Contact:
Ginny Long
Director of Public Affairs
Moen Incorporated
(800) 321-8809, Ext. 2019
ginny.long@moen.com
FOR IMMEDIATE RELEASE
November 2007
Jennifer Allanson or Jamie Dalton
Robert Falls & Co. Public Relations
(216) 696-0229
jallanson@robertfalls.com or jdalton@robertfalls.com
Moen Creativity Seminar INSPIRES Design Professionals in Mind, Business, Spirit
North Olmsted, Ohio …Moen Incorporated recently invited 250 showroom consultants and
builder design center associates to live on the edge among the rugged cliffs of Arizona at the
company’s fourth annual INSPIRE Creativity Seminar, “Mind. Business. Spirit,” held September
19-20 at the Pointe Hilton Tapatio Cliffs Resort in Phoenix.
“The goal of this year’s INSPIRE conference was to promote a better balance between business
and personal life,” said Ray Fisher, Moen vice president, sales, East Region. “We are thrilled to
host this seminar and hope that our attendees remained rejuvenated and inspired in mind,
business and spirit throughout the three days and in the weeks and months to come.”
To kick off INSPIRE, Leslie Segrete, designer and carpenter from TLC’s Trading Spaces and
While You Were Out, hosted a Creating Spaces activity in which guests invented the ultimate
design schemes for celebrity clients, including Martha Stewart, Donald Trump, Emeril Lagasse,
Madonna and Gilligan from Gilligan’s Island. Segrete assisted teams and helped to select the
winners of several “instant challenges,” which included re-creating Moen’s Vestige™ faucet out
of PLAY-DOH.
To maintain their levels of inspiration, guests were then treated to dinner, music, a dramatic
Native American hoop dance presentation and a magnificent 1,800-foot nighttime view of
Phoenix from the Pointe Hilton’s innovative French-Italian mountaintop restaurant, Different
Pointe of View.
On Thursday, guests participated in a variety of breakout sessions, including Work + Life “Fit,” a
plan by author Cali Williams Yost for getting past life’s roadblocks to achieve the “fit” that you
want, and Selling Up & Adding on in Good Times & Bad, a look at the keys to sales success
with nationally-recognized sales expert Hank Darlington. Sessions also included an in-depth
Moen product orientation for Moen’s vertical spas, new powder room suites from ShowHouse®
by Moen® and Mirrorscapes™ Mirror Frames from Inspirations® by Moen®. In addition,
attendees participated in a design exchange research session where they had the opportunity to
give input on new Moen models and concepts. Guests were also provided the opportunity to
participate in two roundtable exchange sessions, allowing them to network, discuss common
themes and to draw from other attendees’ knowledge and experience.
That same day, Segrete again stimulated attendees with her keynote address, touching on
sources of inspiration in everyday life. “There are tons of things around you every day that
should inspire you,” said Segrete, sharing photos of her past sources of inspiration, including
her sister’s summer home on the Chesapeake Bay, a secluded Tahitian resort and the
Rockefeller Center Christmas Tree, and discussing how to channel sources of inspiration into a
project. Segrete’s presentation was followed by a special viewing of never-before-seen out
takes from While You Were Out.
Attendees were later given the opportunity to find their source of inspiration under the stars by
participating in a variety of unique activities, including a floating chipping green, palm and tarot
card readings, hand and back massages, caricature and sand art, henna tattooing and salsa
dancing.
Moen’s INSPIRE conference concluded with a look at current home trends from consumer
advisory services group Iconoculture®, followed by Get More Smileage Out of Your Job, a
rousing presentation of laughter and joy in the workplace by motivational speaker Linda HenleySmith.
“This seminar provides a unique opportunity to make connections,” said Aubri Mandelbaum,
Moen target market specialist. “Every year, we have the chance to interact with hundreds of
consultants and they have a chance to connect with the Moen brand.”
INSPIRE attendees returned home feeling energized, inspired and ready to creatively tackle the
challenges of everyday life. Moen is already seeking sources of inspiration for next year’s
event.
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EDITOR’S NOTE: Timeless designs that reflect good taste. Faucets and fixtures that are livable and
enduring. These are just some of the reasons why Moen® is the #1 faucet brand in North America. In
addition to stylish and affordable faucets, Moen also offers residential and commercial sinks and a full range
of tub and showering packages. Moen brands include ShowHouse® by Moen, Creative Specialties
International® and the Cleveland Faucet Group®. ShowHouse offers high-end, luxury faucets and
accessories to consumers with discriminating tastes. Creative Specialties International offers complete
suites of decorative bath accessories, including innovative bath safety products that are fashionable – not
institutional. The Cleveland Faucet Group manufactures affordable, durable faucets for the multi-family
housing market.
Moen is part of Fortune Brands, Inc. (NYSE:FO, www.fortunebrands.com), the consumer brands company that
includes leading home products brands such as Aristokraft®, Omega®, Diamond® and Schrock® cabinetry, ThermaTru® door systems, Simonton® windows and Master Lock® security products.
With Moen, you’ll always find the perfect balance between styles you’ll love and innovation you can live with. Buy it
for looks. Buy it for life®.