Journal of Interactive Marketing(2000-2005)
1. Volume 19, Issue 4, Pages 2-80 (Autumn (Fall) 2005)
(1)Jeffrey F. Rayport, Bernard J. Jaworski, Ellie J. Kyung Best face forward: Improving companies'
service interfaces with customers (p 67-80)
(2)Mohanbir Sawhney, Gianmario Verona, Emanuela Prandelli Collaborating to create: The Internet
as a platform for customer engagement in product innovation (p 4-17)
(3)Phillip E. Pfeifer, Heejung Bang Non-parametric estimation of mean customer lifetime value
(p 48-66)
(4)Thorsten Posselt, Eitan Gerstner Pre―sale vs. Post-sale e-satisfaction: Impact on repurchase
intention and overall satisfaction (p 35-47)
(5)Chan Yun Yoo, Kihan Kim Processing of animation in online banner advertising: The roles of
cognitive and emotional responses (p 18-34)
2. Volume 19, Issue 3, Pages 2-90 (Summer 2005)
(1)Ann Marie Fiore, Jihyun Kim, Hyun-Hwa Lee Effect of image interactivity technology on
consumer respons
es toward the online retailer (p 38-53)
(2)Rex Briggs, R. Krishnan, Norm Borin Integrated multichannel communication strategies:
Evaluating the return on marketing objectives - the case of the 2004 Ford F-150 launch (p 81-90)
(3)Donnavieve Smith, Satya Menon, K. Sivakumar Online peer and editorial recommendations, trust,
and choice in virtual markets (p 15-37)
(4)Eric J. Karson, Robert J. Fisher Predicting intentions to return to the Web site: Extending the dual
mediation hypothesis (p 2-14)
(5)Betsy Bugg Holloway, Sijun Wang, Janet Turner Parish The role of cumulative online purchasing
experience in service recovery management (p 54-66)
(6)Patrick Barwise, John U. Farley The state of interactive marketing in seven countries: Interactive
marketing comes of age (p 67-80)
3. Volume 19, Issue 2, Pages 2-85 (Spring 2005)
(1)Sridhar Balasubramanian, Rajagopal Raghunathan, Vijay Mahajan Consumers in a multichannel
environment: Product utility, process utility, and channel choice (p 12-30)
(2)Sebastian van Baal, Christian Dach Free riding and customer retention across retailers' channels
(p 75-85)
(3)Ruby Roy Dholakia, Miao Zhao, Nikhilesh Dholakia Multichannel retailing: A case study of early
experiences (p 63-74)
(4)Arvind Rangaswamy, Gerrit H. Van Bruggen Opportunities and challenges in multichannel
marketing: An introduction to the special issue (p 5-11)
(5)Peter C. Verhoef, Bas Donkers The effect of acquisition channels on customer loyalty and
cross-buying (p 31-43)
(6)V. Kumar, Rajkumar Venkatesan Who are the multichannel shoppers and how do they perform?:
Correlates of multichannel shopping behavior (p 44-62)
4. Volume 19, Issue 1, Pages 2-62 (Winter 2005)
(1)Edward C. Malthouse 1, Robert C. Blattberg 2 Can we predict customer lifetime value?
(2)Kyoungnam Ha 1, Sungzoon Cho 2 1, Douglas MacLachlan 1 Response models based on bagging
neural networks
(3)Utpal M. Dholakia The usefulness of bidders' reputation ratings to sellers in online auctions
(4)Robert M. Schindler 1, Maureen Morrin 1, Nada Nasr Bechwati 2 Shipping charges and
shipping-charge skepticism: Implications for direct marketers' pricing formats
(5)Rita Marie Cain Federal do not call registry is here to stay: What's next for direct marketing
regulation?
5. Volume 18, Issue 4, Pages 2-135 (Autumn (Fall) 2004)
(1)Sandy D. Jap, Prasad A. Naik Introduction to the special issue on online pricing (p 4-6)
(2)James E. Heyman, Yesim Orhun, Dan Ariely Auction fever: The effect of opponents and
quasi-endowment on product valuations (p 7-21)
(3)Martin Spann 1, Bernd Skiera 1, Björn Schäfers 2Measuring individual frictional costs and
willingness-to-pay via name-your-own-price mechanisms (p 22-36)
(4)Norris Bruce, Ernan Haruvy, Ram Rao Seller rating, price, and default in online auctions (p 37-50)
(5)Yong Cao, Thomas S. Gruca The influence of pre- and post-purchase service on prices in the online
book market (p 51-62)
(6)Lan Xia, Kent B. Monroe Price partitioning on the Internet (p 63-73)
(7)Rajneesh Suri, Srinivasan Swaminathan, Kent B. Monroe Price communications in online and
print coupons: An empirical investigation (p 74-86)
(8)Dhruv Grewal, David M. Hardesty, Gopalkrishnan R. Iyer The effects of buyer identification and
purchase timing on consumers' perceptions of trust, price fairness, and repurchase intentions
(p 87-100)
(9)Michael R. Baye, John Morgan, Patrick Scholten Temporal price dispersion: Evidence from an
online consumer electronics market (p 101-115)
(10)Xing Pan, Brian T. Ratchford, Venkatesh Shankar Price dispersion on the internet: A review and
directions for future research (p 116-135)
6. Volume 18, Issue 3, Pages 2-86 (Spring 2004)
(1)C. K. Prahalad, Venkat Ramaswamy Co-creation experiences: The next practice in value creation
(p 5-14)
(2)George R. Milne, Mary J. Culnan Strategies for reducing online privacy risks: Why consumers read
(or don't read) online privacy notices (p 15-29)
(3)Dipayan Biswas, Abhijit Biswas The diagnostic role of signals in the context of perceived risks in
online shopping: Do signals matter more on the Web? (p 30-45)
(4)Margherita Pagani Determinants of adoption of third generation mobile multimedia services
(p 46-59)
(5)V. Kumar, Girish Ramani, Timothy Bohling Customer lifetime value approaches and best practice
applications (p 60-72)
7. Volume 18, Issue 2, Pages 2-74 (Spring 2004)
(1)Fareena Sultan, Andrew J. Rohm The evolving role of the Internet in marketing strategy: An
exploratory study (p 6-19)
(2)Phillip E. Pfeifer, Paul W. Farris The elasticity of customer value to retention: The duration of a
customer relationship (p 20-31)
(3)Jianan Wu, Dan Padgett A direct comparative framework of customer satisfaction: An application
to Internet search engines (p 32-50)
(4)Mirella Kleijnen, Ko de Ruyter, Martin Wetzels Consumer adoption of wireless services:
Discovering the rules, while playing the game (p 51-61)
(5)John M. Coe The integration of direct marketing and field sales to form a new B2B sales coverage
model (p 62-74)
8. Volume 18, Issue 1, Pages 2-79 (Winter 2004)
(1)Wendy W. Moe, Peter S. Fader Capturing evolving visit behavior in clickstream data (p 5-19)
(2)Xavier Dreze, Fred Zufryden Measurement of online visibility and its impact on Internet traffic
(p 20-37)
(3)Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh, Dwayne D. Gremler Electronic
word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves
on the Internet? (p 38-52)
(4)Sijun Wang, Sharon E. Beatty, William Foxx Signaling the trustworthiness of small online
retailers (p 53-69)
(5)Richard J. Courtheoux Analysis of list segmentation efficacy and campaign optimization (p 70-79)
9. Volume 17, Issue 4, Pages 2-72 (Autumn (Fall) 2003)
(1)Xavier Dreze, Francois-Xavier Hussherr Internet advertising: Is anybody watching? (p 8-23)
(2)Bruce D. Weinberg, Paul D. Berger, Richard C. Hanna A belief-updating process for minimizing
waiting time in multiple waiting-time events: Application in website design (p 24-37)
(3)Arthur A. Raney, Laura M. Arpan, Kartik Pashupati, Dale A. Brill At the movies, on the Web: An
investigation of the effects of entertaining and interactive Web content on site and brand evaluations
(p 38-53)
(4)Charlotte H. Mason Tuscan lifestyles: Assessing customer lifetime value (p 54-60)
(5)Dan Hill Tell me no lies: Using science to connect with consumers (p 61-72)
10. Volume 17, Issue 3, Pages 2-79 (Summer 2003)
(1)Carrie M. Heilman, Frederick Kaefer, Samuel D. Ramenofsky Determining the appropriate
amount of data for classifying consumers for direct marketing purposes (p 5-28)
(2)Lisa R. Klein, Gary T. Ford Consumer search for information in the digital age: An empirical study
of prepurchase search for automobiles (p 29-49)
(3)Jyh-Shen Chiou, Cathy Cheng Should a company have message boards on its Web sites? (p 50-61)
(4)Roger Marshall, Na WoonBong An experimental study of the role of brand strength in the
relationship between the medium of communication and perceived credibility of the message
(p 75-79)
11. Volume 17, Issue 2, Pages 2-80 (Spring 2003)
(1)Jonghyeok Kim, Euiho Suh, Hyunseok Hwang A model for evaluating the effectiveness of CRM
using the balanced scorecard (p 5-19)
(2)Thomas Jensen, Jeremy Kees, Scot Burton, Fernanda Lucarelli Turnipseed Advertised reference
prices in an Internet environment: Effects on consumer price perceptions and channel search
intentions (p 20-33)
(3)Curt J. Dommeyer, Barbara L. Gross What consumers know and what they do: An investigation of
consumer knowledge, awareness, and use of privacy protection strategies (p 34-51)
(4)JoAnn L. Roznowski A content analysis of mass media stories surrounding the consumer privacy
issue 1990-2001 (p 52-69)
12. Volume 17, Issue 1, Pages 2-76 (Winter 2003)
(1)Sunil Gupta, Donald R. Lehmann Customers as assets (p 9-24)
(2)S. Chan Choi Expanding to direct channel: Market coverages as entry barrier (p 25-40)
(3)Lisa R. Klein Creating virtual product experiences: The role of telepresence (p 41-55)
13. Volume 16, Issue 4, Pages 2-72 (Autumn (Fall) 2002)
(1)Yong Seok Sohn, Hangun Joun, Dae Ryun Chang A model of consumer information search and
online network externalities (p 2-14)
(2)Joel Deichmann, Abdolreza Eshghi, Dominique Haughton, Selin Sayek, Nicholas Teebagy
Application of multiple adaptive regression splines (MARS) in direct response modeling (p 15-27)
(3)Tito Tezinde, Brett Smith, Jamie Murphy Getting permission: Exploring factors affecting
permission marketing (p 28-36)
(4)Edward C. Malthouse Performance-based variable selection for scoring models (p 37-50)
(5)Goutam Chakraborty, Vishal Lala, David Warren An empirical investigation of antecedents of B2B
Websites' effectiveness (p 51-72)
14. Volume 16, Issue 3, Pages 2-98 (Summer 2002)
(1)Denise D. Schoenbachler, Geoffrey L. Gordon Trust and customer willingness to provide
information in database-driven relationship marketing (p 2-16)
(2)Helge Thorbj
Building brand relationships
online: A comparison of two interactive applications (p 17-34)
(3)Behram Hansotia, Brad Rukstales Incremental value modeling (p 35-46)
(4)Brian Carrol Price of privacy: Selling consumer databases in bankruptcy (p 47-58)
(5)Aaron Knott, Andrew Hayes, Scott A. Neslin Next-product-to-buy models for cross-selling
applications (p 59-75)
15. Volume 16, Issue 2, Pages 2-79 (Spring 2002)
(1)Richard P. Bagozzi, Utpal M. Dholakia Intentional social action in virtual communities (p 2-21)
(2)Erik L. Olson, Robert E. Widing II Are interactive decision aids better than passive decision aids?
A comparison with implications for information providers on the internet (p 22-33)
(3)Dipak Jain, Siddhartha S. Singh Customer lifetime value research in marketing: A review and
future directions (p 34-46)
(4)Sung-Joon Yoon The antecedents and consequences of trust in online-purchase decisions (p 47-63)
(5)Yoram Wind, Vijay Mahajan Convergence marketing (p 64-79)
16. Volume 16, Issue 1, Pages 2-88 (Winter 2002)
(1)Richard Gatarski Breed better banners: Design automation through on-line interaction (p 2-13)
(2)Patrick Barwise, Colin Strong Permission-based mobile advertising (p 14-24)
(3)Daniel M. Eveleth, Linda Morris Adaptive selling in a call center environment: A qualitative
investigation (p 25-39)
(4)Charla Mathwick Understanding the online consumer: A typology of online relational norms and
behavior (p 40-55)
(5)William H. Redmond The potential impact of artificial shopping agents in e-commerce markets
(p 56-66)
17. Volume 15, Issue 4, Pages 2-84 (Autumn (Fall) 2001)
(1)Joseph E. Phelps, Giles D'Souza, Glen J. Nowak Antecedents and consequences of consumer
privacy concerns: An empirical investigation (p 2-17)
(2)Nicole Coviello, Roger Milley, Barbara Marcolin Understanding IT-enabled interactivity in
contemporary marketing (p 18-33)
(3)Jonna Holland, Stacey Menzel Baker Customer participation in creating site brand loyalty
(p 34-45)
(4)Charles A. McMellon, Leon G. Schiffman Cybersenior research: A practical approach to data
collection (p 46-55)
18. Volume 15, Issue 3, Pages 2-91 (Summer 2001)
(1)William D. Diamond, Stephanie M. Noble Defensive responses to charitable direct mail
solicitations (p 2-12)
(2)Hairong Li, Terry Daugherty, Frank Biocca Characteristics of virtual experience in electronic
commerce: A protocol analysis (p 13-30)
(3)Barbara Bickart, Robert M. Schindler Internet forums as influential sources of consumer
information (p 31-40)
(4)Mark J. Arnold, Shelley R. Tapp The effects of direct marketing techniques on performance: An
application to arts organizations (p 41-52)
(5)Nissan Levin, Jacob Zahavi The economics of selection of mail orders (p 53-71)
19. Volume 15, Issue 2, Pages 2-64 (Spring 2001)
(1)Nissan Levin, Jacob Zahavi Predictive modeling using segmentation (p 2-22)
(2)Ko de Ruyter, Martin Wetzels, Richard Feinberg Role stress in call centers: Its effects on employee
performance and satisfaction (p 23-35)
(3)Ann Marie Fiore, Hong Yu Effects of imagery copy and product samples on responses toward the
product (p 36-46)
(4)Kim Bartel Sheehan, Caitlin Doherty Re-weaving the web: Integrating print and online
communications (p 47-59)
(5)Lee Sherman, John Deighton Banner advertising: Measuring effectiveness and optimizing
placement (p 60-64)
20. Volume 15, Issue 1, Pages 2-104 (Winter 2001)
(1)Vikas Mittal, Mohanbir S. Sawhney Learning and using electronic information products and
services: A field study (p 2-12)
(2)Jerry Wind, Arvind Rangaswamy Customerization: The next revolution in mass customization
(p 13-32)
(3)Joseph E. Phelps, Matthew D. Bunker Direct marketers' use of public records: Current legal
environment and outlook for the future (p 33-48)
(4)Edward C. Malthouse Assessing the performance of direct marketing scoring models (p 49-62)
(5)Judy Strauss, Donna J. Hill Consumer complaints by exploratory investigation of corporate
responses and customer reactions (p 63-73)
Volume 14, Issue 4, Pages 2-105 (Autumn (Fall) 2000)
Case studies only.
No abstract.
21. Volume 14, Issue 3, Pages 2-92 (Summer 2000)
(1)Dawn Iacobucci, Phipps Arabie, Anand Bodapati Recommendation agents on the internet (p 2-11)
(2)Leslie L. Simmel, Paul D. Berger The art of the ask: Maximizing verbal compliance in
telefundraising (p 12-40)
(3)Manuel C. F. Pontes, Colleen O'Brien Kelly The identification of inbound call center agents'
competencies that are related to callers' repurchase intentions (p 41-49)
(4)Pierre Berthon, Morris B. Holbrook, James M. Hulbert Beyond market orientation: A
conceptualization of market evolution (p 50-66)
(5)Dick Anderson Creating and nurturing a premier e-business (p 67-73)
(6)H. Robert Wientzen What is the internet's impact on direct marketing today and tomorrow?
(p 74-78)
22. Volume 14, Issue 2, Pages 2-89 (Spring 2000)
(1)Fusun F. Gonul・, Byung-Do Kim, Mengze Shi Mailing smarter to catalog customers (p 2-16)
(2)Christos Emmanouilides, Kathy Hammond Internet usage: Predictors of active users and frequency
of use (p 17-32)
(3)Dominique Haughton, Jonathan Haughton, Alison Kelly-Hawke, Tim Moriarty The use of frontier
estimation in direct marketing (p 33-42)
(4)Phillip E. Pfeifer, Robert L. Carraway Modeling customer relationships as Markov chains (p 43-55)
23. Volume 14, Issue 1, Pages 2-78 (Winter 2000)
(1)Basil G. Englis, Michael R. Solomon Life/Style Online ｩ
a web-based methodology for
visually-oriented consumer research (p 2-14)
(2)Gerald L. Lohse, Steven Bellman, Eric J. Johnson Consumer buying behavior on the Internet:
Findings from panel data (p 15-29)
(3)Bruce D. Weinberg Don't keep your Internet customers waiting too long at the (virtual) front door
(p 30-39)
(4)Barry E. Langford The Webmarketer experiment: A rude awakening (p 40-48)
(5)Charles F. Hofacker, Jamie Murphy Clickable World Wide Web banner ads and content sites
(p 49-59)