Global Perspectives in Management
BUSN 501—051
Spring 2015
Professor:
Classroom:
Class Time:
Office:
Office Hours:
Phone:
E-Mail:
Dr. Julie Guidry Moulard
COBB 219
Thursday 4:00 – 7:45 p.m.
COBB 347B
Monday and Thursday 1-4pm, Wednesday 1-5pm, and by appointment
318-257-2127
jmoulard@latech.edu
Course Description and Objectives
The purpose of this course is to give students an understanding of international business/marketing
practices, unique foreign cultures, and the environment necessary for conducting business in the
"global world." Students will gain an appreciation of the importance of international trade and
cultural dynamics occurring in the global marketplace. Students also will acquire an understanding of
strategies and tactics of international marketing efforts and the circumstances under which they are
mostly likely to be successfully deployed. After taking the course, whether students pursue their
career in international marketing areas or not, they are expected to have a better understanding of
different cultures, business practices, and international marketing opportunities. Specifically, this
course will:
 Provide insights into environmental aspects of doing business outside the U.S.
 Provide opportunities of understanding the similarities and differences among different
business environments
 Provide opportunities to be familiarized with the problems and perspectives of marketing
across national boundaries and with those within foreign countries
 Develop the skills necessary for conducting marketing in a foreign country
Course Materials
Textbook
International Marketing, Philip R. Cateora, Mary C. Gilly, and John L. Graham, 16th edition, 2013.
ISBN-13 9780073529974
Articles
Articles are accessible through the Business Source Complete database at
http://www.latech.edu/library/dbs/alltitles.html#B
Moodle
Moodle will be used to post course materials, grades, and important information.
E-Mail Communication
While I will post announcements on Moodle, I will also be using your La Tech email account to
communicate important information with you. You are responsible for checking your La Tech email
on a daily basis for any important updates. Furthermore, the best way to contact me is by email
(jmoulard@latech.edu).
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Grading
Your grade will be based on 2 exams, a group project, an article summary/discussion, and
participation. The points for each component of your grade are as follows:
Exams (100 pts X 2)
Group Project
Article Summary/Discussion
Participation
TOTAL POSSIBLE
Points
200
130
20
60
410
Letter grades will be assigned as follows:
A (369-410); B (328-368); C (287-327); D (246-286); F (245 or lower).
Regarding the end of the quarter, I will not “give” points to any individual for any reason and I will
not give particular students additional assignments to earn additional points.
A) Exams
Two exams (each 100 points) will be given, comprising of multiple-choice, true/false, short
answer and essay questions based on lectures, class discussions, the text book, articles, and
other materials I may hand out in class.
Make-up exams will only be administrated to those with an Official University Excuse or to
those with a valid reason, such as an illness or serious family emergency. (See page 12 of the
2011-2012 University Catalog for descriptions.) Additionally, make-up exams will ONLY be
administered if (1) you contact me by email BEFORE the exam and (2) you provide
LEGITIMATE DOCUMENTATION of the circumstances regarding your absence. The format and
the time of the make-up exam are at my discretion.
B) Group Project
Working in a team of 4 people, you will complete a project in which you assess and provide
recommendations concerning the globalization efforts of a specific company and its
product(s). This project will consist of a written report (worth 100 points) and an oral
presentation (worth 30 points). Group members will all receive the same grade on this
project, although this grade may be adjusted based on peer evaluations. The report is due
April 30 at the beginning of class. NO LATE REPORTS WILL BE ACCEPTED. Presentations will
also be held on April 30. NO MAKE-UP PRESENTATIONS WILL BE ALLOWED.
Detailed guidelines on the report and presentation will be provided in an addendum to this
syllabus.
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C) Article Summary/Discussion
To increase your awareness of global issues and to stimulate class discussion, you will be
assigned a date to summarize a current event/news article related to that day’s lecture. (A
schedule will be posted on Moodle.) Specifically, the article should illustrate a concept(s)
discussed in that day’s readings.
Your summary should be 400-500 words long (about one single-spaced page), in which you
recap your article and explain the concept(s) it illustrates. The concept(s) your article
illustrates should be noted at the top of the page near your name (i.e., Concept: Bribery). You
will include two thought-provoking discussion questions. You will also include two multiplechoice questions that I may include on the exam. Each multiple-choice question should have
five possible answers choices (and only one correct answer); you should NOT indicate the
correct answer.
You will post your article link, summary, discussion questions, and multiple-choice questions
in the “Article Forum” on Moodle for that week. Your summary and questions should be
attached to your post as a Word document AND pasted directly into the post. Student
summaries cannot cover the same concept or use the same article. If another student has
already posted on the same article or topic, you must select another article/topic. To avoid
confusion, include the date the article is due in your post and do not post your article more
than one week before it is due. Your post is due 24 hours before class time—that is, your
article will be due at 4 p.m. on Wednesday. NO LATE SUMMARIES WILL BE ACCEPTED.
In addition to completing the summary, you should be prepared to provide a succinct verbal
summary in class when I explain the particular concept your article illustrates. While I will
likely call on you to discuss your article, it is your responsibility to indicate to me that we are
covering your article’s concept. Not discussing your article in class may negatively affect your
grade.
The article you choose should be substantial enough to write your summary without simply
rephrasing the article. The article should be less than 2 years old; however, more current
articles (within the last few months) will likely stimulate the most interesting discussions.
Sources such as Business Week, Forbes, The Economist, and the Wall Street Journal are good
choices.
Your summary will be graded on your writing quality and effort; the degree to which your
article illustrates your chosen concept; the degree to which your discussion questions are
thought provoking; how challenging your multiple-choice questions are; how articulate you
are when discussing your article in class, and whether you follow the directions.
D) Participation
Your participation grade will be worth 60 points. Each meaningful comment you make is
worth 4 points. Thus, to receive a 100% on this grade, you will need to make 15 meaningful
comments over the quarter, which averages about 2 comments per class. You cannot receive
credit for more than 4 comments per class day. To help me keep track of your participation,
each day, you will turn in a page briefly explaining what you contributed.
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Meaningful comments include providing an illustration or example of class material or
answering questions I or other students pose in class. Please note that comments/answers
must not be 100% accurate to receive credit; an earnest effort to contribute to class counts.
Nonetheless, mindless or redundant comments that do not advance class discussion do not
count. Further, unnecessarily long comments or speaking too often can count against you (see
below).
Your participation grade will also be based on your ability to exhibit proper classroom
etiquette. Behaviors and demeanor (e.g., poor attitude/being disrespectful) that are
distracting to other students and/or me will result in points subtracted from your participation
grade. I will notify you of any distracting behavior via email as a warning; subsequent
disruptions will result in a loss of points ranging from 1 point (e.g., over commenting or longwinded comments) to 3 points (e.g., arriving late, side discussions, sleeping) to 8 points (e.g.,
being rude/disrespectful). These negative points will be applied at the end of the quarter; that
is, additional comments cannot compensate for these lost points.
Class Policies
Attendance
Attendance is strongly encouraged. A significant portion of your grade, notably your participation,
requires regular attendance. As required by University policy, your attendance will be monitored
each class day. While I will be happy to clarify concepts or answer questions about lecture topics
during office hours, I will not give private lectures to those who miss class. If you miss class, it is your
responsibility to talk with fellow classmates to obtain the information covered on the day missed.
Academic Integrity
All Louisiana Tech students are responsible for observing the highest standards of academic and
personal integrity as detailed in the Honor Code (http://www.latech.edu/documents/honorcode.pdf). Cheating on exams, plagiarism, and falsification of documentation related to an absence
will result in a grade of zero (0) on the associated exam or project. Students who turn in a daily
participation sheet claiming that they have made a comment when they did not will automatically
have 20 points deducted from their end-of-quarter participation grade. Additionally, all alleged
violations of the Honor Code will be referred to Dr. Linda Griffin, Dean of Student Development.
Students with Special Needs
Louisiana Tech provides services in its Office of Disabilities Services (ODS), including examination
scheduling and accommodation requests. Students using such services should provide me with ODS
documentation within the first week of class.
Emergency Notification System (ENS)
Louisiana Tech students are strongly encouraged to sign up for the University’s emergency
notification system (ENS: http://www.latech.edu/administration/ens.shtml). Doing so will ensure you
receive timely and important messages via cell phone, campus phone, and/or campus email in the
event of an emergency. If you are already registered, please ensure your contact information is up to
date.
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Emergency and Disaster Plan
If an emergency or disaster results in a campus closure, you should refer to Moodle within 36 hours
for information on how to proceed with this course. I will provide information concerning how exams,
class discussions, and quizzes will be conducted remotely.
Affirmative Action
Louisiana Tech University adheres to the equal opportunity provisions of federal and civil rights laws, and does
not discriminate on the basis of race, color, national origin, religion, age, sex, sexual orientation, marital status
or disability. The Title IX Coordinator is Carrie Flournoy, President's Office, P. O. Box 3168; phone: (318) 2573785; E-mail: flournoy@latech.edu The Section 504 Coordinator is Linda Griffin, 305 Keeney Hall; phone: (318)
257-2445; E-mail: lgriffin@latech.edu.
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Tentative Course Schedule
Date
Chapter
March 12
1/12
March 19
2/3
March 26
4/5
April 2
6/7
April 9
15/18
April 16
13/16
April 23
9/10/11
April 30
May 7
Topic
Syllabus/The Scope and Challenge of International Marketing/
Global Marketing Management: Planning and Organization
Article: “L’Oreal Masters Multiculturalism” by Hong and Doz
(2013), Harvard Business Review (HBR).
The Dynamic Environment of International Trade/
History and Geography: The Foundations of Culture
Article: “Distance Still Matters,” by Ghemawat (2001), HBR.
Cultural Dynamics in Assessing Global Markets/Culture,
Management Styles, and Business Systems
Article: “The Silent Language in Overseas Business,” by Hall
(1950), HBR.
The Political Environment: A Critical Concern/The International
Legal Environment: Playing by the Rules
Article: “Managing Risk in an Unstable World,” by Bremmer
(2005), HBR.
Exam 1 (Chs. 1-7, 12)
International Marketing Channels/Pricing for International
Markets
Article: “Seven Rules of International Distribution,” by Arnold
(2000), HBR.
Products and Services for Consumers/Integrated Marketing
Communications and International Advertising
Article: “Why You Aren’t Buying Venezuelan Chocolate,” by
Desphande’, (2010), HBR.
Economic Development and the Americas/Multinational Market
Regions and Europe, Africa, and the Middle East/ The Asia
Pacific Region
Article: “Serving the World's Poor, Profitably,” by Prahalad and
Hammond (2002), HBR.
Group Presentations/Project Due
Exam 2 (Chs. 9, 10, 11, 13, 15, 16, 18)
THIS SYLLABUS IS SUBJECT TO CHANGE BY THE PROFESSOR
WITH NOTICE TO THE STUDENTS