Mohamed Awni Fawzy Abu El-Hassan
Address: 7621 area c, Mokatam, Cairo, Egypt
Tel: (202) 25043660 – Mobile:(20) 01118835877
E-mail: Mohamedawni@hotmail.com
LinkedIn: eg.linkedin.com/pub/mohamed-awni/3b/256/906/
OBJECTIVE
My main life mission is to find a job which I can feel it is the job that no one on earth will do it better
than me, a job I will really love to the extent of being able to do it without any reward. A job that I will
enjoy every second and every effort I will make for it. My mission is using whatever I am doing in life to
make the world a better place. Marketing Communications was my chosen field to dig for that dream
job within.
EDUCATION
Sep 2002 - June 2006: BA in Business Administration
The Canadian Program "SAMS/UNB BBA" at Sadat Academy for Management Science
o
o
Major
Degree
1993-2002
: International Business Administration
: Good (GPA: 2.8)
: Thanaweya Amma (Egyptian High School Diploma)
Abu Zahra Islamic Language School
EXPERIENCE
Employer:
Position:
Time Period:
AMIDEAST
Senior Marketing Coordinator
January 2012 – present
Position:
Time Period:
Senior Marketing and Sales Specialist
August 2010 – December 2011
Market AMIDEAST products and services by developing and implementing marketing and advertising
campaigns; supporting sales operation; maintaining promotional materials inventory; planning and
attending meetings and events; maintaining databases; preparing reports.
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Coordinate events including meetings, speaking engagements, seminars and exhibits.
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Plan outreach events by identifying, assembling, and coordinating requirements; establishing
contacts; developing schedules and assignments; coordinating mailing lists.
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Maintain organization Website (content development) and social media channels (full
management): updates, content creation, artworks, announcements, social engagement activates
and full online campaigns, etc.
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Keep promotional materials ready by coordinating requirements with advertising agency;
inventorying stock; placing orders; verifying receipt.
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Develop annual and ongoing marketing and advertising strategies, plans, and objectives.
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Hands-on implementing marketing and advertising campaigns
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Planning and concept development and execution of print and media campaigns.
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Research to identify clients, sector opportunities, and competition.
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Researching for competitive products by identifying and evaluating product characteristics, market
share, pricing, and advertising; maintaining research databases.

Supports sales staff by providing sales data, market trends, forecasts, account analyses, new
product information; relaying customer services requests.
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Assist in planning and organizing promotional presentations; updating calendars.
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Assist in monitoring budgets by comparing and analyzing actual results with plans and forecasts.
Employer:
Position:
Time Period:
Gourmet Egypt (FMCG)
Senior Marketing Specialist
March 2009 – July 2010
Position:
Time Period:
Marketing Coordinator
September 2007 – March 2009
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Responsible for developing and maintaining marketing strategies to meet organizational objectives.
Evaluates customer research, market conditions, competitor data and implements marketing plan
changes as needed.
Oversees all marketing, advertising and promotional materials and activities.
To manage the Marketing Department Budget and deliver of all marketing activity within the
agreed budget.
To manage all aspects of print production.
To manage all promotional media and evaluates the cost effectiveness of the advertising
campaigns.
Co-managing the products’ life cycle from strategic planning to tactical activities with the
product development and sales departments respectively.
Specifying market requirements for current and future products by conducting market
research whenever applicable and possible.
Co-operate with the product development committee and the sales department to develop
product pricing.
Promoting the company’s products and services to attract current customers and new
customers.
Employer:
Position:
Time Period:
C3 – The Call Center Company
Customer Support Senior Agent – Project: Gourmet Egypt
August 2006 – September 2007
Employer:
Position:
Time Period:
Amecotech Co. Call Center
Offshore Telesales Agent
April 2005 – August 2005
PROFESSIONAL ACHIEVEMENTS
Achievements with AMIDEAST:

Developing and launching the new AMIDEAST Facebook page and generating traffic to +52,000
users/ Twitter +2700 followers in 3 years without any paid online advertisement.

Producing the first collective services flyer and unifying the brand image of AMIDEAST in all
publications.
Achievements with Gourmet Egypt:
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Developing Gourmet’s new website in terms of full content, overall look and process of e-ordering
Developing with the advertising agency Gourmet’s both flagship stores at Maadi & Dandy Mall
(Internal & External Branding)
Rebranding the packages of all carried seafood products with a new Gourmet brand called
Poseidon
Brand the packaging of 3 vegetables products to a Gourmet Brand
Developing Gourmet Egypt 5 issues of Printed Delivery Menu with Gourmet’s New brand identity
Design and send E-newsletters to Gourmet website customers
All stores signage (price tags, promotional signs… etc.) are developed by myself in terms of
Content, Design & Production
Launching a new Brand “Weber Grills” with its full elements (Showroom, Team, Branding, POS
materials (Catalogue Content and Design), advertising, inventory management and shipment
imported purchase orders.
VOLUNTARY ACTIVITY
- Member in the Euro-Med Capacity Building Association.
 Euro Med Youth Awards (Egypt, Cairo – October 2005) Celebrating the 10th anniversary of
Barcelona Process. I was from the Organizing Committees of the Event and the Head of the IT
Committee.
 Euro Med Training Course for Beginners (The Challenge 2): Training was organized by
SALTO Training Center in Europe and the Egyptian Euro Med Cooperation Unit.
 Egyptian NGO’s Youth Forum (Egypt, Cairo - April, 2005) This Youth Forum had about 150
participant representing NGOs and youth associations. I was representing SIFE NGO, later
only, 60 Participant were selected to attend Euro-Med Training Course for Beginners.
- Member in the Voluntary Office of the General Association of Catholic Schools.
- Member in the Society Development Association.
SKILLS
Computer Skills:
 Excellent knowledge of MS Windows
 Excellent knowledge of MS Office (advanced)
 Excellent internet navigation skills
 Excellent experience with Adobe Photoshop, basic background of Illustrator and In Design.
Language Skills:
 Arabic --- Native language
 English --- Fluent
PERSONAL NFORMATION
Date of birth:
13, November, 1985
Nationality:
Egyptian
Gender:
Male
Marital status:
Married
Military status:
Exempted