Back Alley presentation

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Back Alley
Kyla Moore Jayla Moore Kirsten Shisko
Target Market
20-30 year old women
Wearable Sophisticated Sportswear
“New, Innovative, Daring & Creative”
Young Hipsters & Fashion Forward Thinkers
Street Chic
A collection of sexy, urban looks that are available at moderate prices. Whether
you need nice business outfits to wear to work or funky night wear, Back Alley
has clothes to fit your needs. An effortless wardrobe that carries a woman
from afternoon shopping to the city night scene.
Price Line
Karen Millen
BCBG Maxazria
White House Black Market
MODERATE
Express
BACK ALLEY
Urban Outfitters
BUDGET
Target
H&M
Forever 21
BETTER
Inspiration
Environmental
Contemporary
Modern Art
Industrial Architecture
Music
Black & White Photography
Metal/Machines
Nightlife
Line Direction
Street Chic
Rock n’ Roll
Transitional
Feminized Edge
Cool
Glamour
Fashionable
Modern
Unique
Exclusive
Sketches
Biker Jacket
The fitted silhouette is a complementary
contrast to the usual loose Biker jacket. Metal
studs add edge to the soft leather. Black
weathered leather creates a comfortable fit
for anytime of day. The stand collar
modernizes any jacket.
Dry Clean Only
100% leather, cow hide
Price: $345.00
Biker Jacket
Garment Analysis
Fabric Construction
Leather, cow hide
Seam
Lapped: Flat-Felled
Seam Finish
N/A
Hem Finish
Band
Shaping Devices
French Dart
Garment Silhouette
H-silhouette
Garment Closure
Metal Separating Zipper
Garment Length
Mid-Hip
Location of Interfacing
Location of Linings
Waistline
Front Zipper Area, ending at Hem
Entire Jacket Lined
Natural
Neckline/Collar
Mandarin Collar
Sleeves/Cuffs
Set-In Sleeves, Close-Band Cuff
Pocket(s)
N/A
Materials Cost
(BASED ON SAMPLE SIZE 6)
Item
Cost/Required Amount
Fabric
Lining
Zipper
Metal Rivets
Thread
Interfacing
$32.50/1 7/8yds
$16.00/1 7/8yrds
$2.99/1 needed
$7.99/1pkg of 24pc
$1.69/1 spool
$1.99/1/2yrd
Total
$60.94
$30.00
$2.99
$7.99
$1.69
$1.00
$52.31
(104.61/2=52.31)
Materials Cost
Wholesale Price
$172.62
(52.31x330%)
Silk Print Tunic
Get your hands on a piece of fashion's biggest
party with this so-soft, splurge. Abstract
artistry adds a little something extra to a casual
fitted tunic. Rich black and warm tan
run together in this silk abstract print. The
ballet neckline falls off the shoulder adding a
hardcore edge.
Dry Clean Only
97% silk charmeuse, 3% spandex
Price: $140.00
Silk Print Tunic
Garment Analysis
Fabric Construction
Seam
Woven
Superimposed: French Seam
Seam Finish
N/A
Hem Finish
Folded Hem
Shaping Devices
Garment Silhouette
Gathers
Fitted Hourglass silhouette
Garment Closure
Exposed Zipper in Back
Garment Length
Below-Hip
Location of Interfacing
Location of Linings
Waistline
Neckline, ending 2” below neckline
N/A
Natural
Neckline/Collar
Bateau Neckline
Sleeves/Cuffs
Kimono Sleeves/ N/A
Pocket(s)
N/A
Materials Cost
Item
Cost/Required Amount
Fabric
Zipper
Thread
Interfacing
$28/1 1/3yds
$2.99/1 needed
$1.69/1 spool
$1.99/1/4yrd
Total
$37.33
$2.99
$1.69
$0.50
$21.25
(42.51/2=21.25)
Materials Cost
Wholesale Price
$70.15
(21.25x330%)
Sleeveless Top with Metal
Details
Change things up with a slouchy top featuring
embellished shoulders and collarbone for an
interesting emphasis. This softly draped top goes
unexpectedly glam with faux metal chain links. A
slouchy, bias cut silhouette creates an effortless
easy.
Dry Clean Only
51% silk, 49% rayon
Price: $200.00
Sleeveless Top with Metal Details
Garment Analysis
Fabric Construction
Seam
Seam Finish
Hem Finish
Shaping Devices
Garment Silhouette
Knit
Superimposed: Plain
500 Over-edge
406 Bottom Cover StitchMultithread Chain-stitches
N/A
Blousy/Loose Silhouette
Garment Closure
N/A
Garment Length
Mid-Hip
Location of Interfacing
Location of Linings
Waistline
Neckline, ending 5” below neckline
N/A
Natural
Neckline/Collar
Cowl
Sleeves/Cuffs
Sleeveless/ N/A
Pocket(s)
N/A
Materials Cost
Item
Cost/Required Amount
Fabric
Zipper
Ball Chain Faux Metal
Thread
Interfacing
$21/1 1/4yds
$2.99/1 needed
$29.99/8ft of 12ft
$1.69/1 spool
$1.99/1/4yrd
Total
$35.00
$2.99
$19.99
$1.69
$0.50
$30.09
(60.17/2=30.09)
Materials Cost
Wholesale Price
$99.30
(30.09x330%)
Printed Pencil Skirt
A contrasting bright white shattered glass print
stands out next to the deep black. An exposed
zipper runs the entire length of this fitted pencil
skirt. It’s positioned in the front to add edge to
this already hard print.
Dry Clean Only/Hand-wash and Lay Flat to Dry
97%cotton, 3%spandex
Price: $180.00
Printed Pencil Skirt
Garment Analysis
Fabric Construction
Seam
Woven
Superimposed: Plain
Seam Finish
500 Over-edge
Hem Finish
Folded Hem
Shaping Devices
Garment Silhouette
Single-pointed Dart in Back
Fitted Silhouette
Garment Closure
Metal Separating Zipper
Garment Length
Chanel Line
Location of Interfacing
Location of Linings
Waistline
At Waist and Zipper Closure
N/A
High-waisted
Neckline/Collar
N/A
Sleeves/Cuffs
N/A
Pocket(s)
N/A
Materials Cost
Item
Cost/Required Amount
Fabric
Zipper
Thread
Interfacing
$44/1 1/8yds
$2.99/1 needed
$1.69/1 spool
$1.99/1/3yrd
Total
$49.50
$2.99
$1.69
$0.66
$27.42
(54.84/2=27.42)
Materials Cost
Wholesale Price
$90.50
(27.42x330%)
Cigarette Pant
A modern fit in a classic color. These straight leg
pants are a new take on the “too skinny” skinny
pant. The narrow pant slims any woman’s legs
and the wide waistband smoothes all curves to
flawless perfection. This simple pant can be
dressed down for office hours and glammed up
for a night out.
Gentle Cycle Wash and Lay Flat to Dry
51%cotton, 49%lycra
Price: $100.00
Cigarette Pant
Garment Analysis
Fabric Construction
Seam
Woven
Superimposed: Plain
Seam Finish
500 Over-edge
Hem Finish
Folded Hem
Shaping Devices
Garment Silhouette
N/A
Straight Silhouette
Garment Closure
Front Fly Zipper
Garment Length
Classic
Location of Interfacing
N/A
Location of Linings
N/A
Waistline
Low-waist
Neckline/Collar
N/A
Sleeves/Cuffs
N/A
Pocket(s)
Patch Pockets in Back
Materials Cost
Item
Cost/Required Amount
Fabric
Zipper
Buttons
Thread
Interfacing
$16/1 1/2yds
$2.99/1 needed
$0.20/ 2 needed
$1.69/1 spool
$1.99/1/2yrd
Total
$24.00
$2.99
$0.40
$1.69
$1.00
$15.04
(30.08/2=15.04)
Materials Cost
Wholesale Price
$49.63
(15.04x330%)
Boot-cut Trouser
This sexy boot-cut in rich wool—an easy way to get
the season's streamlined look, without
compromising fit. The slim and slender or curvy
girl can wear these ultra-flattering and just a
bit retro trousers. The neutral color allows
these pants to be paired with any bold printed
top and blouse.
Dry Clean Only
100% Wool
Price: $350.00
Boot-Cut Trouser
Garment Analysis
Fabric Construction
Seam
Woven
Superimposed: Plain
Seam Finish
500 Over-edge
Hem Finish
Folded Hem
Shaping Devices
Garment Silhouette
N/A
Boot-cut
Garment Closure
Front Fly Zipper
Garment Length
Classic
Location of Interfacing
N/A
Location of Linings
N/A
Waistline
Low-waist
Neckline/Collar
N/A
Sleeves/Cuffs
N/A
Pocket(s)
Double Welt Pockets in Back
Materials Cost
Item
Cost/Required Amount
Fabric
Zipper
Hook and Eye
Thread
Interfacing
$40/2 1/2 yds
$2.99/1 needed
$0.30/ 1 needed
$1.69/1 spool
$1.99/1/2yrd
Total
$100.00
$2.99
$0.30
$1.69
$1.00
$52.99
(105.98/2=52.99)
Materials Cost
Wholesale Price
$174.86
(52.99x330%)
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