UNIVERSIDAD DE ESPECIALIDADES ESPÍRITU SANTO
FACULTAD DE ESTUDIOS INTERNACIONALES
SYLLABUS
ENGLISH VERSION
FOR DAC 11 VER 19 05 08
SUBJECT: Introduction to Business Management
FACULTY: Fernando Ruiz N.
CONTACT HOURS: 48
YEAR: 2008
DAYS: Mon - Thurs
ROOM G-221
CODE: UGER 103
CREDITS 3 UEES (4.8
NON-CONTACT HOURS: 96
PERIOD: Fall I
SCHEDULE: 19:25 – 20:45
SYLLABUS DATE: August,
2008
1. COURSE DESCRIPTION
The aim of this course is to provide a general idea of business management. This class
will facilitate increased business knowledge and skills in the various areas of business
including: Planning, Organization, Human Resource Management and Management. The
intention is to provide information so that the student can make successful decisions about
the business choices which will increase the profitability of companies
2. JUSTIFICATION
This is a general overview of the process of business management. This course is
important to gather basic knowledge on different areas of the management process of a
business. It will cover subjects useful for establishing small businesses (PYMES) and
understand how big corporations solve their management issues.
3. OBJECTIVES
A. GENERAL
The primary goal of this course is to introduce you to the field of management and the role
that business plays in our society. This course offers an overview of basic business and
management concepts, terminology, institutions practices, and operations. It examines the
introductory aspects of business management (e.g. Planning, organizing, human resource
management, leadership) and their relationships with each other. The course covers
governmental influences on business conduct; ethical and social aspects of business
operations and technological trends, innovations, and inventions which may change
business and our future lifestyles.
B. SPECIFIC
During each class session, the student will identify key terminology and concepts
associated with the processes associated with business management. Additionally, the
student will demonstrate, define and apply their understanding of business concepts
through daily class interactions, case studies, unannounced quizzes, comprehensive
examinations and other assignments. The student is responsible for 3.125 hours of daily
reading outside of class (non-contact hours) for each class period during the term.
4. COMPETENCIES
During the execution of this course, students will develop the following competencies:
1. To Identify the basic management decision making
2. To identify salient characteristics of business type,
3. To Recognize various inputs, processes, outputs and outcomes associated
with business management technique,
4. To Determine management philosophy within the conceptual framework of
business trend and custom,
5. To Discriminate between various business methodologies,
6. To Identify and determine of the informational needs of business managers
through evaluation and assessment methodology,
7. To recognize the difference between business indicators, goals and concepts
8. To identify how businesses deliver goods and services,
9. To review the various financial management concepts,
10. To Interpret economic decision-making processes among managers
11. To Identify business weakness through a SWOT analysis,
12. To describe the components associated with the human resource function
5. COURSE CONTENT OUTLINE
DATES &
SPECIFIC
SESSIONS COMPETENCIES
SEP 1
Competency 2, 5
SEP 2
Competency 1, 4
SEP 3
Competency 1, 4
SEP 4
SEP 8
Competency 2
CONTENTS
NON-CONTACT
HOURS
ASSESSMENT
INTRODUCTION TO
MANAGEMENT AND CONCEPTS;
Concepts of management. What do
managers do? What is an
organization?
MANAGEMENT YESTERDAY
AND TODAY. Historical
Background of Management.
Different schools of management.
Chp. 1 Read pages
3 – 23
In-class Participation
Evaluation
Chp 2. Read pages
25 – 47
In-class Participation
Evaluation
Management Yesterday and Today
continued. Current trends and issues.
Entrepreneurship. Knowledge
Management.
Review of chapters 1 and 2. Written
evaluation.
Case Application.
Timbuk2
5- pages
In-class Participation
Evaluation
Quiz 1
In-class Participation
Evaluation
ORGANIZATIONAL CULTURE
AND THE ENVIRONMENT. The
Organization Culture. Current
organizational culture issues facing
managers. The environment.
Chp 3. Read pages
48 - 75
In-class Participation
Evaluation
SEP 9
Competency 2
Organizational Culture and the
Environment, continued
In-class Participation
Evaluation
SEP 10
Competency 2, 10
FOUNDATION OF PLANNING.
Chp 7 Read Pages
What is Planning. Why and how
157 – 178
managers plan? Establishing goals and
developing plans.
In-class Participation
Evaluation
SEP 11
Competency 2 & 10 Foundation of planning, continued.
SEP 15
Competency 7, 11
STRATEGIC MANAGEMENT. The
strategic management process. Types
of organizational strategies.
SEP 16
Competency 7, 11
Strategic Management, continued.
SEP 17
Competency 3, 6
PLANNING TOOLS AND
TECHNIQUES. Techniques for
assessing the environment, and for
allocating resources. Project
management.
Chp 9. Read pages
205-230
Competency 3, 6
Planning tools and techniques,
continued.
In-class Participation
Evaluation
Competency 1, 2
ORGANIZATIONAL STRUCTURE
AND DESIGN. Defining
Organizational Structure. Common
organizational designs.
Organizational structure and design,
continued
Case application.
24/7 Gramercy
5 pages
Quiz 3
Chp 10. Read pages
232 - 253
No Assigned
Reading
In-class Participation
Evaluation
SEP 18
SEP 22
SEP 23
SEP 24
Case application.
Lend Lease
5 pages
Quiz 2.
Chp. 8. Read pages
179 – 204
In-class Participation
Evaluation
In-class Participation
Evaluation
In-class participation.
Evaluation
In-class Participation
Evaluation
In-class Participation
Evaluation
Review for the mid-term
In-class Participation
Evaluation
MID TERM EXAM
Written Evaluation
SEP 25
SEP 29
Competency 12
HUMAN RESOURCE
MANAGEMENT. The human
resource management process.
Human resource planning. Selection.
Training. Careed development.
SEP 30
Competency 12
Human Resource management,
continued.
OCT 1
Competency 6, 8
OCT 2
Competency 6, 8
OCT 6
Competency 12
MANAGING CHANGE AND
INNOVATION. Forces for change.
Managing Change. Stimulating
Innovation.
Managing change and innovation,
continued.
FOUNDATION OF BEHAVIOR.
Individual behavior: Attitudes,
Chp. 12. Read
pages 281-309
In-class Participation
Evaluation
In-class Participation
Evaluation
Chp. 13. Read
pages 311 - 339
In-class Participation
Evaluation
Case application.
Electronic Arts
3 pages
Quiz 4
Chp. 14. Read
In-class Participation
Evaluation
In-class Participation
Evaluation
Personality, Perception, Learning.
OCT 7
pages 340 - 368
Foundation of behavior, continued.
In-class Participation
Evaluation
OCT 8
Compet
UNDERSTANDING GROUPS AND
TEAMS. Explaining work-group
behavior. Turning groups into
effective teams.
Chp. 15. Read
pages 369 – 390
In-class Participation
Evaluation
OCT 9
Competency
Understanding groups and teams,
continued.
In-class Participation
Evaluation
OCT 12
Competency
MOTIVATING EMPLOYEES.
Motivation. Early and contemporary
theories of motivation. Designing
appropriate rewards programs.
Case application
BASF
3 pages.
Quiz 5
Chp. 16. Read 391
– 419
OCT 13
Competency
Motivating employees, continued.
OCT 14
Competency
LEADERSHIP. Managers vs.
leaders. Theories of Leadership.
Leadership in the 21st century.
Chp 17. Read 421 – In-class
454
Participation
Evaluation
OCT 15
Competency
Leadership, continued.
Case application.
Dale Earnhart Inc.
3 pages
Quiz 6
No reading
assignment.
In-class
Participation
Evaluation
In-class
Participation
Evaluation
No Assigned
Reading
Subjective; Authentic
Assessment
OCT 19
Review for the Final Exam
OCT 20
Final exam
In-class Participation
Evaluation
In-class Participation
Evaluation
6. METHODOLOGY
This is a lecture-based course that will require continuous student attendance. Student
knowledge and competencies will be evaluated through daily class participation, questionand-answer sessions and examination through authentic assessment i.e., demonstrating
what has been learned. There will be quizzes and cases to solve to show understanding
and use of concepts.
Note that students CANNOT make-up missed work through class absence. Students are
highly encouraged to maintain a consistent presence during all scheduled class times.
7. ASSESSMENT
The student will be assessed through daily participation and evaluation through testing.
Unannounced quizzes may be taken at any moment. By the conclusion of this class the
student will be able to recognize and identify key objectives in business management.
Students will also be able to fundamentally understand the various concepts that make-up
successful business practices.
Also there will be case developments (at least 6). Grading system will be as follows for
each first and second term:
Class Participation
Case development
Quizzes
Mid/Final Exam
10%
15%
25%
50%
8. BIBLIOGRAPHY
8.1 REQUIRED
MAIN TEXTBOOK(s)
“Management”
Stephen P. Robbins, Mary Coulter; 8th edition; Prentice Hall.
9. FACULTY INFORMATION
NAME: Fernando Ruiz N.
.
ACADEMIC CREDENTIALS--UNDERGRAD: Ingeniero Civil de Industrias, Pontificia
Universidad Católica de Chile
GRADUATE: MBA – Universidad Técnica Federico Santa Maria
E – MAIL: fernandoruiz.ecoloimp@gmail.com
10.
Prepared by:
Fernando Ruiz N.
Reviewed by: Dean Mónica Reynoso
Date: August 2008
Date: August, 2008