New England Hot Dog Company
FOR IMMEDIATE RELEASE
Beverly, MA
www.nehotdog.com
Richard Saxe, rich@nehotdog.com
617-513-8957
PRESS RELEASE
A Business With Bite: New England Hot Dog Company Eyes Expansion
Leading Hot Dog Franchise Looks for Growth in Eastern Massachusetts
BEVERLY, MA – Hot dog fans with discretionary taste buds are in luck. New England
Hot Dog Company, a hot dog franchise company founded in 2005 on the idea of uniting
hot dog lovers, has identified 5 counties in Eastern Massachusetts as markets for new
franchise development. The counties of Essex, Norfolk, Middlesex, Plymouth and Bristol
are open for new eateries. And the search is on for a franchisee with passion, a strong
work ethic, and a love for America’s favorite food.
“Remember that feeling of biting into your first hot dog?” asks New England Hot Dog
CEO Richard Saxe. “The taste of the meat, the crunch of the condiments, and the softness
of the roll … that’s what we’re all about. We’re a burger’s worst nightmare.”
The hot dog franchise, which started on the North Shore of Massachusetts, has expanded
into shopping plazas, downtowns, and Main Streets across the Northeast during the last
five years—regardless of the uncertainty on Wall Street. Six stores are now open along
the East Coast, with five in dog-crazy New Jersey.
“We’re always looking for new opportunities,” Saxe says. “The burger business has
become saturated for both consumers and franchises and we’re providing an alternative.”
Saxe and his company provide everything a franchisee needs to get a new restaurant off
the ground. Along with a growing brand and a solid, proven business system, the
ownership team provides training in all operations and procedures. New franchisees also
benefit from guidance in sales, marketing, and community outreach. Ben Bard, owner at
the newly opened Cinnaminson, NJ, location, has nothing but high praise for the New
England Hot Dog Company family.
“I spoke with Rich on a daily basis from Day 1,” Bard says. “If we didn’t have that kind
of communication, we probably wouldn’t be where we are today. It’s a tremendous
selling point of the company.”
It’s that kind of support that makes the decision to get into business with Saxe and his
company so easy.
“Franchising with New England Hot Dog significantly reduces the learning curve of
opening a restaurant,” Bard adds. “It’s almost turn-key.”
Each New England Hot Dog franchise location, known for gourmet “haute” dogs, uses
top-tier Boar’s Head products, New England-style rolls, and a collection of high-quality
side dishes. They also offer a huge selection of specialty toppings, including sauerkraut,
beans, bacon, jalapeno, guacamole, roasted peppers, cheddar cheese, buffalo sauce and
assorted mustards. Outside of the edible delights, free Wi-Fi, flat-screen TVs—featuring
news, sports, and children’s shows—and The Dog Pound—a small area where kids can
play—provide family-friendly entertainment to the restaurants that seat about 24 people.
A potential franchisee doesn’t necessarily need experience in the restaurant industry to be
successful, Saxe says. Passion and a willingness to work hard and become active in the
community are valued above past experience. The typical total investment to open a New
England Hot Dog Franchise runs between $125,000 and $200,000.
“We’re looking for dedicated individuals that have a passion for delicious food and good
customer service,” says Saxe. “And we promise you’ll never look at burgers the same
way again.”
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For more information on franchising opportunities with New England Hot Dog, please
visit www.nehotdog.com or contact CEO Richard Saxe at rich@nehotdog.com or 617513-8957.
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