Marketing Strategy
MKT. 4333.001
Assignment Schedule
Spring 2002
NOTE: You may depend on the following calendar for the order in which we will cover the course this semester.
However, all dates should be considered tentative and may change depending on how events proceed. In addition to
the assigned readings, additional in class assignments may be made. Consequently, you are responsible for all
announcements, modifications or additions that may be made to the schedule or assignments during regular
meetings of this class.
Class
1
2
3
Date
15 Jan
17 Jan
22 Jan
Subject
Introduction & review of syllabus
The Strategic Role of Marketing
Corporate Strategy Decisions
4
24 Jan
5
6
7
29 Jan
31 Jan
5 Feb
Business Strategies & Their Marketing
Implication
Exam #1
Fortune Article/Class Discussion
Environment Analysis
8
7 Feb
9
10
11
12
13
12 Feb
14 Feb
19 Feb
21 Feb
26 Feb
14
28 Feb
15
5 Mar
16
7 Mar
17
18
12 Mar
14 Mar
19
26 Mar
20
21
22
23
28 Mar
2 Apr
4 Apr
9 Apr
24
25
26
11 Apr
16 Apr
18 Apr
Marketing Information & Industry Dynamics
of Strategic Change
Market Segmentation & Market Targeting
Fortune Article/Class Discussion
Positioning decisions
Exam #2
Research paper & team presentation
Marketing teams 1 & 2
Research paper & team presentation
Marketing teams 3 & 4
Research paper & team presentation
Marketing teams 5 & 6
Research paper & team presentation
Marketing team 7
Marketing Strategies for New Market Entries
Fortune Article/Class Discussion
Spring Break March 16-24, 2002
Marketing Strategies for Nature & Declining
market
Strategies for Nature & Declining Market
Fortune Article/Class Discussion
Exam # 3
Implementing Business & marketing
Strategies
Controlling Marketing Strategies
Exam #4
Case # 3-1 Golden Valley Microwave Foods - Marketing Team #
Case # 4-3 Murphy Brewery Ireland
Marketing Team #
As of 03/09/2016 @ 5:14 PM
Assignment
None
Chapter 1
Chapter 2 Marketing teams are formed – Review
outline & format for Research Paper
Chapter 3 – Teams turn in the topics selected for
their research paper
Chapters 1,2 & 3
Written assignment to be turned in
Chapter 4 - Teams to decide on which case they
would like to undertake
Chapters 5 & 6 – Teams turn in their 1 & 2 choice.
Selection to be made from those assigned.
Chapter 7 - Research paper outline due
Written assignment to be turned in
Chapter 8
Chapter 4 thru 8
Written Paper due at the beginning of the class
Written Paper due at the beginning of the class
Written Paper due at the beginning of the class
Written Paper due at the beginning of the class
Chapter 9
Written assignment to be turned in
Chapter 10
Chapter 11
Written assignment to be turned in
Chapters 9 thru 11
Chapter 12
Chapter 13
Chapters 12 thru 13
Page 152 of case book
Page 264 of case book
Class
27
Date
23 Apr
Subject
Assignment
Case # 6-7 Chemical Additives Corporation - Page 469 of case book
Marketing Team #
Case # 3-4 Angostura Bitters, Inc
Page 183 of case book
Marketing Team #
28
25 Apr
Case # 7-1 CUTCO
Page 491 of case book
Marketing Team #
Case # La-Z-Boy Chair Company
Page 559 of case book
Marketing Team #
29
30 Apr
Case # 5-6 – Powrtron Corp. - Marketing
Course Evaluation at the beginning of class
Team #
Page 375 of case book
30
2 May
Fortune Article/Class Discussion
Written assignment to be turned in
Final Exam Wednesday, May 8 @ 1:30 PM
Final Exam is comprehensive
Note: Since the final exam is optional, in order to take the final exam, you must sign up for its during the class on
April 30, 2002
As of 03/09/2016 @ 5:14 PM