , text, intent
sites and at least 4 peer
reviewed journals
Integrates multiple media
to illustrate key points;
makes an impact. Limited
number of speakers, but
team is cohesive when
answering questions.
Resources: The textbook for this course is “Operations and Supply Management,”
Jacobs & Chase, 13th ed. (2011) ISBN 978-0073525228 Also discussed in class is “The
Goal: A Process of Ongoing Improvement,” Goldratt & Cox, 3rd edition (2004) ISBN
978-0884271789. We will use case studies from Harvard, Ivey and other business schools
(see below)
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Harvard Business Case link : https://cb.hbsp.harvard.edu/cbmp/access/20591834. The
above link will get you to the HBR Case site and the following cases are loaded into a
special folder for this SCM 6301 class. The 4 cases are:
BP and the consolidation of the Oil Industry 1998-2002
Toyota Motor Manufacturing
Thomas Medical Outsourcing
Sport Obermeyer
You will have immediate access to the case materials upon placing your order.
Other Case Study Sources The student may obtain the following cases from the
indicated websites. For some you have to pay to get a copy.
Tuck Case 6-0031 – Southwest Airlines 2002 link : http://www.tuck.dartmouth.edu/cdsuploads/case-studies/pdf/6-0031.pdf
Tuck Case 6-0023 – Technology & Quality at Steinway & Sons Link;
http://mba.tuck.dartmouth.edu/pdf/2005-6-0023.pdf
Ivey Case – Quinte MRI Link: https://www.iveycases.com/ProductView.aspx?id=29610
Ivey Case – Greaves Brewery: Bottle Replenishment Link:
https://www.iveycases.com/ProductView.aspx?id=33207
Articles: Various articles from academic journals and other sources are required are listed
below. These all are in the online UH library.
Article Title
The Lean Service Machine
Decoding the DNA of TPS
Competing on Analytics
Making Supply Meet Demand
Reference
HBR Oct 2003
HBR Sep-Oct 1999
HBR Jan 2006
HBR May-June 1994
Author
Swank
Spear
Davenport
Marshall Fisher et al
Putting the Enterprise into the Enterprise System
The super efficient company
Why TQM programs do not persist
Rapid fire fullfilment
Getting offshoring right
7 Deadly sins of performance measurement
Achieving successful strategic transformation
Is it Core or strategic
Gartner supply chain top 25 of 2012
GE two decades of transformation
HBR July-Aug 1998
Davenport
HBR Sept 2001
Hammer
Decision Sciences Vol 34 Num 4 Fall
Beer
2003
HBR Nov 2004
Ferdows et al
HBR Dec 2005
Aron et al
MIT Sloan Review Spring 2007
Hammer
MIT Sloan Review Spring 2012
Johnson et al
Ivey Business Journal July/Aug 2003
Chamberland
http://www.gartner.com/id=2021615
HBR 9-399-150 Rev May 3,2005
Bartlett
Academic Honesty:
The University of Houston Academic Honesty Policy is strictly enforced by the C. T. Bauer
College of Business. No violations of this policy will be tolerated in this course. A
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discussion of the policy is included in the University of Houston Student Handbook,
http://www.uh.edu/dos/hdbk/acad/achonpol.html. Students are expected to be familiar with
this policy.
Accommodations for Students with Disabilities:
The C. T. Bauer College of Business would like to help students who have disabilities
achieve their highest potential. To this end, in order to receive academic
accommodations, students must register with the Center for Students with Disabilities
(CSD) (telephone 713-743-5400), and present approved accommodation documentation
to their instructors in a timely manner.
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Week
Beginning
Jan 13
Jan 20
Jan 27
Feb 3
Topic
Syllabus and course requirements
Guest Lecture: UH Business Librarian
Ms. Loretta Wallace
Products and Service Design
Process Analysis Production
Processes, Service Processes,
Waiting lines, Health Care Processes
Text Ch.
Reading
1, 2
Case / Exercise
“The Goal”
3, 5 6,
Case: BP and the consolidation
of the oil industry 1998-2002
HBR 9-702-012 (Instructor led)
7, 7A, 8
Case: Southwest Airlines 2002
Tuck 6-0031
Case: Quinte MRI
Ivey 9B02D024
9, 9A
Mar 3
Six sigma, process capability and SPC
Why TQM Programs do not persist
Exam 1
Guest lecture
Lean & Sustainable supply chains
The Lean Service Machine
Projects
Mar 10
Mar 17
Mar 24
Demand Management & Forecasting
Exam 2
Sales and Operations Planning
15
16
Case: Greaves Brewery
Mar 31
Apr 7
Apr 14
Inventory Control # 1
Inventory Control # 2
Global Sourcing & Procurement ERP
systems and Business Intelligence
Exam 3
Monday last day of Classes for UH
17
Case: Steinway
Case: Sport Obermeyer
Competing on Analytics
Feb 10
Feb 17
Feb 24
Apr 21
Apr 28
Case Reading
13
10
11,14
Beer Game exercise
Case: Thomas Medical
Outsourcing
Case: Toyota Motor
Manufacturing
HBS IMD
HBS 9-693-019
Decoding the DNA of TPS
Ivey 9B04D017
Making Supply Meet Demand
Tuck 6-0023
HBS 9-695-022
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Student Profile
Put your
Picture here
Student Name ____________________________
Team Name ______________________________
Your Interests ____________________________
_________________________________
________________________________
This class will &@#$%&*@### if I don’t learn:
_________________________________
_________________________________
_________________________________
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