Item 3.G-June 14, 2013
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/hr/compensation-and-evaluation for complete instructions.
Incumbent(s) Name (if applicable):
Position #(s): 10003
Current Title: Assistant Director, IELC
Current Range: 2
(JCC:67255;E)
Department: Intensive English Language Center (ACSK)
College/Division: Office of Provost
Account #(s): 1201-102-1202
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
(X ) Title Change, Proposed Title: Coordinator, Marketing and Recruiting (IELC)
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
JCC (Current
( ) Line of Progression (show titles below)
or new HR
Range:
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature Susan Valencia, Director, IELC
__________________
Date
____________________________________________________________
Director/Chair/Dean Kevin Carman, Executive Vice President and Provost
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Jannet Vreeland
Date
Vice Provost and Secretary of University
Action Approved by the Provost/President (Completed by Faculty HR):
67407 Range:
2
Pos #(s): 10003
JCC:
EEO: 3A
Eff: 6/1/2013
Approved Title: Coordinator, Marketing and Recruiting (IELC)
Employee signs on “final” stamped approved PDQ and sends to HR for personnel file.
Employee Signature:_______________________________________________ __________________
Date
Printed Name: ____________________________________________________
Rev: 10/1/2012
Position Description
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Coordinator Director, Marketing and Recruiting, develops and identifies new recruiting
opportunities and oversees departmental marketing and recruitment efforts for the Intensive English
Language Center (IELC), a critical pathway for non-native speakers of English intending to enroll in
undergraduate and graduate degree programs at the University of Nevada, Reno (University). The
Coordinator is responsible for the marketing and recruiting budget, utilizing it to direct and coordinate
recruitment activities, manage overseas and domestic relationships/partners, and develop internal
processes. The Coordinator designs and implements customized educational programs for
international students. The Coordinator reports to the IELC Director.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
60% - Marketing and Recruiting Methods
 Direct and coordinate Departmental marketing and recruiting efforts
 Research, review, and evaluate prospective recruiting opportunities and develop plans,
proposals and strategies which include establishing and working within an annual budget
 Identify suitable partners abroad; establish and maintain successful business relationships
with international education agencies and schools, government and non-government entities
 Represent IELC and the University on international trips abroad to promote program offerings
and develop relationships with educational and governmental agencies and other international
partners
 Direct and coordinate internal processes to facilitate prospective student and agency inquiries,
and international student admission/enrollment
 Team with the Office of International Students and Scholars (OISS) in the implementation of
cost efficiencies in recruitment and marketing efforts
 Provide general information about degrees and programs available for international students
wanting to pursue a degree in an institution of higher education in the United States
 Provide basic immigration advisement for international students as it pertains to them
attending IELC and the University
 Manage established overseas relationships/partnerships and facilitate effective and clear
communication between all parties involved
 Assess needs and design recruitment and marketing materials to support implementation of
annual and future plan(s) including: written, printed, web-based. Materials may be produced in
house or by working with outside vendors
 Monitor and track recruiting efforts throughout the year and evaluate data for effectiveness or
ineffectiveness, keeping in mind potential modifications that may be required due to
unforeseen local and/or global changes (economic, political, and regulatory)
 Ensure that innovative strategies and approaches are incorporated into plans and policies
30% - Short-Term and Customized Programs Coordination
 Identify and research suitable educational and marketing partners abroad
 Assess feasibility of potential customized programs, as well as evaluate effectiveness of ongoing programs
Position Description
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Develop, manage, and deliver special and customized education programs throughout the
academic year
Work with program Director to establish hiring needs and curricula to meet the unique
requirements of each group
Measure program success and implement changes to enhance value and/or future of program
10% - Program Representative
 Act as representative of program as needed with other campus offices, departments, faculty,
staff, government organizations, community and NGO’s to promote program and facilitate
recruitment i.e., International Education Week, NAFSA conferences and/or events, other
international education focused occasions, etc.
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
The Director has a very visible role in promoting international education and providing opportunities
for international students to enter the University which supports the University’s mission to
internationalize the campus. The position acts as a representative of the program and University.
Initiative and autonomy are required in order to promote and provide opportunities for international
students to begin their studies at the University and eventually enter an academic degree program,
directly affecting the international student population on campus. Although this individual works
closely with, and advises the Director, the position assumes resourcefulness, independence, and
expertise with respect to marketing and recruiting. The individual must be able to make judgments
and take action when opportunities arise and immediate decisions must be made.
Impact:
Decisions regarding marketing and recruiting are crucial to the program and have a significant
influence on enrollment and student numbers, directly affecting the financial and overall wellbeing and
vigor of the program, which supports the University’s mission to increase international students and
diversify the international student population on campus. Decisions made by the Director impact the
level of success of the program and may have a direct and/or indirect effect on international University
objectives, and errors may result in negative impact on University reputation overseas.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Global, economic and international educational conditions, developments, and trends
 International marketing and recruitment
 Advertising and design fundamentals
Skills:
 Excellent communication and cross cultural/inter-personal skills; including making oral and
written presentations to domestic and international audiences
 Creating marketing materials including layout
 Strong organizational skills
Position Description
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Budget management
Computer skills and fluency in Word, Access, Excel, PowerPoint, and web applications
Ability to:
 Work and communicate effectively in culturally and ethnically diverse settings
 Work efficiently, independently and as a team member with various groups
 Successfully manage multiple programs and projects in an international education setting
 Understand and interpret policies and regulations as they relate to international students
 Assess customized program effectiveness
 Modify methods to meet changing conditions
 Strategically plan and execute multiple projects at once
 Maintain confidentiality of sensitive information
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Current international students
UNR departments:
Admissions & Records,
Graduate School, Integrated
Marketing, Office of the Provost,
Controller’s Office, General
Council, Office of Prospective
Students, OISS, USAC, NNIC,
Residential Life, Extended
Studies, Cashier’s Office,
Planning Budget & Analysis
Department staff and faculty
External
Prospective International
Students
Overseas advisor, government
and non-government agencies,
institutions
Reason for Contact
To interact and meet with students throughout each program term
to evaluate and respond to their level of satisfaction with the
program and their need for service which directly correlates to
retention and program quality i.e., connecting with students for
recruiting efforts (testimonials, future home/in- country contact,
market information, alumni resources); students continually serve
as representatives of the University, not just while studying, but
also as alumni back in their home countries, providing references
and feedback on their experience
To establish coordination of efforts with respect to current services
and negotiations of services for students, recruitment of new
students, customized programming, overseas partnerships and
agreements, and development of new international programs; to
stay informed on internal policies, issues and implications of
decisions, and budget management; to promote the importance of
international education on campus through coordination with other
departments, most notable: Office of International Students and
Scholars, USAC, and Northern Nevada International Center; to
provide feedback on international student issues
To communicate policies and procedures, assess needs of
department, sustain successful program operation, and provide a
positive work environment
Reason for Contact
To communicate and provide information regarding IELC, the
University and Nevada; to provide basic immigration advisement
with respect to studying at the University; to respond to inquiries,
concerns, problems/complications; to stay informed on issues
relating to international students
To communicate and provide information regarding IELC, the
University, and Nevada; to negotiate terms of special/customize
programs; and, to maximize sustainability and satisfaction of
relationship/partnership
Position Description
National Advertisers
Page 5
Frequent contact needed to establish and maintain relationship
and increase awareness of current and potential opportunities;
follow-up and collaboration are vital in being aware of unusual
and/or special advertising contracts or packages; to conduct
negotiations in order to secure best and most efficient means of
promoting IELC, the University, and Nevada
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and two years, or a Master’s Degree and one year, of experience in
marketing to include experience working with international clients in a variety of
contexts across many countries
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None