Internal job advertisement
Department
Digital Content and Social Media Manager (web, mobile, email
publication)
Job Title and publication
Working across several digital titles
Job Description
We are seeking an exceptional Digital Content and Social Media
Manager to edit, produce and activate content for a range of high
quality web, mobile and email publications for our diverse clients in
the automotive, outdoor and beauty sector.
You are a highly experienced Web Editor or Digital Producer – with
extensive experience in producing consumer editorial and brand
marketing content - with a passion for wordsmithing, visual design
and using analytics and outreach to ensure your content truly makes a
difference.
Using your in-depth knowledge of best practice in digital consumer
publishing and content marketing, you will manage the creation,
outreach and performance reporting of digital content to online
channels including online PR, social media, and online ad channels,
working directly with our clients.
Key tasks:
Website content – copywriting, copy editing and image optimization
Content marketing – managing outreach of content to paid/ owned/
earned channel
Email marketing – development of copy and layout, including subject
lines
Social media – content and community management
Reporting – analytics and performance review
Training – internal training of writer/ producers of digital content
Internal/external comms – Supporting the Agency’s internal comms &
B2B external comms through web content & social media outreach
Accountabilities:
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Manage the online editorial of a range of website, social and
email digital products in automotive, leisure & outdoors and
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beauty sectors
Project manage the commissioning, feedback and sign-off
process directly with our clients
Implement best practice in digital copywriting across web,
email and social channels
Research and implement SEO tactics for web channels
Digital editorial copywriting for a diverse range of audiences
– particularly focused in automotive and leisure/outdoor
Community management of B2C social media channels
(including YouTube, Facebook, Twitter, Pinterest), including
development of networks of advocates for social media
outreach
Content activation – managing communications with online
PR, client’s web/community managers, paid content
agencies, and bloggers/social media advocates
Performance reporting on content initiatives, using data
analysis tools including Google Analytics and Facebook
Insight
Supporting internal training of writers/ producers to improve
quality of digital content, including contributing to training
sessions/ briefings
Supporting internal/external communications of the
Agency’s internal communications and social channels
Support internal training and knowledge sharing through
facilitating and contributing to internal briefings and training
workshop in topics related to digital publishing and email
marketing
Provide research and product development support as
required by the Head of Digital and Content to assist the
growth and development of digital content marketing for
River Group’s clients
Skills required:
Skills/experience needed
Essential
 Extensive experience in copywriting for a range of B2C
sectors and audiences
 Creation of digital content for web, email and social media
 Knowledge of SEO best practice: research, implementation
and tracking
 Advanced use of Photoshop for image optimisation
 Practical knowledge of working with digital marketing
channels: paid and organic search, PPC, email, social
 Social media practitioner: using tools like Twitter, LinkedIn
and blogs to support an established personal social media
profile
 Analytical mindset – able to assess data, create reports and
make tactical recommendations relation to content
management
 Ability to manage multiple projects within agreed timelines
and budget
 Excellent communication skills – written and verbal
 Problem solving - finding, researching and self-identifying
solutions
 Excellent people skills with the ability to take a client-centric
approach to solutions
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Creative approach to projects, recommending creative
editorial solutions
Maintain a culture of ongoing learning – self-identifying
research and learning opportunities
Passion for digital content and innovations in digital
publishing
Desirable
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How to apply
Client-handling and client communications experience
working in an agency or service sector
Experience of editorial writing for automotive and
leisure/outdoor
Experience of sub-editing and proof reading for a print or
digital publication
Advanced knowledge of Google Analytics and other digital
analytical tools
Experience of small-scale production (script, shoot, edit) of
online video
Use of email broadcast systems (e.g. Adestra, Mailchimp)
Managing and growing social media communities and
managing social networks (e.g. Twitter, Facebook)
Ability to negotiate with suppliers and third party agencies
Planning and delivery of learning programmes
Use of Adobe suite design software: Adobe Dreamweaver,
Fireworks, In-Design
People management of entry-level talent
Please email:
- Your CV
- Salary expectations
- 4 links to examples of your portfolio of digital editorial (with at
least 1 digital example to be a format other than a web article)
explaining your role in producing each, to:
Susi O’Neill
Head of Digital and Content
Soneill@therivergroup.co.uk
Closing Date
Fri 25th April 2014