Market Failure and Government Intervention MARKET FAILURE AND GOVERNMENT INTERVENTION SECTION 2. MARKET FAILURE ............................................................................................ 2 A. Market Power ..................................................................................................................... 3 deadweight welfare loss ................................................................................................... 3 B. Externalities ........................................................................................................................ 4 social optimum ................................................................................................................. 4 The net social benefit ....................................................................................................... 4 consumption externalities ............................................................................................... 5 social marginal cost (or social supply)............................................................................ 5 production externalities .................................................................................................. 5 consumption externality .................................................................................................. 5 nationalize......................................................................................................................... 5 public enterprise .............................................................................................................. 5 C. Divisibility and Excludability ............................................................................................. 7 pure private good or service ........................................................................................... 7 a pure public good ........................................................................................................... 7 excludability ..................................................................................................................... 7 free riders ......................................................................................................................... 7 indivisible.......................................................................................................................... 7 public bad ......................................................................................................................... 7 D. Information ......................................................................................................................... 7 E. Equity .................................................................................................................................. 8 Lorenz curve .................................................................................................................... 8 quintiles ............................................................................................................................ 8 Gini Coefficient ................................................................................................................ 8 F. Dynamic Market Failure ................................................................................................... 10 Cobweb Model ................................................................................................................ 10 Replenishable Resources ................................................................................................. 11 Non-replenishable resources ............................................................................................ 12 SECTION 6. GOVERNMENT FAILURE ........................................................................... 12 Economic Impact Analysis ............................................................................................ 13 closure analysis .............................................................................................................. 13 cost effectiveness analysis .............................................................................................. 13 objective-cost study........................................................................................................ 13 regulatory impact analyses (RIAs) ............................................................................... 14 fiscal impact analysis ..................................................................................................... 14 A. Market Power .................................................................................................................... 15 patent............................................................................................................................... 16 Innovation ....................................................................................................................... 17 cross license ..................................................................................................................... 17 cross licensed................................................................................................................... 18 B. Externalities and Side Effects ........................................................................................... 18 1 Market Failure and Government Intervention C. Economic Distortions ....................................................................................................... 18 D. Information ....................................................................................................................... 19 E. Equity ................................................................................................................................. 19 marginal rate of taxation .............................................................................................. 19 deficit financing ............................................................................................................. 20 F. Lags and Dynamic Government Failure ........................................................................... 20 recognition lag ................................................................................................................ 20 response lag .................................................................................................................... 20 implementation lag ........................................................................................................ 20 impact lag ....................................................................................................................... 20 industrial policy ............................................................................................................. 22 As executives work their way up through the hierarchy of management in a firm they are likely to find themselves spending more and more of their time dealing with people outside of the firm. Many members of society have a stake in a firm's decisions because their welfare is affected by the firm. They include employees, customers, suppliers, stockholders, financial institutions, environmentalists, civil rights groups, and even competitors. Such groups are referred to as stakeholders1 or constituents of a firm. Stakeholders may not have direct access to the governance of a firm. They may not even have any standing in the eyes of the law to be a party to a lawsuit. But they do have access to their elected officials who can change the law. A firm that chooses to ignore its stakeholders’ interests may find that governmental agencies formalize those interests in ways that are far more constraining than informally taking account of what stakeholders might want. The government agencies represent different stakeholder interests and it is important to learn the languages of these agencies. SECTION 1. THE ECONOMIC BASIS FOR GOVERNMENT INTERVENTION CEOs often defend their markets by arguing for or against further government intervention. In their lobbying efforts it is helpful to argue the economic basis for government intervention. The economic arguments for government intervention are typically justified on the basis of market failures. Private markets have characteristics which can cause them to fail to achieve a desired social optimum. Market power, lack of information, externalities, indivisibility of a product, inequities, and dynamic forces can all push a market away from such a social optimum. 1 For an easily readable of the management concept of stakeholders see R. Edward Freeman. Strategic Management Pitman; Boston, 1984 2 Market Failure and Government Intervention A. Market Power Market power causes the price to move above the social optimum price and quantity to fall below the social optimal quantity. As a result both producers and consumers experience welfare loss. The deadweight welfare loss can be measured in terms of the loss in consumer and producer surplus due to the lower quantity and higher prices resulting from market power. Figure 17-1. DEAD WEIGHT WELFARE LOSS OF MONOPOLY Price Loss to Consumers (B) +Loss to Producers (C) =WELFARE LOSS A:Transferred to Producer B B MARGINAL COST C C DEMAND D Resources That Go to Other MARGINAL Monopoly Industries Competitive REVENUE Case Case (MC=MR) (MC=P) Output NOTE: With monopoly the consumer loses the consumer surplus (areas, A and B). However, the producer gains only part of this consumer surplus (area A); area B is lost. In addition the producer loses some producer surplus, area C. The shaded region (area B and C) is the deadweight loss. By intervening with antitrust policy, the government hopes to lower prices and increase quantity. However, antitrust policies may not effectively correct structural problems leading to market power. 3 Market Failure and Government Intervention Figure 17-1 which shows the hypothetical demand curve facing a monopolist. We can identify the output at which the monopolist maximizes profit (marginal revenue=marginal cost) and the competitive equilibrium (price=marginal cost). By raising its price the monopolist can grab some consumer surplus (area “A”) which offsets its loss in producer surplus (area “C”). However, higher prices reduce output which reduces benefits to both consumers and producers. Much of this loss is compensated by sending the resources to offsetting uses elsewhere in the economy (Area D in Figure 17-1). However, there is still a little triangle (Shaded areas B and C) which is lost both to consumers and producers from the cutback in production. No one receives the advantage of this reduction and it is therefore referred to as the deadweight welfare loss of monopoly pricing. B. Externalities A social optimum should occur where net social benefits are maximized. The net social benefit is the difference between social benefits and social costs. The concept of social benefit in the public sector is parallel to the concept of total revenue in the private sector. Similarly the concept of social cost is parallel to the concept of total cost in the private sector. However, benefits or costs accruing to anyone and everyone, not just the stockholders, must be included in the measurement of net social benefits. As we will see in section 3, such a broad accounting requires more creativity and more measurement problems than a firm would face. Table 17-1 Social Benefits and Costs of Education # of Students Total Benefit Total Cost Marginal Social Benefit Marginal Social Cost (millions per year) (1) ($ millions per year) (2) ($ millions per year) (3) ($ per student) (4) ($ per student) (5) 0 0 0 - - 1 20,000 1000 20000 1000 2 35,000 6000 15000 6000 3 45,000 16000 10000 10000 4 50,000 36000 5000 20000 4 Market Failure and Government Intervention NOTE: The marginal benefit is the difference of the total benefit from column 2 divided by the increment in the number of people who receive the benefit from column 1. Marginal costs are computed similarly. The problem of finding maximum net social benefit is parallel to the problem of maximizing profit. In fact net social benefit is often referred to as social profit. However, society may value consumption differently than an individual consumer. Generally, if there are parties other than the consumers of a product who are affected by the consumption of the product, then the private and social demand curves diverge. The difference between the social private and social demand curves are a measure of the consumption externalities from the consumption of the good. If the externalities benefit third parties- besides the producer or consumer- then the social demand curve will be above the private market demand curve. However, if the consumption externalities hurt third parties, then the social demand curve will be below. Similarly society may value production differently than an individual producer. Generally, if there are parties other than the producers who are affected by the supply of a good or service, then the private and social cost curves diverge. The difference between the social private and social marginal cost (or social supply) curves are a measure of the production externalities from the supply of the good. If the externalities benefit third parties then the social marginal cost curve will be below the private marginal cost curve. However, if the production externalities hurt third parties, then the social marginal cost curve will be above. The difference between the private and social demand curves is the positive consumption externality . Externalities prevent the private market equilibrium from correctly delivering the social optimum. To correct such a market failure, the government can intervene in a number of ways: 1. Prohibitions on production or consumption. Prohibitions are suited to goods which produce clear public harm without compensatory public benefit. In the United States this kind of intervention is used for many types of drugs, other harmful products, prostitution, violence, and a wide number of antisocial behaviors. 2. Nationalization or Public Enterprise. When a good is highly dangerous but has a clear, offsetting, and overriding benefit, the government may nationalize a private firm or go into business itself as a public enterprise. The government sets up public enterprises like NASA to run the space program, the U.S. Post Office, the public education system, and many other services. 3. Regulation. The government can directly limit prices, output, profit, conduct, and performance of a firm. The government closely regulates utilities, government contractors, the banking system, and firms engaged in national security. 4. Taxes and Subsidies. Taxes and subsidies can be tailored in such a way that they force a firm to pay the full cost (or receive the full benefit) of an externality. For example, government imposes specific taxes on cigarettes, alcohol, gambling and other slightly deleterious luxuries. On the other hand, it has subsidized semiconductors, synthetic fuels, 5 Market Failure and Government Intervention American shipping, and other industries contributing to national security. 5. Creating new markets or adjusting existing ones. Often a market failure can be corrected by changing market incentives. For example, states like California have created pollution rights to streams or environments. If environmentalists wish to buy the pollution rights, they can and pollution will be prevented. However, if firms receive the highest bid, they can pollute according to the right that they purchase. Generally the least intrusive or restrictive form of government intervention should be used to correct distortions due to externalities. 6 Market Failure and Government Intervention C. Divisibility and Excludability A pure private good or service can be divided into infinitely small units for consumption and can be allocated strictly to the people who buy the good. A purely private good does not have impacts on parties other than the seller and buyer which means there are no externalities. By contrast a pure public good cannot be divided into discrete quantities that each customer can buy, and it actually costs something to exclude some people from enjoying the good. A good which does not have complete divisibility or excludability may be difficult for a private market to deliver at the social optimum. Without excludability people have an incentive to let someone else pay and then become free riders in the enjoyment of the good once it has been paid for. Frequently indivisible goods or services- those which cannot be divided among consumers- do not have complete excludability. We cannot subdivide a park, giving everyone in the city a square inch of it. Effectively there is a choice to have the park or not to have it; after deciding to have the park, everyone can use it and it would cost a great deal of money to try to exclude anyone. The means of correcting the problems of indivisibility and non-excludability are similar to the means for correcting externalities that were examined above. One of the most potent weapons of our legal system is the legal procedure for ascribing blame and assessing damages from those responsible. For example, the problem of excludability becomes a problem with a public bad like depletion of the ozone layer. There is no way to insulate anyone from the effects and it is costly and difficult to allocate the effects to the people who cause the problem. D. Information For firms to contest in a market, there must be information not only on the profitability of the market but upon the technology necessary to enter the market. A firm must be able to find knowledgeable personnel, know what resources to use, know how to use them, and know demand conditions in order to enter a market successfully. Information provides customers with the ability to bargain prices downward to the costs of providing a good. Information also allows sellers to find the best markets for their goods. With imperfect access to information by either customers or buyers a market may not reach a social optimum. To assure that markets work efficiently the government may intervene to provide adequate information as it does in agriculture, utilities, the banking system, the business census, and labor. Access to information does not mean that managers of a firm must know everything about a market, but only that they be able to find out what other managers in the market know or are able to know. Great opportunities to enter a market often occur precisely when there is little 7 Market Failure and Government Intervention or no information about the market. E. Equity The private market can sometimes lead to an inequitable distribution of resources. When a society determines that a more equitable distribution is necessary, then government may intervene to engineer such a redistribution. One measurable standard of equity is the equal distribution of resources. Equality in the distribution of resources or the income from those resources can be measured with the Lorenz curve. The Lorenz curve portrays the cumulative percentage of resources (or income) distributed to owners. The owners are grouped from the poorest to the richest. For example Table 17-2 groups nations into quintiles (5 groups) on the basis of the per capita incomes of their people. By cumulating each quintile's income (measured by the Gross National Product (GNP) in column 5 of Table 17-2) and we have the Lorenz curve (Figure 17-5). The Lorenz curve provides a quick visual summary of equality or inequality. The curve always starts at zero and ends at 100%. If the curve is a straight line it is called the line of equality and it marks a perfectly equal distribution of income. In other words, the lowest 20% of the population has 20% of the income and each subsequent quintile has a percentage of total income proportional to its percentage of total population. However, if the curve follows the xaxis up until the last person, then one person would have the entire income and no one else would have anything; a situation of perfect inequality. The current distribution of world wide GNP is in fact closer to this unequal case. The degree of inequality can actually be summarized by a single number, called the Gini Coefficient. The Gini Coefficient divides (a) the area between the line of equality and the Lorenz curve (shaded in Figure 17-5) by (b) the total area below the line of equality. In Table 17-2 the first area has been estimated by approximating the amount of inequality existing for each quintile (column 8) and adding them together for a numeric total of 3281. The area under the line of equality is a triangle, the base of which is the x-axis (measuring 100%) and the height of which is the y-axis (also measuring 100%); the triangle is half the area of the base times the height which means it has a numerical value of 5000. The Gini Coefficient is therefore .6562. 8 Market Failure and Government Intervention Table 17-2 Quintiles Based on Per Capita Income Quintile Cumulative % % of World GNP Cumulative % GNP Inequality (2)-(4) Average InequalInaequal- ity % ity/% (1) (2) (3) (4) (5) (6) (7) 0 0 20 20 1.80 1.80 18.2 9.1 1.82 30 50 2.58 4.38 45.62 31.91 9.57 10 60 2.53 6.91 53.09 49.36 4.94 20 80 17.22 24.13 55.87 54.48 10.90 20 100 75.87 100 0 27.94 5.59 100.00 Measure of Total 0 Inequali 32.81 ty The difference in the cumulative percentage of population (col.2) and the cumulative GNP (col. 4) is a measure of inequality (col.5). This measure is averaged for the quintile (col.6) and multiplied by the percentage of total population in the quintile (col.1). Summing these weighted measures of inequality provides the measure of total income inequality (bottom of column 7). 9 Market Failure and Government Intervention Figure 17-5 WORLD INCOME DISTRIBUTION 100 90 Cumulative % of: Coun- GNP tries 80 70 60 50 0 20 50 60 80 100 40 30 20 10 0 0 20 40 60 80 0 1.8 4.4 6.9 24.1 100 100 NOTE: The cumulative percentage of GNP (column 5 in Table 17-2) is diagrammed on the yaxis against the percentage of the population in each quintile (column 2 of Table 17-2) along the x-axis. F. Dynamic Market Failure Markets may be structured in such a way that they become dynamically unstable when left to themselves. Lags in obtaining information and responding effectively to it can lead to dynamic instability in a market. Such instability may cause a market to wander away from a social optimum. Following are three examples of dynamic market failures from such instability: (1) The Cobweb Model and lagged adjustment: When demand is relatively inelastic while supply is very elastic, lagged adjustment can move a market away from equilibrium as shown in the hypothetical chemical example pictured in Figure 17-6. A price above equilibrium one year causes chemical firms to supply a large quantity of goods the next year; in effect the firms are responding with a one year lag to the price signals of the previous year. However, the larger quantity supplied results in a precipitous price reduction. Again with a one year lag firms respond by cutting back the quantity supplied. However, the lower quantity supplied results in skyrocketing prices. The process continues and progressively moves away from the equilibrium quantity and supply. 10 Market Failure and Government Intervention Figure 17-6 Price COBWEB MODEL 80 70 60 Bo 50 Ao 40 B1 A1 A3 30 A2 20 10 B3 Such a low price provides no incentive B2 to produce any product at all. 0 0 5 10 15 20 CHEMICALS (millions of pounds/year) NOTE: In response to high prices at Ao Chemical companies would expand capacity to produce A1. However, with excess capacity prices fall to A2 and capacity exits to A3. The shortage in capacity raises prices up to Bo. The cycle starts all over, but the swings are more dramatic leading to dynamic market failure. (2) Overuse of Replenishable Resources: Many populations of plants and animals replenish themselves to produce a sustained yield for industry. However, if the rate of utilization reaches past a certain critical level, the density of the resource population may be reduced to a point where the population can no longer sustain itself. If firms do not know the critical level for a resource population or experience a lag in being able to measure the use of a resource, they may inadvertently reach past the critical point and send the resource into extinction. In this case lack of information or a lag in monitoring information is the source of the problem. Even with knowledge about sustaining the yield of a population, market incentives may lead to the demise of the population. A prisoner's dilemma faces the firms using the population. 11 Market Failure and Government Intervention If everyone cooperates, sustained yield can be achieved. If they don't cooperate the population will become extinct. However, if some individuals cooperate while others do not, the resource population will not only become extinct but the cooperating individuals will lose out to those who do not cooperate as the resource disappears. (3) Non-replenishable resources. Even when resources are not replenishable there may be an optimum rate of exploitation based on the speed with which they can be replaced with substitutes. However, invention, innovation, and diffusion must work smoothly to produce the new substitutes. Otherwise society faces a crisis of market failure. While market failure provides a basis for government intervention, such intervention has its own costs. The benefits of government intervention must be weighed against the costs of that intervention. SECTION 2. GOVERNMENT FAILURE Implicitly government has been assumed so far to be capable of correcting market failure. However, government involvement may make a market failure worse rather than better. Furthermore, the government may set up rules which lead to market failure. Finally government itself requires resources which can place a heavy drain on an economy. In this section we'll examine these government failures from the point of view of a former CEO of the Dupont Corporation, named Irving Shapiro . Government intervention is costly. There are administrative costs of government intervention which reflect the costs of the agency personnel and other resources used by a government agency to intervene in a market. Then there are the compliance costs which are the direct costs experienced of complying with government regulations and interventions by the businesses themselves. Finally there are the efficiency costs which reflect the losses from using less efficient technologies and conducting less efficient businesses as a result of government interventions. These three kinds of costs must be weighed against the benefits of allowing the government to intervene. There are a variety of different studies which are used to determine the desirability of government intervention by weighing the costs and benefits of government intervention. Each government agency develops its own procedures for studying its regulations or projects. The Army Corps of Engineers was first required to weigh commercial benefits and costs of projects in the River and Harbor Act of 1902. Cost-benefit analysis began to be widely used after the Flood Control Act of 1936 and the experience with dam building helped define a standard procedure to be followed in such projects. This procedure was codified by the U.S. Bureau of the 12 Market Failure and Government Intervention Budget (the precursor to the present Office of Management and Budget) in 19522 to help settle disputes between different interest groups. Economic theory was methodically applied to cost-benefit analysis only in the early fifties. Certain practices such as the use by some agencies of a zero discount rate were criticized. Furthermore, useful approaches to the accommodation of multiple goals were suggested including economic development, environmental quality, and quality of life.4 Costbenefit analysis was applied in a wide variety of applications including the analysis of urban renewal projects, transportation systems, social spending, and defense. It had spread to state and local governments as well as governments in developing nations. 3 While it had generally been applied to projects which resulted in greater development, cost benefit analysis was redirected by the Nixon administration toward regulation. The Office of Management Budget reviewed regulatory actions and required reports from agencies on the objectives, alternatives, benefits, costs, and reasons for regulation.5 This procedure was augmented in the Carter administration to consider the direct and indirect effects of regulation and the selection of the least burdensome forms of regulation. With new social regulation, agencies developed their own reporting formats which the government attempted to standardize. Economic Impact Analysis was a method for analyzing the effects of regulation on prices, output, employment, and the financial health of firms. However, this kind of study had a biased focus on the negative impacts of regulation, not the benefits. One variant of economic impact analysis called closure analysis showed how much regulation could be applied without shutting any firms down. Implicitly, unprofitable markets might pollute at will while profitable markets would be comparatively regulated. Many agencies also used cost-effectiveness analysis. As we have seen in chapters 8 and 9, cost effectiveness analysis permits the focus to be solely on the costs of a project; the implicit assumption is that different alternatives will each achieve the given objectives. Agencies like EPA would often use a variant of cost effectiveness analysis called an objective-cost study which would match different cost levels with the amount of objective that could be achieved. For example EPA would match cleanup expenditures with the amount of a pollutant which would be cleaned up. Of course, the burden was placed on decision makers to weigh how 2 U.S. Bureau of the Budget. Budget Circular A-47 (see Campen p. 17) 3 Eckstein 1958, Krutilla and Eckstein 1958; McKean 1958 See Campen p. 17. 4 Campen page 19. Ralph A. Luken "Weighing the Benefits of Clean-up Rules Against Their costs" EPA Journal p. 9 (cover of journal shows people struggling against EPA) 5 EPA Journal , op. cit., p. 9 13 Market Failure and Government Intervention valuable a given amount of pollution abatement would be. They promptly failed that test when they used the same weight reduction standards for very different chemicals! Within days of the beginning of the Reagan administration Executive Order 12291 was issued which required regulatory impact analyses (RIAs) for regulations costing more than $100 million. This order established net social benefit as the criterion for deciding whether or not to regulate. While cost-benefit analysis was at the core of RIAs, the RIAs were required to analyze the shortcomings of the cost-benefit analyses. The effect of RIAs was to slow down the ability of agencies to impose new regulations without extensive analysis. Furthermore, since such analyses were expensive- the average cost of an RIA at EPA was $685,000- the RIAs ate heavily into agency budgets and limited agency actions. With more state and local government agencies under severe budget limitations, fiscal impact analysis became a widely used tool for analyzing the desirability of projects. A government unit would undertake a project if it promised more revenues than costs. Implicitly government revenues (in other words, costs to the public) were viewed as benefits while government costs (in other words, benefits to the public) were undesirable. Such a misleading objective should provide no basis for comparing projects, but only for testing if a single project exceeds a rigid governmental budget constraint. Furthermore, if revenues exceed costs on a project, such projects would likely be ones that the market would itself undertake, instead of the government. Table 17-3 summarizes the studies that have just been introduced. Without question, new varieties of studies will evolve. While cost benefit analysis takes into account all costs and benefits incurred by anyone, the other studies focus more narrowly on particular costs or benefits to be analyzed, as shown in Table 17-3. For example, economic impact analysis and closure analysis focuses on the costs of the regulated without weighing the benefits of a regulation. By contrast, regulatory impact analysis can be even more general than cost benefit analysis by taking into account many non quantifiable considerations that must be weighed against costs and benefits. Cost Effectiveness Analysis is particularly useful when there are a limited number of objectives which cannot necessarily be given a dollar value. As long as an objective can be quantified in some way, cost effectiveness analysis can measure how much of the objective is achieved per unit of cost and allows different methods for achieving the objectives to be compared. Fiscal Impact Analysis is typically used by government agencies to examine the budgetary impact of its policies on the government agency itself. Figure 17-7 14 Market Failure and Government Intervention GOVERNMENT STUDIES Type of Study Objective of Study Definition and Focus Implicit Constraints Cost Benefit Analysis Net Social Benefit must be positive Multiple social objectives Minimizes costs on the regulated Maximize regulatory objective Minimizes ratio of net cost to net effectiveness Maximize net govt. surplus Benefits & costs included to whomever occurring Includes cost benefit analysis and other studies Examines price, output, financial, & employment impacts Defines degree of regulation that will shut firms down Maximizes efficiency in achieving objective None Regulatory Impact Analysis Economic Impact Analysis Closure Analysis Cost Effectiveness Analysis Fiscal Impact Analysis Focuses only on government finances Problem ________ Requires measurement of all benefits & costs. Ignores unmeasurable ones Environmental & Goes beyond cost-benefit, other constraints but becomes very subjective arbitrary limits on Regulation discouraged. acceptable costs of Ignores most social compliance benefits and costs Implicitly, firms Over regulates profitable, are not to be shut under regulates down unprofitable Budget or cost Comparisons difficult constraint of when objectives organization (“effectiveness”) differ across programs Govt. revenue Ignores full costs & must exceed cost benefits to society Each new type of study is likely to ignore certain costs or benefits and have its own peculiar assumptions. Generally, by knowing what has been ignored, it is possible to guess what biases may creep into governmental choices based on a given type of study. A manager should be able to step back from any type of government report, read between the lines on what the report is trying to do, and be able to criticize it effectively. Since most agencies are required to open regulations up for public comment before imposing them, a manager who can deliver an effective criticism may be able to forestall or improve a potentially harmful regulation. Perhaps the most unsettling government failures are the ones which actually produce worse results than the market failures they are designed to cure. The rest of this section focuses on how government itself can exacerbate market failures. A. Market Power Ideally government should try to promote competition in markets. While antitrust is the government's tool for fostering competition, much of antitrust effort is aimed at prosecuting price conspiracy behavior rather than altering the structural characteristics in a market which might lead to better competition. Antitrust policy is not aimed so much at monopolists as at oligopolists trying to achieve monopoly. Government contracting and subsidy activity may actually enhance market power. There is a cost in dealing with many small firms or individuals in grants, purchasing contracts, or even 15 Market Failure and Government Intervention sales of government products. The cost effectiveness of forming relationships with a few large firms can defeat the goal of promoting competition. The merging of railroads, for example, has led to significantly less competition with questionable gains in efficiency. In the case of Union Pacific, it merger with major rivals has actually led to significant drops in efficiency for years. Patent policy and regulatory policies also contribute to market power. While patents give monopolies outright, regulatory agencies often bestow market power in more subtle ways. When the Civil Aeronautics Board regulated airlines, it would prevent any firms from entering and would assign airline routes to ensure that no major airline firm exited the market. It therefore eliminated the keystone to competition in the airline market. While antitrust law is designed to prevent the undesirable effects resulting from monopoly power, patents are government sponsored rights that create monopoly power. A patent is an exclusive right to use and sell an invention and to prevent others from using or selling it. The reasons for patents include: (1) encouragement of inventors to invent by helping them to reap the benefits of their inventions, (2) providing an incentive to inventors to disclose their inventions by preventing others from stealing the invention once it becomes public, and (3) helping inventions reach the market place by making it worthwhile for firms to make the initial investment to develop inventions.1 A firm applying for a patent must be aware that they are not a full proof method of protecting an invention: (1) The government has had a very difficult time disentangling patents and determining when they have been infringed. Trials often take a long time and require expensive technical testimony. (2) Patents can be self defeating. A firm that announces its invention by filing for a patent may find foreign imitators or illegal imitators that undercut the firm's prices. The firm then has to undertake the litigation expenses and time to press charges against such violators; this can wear the firm down and it may lose. (3) When illegal product surfaces in a market at cut rate prices, distributors of the patented product are placed in a precarious position. Any licensed distributors find themselves facing rough alternatives; do they (a) maintain their legal relationship to the firm with the patent and face their demise in the market place by the price cutters or (b) distribute the good illegally and face litigation from the owner of the patent? (4) A large firm might simply take a patent to court and try to get it invalidated. With resources that are superior to those of the inventor, a large firm is likely to accomplish this; 60% of the cases going to court actually do result in such invalidation. When patents fail to protect a firm, the firm may be forced to use other techniques to protect itself. 16 Market Failure and Government Intervention Treating an invention as a trade secret is a ready alternative to patenting. In this case, the inventor simply tells no one how his invention is made. Trade secret laws protect inventors from having someone else steal their idea. However, they are not protected if someone "invents" the same product. Nevertheless, patents are widely used and generally do provide some protection to the inventor. In fact historically a wide number of strategies for using patents have evolved: (1) Patents can foreclose markets. If a firm can accumulate enough patents around a particular area of invention and specify them broadly enough to prevent inventions in the area, they may be able to push competitors away from inventing in the area. Anyone wishing to invent in the area must "invent around" existing patents. When considering a patent, a major question is whether to write the patent application as a "sword" or as a "shield". If written as a sword, the language employed for the application is broad so that other inventors may be taken to court for producing overselling competitive products which appear even remotely related. On the other hand, written as a shield, the patent is written very specifically and narrowly. The shield provides protection from suits brought by those with swords.2 (2) To circumvent patents, firms may invest a great deal of money to invent around existing patents. Such a tactic has been used in the Pharmaceutical markets. (3) Firms can intimidate other firms by showering patent applications on the government. Because of lags in granting patents, a large number of patent applications in an area can cause great uncertainty to inventors and steer them away from inventing in the area. Such intimidation seems to be occurring today in biotechnology and superconductors. (4) Patents may sometimes be used to prevent threatening inventions from coming to market through innovation. Innovation is required to bring a good from an invention to a marketable product. However, a firm may obtain a patent on an invention and may simply decide to sit on it. At that point, the patent serves as a way of denying the invention to the market place. (5) Patents do bestow monopolies upon firms and this means that society experiences all of the inefficiency associated with restrained production and high prices. Such a problem is lessened by limiting for how long patents will be granted which has traditionally been a seventeen year period. Unfortunately these strategies do not necessarily mean that patents represent true inventive effort and that they are used to stimulate efficiency in the marketplace. To break such dysfunctional use of patents, firms can cross license patents. Cross licensing allows firms to share each other's patents. For example, in the semiconductor market, the government went one step further. It allowed the creation of organizations like Sematech that should spur inventions which would lead to patents. These patents were shared among American 17 Market Failure and Government Intervention producers. The problem with such government involvement is that it may remove some of the incentives to invent, which traditionally are provided by patents. As the process of invention is moved further from firms and as the fruits of invention are shared, it is not certain that firms will maintain their individual inventive capabilities. Nevertheless, without such cross licensing, joint ventures for invention, and other government aid; there might not be any American semiconductor firms at all, not to mention firms that would maintain their inventive capability. A problem of close coordination on invention is the inevitable spillover of coordination into the realm of prices and output. When firms have cross licensed patents to each other, they have occasionally used the opportunity to coordinate pricing, production and other matters as well.3 A further problem occurs when patents are used to give the firm market power over other products. Antitrust agencies and the courts have restricted the use of patents by some firms and have severely limited the use of patents when their effects have spilled over into other markets.4 In spite of all of the problems of the patent system, economists do not have the answer for a better system and the patent system probably will not be replaced. Therefore, firms must carefully weigh the strategic consequences of the use of the patent system. B. Externalities and Side Effects Government policies can have their own externalities and side effects which may not always be desirable. When the Soviet Union fell apart in the early 1990s it became apparent that the Soviet government had permitted massive pollution and destruction of its territories. The American government itself has been a major polluter. Oversight of the government by the government itself produces an obvious conflict of interest. C. Economic Distortions Government policy can also lead to inefficiencies. The government has been very slow to realize the sophisticated workings of markets. By imposing rules, a government agency can create surpluses or shortages. Either type of market disequilibrium results in waste. Once again it is instructive to look at the example of the Soviet Union before it fell. As American director of the U.S. - U.S.S.R. Trade and Economic Council, Inc., Du Pont's Shapiro had become acquainted with a classic example of the inefficiencies of government: It's much worse in Russia, because the only structure in their society is government. All the VIPs are government officials. The bureaucracy, the rules, the regulations, the paperwork- why, it's simply overwhelming. To paraphrase an old Churchill line about democracy, "It's got a lot of defects; it just happens to be better than anything else we can 18 Market Failure and Government Intervention come up with.'6 By attempting such complete control, the Russian government also took the complete blame for what occurs to the economy. It is much easier to allow the private sector to handle the intricacies of the market and for government to step in whenever there are abuses. Socialist and Communist governments throughout Europe and the Eastern block began a retreat toward reliance more on the private sector. Specifically, many government industries are being sold to the private sector in a move called privatization. D. Information The government should attempt to make more information available to allow markets to work competitively and efficiently. However, under government auspices firms can often cooperate and prevent outsiders from getting information about the cooperative effort. For example, when firms get together to lobby for a particular price control ceiling, or target price for protectionism, they may exclude other participants in the market who would be hurt by the policy. Under the guise of national security, the government may withhold information about projects that it undertakes with firms; such insulation from public scrutiny prevents the forces of competition from controlling prices and costs. Ultimately whenever the government allows one firm in a market to gain a relative advantage in the acquisition of information, it prevents the competitive market from working efficiently. E. Equity Government must often define as well as find policies to achieve equity among the members of society. Typically the government tries to use taxes and subsidies as a means for correcting inequities. However, such policies may result in their own inequities. When the government attempts to make transfers itself by taxing on the one hand and subsidizing on the other it faces substantial incentive problems. First of all, the bureaucracy needed to administer such transfers is expensive and adds to the government deficit. Secondly, the government finds it easier to disperse money than to collect it which means there tends to be a bias for the government to run a deficit. Thirdly, the government's policies are likely to decrease private market incentives. When the government taxes it inevitably penalizes earners. Implicit in any tax policy is a marginal rate of taxation which indicates how much of every extra dollar earned is actually received as after tax income. Instead of receiving a dollar for every dollar earned, individuals may receive only eighty cents which means there is a marginal tax rate of 20%. High marginal taxation lessens the incentive for people to earn money. Governments therefore face a tradeoff between equitable transfers and efficient incentives. 6 Shook, op. cit. p. 225 19 Market Failure and Government Intervention Of course, the government can avoid taxation by deficit financing. But deficits cause the U.S. debt to stack up which scares business. CEO Shapiro, whom we have already quoted above, stated: ... The heart of the problem is a political system in which the people in public office want to promise every constituent group whatever they want- and our society can't produce enough wealth to do everything. But this can be overcome by good management. It's no different than running Du Pont. I can't invest more capital than I have, and I know that. We have to tailor our investment program to our capital and our borrowing capacity. And in government, you can't give away more than you've got without creating inflation and other serious consequences. As soon as the American people accept that premise and start putting heat on the politicians as, for instance, the Germans have done, then we can lick inflation."7 The analogy between the government and firms fails to account for the government's ability to tax. Nevertheless, the fact that so many experienced business leaders believe in this analogywhether right or wrong- means that larger government deficits trigger fears of inflation, higher interest rates, and heavy debt burdens for future generations. These fears surface in market reactions to government financial data and attempts by the business community to reform government. F. Lags and Dynamic Government Failure As in the private market, lags can play a destabilizing role in the government's interaction with markets. There are four basic lags between the time that a problem arises and the time that the government does something about it: (1) Recognition lag. Between the time a problem occurs and the time it is recognized as a problem by a government there is a recognition lag. (2) Response lag. Between the time a problem is recognized and the time that a decision is made about what to do there is a response lag. (3) Implementation lag. Between the time a problem is responded to and the time that action is taken, there is an implementation lag. (4) Impact lag. Between the time of implementation and the time when the final impact is felt, there is an impact lag. 7 Shook, op. cit. pp. 225-226 20 Market Failure and Government Intervention If the pollution problem of ozone were to progressively deteriorate the above schedule could be far too slow to take care of the problem. The government would always be responding with too little action, too late and there would be clear government failure. Government involvement is no guarantee that a market failure can be corrected. In evaluating whether or not a government should intervene in the market, the problems of government failure must be weighed against the problems of market failure. Unless the government can clearly and efficiently correct a market failure it should generally not interfere. When it does have to interfere, then it should do so with the minimum restraint that is necessary. The problem of deciding whether or not the government should intervene reduces to a problem of weighing market failures against government failures. As shown in Table 17-5, there are many market failures (left hand column) that might justify government intervention (middle column). However, the government failures (right hand column) may potentially be worse than the market failures that are to be corrected. The political process must be relied upon to weigh government failure and market failure before the government intervenes. As part of this process, cost benefit analysis and economic impact analysis are studies that may be undertaken to support different sides of the argument for intervention Table 17-5 MARKET GOVERNMENT GOVERNMENT FAILURE INTERVENTION FAILURE EXTERNALITY PUBLIC ENTERPRISE -PUBLIC GOODS -NATIONALIZATION MARKET -PRIVATIZATION POWER REGULATION INEQUITIES - OUTPUT DYNAMIC - PRICE MKT. FAIL. - STANDARDS INDIVISIBILITY ANTITRUST INFORMATION -STRUCTURE ASYMMETRY -CONDUCT TAXES (SUBSIDIES) PROVISION OF INFORMATION RATIONING (MONEY) ADMINISTRATIVE COST COMPLIANCE COST EFFICIENCY COST - NEGATIVE EXTER. -PUBLIC BADS - MKT POWER - INEQUITIES - DYNAMIC - INDIVISIBILITY - INFORMATION 21 Market Failure and Government Intervention NOTE: Government failure should be less than the market failure that government intervention is designed to correct. To ensure that the government adopts policies which are not unnecessarily severe, managers must work closely with government. Shapiro summarized a business view of what needs to be done: As American business becomes even more internationalized, I suspect that competition will force us to move closer to the patterns of government-business cooperation which exist in some other countries. This does not mean government passivity or compliance. I do not think you could call the governments of West Germany or Japan anyone's weak sisters. It does mean that government will not approach business as its sworn enemy. Even an arm's-length relationship will allow us to shake hands now and then.8 Shapiro became CEO of Du Pont and became one of the ten valued members of the Business Roundtable precisely because he knew how to encourage the spirit of cooperation between government and industry. He was voicing the great hope of industrial policy- that government and industry can work together to make American firms more competitive. Unfortunately, government and industry cooperation can easily be used to curb competition and may result in other government failures. Shapiro's response depends upon the wisdom and spirit of leaders in being able to achieve what is in the public interest: I, for one think that there's a strong case for the idea that government, industry, and labor unions all exist to serve the public interest- not for private purposes as such. And unless they can demonstrate that that's what they're doing, they have no legitimacy.9 However, even with selfless intentions, there are likely to be profound disagreements about how to strengthen American industry to compete. Like democracy in the political arena, competition in the economic arena has a lot of defects, but it just happens to be better than anything else we can come up with. See Scherer, op. cit., pp. 440-441 for an analysis of the success of patents in achieving each of these goals. 1. T.R. Reid. The Chip Simon and Schuster, New York 1984 p. 83 2. 8 Shook, op. cit., p. 216 9 Shook, op. cit. p. 219 22 Market Failure and Government Intervention 3. Scherer, p. 452 4. Scherer, op. cit. 23