DOROTHEA C. BOZICOLONA-VOLPE – FACT SHEET
Dorothéa i s content, digital, mobile marketer that specializes in social media marketing & personal branding.
She has been managing digital marketing and online communities since 2000, as well as, conducting marketing and social media program & product development.
Dorothéa assists C-suite executives, people and brands by integrating these modalities into customercentric marketing strategies. She has extensive national and international experience with start-up organizations, as well as, large corporations in consumer packaged goods, professional services, broadcast media, financial, travel, technology and transportation, and non-profits.
Highlighted below are her specializations and expertise—to further help outline who she is and what she has accomplished for the organziations that trust her with their brand.
Social Media Marketing Strategy & Execution: o Currently leading project to re-launch the brand via content, digital and social media strategic marketing initiatives for a conventional, retail and LIHTC real estate brand and its 5 operating companies based in Missouri www.jesholdings.com
o Created and initiated a B2B and B2C social media & content marketing road-map for La Roche-
Posay (a L’Oreal brand) for specific acne product line 2015. Addtionally, and conducted community building training and implementation to a staff of 2 people working in the community management across all product lines. o Researched, created and presented a culturally specific keynote on ‘How Entrepreneurs Should
Use Social Visual Communication’ presentation to Entrepreneur’s Organization Latin America
Summit http://www.eosummitcolombia.com/agenda/ o Moderated a panel on ‘How CMO’s Prove Marketing ROI in a B2B World’ that included CMOs from brands like Symantec, Themo-Fisher, Saleforce and Schneider Electric. Presented a learning session on ‘Social Visual Communication’ http://www.cmosummit.us/agenda.php
o Created and implemented digital & social media marketing programs for small to medium sized entrepreneurial organizations in the environmental and land development imdustries 2015. o Created the content marketing, social media marketing & branding strategy for Ryan Seacrest
and RSP (Ryan Seacrest Productions) landing Mr. Seacrest at number 5 in top ten Twitter influencers in the world http://bit.ly/hOvyRk. Additionally, built the content marketing and social media marketing teams –a combination of 40 FTE and intern employees. Created all digital & social media marketing procedures & policies, and the social media marketing brand
‘playbook’ for the brand and its’ employees.
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o Created the first on-line community for Chrysler of automobile and parts enthusiasts in North
America launced on Twitter and Facebook 2014. o Worked collaboratively with two entrepreneur vintners to create the brand, digital and social media marketing strategy for a regional vineyard – Stonewall Creek Vineyards http://stonewallcreek.com/ o While as an agency consultant, launched Tory Burch webiste and initial store in US in Nolita area of New York City in 2004 o Created and presented MarketingProfs course on ‘How To Build A Successful Online Community
For Your Business & The Attributes Of A Community Manager’ attended by 7100 small and medium size B2B and B2C businesses in North America http://bit.ly/1yKIiQC o Completed Customer Service via Social Media strategy at Waffle House that assisted this in transpiring: http://bit.ly/1iKEW7Q and now on phase 2 cleaning-up unauthorized presences, rebuilding the social media marketing program in it’s entirety including all human capital assessment, policies and procedures & training, as well as, technology review and implementation. o Created the strategy and oversaw development for the Race For Rewards Application for
NASCAR, Richard Petty Motor Sports, and Waffle House in partnership with Smithfield Foods; http://bit.ly/1yPG7Pf o Presenter at CMO Summit San Francisco how brands create communityby harnessing the power of social visual communication http://www.cmosummit.us/agenda.php
April 15-16, 2015 o Presenter at EO Enterpreneur Organization Summit Colombia on Social Visual Communication for Entrepreneurs and Brands http://www.eosummitcolombia.com/agenda/ April 22-24, 2015 o Speaker/Presenter European Chief Marketing Officer conference in London November 6 th , http://www.cmo-event.com/site/HomePage/ . Harnessing the power of social visual communication for global brands. o Completed the creation and execution of the social media & content marketing strategy for the
NAWBO -National Association Of Women Business Owners ( http://nawbo.org/ ) annual
Women’s Business Conference in Miami October 3-5 th 2013 – managing a team of 5 FTE’s and an army of volunteers to connect with the audiences of the conference: http://nawbo.org/section_231.cfm
o Intiated and completed customized traiing and development in the areas of social media marketing and personal branding for the lawyers at Greenburg Traurig (GTLaw.com).
Additionally, created LinkedIN strategy & training for deployment for internal marketing staff.
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o Phase 1 of social media marketing plan for Park ‘N Fly creating personaes, understanding customer experiences and retargeting, understanding employee role in social media at all levels and creating best practices. o Speaker (session and keynote)- iStrategy Miami (April 2013), iStrategy London (September-
October 2013): http://istrategyconference.com/events/london-13/speakers ,and iStrategy San
Diego http://istrategyconference.com/events/san-diego-13/speakers o Created business case, wrote business functional and technical requirements, set adoption strategy, training implementation procedures, and content strategy for a social media community platform for 390,000 employees over approximately 5000 properties worldwide for
InterContinental Hotels Group – Innovation Factory. Another project allowed me to recruit & interview stake-holders worldwide, access and vet all of the technologies in the social media space (e.g. listening tools, digital asset management systems, content distribution & community platforms, social media campaign management tools, etc.) and make recommendations based on need to the global marketing and communications and IT departments at InterContinental
Hotels Group. o Created and executed partial program with Boy Scouts of America for social media & content marketing initiatives for the Jamboree program involving their licensee community and the E-
Commerce division(s) , social media marketing strategy, experiential marketing, training, technologies, implementation and management – resulting in $9M in revenue in 2 months. o The Weather Channel (Weather Company) assisting OCM’s (On-Camera Meteorologists ) with social media marketing strategy, personal branding, training and implementation via digital & traditional media channels and social media strategy for the company brands. o Created and implemented social visual communication stratery for Marriott hotel brand engaging influencers in the hotel guest experience and driving sales for specific properties in the
US and Europe o Developed a methodology for specialized social media marketing strategy for celebrities and C-
Suite executives for global brands. o American Marketing Association Social Visual Communication Panel (January 23 rd , 2014): http://bit.ly/1lP6Y35 o Social media strategy and community creation Microsoft small business cloud (2010) o Created and implemented the initial digital & social media marketing launch of OWN’s Oprah’s
Master Class: http://bit.ly/16CYbwU to attract specific endorsers and audiences. o Created and built the personal branding and social media marketing strategy for law firm specializing in IP, Start-Up and Patent practices with offices in Chicago, San Francisco & New
York City – this included a business development process that included a Twitter campaign strategy.
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o Created content marketing strategy and trained Los Angeles social media team for American
Music Awards– November 2013. o Taught a C-suite course on personal branding and completed the creation, training and execution of the social media & content marketing strategy for a professional services firm specializing in Microsoft .Net and Nuke.net programming – Unbounded Solutions o Conducted personal branding and blogging course at New York City based law firm specializing in mergers and acquisitions with a specific focus on mature family owned businesses for high net-worth individuals. o Initiated and executed the digital marketing strategy for Atlanta based law practice specializing in Family Law – created a posting and blogging methodology based on market data and client sociographics. One blog made it to Alltop’s legal section. o Created social media marketing strategy for celebrities & celebrity endorsements at Guthy
Renker in relation to the RSP brands. o Created the social media strategy, procedures and execution for FutureMedia Fest 2010 at
Georgia Technology Institute. Leveraging the content of previous year, creating new content with Cohn & Wolfe, GA Tech employees and the recent Mashlanta event to drive attendees to create awareness of the annual event, drive attendance and sponsorship - over a 1,000 attendees and successful community building presence on FB
(http://www.facebook.com/dorothea.bozicolonavolpe#!/FMGIT) and Twitter. http://bit.ly/diczw1 http://bit.ly/diczw1 o Branded a new line of ‘English as a second language’ products (magazine, DVD & CD) for
Reader’s Digest International – English in 20. o Consulting via a technology vendor to create business case for DAM system, initiated strategy & training to drive adoption by Human Resources, Marketing, Operations and Research and
Development departments of a social media content and communication platform for
Qualcomm – effecting 21,000 employees worldwide: http://bit.ly/amVouu o Assisted Chrysler in defining their technology needs for digital and social media marketing strategy – created business case, researched products, how and where solutions would be utilized in conjunction with marketing plan and budget, testing products, and ascertaining what type of reporting and analytics would be required across all brands. o Created strategy and implemented ‘Social Media Marketing Playbook’ for Superbowl celebrity campaigns at Chrysler. o Engaged Cumulus Media in remaining relevant to fickle 18-24 male demographic by creating strategy for fully integrated interactive internet radio web presence that contained e-commerce, contests, adver-games, programming & concert calendars and user generated content . This
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strategy provided them with opportunity to monetize all content with advertising increasing their ad revenue exponentially - 99x.com. o Developed human resources social media communications strategy for an intranet serving
50,000 Cingular employees with Mercer Consulting to engage 20-something employees in their benefits and career growth, resulting in 42% participation in 401 K and 80% participation in health benefits. o Initiated new strategy for user generated content, search engine marketing and social media for
ING’s cause marketing marathon program ‘Run For Something Better’ which increased donations by 38% - ingrfsb.com.
Keynote Speaker, Trainer, Teacher, On-Air Subject Matter Expert: o Keynote at Cisco Mobility Conference (April 7-9 th 2013, Istanbul, Turkey) on The Apex Of Social,
Mobile and Big Data o Served as a Social Media Strategy subject matter expert on CNN’s Ali Velshi show: http://www.cnn.com/video/data/2.0/video/tech/2011/01/18/nr.facebook.privacy.cnn.html o Social Media Marketing Technology presenter at iStrategy Miami 2013: http://istrategyconference.com/events/miami-13/speakers o Speaker iStrategy London 2013, Why Social Media Analysis Is Mission Critical For Brands - http://bit.ly/16A9cuJ o Keynote at the Social Media Intelligence Summit (San Francisco, CA August 23-24 th , 2012 and again in Atlanta, GA Nov 12-13th). Received noted praise from industry: http://www.cmswire.com/cms/customer-experience/a-new-way-to-think-about-social-mediasocialintel2012-017116.php o Mashable’s Social Media Day 2013 session speaker – Personal Branding across the digital channels for employees and entrepreneurs o Speaker and producer of DigitalAtlanta 2013 session on Social Visual Communication and what brands can do to leverage these highly social platforms: http://sched.co/17AUR3Q o Moderator and Presenter for Enterprise Social Networking to IHRIM(International Association
for Human Resource Information Management) Q2 @ United Parcel Service: http://bit.ly/OA3XnQ o ATDC at Georgia Technology - created the customized content and presented a course on
Personal Branding via Social Media For Entrepreneurs - April 2012: http://bit.ly/IiVMHP or https://vimeo.com/40234518
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o Social Media subject matter expert on CBS Atlanta with Katie Brace: http://bit.ly/qwrI89 or http://www.cbsatlanta.com/story/14885224/tweeting-trouble?clienttype=printable o Radio guest on Business RadioX for Integrating Your Corporate Strategy with Your Client
Experience and the state of Social Media today: http://bit.ly/T2foHQ o Conducted Social Media Marketing & Blogging training for C-Suite & Director level executives & thought leaders for corporations: BCD Holdings, Boy Scouts of America, InterContinental Hotels
Group, Ortec, Randstad, and Coca-Cola Company o Trained the content & social media marketing staff at Spherion (a Randstad company) on social media marketing strategy and best practices. Created & executed an online course for franchiseesm, social media marketing playbook for digital marketing best practices. o Created content, researched platforms for the personal branding courses utilized by corporations such as Chrysler and InterContinental Hotels Group and recently presented at
Social Media Club: http://smcatl.eventbrite.com/ o Produced two panels for DigitalAtlanta.org on Marketing Technologies and Social Couponing- panel was covered by local NBC affiliate 11 Alive News: http://on.11alive.com/uIjO42 o Conducted a personal branding to attract business for TAG (Technology Association of Georgia)
Consultants / Professional Services SIG on July 19 th streamed to 250,000 members of TAG via
LearnIt Live: http://www.learnitlive.com/event/1089/TAG-Professional-Services-Building-your-
Personal-Brand-to-Attract-New-Business (click on information to the left – sign in for free to view) o Presenter & Panelist: Kennesaw State University series on ‘Your Job in 140 characters or less’ –
Your job search via social media: http://bit.ly/IkbTrT o Presenter ESMA on Social Media For Selling – April 15, 2013: http://www.esma-atlanta.org o Hosted, produced and created content for the digitaltlanta.org Innovations panel http://socialmediaatlanta.org/innovations/ . An event that focused on GA based social media technology firms working with national & global brands. o SHRM National Conference in Atlanta Speaker and Session Leader – October 2011 o (GSA)Georgia Staffing Association - created the customized content, presented the course with other panelists utilizing an industry case study – April 2012: http://bit.ly/KiwNpg o IHRIM Georgia Chapter speaker, presenter, trainer and moderator – Enterprise Social
Networking, February 2012
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Dorothéa is fluent in English, Italian and Japanese and conversational French and is comfortable leading and conducting transactions in any of these languages.
In addition to her professional experience, she has spent the last decade volunteering her time to charitable organizations (American Cancer Society: Cow Parade Atlanta, Atlanta Hospice, Atlanta
Community Food Bank, Boys and Girls Clubs of Metro Atlanta, Jewish Family and Career Services, Crohns
& Colitis Foundation of America, AID Atlanta, etc).
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