OCEAN COUNTY COLLEGE
Professor’s Course Information Sheet
Professor’s Name:
Katherine Dillon – Associate Professor of Business
School of Social Science and Human Services
Course Title:
BUSN 134 Principles of Marketing
Course Description:
A comprehensive study of the functions and institutions involved in the flow
of goods and services from production to consumption
Office Location:
Instructional Building, Room 320
Phone Number:
(732) 255-0400 Ext. 2220
E-Mail Address:
kdillon@ocean.edu
Office Hours:
As noted on professor’s door or by scheduled appointment.
Required Textbook:
MGMT6; Lamb; Hair; McDaniel; South-Western CENGAGE Learning,
2012.
Course Standards:
Students are expected to participate by making a positive contribution to the
marketing class. This kind of experience in class participation will
encourage the development of student skills necessary for professional
discussions of marketing principles, applications, and issues found in the
working world of marketing.
Grading of participation is based on whether participation is positive or
negative, meaningful or non-meaningful, substantive or non-substantive, it is
not based on the frequency of the contributions. Participation may be
written or oral.
Student absence or lateness detract from positive participation. If a student
is absent, then, that student has a zero-grade for participation. If a student
is late, then, that negatively contributes to the class atmosphere for learning.
In the working world of marketing, lateness to meetings is unacceptable.
Students who are absent or late should make their own arrangements for
any missed material.
Students are required to disconnect all cell phones, beepers, and similar
devices. Any breach of this conduct detracts from positive participation and
annoys other students. It does not contribute to learning marketing and is
considered to be negative. Any negative classroom behavior detracts from
your participation score.
Grading Scale:
Final grade: You may estimate your final grade at no less than show below:
A
B
C+
C
D
F
93-100
86-92
77-85
70-76
60-69
Below 60
Course Outline:
Required Chapters
1, 3, 4, 5, 21
6, 8, 9
2, 10, 11
14, 16, 17, 20(pages 255-260)
Review major concepts from previous chapters,
tested on previous exams
Course Learning
Objectives:
Examinations
1
2
3
4
5
At the conclusion of the course the student should be able to:
(A) Define marketing and describe how it has evolved in the United States.
(B) Understand the marketing concept and its importance in marketing.
(C) Analyze how external macro-environmental forces affect an
organization’s marketing
(D) Define the consumer market and describe its geographic distribution.
(E) Identify the major consumer demographics and their significance for
marketers.
(F) Learn about the social, psychological, and situational influences that
impact the consumer buying decision process.
(G) Gain insight into the nature and scope of the business market.
(H) Define price and relate the concept of value to it.
(I) Understand the importance of middlemen and distribution channels.
(J) Identify the four parts of the promotion mix and describe the distinct
features of each part.
General Education
Goals:




Student Evaluation:
To develop the ability to solve problems by collecting, organizing,
and evaluating information.
To develop the ability to communicate effectively through reading,
listening, speaking, and writing.
To develop both the ability and moral sensitivity to make informed
judgments concerning ethical issues.
To develop and demonstrate civic and social responsibility.
Examinations:
There will be five scheduled examinations, each having a maximum value of
100 points. If the college cancels classes on a scheduled examination date,
the examination will be held during the next regular class meeting.
Test one:
Test two:
Test three:
Test four:
Test Five:
Chapters
Chapters
Chapters
Chapters
Chapters
1, 3, 4, 5, 21
6, 8, 9,
2, 10, 11
14, 16, 17
1, 2, 3, 4, 5, 6, 8, 9,
10, 11, 14, 16, 17, 21
100 points
100 points
100 points
100 points
100 points
Projects:
To enhance student knowledge on the subject of marketing strategy, three
integrated projects will be assigned on an individual and group basis.
Each student’s participation in these projects is mandatory and will affect
his/her final course grade. Final grade reduction will be based on the lack of
attendance, written communication, and professional presentation.
Projects will be in the format of creating a marketing plan, product
development, and advertising.
Attendance Policy:
Statement of
Plagiarism:
Statement of
Civility:
Statement of
Accommodation:
DATE REVISED:
Each student will be expected to attend all class meetings. The maximum
limit of absences as established will be dealt with in accordance to the college
catalog section entitled “Class Attendance.”
Student should refer to the student handbook and review policy #5180. This
policy states that there is to be no cheating on tests, projects, or exercises.
Students are expected to be on time and present for each class meeting. All
cell phones are never to be used in the classroom.
If there is any student in this class who has special needs because of learning
or physical disabilities of any kind, please feel free to come and discuss them
with me.
FALL, 2012