Name:
(Circle your Group:)A, B, C, D
May 2012
Persuasive Techniques in Advertising
technique
definition
Bandwagon
Everyone who is anyone is buying this product. Don’t’
be the only one without it. Don’t be left out!
Fantasy
Superheros, white knights, green giants, super athletes,
beautiful people, rich people are featured. Advertisers
hope that the consumer will transfer these qualities to
the products and themselves and purchase the item.
Humor
People may tend to remember an ad if it makes them
laugh and may purchase the product because of the
positive association with it.
Avante Garde
The suggestion that using this product puts the user
ahead of the times.
Magic
Ingredients
The suggestion that some almost miraculous discovery
make the product exceptionally effective.
Patriotism
The suggestion that purchasing this product shows
your love of your country.
Snob Appeal
The suggestion that the product makes the customer
part of an elite group with a luxurious and glamorous
lifestyle.
Plain Folks
The suggestion that the product is a practical product of
good value for ordinary people.
examples
Name:
Transfer
(Circle your Group:)A, B, C, D
May 2012
Positive words, images, and ideas are used to suggest
that the product being sold is also positive.
Persuasive Techniques HOMEWORK
Due: _____________________
Directions: First of all, do not groan about this HW because the assignment involves watching TV!
Watch 30 minutes of television, including the commercials, and try to identify as many commercials as you can.
Fill in the chart below. (If you are not aloud to watch TV, no worries, flip through a magazine instead.)
technique
Bandwagon
Fantasy
Humor
Avante Garde
Magic
Ingredients
Patriotism
TV commercial
Explain: How does this commercial use this technique?
Name:
Snob Appeal
Plain Folks
Transfer
(Circle your Group:)A, B, C, D
May 2012