Child Care Center Business Plan Workbook Part II: Business Plan Template Workbook This business plan template is a workbook that breaks down the business plan into its component sections. For each section of the business plan, brief notes and questions are listed to assist you in analyzing, researching and planning your child care center business. COVER LETTER Include the basic information such as: Name, Address & Contact Information Type of Business Legal Status Name of Licensee Name of Owners SECTION 1: EXECUTIVE SUMMARY List highlights from sections 2 – 8 of the business plan (remember to do this part last). Notes 1 Child Care Center Business Plan Workbook SECTION 2: BUSINESS DESCRIPTION Overview Description of Notes Company & Services Describe the child care center including; Capacity Program Type Services Philosophy To further assist, refer to the questions in Part 1 of the Business Plan Resource Guide – section 2.1. Mission Statement What is the overall objective of the business? To further assist, refer to the characteristics of a strong mission statement in Part 1 of the Business Plan Resource Guide – section 2.2. Notes 2 Child Care Center Business Plan Workbook Industry Analysis Describe the industry in which your business will be operating in. How was the data for the industry analysis gathered? To further assist, refer to the questions in Part 1 of the Business Plan Resource Guide – section 2.3 Business History Where is your business now and how did it get to this point (i.e. just startingup, existing, transitioning, etc.)? To further assist, refer to the questions in Part 1 of the Business Plan Resource Guide – section 2.4 Notes Notes 3 Child Care Center Business Plan Workbook Vision, Goals & Objectives Describe short-term growth plans and objectives. Describe strategies for continued growth. At what rate do you plan to grow your business? How was this determined? Describe your business goals and objectives. Describe the time frame for your goals & objectives. How will each goal’s progress be measured? To further assist, refer to the questions in Part 1 of the Business Plan Resource Guide – section 2.5 Competitive Position Detail your SWOT analysis. To further assist, refer to the questions in Part 1 of the Business Plan Resource Guide – section 2.6 Notes Notes 4 Child Care Center Business Plan Workbook Collaborative Partners List organizations that you plan to partner with and/or use as a resource. Why? To further assist, refer to the questions in Part 1 of the Business Plan Resource Guide – section 2.7 Notes 5 Child Care Center Business Plan Workbook SECTION 3: BUSINESS ORGANIZATION Legal Structure, Licensing & Regulations State the legal status of the business. Why was this chosen? Have you obtained your business license? If not, what steps are necessary to acquire? Capacity under Licensing Regulation Title 22 Determine class size and staffing needs to meet a desired teacherchild ratio. Physical size determination Are you in full compliance with government regulations? If not, what steps are necessary to be in compliance? To further assist, refer to the questions in Part 1 of the Business Plan Resource Guide – section 3 Notes 6 Child Care Center Business Plan Workbook SECTION 4: MANAGEMENT & ORGANIZATION Operational Management Team Name the key personnel and management team running the day to day operations and describe the job positions. If more than 10 employees, prepare an organizational chart. Professional & Advisory Support Do you have/need the following: Board of directors and management advisory board Attorney Accountant Insurance Agent Medical Doctor Banker Consultants Mentors and Key Early Childhood Specialist Architect To further assist, refer to the questions in Part 1 of the Business Plan Resource Guide – section 4 7 Child Care Center Business Plan Workbook SECTION 5: OPERATIONS Operations Detail the physical location, hours of operations, capacity & services. Staffing and Employee Policies Do you have a policy regarding staff salaries, benefits and vacation? Admissions & Payment Policies What is your pricing? How was it determined? Insurance Supplies, Equipment, and Technology What supplies and materials are necessary ? Record Keeping What is your current system of record keeping? Are there any areas for improvement? General Care & Safety Policies What other policies and procedures are important to the success of your operation? Are these documented? 8 Child Care Center Business Plan Workbook SECTION 6: MARKETING Market Analysis Notes Include research on demographics and trends. What is your target market? Competitive Analysis List the competitors who pose the most threat in your area. Why did you choose them? Marketing Strategy Describe where you will advertise, promote, raise awareness or reach potential clients. To further assist, refer to the questions in Part 1 of the Business Plan Resource Guide – section 6 9 Child Care Center Business Plan Workbook SECTION 7: FINANCIALS Personal Financial Statement What are your personal assets and liabilities? Notes Financial History & Analysis Have you created/gathered the following? Year-End Balance Sheet Historical Profit and Loss Statement Business income tax returns from prior years Current Balance Sheet Current Profit and Loss Debt Schedule Funding Requirements What are your funding requirements? How was this determined? Financial Plan – 3 Year Projection Have you created/gathered the following? Projected Profit and Loss Projected Cash Flow Projected Balance Sheet Break-even analysis 10 Child Care Center Business Plan Workbook SECTION 8: EVALUATION Describe keys to success. How will you know when/if the plan is successful)? Define financial and operational benchmarks and program outcomes to measure progress. SECTION 9: Notes REFERENCES List exhibits, supporting documents or data you reference in your plan. Notes 11