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BUSINESS PROFILE
Company Name
Switz Food Pvt. Ltd.
Delegate Name: Mr. Anirban Gosh
Designation: General Manager
Sector Representation
Confectionary
Market Opportunities
In India there is a growing market for cakes and cookies and Switz brand Monginis has good
clientele all the major cities with their shops. There is tremendous demand for good quality
biscuits since the quality of Indian manufactured biscuit is very low. There are few foreign
brands being imported, but not affordable by all due the duty levied on these products.
Food dominates the shopping basket in India. The € 4.3 billion Indian foods industry, which
forms 44 per cent of the entire FMCG sales, is growing at 9 per cent and has set the growth
agenda for modern trade formats. The prospect for growth of the branded segment is huge, as
nearly 60 per cent of the average Indian grocery basket still comprises non-branded items.
Modern retail accounts for about 4 per cent of the total retail market in India. This share is
expected to increase to about 15 -20 per cent with the entry of a number of corporate into the
segment. Modern retail formats have grown by 25-30 per cent in India in the last year and
could be worth € 126 – 144 billion by 2016.
The Indo-Italian Chamber of Commerce and Industry
502 Bengal Chemicals Compound, Veer Savarkar Marg, Prabhadevi
Mumbai -400025 / Tel: +91.22.24368186; Fax: +91.22.24382716/2438191
Contact in Italy: Mr. Pavan Joseph, Tel: +
In view of the above scenario, we are confident that packaged snacks with long shelf life will
have a major potential to grow in India. Due to growing urbanization and changing food
habits, the demand has been rising at a good pace and there is enough latent market potential
waiting to be exploited through developmental efforts. In view of the above, the group has
decided to invest sizeable amount of capital into packaged food segment and is setting up its
largest facility with a footprint of 15,000 square meters to manufacture packed long life snack
foods.
Business Interest with ITALY
Company is looking to buy machinery for the following:
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
Frozen dough technology machines for Croissants, puff pastries & Tart shells etc.
They are also interested in meeting manufacturers of industrial bakery equipments for
large volume production on automated lines of Swiss rolls, layer cakes, cookies, tarts,
filled croissants each having a minimum shelf life of 3 months.
Company Background
The Company is part of SWITZ group, a bakery group operating out of Middle East, with large
manufacturing facilities in Saudi Arabia, Oman, UAE and India. The groups’ activities include
manufacturing of long life packed cakes, pastries, croissants, donuts etc.
Presently they are setting up the company’s largest manufacturing facility within Sankrail Food
Park which is 180,000 square feet facility with an investment of USD 7 million. This facility will
house fully automatic lines for production of breads, buns, rusks, cookies, Swiss rolls and
croissants. The SWITZ GROUP is a bakery and confectionery company of repute having
businesses in both the industrial and retail segments based in the Middle East having an
annual turnover of € 58 million.
SWITZ is represented in Eastern India by the brand MONGINIS having multiple manufacturing
facilities. There are four manufacturing companies under the SWITZ umbrella in Eastern India
out of which Switz Foods and Dream Bake are located at Kolkata and Terai Foods and Kalinga
Bakery at Jalpaiguri and Bhubaneswar respectively. The total turnover of the group in the
Eastern India is almost € 7.9 million in the retail and the industrial segment. It has a network
of 132 franchise cake shops and in excess of 300 hundred distributors spread over the five
Eastern Indian states.
The Indo-Italian Chamber of Commerce and Industry
502 Bengal Chemicals Compound, Veer Savarkar Marg, Prabhadevi
Mumbai -400025 / Tel: +91.22.24368186; Fax: +91.22.24382716/2438191
Contact in Italy: Mr. Pavan Joseph, Tel: +
For more information you can visit their website www.switzindia.com