G.L. Smith Associates, Inc.
Company Profile
MISSION STATEMENT
G.L. Smith Associates, Inc.
is a manufacturer’s representative dedicated to serving the
Electronics Industry with the highest level of experience,
integrity and commitment. We represent “ The Best in Class”
manufacturers of Passive Components, Electromechanical,
Interconnect and Material products the industry has to offer.
Our coverage in the California, Nevada, Arizona, New Mexico
and Baja Mexico territory is unsurpassed with over 100 years
of combined engineering and sales experience.
G.L. Smith Associates, Inc.
MANUFACTURERS’ REPRESENTATIVE
Founded in 1991 as a one man sales organization, G.L. Smith
Associates has become a substantial factor in the California,
Nevada, Arizona, New Mexico and Baja Mexico electronics
industry, with 6 sales territories and a staff of 2 inside sales
people. We currently represent 16 manufacturers of related
products carefully selected for their synergistic features, with
sales volume of over $28 million dollars annually.
AWARD WINNING AGENCY
Renco “Most Improved”
Representative
Rep of the Year
Renco Top
Performer #3
Renco Top Booking
Performance #3
“Vendor of the Year”
Conexant Systems, Inc.
SALES TERRITORIES
CALIFORNIA
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Los Angeles
Ventura
Orange county
San Diego
SF Bay Area
Nevada
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Las Vegas/Reno
Arizona
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Phoenix
Tucson
Northern Mexico
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Along the California and
Arizona Border
INDUSTRY BREAKDOWN
22%
30%
Industrial/Power Electronics
11%
Medical
13%
24%
Consumer Electronics
Telecom/Cellular
Mil/Aero
• PRESIDENT
• OC, RIV, SB Counties & Key Accounts
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G.L. Smith Associates, Inc.
23 yrs
Sales Manager, Bergquist Co.
7 yrs
Branch Mgr. SW Industrial Supply 2 yrs
General Manager, Wassco
2 yrs
Owner, SG Products
5 yrs
•OUTSIDE SALES
•AZ, NM & LAS VEGAS
•G.L. Smith Associates, Inc
1 yrs
OUTSIDE SALES
San Diego
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V.P Sales - RF Axis
V.P. Sales – DS2
Dir of Sales - SiGe / Skyworks
Dor Sales – Infineon Tech.
2yrs
2yrs
5yrs
3yrs
• OUTSIDE SALES
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Mexico / San Diego
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G.L. Smith Associates, Inc.
Skyworks, Quality Control
7 yrs
16 yrs
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OUTSIDE SALES
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Los Angeles
San Gabriel Valley
San Fernando Valley
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G.L. Smith Associates, Inc.
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8 yrs.
 INSIDE
SALES
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CALIFORNIA
Los Angeles
Ventura
Orange county
San Diego
SF Bay Area
PLUS
Las Vegas/Reno
Baja Mexico
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G.L. Smith Associates, Inc. 23 yrs.
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SKYPE / WebEx
VIDEO CONFERENCING
Assures the ability to hold
quick staff meetings
between our factories,
distributors, OEM’s and our
sales force.
Real time product
introductions are a snap.
How Do We Go to Market?
Our Sales Philosophy
“Sales is a Full Contact Sport”
– G.L. Smith Associates targets the “Design”
Community
– We sell “Synergy”!
– We maintain Target Accounts for each OSR
– We actively Track our progress
– Our cars are “Loaded” with your Lit. and Samples
– We are your “Feet on the Street”
– And we always ask for the ORDER!!
Distribution Philosophy
• Distribution is an “Integral” part of the G.L. Smith
Associates Sales Plan
• We Target Distributors to get to the Small, Medium and
Focus Accounts.
• We know each Distributor’s Strengths and Weaknesses
to leverage where they can help us the most.
• Each OSR closely interfaces with our distributors to
insure our goals are being reached as a Team.
• Distributors are “G.L. Smith Associates Partners”
MAJOR DISTRIBUTORS
DIRECT ACCOUNTS
• G.L. Smith Associates and our principals will develop a
strategic list of direct focus accounts.
• Together we will establish a “Business Plan” that will
capture marketshare.
• Make decisions as a “Team”.
• Provide thorough and in-depth Customer and
Engineering Support.
• Offering “The Best in Class” Capacitors to our customers!
MAJOR CUSTOMERS
Gary Lee Smith
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Power One Corporate
SKYWORKS
Sony TV / Foxconn
Western Digital
Rockwell-Collins
Broadcom
Marvin Engineering
Raytheon
Boeing
Masimo
Bob Litzlbeck
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Mitsubishi Digital
TDK / Lambda
Leviton
Raytheon SD
Ricoh Electronics
Power One / DVDT
Ametek Programmable Power
Teal Electronics
XP Power
Xitron
Vitek
Delta Group / Sunstrand
Datron World Communications
Jorge Pelaez
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Martek Power – Tijuana
Rainbird - Tijuana
Honeywell - Tijuana
Leviton - Tijuana
Bose - Tijuana
SL Power/Condor – Mexicali
McCain Traffic - Tijuana
EmerMex – Mexicali
FenderMex – Ensenada
SMK - Tijuana
Amigo Technologies – Tijuana
Panasonic - Mexicali
Brandon Smith
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Martek Power / Torrance
ITT Gilfillan
Pioneer Magnetics
Northrop Grumman
Medtronics
GM / EV
Ophir RF
Gateworks
Rantec
Fisker Automotive
Energy CS
Empower RF
Capstone Turbine
Haas Automation
LINE CHAMPION
• TOP Tier Lines Get a “Line Champion”
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Jabar, Renco, SolaHD, WPI – Gary Smith
King Cord, AIC, TranTec – Brandon Smith
Platt, MLE, Interquip – Jorge Pelaez
Copal, Curtis, EFC - San Diego Territory
SolaHD, Platt, Challenge Electronics – Larry Mades
• Line Champions – Promote, Track and
Review sales and activity for our Principals.
The Line Champion will “Go to Bat” for you.
MAJOR AND LOCAL
TRADE SHOWS
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Electronics West / MD&M
• 20’ of booth, all factories represented
• Cooperative selling by G.L. Smith OSRs,
Factory Personnel and Distribution OSRs
EDS
• 10 Factories participating
• 4 G.L. Smith Associates, Inc.
personnel attending
OCE Show
DEL MAR Electronics Show
APEC Show
Job Shop Show
ERA Table Top Show
• Goleta
• Camarillo
• LAX Proud Bird
• San Diego
BajaMak Mexico
ENGINEERING ACTIVITY
REPORT
Monthly Meeting to Review
NBO’s,
Key and Target Accounts
Distribution Activity
Bookings and Shipments
Samples and Quotes
WHY IS
G.L. Smith Associates, Inc.
YOUR Best Choice?
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Aggressive Approach to Sales
Our Experience in the Territory
The Synergy of our Line Card
Our Strength with Distribution
Trade Show Representation
We’ll “Grow” your Business!
This is what you’ll see in our
Cars
Not This !