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輔仁大學
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語言學研究所
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學號 498286127
研究
生( 陳柏任
中)
研究
生( Chen Po Jen
英)
論文
名稱 跨越語言與金錢之間: 以符號學門徑來理解金融危機的嘗試
(中)
論文
From Language to Money: An Attempt of Semiotic Approach to Understanding Financial
名稱
Crisis
(英)
其他
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指導
教授 陳永禹
(中)
指導
教授 Chen, yungyu
(英)
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2011.6.27
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檔案 封面 目次 中英摘要 第一章 第二章 第三章 第四章 第五章 第六章 第七章 第八章 參
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學位
碩士
類別
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學年 99
度
出版
100
年
語文
英文
別
關鍵
字( 金融危機 符號學 倫理學
中)
關鍵
字( financial crisis semiotics ethics
英)
據索緒爾，符號學是研究能指與所指的學問。在符號學中所找到的原則，不只能
夠應用在語言學上，也能夠應用在金融科學上。這將開啟一項新的研究領域。我
們或許會稱他為金融符號學。 這個符號學的分支將語言學與金融科學整合成了一
摘要 個完整的領域。伯斯將符號學定義為符號的科學學說。他所謂的學說意指一個理
(中) 論的系統；這個系統是基於人為鑽研出的概念與準則。從柏斯以後，這個符號學
的領域就真正地成為一門廣大的學科。 符號學現在包括了動物溝通學、肢體語言
學、藝術理論、隱喻論、神話論、以及媒體研究。總之，就是包含了所有讓人類
生活變得有趣或者是驚怖的事物，包括了我們常常提到的金融海嘯這頭怪獸。
According to Saussure, semiology consists of the study of signifier and signified, and
principles found in semiology or semiotics would not only be applicable to linguistics but
also to the science of finance. This is going to be a new field of investigation which we
might call financial semiotics. This new branch of semiotics will integrate both
linguistics and the science of finance into one well-defined territory. Peirce defined
摘要
semiotics as the scientific” doctrine” of signs-the term doctrine refers to a theoretical
(英) system of knowledge based on artificially worked out concepts and principles. Since
Peirce, the field of semiotics has become truly enormous. It now includes, among other
things, the study of how animals communicate, body language, of the arts, of metaphor,
of myths, of media messages-in sum, of anything that makes human life interesting or
appalling, including the animal we call Financial Tsunami.
CATALOG CATALOG I ABSTRACT III 摘要 IV PART I. PRELIMARIES 1 1.
INTRODUCTION: SEMIOLOGY OR SEMIOTICS 1 1.1 A Short Review over
Semiology 1 1.2 Purpose of Semiology 1 1.3 Terminological Considerations 2 1.4 Our
Main Theme 2 2. MAIN POINTS OF RELEVANT LITERATURE 3 2.1 Animal
Symbolicum and Semiotic Approach 3 2.2 Saussure, Uexkull, and Cassirer: Semiology,
Bio-Semiotics, and Animal Symbolicum 5 3. BASIC CONCEPTS: TOWARD A
FURTHER EXPLICATION OF PROBLEMATIC 17 1. Semiology, Semiotics, and BioSemiotics 17 2. Signifier and Signified 19 3. Derivatives 19 4. Hedge 20 5. Financial
Risk 20 6. Financial Crisis 23 7. The Principle of Least Effect 31 8. Financial Literacy 32
論文 9. Financial Education 33 10. Financial Ethics 34 4. AIM OF THE SUDY, RESEARCH
PRINCIPLES AND METHODS 35 4.1 Research Principles and Their Aim 35 4.2
目次
Research Methods and Their aim 36 PART II. THE EVOLUTION OF LANGUAGE
AND MONEY 38 5. THE EVOLUTION OF LANGUAGE AND MONEY 38 5.1
Language and Money: Where Do They Come From? 38 5.2 Money Is Not a Gift From
Divine Source 39 5.3 "Invention" of the Rational Mind 41 5.4 A Logically Contrived
Argumentation 44 5.5 From Interjection to Barter 46 5.6. Evolutionary Relationship
Among Six Categories of Chinese 53 Characters 53 PART III. FINANCIAL CRISIS
AND SEMIOTICS 56 6. FINANCIAL CRISIS AND SEMIOTICS 56 6.1 A Sign as a
Tool to Recognize the World 56 6.2 The Paper Currency Flourishes in the World
Business 56 6.3 Monster of Derivatives 57 6.4 Crises Caused by Improper Operations 57
6.5 Summary 57 PART IV. SUMMARY 59 7. SUMMARY - A HUMBLE STEP 59 1.
From Language to Money 59 2. Peircian functional approach 59 3. Peirce vs. Saussure 60
4. We are enclosed inside the vicious circle of both language and money. 60 5. The
absolute confidence 61 6. Trust can only humans 63 7. The modern edifice of semiotics
63 8. Is culture a lie? 63 8. EPILOGUE 65 1. A Heart of Thoughtfulness: A Catholic
University in Taiwan Should Take a Firm Position to Promote Financial Ethics 65 2.
Socrates and Confucius 65 3. Socrates and Mencius 68 4. Shortcomings 70
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