FORUM 2002 -- Unifying The Message
Preliminary Agenda (as of 2/28/02)
Sunday – March 10, 2002
(Registration and all activities will be held at the Ritz-Carlton, Washington, DC unless noted.)
10:00 a.m. – 6:00 p.m. -- Registration Open
11:00 a.m. – 3:00 p.m. -- Master Course – “Media Training Seminar”
(Additional $125 registration fee required)
Instructor:
Andrew D. Gilman, President, CommCore Consulting Group
11:30 a.m. – 12:00 p.m. -- CTPAA Executive Committee Meeting
12:00 p.m. – 2:00 p.m. -- CTPAA Board of Directors Meeting
3:00 p.m. – 3:45 p.m. -- How the Agency Pros Conduct and Execute a Government
Affairs Campaign
Moderator:
Daniel Brenner, Senior Vice President for Law &
Regulatory Policy, NCTA
Speaker:
Lorine Card, Potomac Hudson Group
3:55 p.m. – 4:40 p.m. -- Keys and Tactics Everyone Should Know to Lobby Effectively
Moderator/Speaker:
Jadz Janucik, Senior Vice President, Association Affairs, NCTA
5:00 p.m. – 7:00 p.m. – Opening Reception & Silent Auction benefiting the Emma L. Bowen
Foundation for Minority Interests in Media – Sponsored by Time
Warner Cable
Open Dinner
Monday – March 11, 2002
7:30 a.m. – 5:30 p.m. -- Registration Open
8:25 a.m. – 8:45 a.m. -- Annual Membership Meeting
9:00 a.m. – 10:40 a.m. -- OPENING GENERAL SESSION
Part I: The industry’s response and changes in
public affairs strategies since September 11, 2001.
Moderator:
Tony Snow, Fox News political analyst and host of
"Fox News Sunday"
Participants:
Abbe Raven, Executive Vice President/General Manager,
The History Channel
Barry Rosenblum, Executive Vice President, Time Warner Cable
& President, Time Warner Cable of New York City
Part II: Communicating Consistent Messages in a Crisis
Moderator:
Tony Snow, Fox News political analyst and host of
"Fox News Sunday"
Participants:
Darren Irby, Officer, Disaster Communications,
American Red Cross
Bert Pepper, MD, Clinical Psychiatrist,
The Information Exchange
Patrick Scott, President, The Weather Channel Networks
10:40 a.m. – 11:00 a.m. – Refreshment Break
11:00 a.m.– 12:15 p.m. -- CONCURRENT SESSIONS
A. (Government Relations) – Bellwether Actions Affecting A State Near You
This panel will explore progressive ideas and laws that are making
a difference in how the cable industry operates. From the complete
overhaul of telecommunications taxation to moving cable signal
theft into the digital age, these panelists are putting thoughts into
actions that work. Competition breeds creativity and these
panelists have it.
Moderator:
Stacy Burks Briggs, Executive Director, Tennessee
Cable Telecommunications Association
Participants:
Nilda Gumbs, Assistant Director, Office of Cable Theft, NCTA
Charlie Dudley, General Counsel, FL Cable Telecommunications
Association
Colleen Quinn, Senior Vice President, Corporate Relations,
Insight Communications
B. (Community Relations) – Proving the Business Impact of Public Affairs
This panel will take the methodologies for valuing corporate
citizenship and apply them to real-world examples of popular
outreach activities, allowing you to take away proven techniques
for winning management approval for public affairs investments in
your community
Moderator:
Rick Jenkinson, Senior Vice President, Public Relations
AT&T Broadband
Participants:
Sharon Hanson, Area Communications and Political Manager,
Adelphia Communications
Midge Pierce, Vice President, Programming, WAM!
Bill Powers, Director, Media Relations,
Cablevision Systems Corporation
Jennifer Reichenbach, Vice President, National Accounts &
Marketing, Turner Network Sales Inc.
B. (Employee Communications) -- Breakthrough Employee Communications: "Block and
Tackle" Communications that Impact Employee
Behavior and the Bottom-line
This panel will explore how research and measurement can
result in breakthrough employee communications strategies
and tactics that can change employee behaviors and
generate increased funding for employee communications
programs. Attendees will learn about how one employee
communications pilot program resulted in a 1,970% return
on investment and tripled their communications budget.
Attendees will take away 10 ways to measure effectiveness
of employee communications now.
Moderator: TBD
Participants:
Brian Dietz, Executive Director of Communications,
AT&T Broadband, Central California
Wendy Kouba, Senior Director, Global Internal Communications,
Pharmacia Corporation (invited)
Angela Sinickas, President, Sinickas Communications, Inc.
12:30 p.m.– 2:00 p.m. – LUNCHEON: Cable in the Classroom: Moving Forward to Excellence
With a new focus and new strategies, Cable in the Classroom is
re-energized and ready to help the cable industry make a unique, highly
visible contribution to education. Going forward, the organization's
work will focus on the common interests of cable and education: using
powerful technologies and rich content to improve teaching and learning
in U.S. schools and communities.
Sponsored by Discovery Communications, Inc. and
Cox Communications
Peggy O’Brien, Executive Director, Cable in the Classroom
2:15 p.m.– 3:30 p.m. -- CONCURRENT SESSIONS
A. (Community Relations) -- Building Programmer-Operator Programs Through
Collaboration—A Working Session I
Programmers and operators come together in multiple small groups to
review future programmer community affairs. MSOs are invited to
improve, critique and collaborate with their programming colleagues on
programs that are still in development. The goal of the workshops is to
produce programs more tailored to the needs and interests of both
operators and programmers. Wear your thinking cap and be prepared to
get your hands dirty.
Participants will be grouped into mini-task forces of no more than twelve
participants. Up to six groups will each look at one program and provide
input on subject, local co-sponsorship opportunities, media, on-site
promotion, metrics for success and all the other elements necessary for an
award-winning local initiative. Participation is limited, don’t be left out.
Moderators:
Dan Garfinkel, Executive Director of Communications,
AT&T Broadband
Nancy Larkin, Vice President, Marketing & Development,
FoxSports New England
Participating Networks:
A&E Television Networks
C-SPAN Networks
ESPN
Hallmark Channel
Oxygen Media
Weather Channel
B. (Media Relations) – What’s Appropriate and When: Getting the Right Message Out
During a Crisis.
During a crisis, public relations professionals must balance the need to
communicate key messages while being sensitive to the crisis at hand, be it
a national tragedy, a local weather emergency or a critical business issue.
This panel seeks to offer guidance, tactics and feedback from an industry
and media perspective.
Moderator:
Sarah Eder, Director, External Communications, AT&T Broadband
Participants:
Tom Carver, Washington correspondent, BBC America
Steve Daley, Senior Vice President, Porter Novelli
Margery Kraus, President and CEO, APCO Worldwide
Michael Lewellen, Vice President - Corporate Communications, Black
Entertainment Television
C. (Government Relations) -- What To Do When the Franchise Authority is Frustrated
With You.
Incredible but true! For some reason your franchising authority is
not happy. These panelists have seen the good and the bad and
lived to tell and offer a first-hand look at what can be done. We
will look at the reasons for the past and the solutions for a brighter
future.
Moderator:
Lori Riordan, Vice President, Government Affairs, Comcast
Participants:
Jim Dailey, Mayor of Little Rock, Arkansas
Bev Greenberg, Vice President, Public Affairs, Time Warner
Cable – Milwaukee
Deb Seidel, Director of Communications, Eastern Division
Operations, Charter Communications
3:30 p.m. – 3:50 p.m. – Refreshment Break
3:50 p.m.– 5:05 p.m. -- CONCURRENT SESSIONS.
A. (Community Relations) -- Corporate Citizenship and Cause Marketing
Learn from successful case studies how to integrate your
company’s resources, including marketing, advertising sales and
community programming, to create cause- related marketing
promotions and public affairs campaigns that respond to the
current social issues of your communities. Focus will include
strategies for leveraging results to enhance your reputation while
meeting business plan outcomes.
Moderator:
Gregg Hill, Executive Vice President, Affiliate Sales and
Marketing, Bravo Networks
Participants:
Barb Shelley, Executive Director of Communications,
AT&T Broadband/Salt Lake Market
Lenny Stern, Partner, SS&K
Diane Tuppeny-Hess, Senior Director, Public Affairs
Comcast Corporation
EJ Conlin, Vice President, Affiliate Marketing, ESPN
B. (Media Relations) -- Measuring The Effectiveness of Your Media Relations Program
It is often difficult to get management to grasp the full weight and
effectiveness of media relations efforts. In a soft market, the pressure to
measure and represent return on investment becomes even more critical.
This panel will address how best to measure and rationalize media
relations activities against business objectives.
Presenter:
Mark Weiner, Chief Executive Officer, Delahaye Medialink
C. (Government Relations) – Proactive Communications And Building Ongoing
Relationships
Grassroots is the heart of a government relations program. This
panel will examine effective communications with political
operatives at the state and federal level. The panelists will also
offer insight into internal relations and new opportunities created
by the digital age.
Moderator:
John Wolfe, Vice President, Public & Government Affairs,
Cox Communications
Participants:
Janice Caluda, Vice President Operations, Florida Cable
Telecommunications Association
Joe Camicia, Vice President of Government Relations,
Western Region, Charter Communications
6:30 p.m. to 8:00 p.m. – THE 2001 MAXWELL MEDIA AWARDS AND RECEPTION
Honoring Excellence in News Coverage of the Cable
Telecommunications Industry and presented by Paul Maxwell –
Sponsored by A&E Television Networks & The History Channel
2002 Recipients:
Steve Caulk, Business Writer, Rocky Mountain News
David Lieberman, USA Today
Tuesday – March 12, 2002
7:30 a.m. – 5:30 p.m. -- Registration Open
9:00 a.m.– 10:40 a.m.– GENERAL SESSION
Part I: Cable Industry Keynote Address
Robert Sachs, President & CEO, National Cable &
Telecommunications Association
The Honorable Kevin J. Martin, FCC Commissioner (invited)
Part II: Communications and Messaging Under Intense Media
Pressure
Moderator:
Judy Woodruff, CNN correspondent and host of "Inside Politics"
Participants:
Victoria Clarke, Assistant Secretary of Defense for Public Affairs
Karen Dunn, Press Secretary, Senator Hillary Rodham Clinton
Mike Luftman, Vice President Corporate Communications,
Time Warner Cable
Dick Martin, Executive Vice President-Public Relations, Brand
Management and Employee Communications,
AT&T Corporation
10:40 a.m. – 11:00 a.m. – Refreshment Break
11:00 a.m.– 12:15 p.m. -- CONCURRENT SESSIONS
A. (Community Relations ) -- Building Programmer-Operator Programs Through
Collaboration—A Working Session II
Programmers and operators come together in multiple small
groups to review future programmer community affairs. MSOs are
invited to improve, critique and collaborate with their
programming colleagues on programs that are still in
development. The goal of the workshops is to produce programs
more tailored to the needs and interests of both operators and
programmers. Wear your thinking cap and be prepared to get
your hands dirty.
Participants will be grouped into mini-task forces of no more than
twelve participants. Up to six groups will each look at one
program and provide input on subject, local co-sponsorship
opportunities, media, on-site promotion, metrics for success and
all the other elements necessary for an award-winning local
initiative. Participation is limited, so don’t be left out.
Moderators:
Dan Garfinkel, Executive Director of Communications,
AT&T Broadband
Nancy Larkin, Vice President, Marketing & Development,
FoxSports New England
Participating Networks:
Black Entertainment Television
INSP / i-Lifetv
International Channel Networks
Lifetime Television
NBC Cable Networks
Turner Broadcasting System, Inc.
Wisdom Television
B. (Government Relations) -- Local Franchising, Overbuilders & Hot Issues Impacting You
Your service is impeccable, your customers never complain, your
franchising authority sends you thank you letters everyday, and the
press only prints insightful and complimentary stories about your
business. Yet, there are issues brewing that could heat up quick. Is
the competition being treated more favorably? What is the future
of franchising? Get the answers to these questions and more.
Look into the future with the experts.
Moderator: Frank Lloyd, Partner, Mintz, Levin, Cohn, Ferris,
Glovsky & Popeo
Participants:
Scott Broyles, Vice President, Public and Government Affairs,
Cox Communications Northern Virginia
Bill Ferry, Regional Director, Government Relations, Charter
Communications—Gulf Coast Region
Elizabeth (Libby) Beaty, Executive Director, National
Association of Telecommunications
Officers and Advisors (NATOA)
C. (Media Relations) -- Knowing Your Media Targets and Tailoring Your Message
To Them
A never-ending task of the public relations executive is to identify your
media targets and tailor your messages to each. This panel seeks to offer
a broad overview on this topic from various industry and media
perspectives. Know your targets plus your message and tailor it to each
individual media target.
Moderator:
Peggy Ballard, Vice President, Strategic Communications
Scientific Atlanta, Inc.
Participants:
Ellen East, Vice President, Communications and Investor Relations,
Cox Communications
Steve Geimann, Team Leader, Media/Telecom, Bloomberg News
David Rubinger, Senior Vice President and
Director Media Relations, Ketchum
Jim Weiss, Senior Vice President, Public Relations,
Turner Broadcasting System, Inc.
12:30 p.m.– 2:00 p.m. – KEYNOTE LUNCHEON
The Art of Communications and Messaging
Sponsored by AT&T Broadband and NBC Cable Networks
Chris Matthews, MSNBC, host of "Hardball with Chris Matthews"
2:10 p.m.– 3:30 p.m. -- Technology General Session – Bytes and Bites
Leading industry experts review the newest and hottest products and
services offered by operators and programmers. Learn the how and what
you need to know to communicate the value of these new offerings – and
how they will change your customers' lives!
Moderator:
Walter Mossberg, Personal Technology Columnist
Wall Street Journal
Speakers:
Vince Izzo, Director of Advanced Home Services, Motorola,
Gerard Kunkel, President, Worldgate
Raymond Drewry, Chief Technology Officer,
Liberate Technologies
6:00 p.m. – 6:30 p.m. -- PRESIDENT’S RECEPTION
Sponsored by Turner Broadcasting System, Inc.
6:30 p.m. – 10:00 p.m -- BEACON AWARDS DINNER & CEREMONY
(Black-Tie Optional)
Co-Sponsored by MultichannelNews
Master of Ceremony:
Mo Rocca, Comedy Central
Sponsored by Comedy Central
10:15 p.m. – 12:00 a.m.-- BEACON BASH -- Sponsored by VH1
Wednesday – March 13, 2002
8:15 a.m. to 9:30 a.m. -- GENERAL SESSION / Breakfast
Joint Session of FORUM 2002 & NCTA Key Contacts
The Honorable Anna Eshoo (invited)
United States House of Representatives
Moderator:
Susan Swain, Executive Vice President & Co-COO
C-SPAN Networks
9:40 a.m. to 10:40 a.m. -- GENERAL SESSION – Winning Local Partnerships -The McDonalds Way -The Ronald McDonald House Charities
Speaker:
Marty Coyne, Vice President, Ronald McDonald House Charities
Moderator:
Susan Swain, Executive Vice President & Co-COO
C-SPAN Networks
CONCLUSION OF FORUM 2002 – 11:00 A.M.
GO TO HILL OR FCC FOR APPOINTMENTS – MADE PRIOR TO COMING TO D.C.
12:00 p.m. – 6:00 p.m. -- CTPAA Strategic Planning Committee Meeting
FORUM 2002 Sponsors:
A&E Television Networks & The History Channel – Maxwell Media Awards
AT&T Broadband – Tuesday Luncheon
BET – Hotel Room Keys
CableFAX Daily – Fax Promotions
Comcast Cable Communications – Beacon Program
Comedy Central – Beacon Awards Gala Entertainment
Cox Communications – Monday Luncheon
Discovery Communications – Monday Luncheon
Hallmark Channel – Conference Agenda Program
Liberate Technologies – Monday Refreshments
Motorola, Broadband Communications Sector – Conference Note Pads/Pens
MultichannelNews – Beacon Awards
MultichannelNews – Marketing & Advertising Support
NBC Cable Networks – Tuesday Luncheon
Renegade Productions – Video Production Services
TechTV -- Lanyards
Time Warner Cable – Opening Reception and Silent Auction
Turner Broadcasting System – President’s Reception
Turner Broadcasting System – Tote Bags
VH1-- Beacon Bash
Worldgate – Tuesday Refreshments