UVU WOODBURY SCHOOL OF BUSINESS
SPRING 2016
MKTG 3680, SEC 001
SOCIAL MEDIA MARKETING
PROFESSOR PAIGE GARDINER
paige.gardiner@uvu.edu ◙ office hours by appointment ◙ WB 145 #B
Text and Fees
Red Hot Copy, Lorrie Morgan-Ferrero
Social Media Superstars, Cydney O’Sullivan
Facebook Advertising Campaign
As part of the course, you will be required to pay
$15.00 to Facebook per student to run a Facebook
Advertising Campaign. You will pay using a credit
card directly to Facebook on behalf of your
consulting company.
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Course Objectives Highlights
Read and understand the concepts and
theories behind Social Media Marketing
Learn how to formulate social media marketing
strategy
Create and implement a social media
marketing campaign for a local business or
non-profit
Create a student blog on a niche top of your
choice using WordPress.com
Approach
Class includes lectures, discussions, in-class group
learning, and guest speakers. To ensure you
understand the material and can contribute to class
discussion, you are expected to read the assigned
material prior to the date assigned in the course
schedule. Keeping current with the reading is
essential to your success in this course. You will gain
practical hands-on marketing experience creating
business pages/usernames using the following social
networks: Facebook, Instagram, WordPress, Twitter,
and Pinterest. You will be divided into groups and
assigned a local business. You will write a social
media marketing plan and execute on that plan for
your business. You will also create a student blog
using WordPress. You will present a social media
audit for a company of your choice, and you will
complete 2 course exams.
Attendance and Participation
Students are expected to attend and participate in all
class sessions. Participation includes: answering
questions, interacting with other students, and
participating in team projects using your laptop. The
success of class discussions and in-class activities
depends on preparation and willingness to
participation. Please remember to bring your
laptops, cell phones, and any mobile devices to class.
Grading
Digital Marketing Guru
20 pts
Company SMM Plan
150 pts
Company SMM Creation
100 pts
Company SMM Presentation
100 pts
Student Blog Plan
50 pts
Student Blog Creation
100 pts
Student Blog Presentation
30 pts
Mid-Term Exam (Social Media Superstars)
Final Exam (Red Hot Copy)
Total
Extra Credit
Teacher Evaluation
50 pts
100 pts
750 pts
10 points
Assignments are due at midnight on the due date.
Please upload your assignments to Canvas.
Assignments received after the due date will be
penalized 10% for each day late. Grades will be
posted on Canvas.
UVU WOODBURY SCHOOL OF BUSINESS
SPRING 2016
How to do well in this class
 Read the text: Reading the text book is key to
understanding basic marketing principles.
 Follow assignment instruction sheets: We
review all assignments in class. Follow the
instructions on the assignment sheets provided
in class and online.
 Attend and participate in class: You cannot
pass this course without attending class.
Course Schedule
For the course schedule and assignment sign- ups
please visit www.professorpg.wordpress.com
Assignments
Student Blog Plan
You will write a social media plan for a blog in a niche
market. For more information see:
professorpg.wordpress.com
Student Blog Creation
Using WordPress.com, you will create a student blog
With many blog elements and content. For more
information see:
Professorpg.wordpress.com
Student Blog Presentation
You will show the blog you have created to your class
in a formal business presentation. For more
information see: professorpg.wordpress.com
Group Assignments
Company SMM Plan
Along with your group, you will write a social media
plan for a local company. For more information see:
professorpg.wordpress.com
Company SMM Creation
Along with your group, you will create and post social
media marketing for a local company for the entire
semester. For more information see:
Professorpg.wordpress.com
Company SMM Presentation
Along with your group, you will present to your
engaged learning client. You will present the SMM
plan, creation, and goals their company. For more
information see: professorpg.wordpress.com
Digital Marketing Guru
You will present a eight-minute oral presentation
highlighting the social media marketing of a company
of your choice. For more information see:
professorpg.wordpress.com
Exams
Social Media Superstar Midterm Exam: You may
use your notes and text to answer the questions on
this exam. Remember the test is timed. You will have
1 hour to complete the exam. You will take this
exam on your own at any location via Canvas. Good
luck as you complete the 50 question exam (35 MTC
questions and 15 True/False questions).
Red Hot Copy Final Exam: You may use your notes
and text to answer the questions on this exam.
Remember the test is timed. You will have 2 hour to
complete the exam. You will take this exam on your
own at any location via Canvas. Good luck as you
complete essay/copy writing exam.
Learning Objectives
MKTG 459 R is the introductory marketing class for
marketing with social media at the WSB. This class
has four marketing learning objectives: SMM
concepts and terms, WordPress blogging, SMM
strategy, and a live engagement project.
Concepts and Terms
By reading the text book and participating in class
discussions you will be taught key marketing
concepts and terms. Your understanding of these
key concepts and terms will be evaluated by exams
and assignments.
 Social Media Marketing (SMM) and the
SMM process
 The main social media platforms
 Facebook marketing
 Twitter marketing
 Instagram marketing
 Pinterest marketing
 LinkedIn marketing
 Social Media Advertising
 Content Creation
 Keyword strategies
 Social Media photography basics
 Consulting strategies
UVU WOODBURY SCHOOL OF BUSINESS
SPRING 2016
ACADEMIC DISHONESTY: Please be sure you
review the Student Rights and Responsibilities
policy on academic dishonesty. Please be sure you
are familiar with the various forms of academic
dishonesty and take great care to avoid them. In
particular, please be sure you know what
plagiarism is and please take great care to avoid
this. You can read more about this at
http://www.uvu.edu/copyright/just_4_stu/
DISABILITY STATEMENT: If you have a physical,
learning, or psychological disability and require
accommodations, please let the instructor know as
soon as possible. You must register with, and
provide documentation of your disability to
University Accessibility Services ASD. You can read
more about this at http://www.uvu.edu/asd/
Modifications: Please note, I reserve the right to
make changes or modifications in the course as
needed to ensure the integrity of the learning
experience.
Class Schedule
Mon 1/4: Welcome to Marketing with Social Media
Wed 1/6: Consulting 101 - Engaged Company
Fri 1/8: Social Media Marketing Plans
SM Superstars 1-4
Mon 1/11: Company Visit UVU Performing Arts
Building
Wed 1/13: Company Visit UVU Woodbury School
of Business
Fri 1/15: Company Visit UVU MBA and UVU AMA
SM Superstars 5-8
Mon 1/18: MLK (no class)
Wed 1/20: Social Media Audit and Content
Marketing
Fri 1/22: Group Day 1 - Market Research &
Targeting/Positioning due @ midnight to Canvas
SM Superstars 9-13
Mon 1/25: Facebook 101 Posting
Wed 1/27: Facebook Engagement Tactics
Fri 1/29: Group Day - Social Audit and Objectives
due @ midnight to Canvas
SM Superstars 14-17
Mon 2/1: Photography for social media
Wed 2/3: Facebook Ads
Fri 2/5: Group Day - Marketing Strategy draft due
@ midnight to Canvas
SM Superstars 18-21
Mon 2/8: Facebook Ad Manager
Wed 2/10: Facebook Contests
Fri 2/12: Group Day - Write 10 facebook posts per
group member with pictures and call to action for
marketing plan due @ midnight to Canvas
SM Superstars 22-25
Mon 2/15: President Day (no class)
Wed 2/17: Edit Facebook posts and load Facebook
posts using scheduler
Fri 2/19: Group Day - Measurable Metrics and
compile the final plan
SM Superstars 26-28
DUE DATE: Final Company SMM Plan, SAT, 2/20
@midnight
Mon 2/22: Instagram Marketing
Wed 2/24: Twitter Marketing
Fri 2/26: Group Day – 20 Instagram/40 Twitter
Posts due midnight to Canvas
Mon 2/29: Blog Plans & Red Hot Copy Background
Research
Wed 3/2: Student Blog Plan and WordPress 101
Fri 3/4: Mid-Term Canvas take-home EXAM Social
Marketing Superstar (no class)
Due Date: Mid-term Social Marketing Superstar,
Wed 3/2 - 3/5 @ midnight
Mon 3/7: Blog Content/Copy
Wed 3/9: WordPress Wire frames and Themes
Fri 3/11: WordPress Pages
http://blog.teamtreehouse.com/10-user-interfacedesign-fundamentals
Red Hot Copy 1-4
DUE DATE: Student Blog Plan, Sat, 3/12
@midnight
Mon 3/14 – 3/18 Spring Break (no class)
Mon 3/21: WordPress Headers
Wed 3/23: WordPress Sidebar, Widgets, Social
Media
Fri 3/25: WordPress HOW TO/youtube
Red Hot Copy 5-8
UVU WOODBURY SCHOOL OF BUSINESS
SPRING 2016
Mon 3/28: WordPress HTML Code
Wed 3/30: WordPress How Blogs Make Money
Fri 4/1: Student Blog Presentations
Red Hot Copy 9-13
Mon 4/4: Student Blog Presentations
Wed 4/6: Student Blog Presentations
Fri 4/8: Student Blog Presentations
Red Hot Copy 14-18
DUE DATE: Student Blog, Sat 4/9 @ midnight,
I will begin grading your blogs after this date.
Mon 4/11: Group Day - Compile Results and
Create Presentation
Wed 4/13: Facebook Insights and AdManager
Fri 4/15: Company plan and drafts due in class
for review
Mon 4/18: Company Presentations UVU
Performing Arts Building
Wed 4/20: Company Presentations UVU
Woodbury School of Business
Fri 4/22: Company Presentations UVU MBA &
UVU AMA
Red Hot Copy 19-24
DUE DATE: Company Reports, Sat, 4/22
upload to Canvas
DUE DATE: Final Exam, 4/22 - 4/28 @
midnight Red Hot Copy (take home exam)