Visual Rhetoric
Maggie Taylor
Advertising Baby
•
•
•
This
advertisement
was created in the
early 2000s
The
Artist/Creator is
unknown
Advertising Baby
is the title, it is
describing how so
many companies
use babies to draw
in a larger crowd
of people.
Who is the
audience the
Ad is directed
toward?
Why would
they choose
them as their
audience?
The intended
audience is
parents in
general
especially
those who
have newborn
babies or
young
children.
What is the
point of
view of this
image?
Parents should be more
cautious as to what they
allow their children to
watch or listen to. The
media has a larger
influence on kids of a
young age than we give
them credit for. These
babies that are supposed
to be born as “clean
slates” are being
bombarded with new
and media from birth. It
is what they are used to
so they don’t think
differently about it when
they grow up.
What are
some of the
different
techniques
used?
•
•
•
•
•
The background is solid
black, the baby is the
center focus of the
picture.
The baby is being held by
the hands of what appear
to be a mother and father.
The baby looks happy
with no worries even
though there are tattoos
all over its body.
There are multiple logo
emblems tattooed all over
the baby’s body many of
which are inappropriate
for children.
The parents hands are
intertwined and working
together to keep the
baby’s body suspended
in the air.
Why did
they
choose to
use these
techniques
compared
to others?
•
The logo on the baby’s
belly button is a brand of
beer which most defiantly
shouldn’t be advertised
by a baby. This shows
how even though parents
may not realize it but by
letting their children be
exposed to these types of
Ads it will be
“programed” in them for
the rest of their life.
• They used the baby who
•
is very happy to show
that the child is unaware
of what is happening
and how he is being
influenced.
• The hands of the parents are
supporting the baby and they
are the ones responsible for all
the logos on his skin because
they are allowing the child to
be introduced to these things
How does this
advertisement appeal to
ETHOS ?
•
The
advertisement
establishes Ethos
by using brand
names on the
baby that
everyone is
familiar with
and that are
commonly used
and high quality.
How does this image appeal
to PATHOS?
•
They establish
pathos simply
by using a baby
as their center
focal point. The
baby appears to
be smiling and
happy which
causes the
viewer to feel
happy and
smile when
they look at it.
How does this Picture appeal to
LOGOS?
Logos is represented by
the different logo
emblems printed on the
baby’s skin. They each
represent something
teenagers and adults
would be interested in
and clearly shouldn’t
be associated with a
baby. They are
explaing how many
companies now use
children who are
underage for the brand
to advertise for them.
This can unknowingly
influence the baby’s
development and
thinking as he/she
grows older.
"Final Class Entry ." Images in Action . N.p., 01 Dec 2001. Web. Web. 28
Feb. 2013. <http://imagesinactionjocelyn.blogspot.com/2010_12_01_archive.html>.
Burke, Tim. "Advertising to children? Good or Bad?." Tim's Blog. UBC Blog, 26
Sep 2012. Web. Web. Feb 28, 2013.
<http://blogs.ubc.ca/timburke/2012/09/26/advertising-to-children-good-orbad/>.