Public Service Announcement Flyers
Scherer/Battilega/Farthing/ Maimoni
A public service announcement (PSA) is a non-commercial advertisement
created for the public good. The main idea is to change public attitudes by
raising awareness about specific issues. The most common topics of PSAs are
health and safety, although any message considered to be "helpful" to the
public can be a PSA. A typical PSA will be part of a public awareness
campaign to inform or educate the public against smoking or compulsive
gambling. We are creating PSAs to promote awareness about technology
issues. Our main audience will be teens like you!
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Famous PSAs
Crash Test Dummies: "You can learn a lot from a Dummy."
Do You Know Where Your Children Are? the NBC U.S. Television
Network)
Just Say No Scared Straight
Crying Indian (sponsored by Keep America Beautiful) This is Your Brain on
Drugs
McGruff the Crime Dog: "Take a bite out of crime!" A Mind Is A Terrible
Thing To Waste
Smokey Bear: "Only you can prevent forest fires!" and "Only You Can
Prevent wildfires!"
Friends Don’t Let Friends Drive Drunk
To complete the flyer you will use Microsoft Word and will need to include the
following:
1. a border around the Word document that reinforces your topic
2. a slogan for the service announcement (a message that gets the
main point across)
3. a meaningful image (one that represents the main ideas of your
message)
4. Four basic facts other students should know OR four strategies
someone dealing with the issue might use
Making A Brochure: Internet Safety
Student(s) Name(s):
______________________________________
Slogan
5 Slogan is catchy, 4 Slogan has
3 Slogan is
creative, and
two of the three either catchy,
concise
qualities.
concise, or
creative.
2 Slogan is
0 Slogan is
present but isn’t missing
catchy, concise,
or creative.
Content Accuracy
5 All facts in the
4 Most of the
flyer are clear and facts in the flyer
accurate.
are clear and
accurate.
3 Some of the
facts in the flyer
are clear and
accurate.
2 Most of the
facts are
inaccurate or
unclear
0 facts are
missing.
Attractiveness 5 The brochure has 4 The brochure
& Organization exceptionally
has attractive
attractive
formatting and
formatting and
well-organized
well-organized
information.
information.
3 The brochure
has wellorganized
information.
2 The
brochure's
formatting and
organization of
material are
confusing to the
reader.
0 The
formatting
makes it
difficult to
understand
the
message.
Graphics
Pictures
5 Graphics go well
with the text. There
is a good mix of
text and graphics.
Border adds to
flyer.
3 Graphics go
well with the
text, but there
are too few and
the brochure
seems "textheavy". Border
is missing.
2 Graphics do 0 graphics
not go with the are missing
accompanying
text or appear to
be randomly
chosen.
Grammar &
spelling
(conventions)
5 Writer makes no 4 Writer makes
errors in grammar 1-2 errors in
or spelling.
grammar and/or
spelling.
3 Writer makes
3-4 errors in
grammar and/or
spelling
2 Writer makes
more than 4
errors in
grammar and/or
spelling.
Total ____/25
4 Graphics go
well with the
text, but they
may distract
from the text.
Border is
present.
0 spelling
and
grammar
errors
detract
from the
message