Pharmaceutical Marketing And Economics
Pharmacoeconomics (501589) (3 Cr.Hrs)
COURSE OUTLINE
1st Sem. 2011/2012
Dr. Ahmad A. Talhouni
References
1.
F. Randy Vogenberg, Introduction
Pennsylvania:McGraw-Hill, 2001.
to
applied
Pharmacoeconomics,
2. Philip Kotler, Marketing Management. Prentice Hall. Chocago, 11th ed., 2003.
3. Shang P. Desselle, Pharmacy Management . 2nd ed. McGraw-Hill Inc. 2009.
Pharmaceutical Marketing
PHARMACEUTICAL
MANAGEMENT
Pharmacoeconomics
Health Care System
Important elements of marketing
The Pharmaceutical Marketing System
Target market and segmentation.
Market Place, Market Space and Metamarket
Needs, Wants, and Demands
Product and Brand
Exchange
Marketing channels
Marketing Environment
Marketing Program
Company Orientations toward the
Market place
Product Mix Decision and Strategies
PRICE MIX Decision and Strategies
Promotions Mix Decision and Strategies
PLACE MIX Decision and Strategies
New market opportunities.
Consumer Buying Behavior
Formulating and Implementing the
Marketing Plan and Budget
Community Pharmacy Developing
Competitive Advantages
Pharmaceutical Marketing Case
CLASSICAL AND MODERN
VIEWS OF MANAGEMENT
THE MANAGEMENT
PROCESS
PLANNING
Quality in pharmacy practice
Organizational Structure and
Behavior
LEADERSHIP BEHAVIOR
HUMAN RESOURCES
MANAGEMENT AND
PHARMACY PRACTICE
RECRUITMENT AND
PLACEMENT
TRAINING AND
DEVELOPMENT
PERFORMANCE FEEDBACK
TERMINATION OF
EMPLOYEES
Customer Service
Entrepreneurship
Introduction
Economics
Microeconomics
Macroeconomics
Economic language and reasoning
Characteristics of A Market
Economy
Legal business organizations
Individual or sole proprietorship
Partnership
Corporation
Ways of financing the business
Type of stocks
Starting your own business
Site selection for community
pharmacy
Basic qualification for pharmacist
establishing a community pharmacy
Economic characteristics in retail
pharmacy
Essential for today pharmacist
Core competencies for pharmacist.
Community pharmacy failure causes
Sales forecasting
Health Care System and
Pharmacoeconomics
Health Services vs. Health status.
The Imperfect Health Services
Marketplace
Pharmacoeconomics Increase
Efficiency
Traditional Paradigms in
Pharmacoeconomics
Cost-benefit Analysis
Cost-effectiveness Analysis
Cost-minimization Analysis
Cost- utility Analysis
Variables in Pharmacoeconomics
Sources of variation in healthcare
costs
Applications of Pharmacoeconomics