PROFICIENCE Strategic Management Course OutlineLearning Schedule Aug-Dec 2006
PROFICIENCE
Indian Institute of Science Bangalore
Faculty
Dr. Parameshwar P. Iyer
Course No 18
Course Name: Strategic Management
Course Outline and Learning Schedule
Course Purpose:
This is a course about strategy – a challenging and exciting course that will allow you to
function as the owner or CEO of different organizations. Also known by the earlier name
of business policy, this course will assist you to make strategic decisions and to justify
those decisions through oral and written communication. Strategic decisions determine
the future direction and competitive position of an enterprise for a long time. Many
people’s lives and jobs are affected by strategic decisions, so the stakes are very high. An
organization’s survival is often at stake. The overall importance of strategic decisions
makes this course especially exciting and challenging. You will also be called upon, in
the strategic management/ business policy course, to demonstrate how your strategic
decisions could be successfully implemented.
Objectives and “Teaching Methods”:
This course on Strategic Management provides you the opportunity to learn basic
concepts in strategy and business policy. The course aims to give you the chance to make
actual strategic decisions, realizing that the rationale for decisions will be more important
than the actual decisions themselves. Typically taught as a capstone course in MBA
Programs all over the world, such a course covers all basic aspects of business policy and
strategic management.
As this is a “Continuing Education” or “Practice Oriented” course, we will minimize
the “lecture pedagogy” of teaching. Instead, we will opt for a judicious combination of
case teaching and guest lectures, augmented with some experiential learning. Some of the
guest lecturers may come from outside Bangalore, and all of them will be sparing their
valuable time for enhancing your learning ability. Hence, we will expect you to be well
prepared and intellectually aggressive to maximize the benefits for all. Preparation and
hands-on practice is essential for you to get as much as possible from this course (apart
from a good grade!). So, please read the assigned portions and case(s), before you come
to class. Also, ensure that you make all your submissions of assignments (please see next
Section) on time, as per the given schedule.
Deliverables and Requirements:
The main deliverable from you (the participant) in this course will be the submissions of
all assignments, on a Strategy Study Enterprise of your choosing. Since you probably
© 2006 Parameshwar P Iyer Department of Management Studies Indian Institute of
Science, Bangalore – 560 012 <email: piyer@mgmt.iisc.ernet.in, piyeriisc@gmail.com
PROFICIENCE Strategic Management Course OutlineLearning Schedule Aug-Dec 2006
will not work in isolation when you actually strategize and manage your enterprise, we
will also expect you to work in teams of 3 or 4 students, to perform the following
exercises:
1. to develop a systems approach analysis of your Strategy Study Enterprise;
2. to analyze and assess the External Environment in which your Strategy Study
Enterprise exists;
3. to develop an Internal Assessment or Capability Matrix of your Strategy Study
Enterprise;
4. to undertake an assessment of various possible long-term objectives and generic
strategies appropriate to your Strategy Study Enterprise;
5. to prepare a three-stage framework for choosing amongst alternative strategies,
comprising Strategy Formulation, Strategy Analysis, and Strategy Choice;
6. to analyze and understand various issues in the process of Strategy
Implementation.
In addition to the Strategy Study Enterprise and the “deliverables” listed above, we
expect your active participation in class in the following activities:
1. raising relevant points and questions, and sharing information, about your
“Strategy Study Enterprise”, i.e. the study project you bring in to the class room
as your strategic venture;
2. discussing in class the questions related to the case study scheduled for a given
class; and
3. preparing the relevant background information, related to the scheduled
presentation by a “guest speaker”, so as to be able to ask intelligent and
inquisitive questions, to stimulate class room discussions after every presentation.
At two intermediate points during the Semester, you will be required, as a team, to
prepare and present preliminary draft elements of your Strategy Study Enterprise. In
addition, at the end of the Semester, you will have to make a final presentation, both in
oral and in written form, of your final Strategy Study Enterprise. The purpose of these
presentations is to provide the rest of the class, and the instructor, an opportunity to give
feedback as your study project evolves. In fairness to each team, time limits on the
schedules and durations of all presentations will be strictly enforced.
Deliverables:
All assignments may be submitted both electronically and in hard copy. All electronic
submissions should be addressed to piyer@mgmt.iisc.ernet.in, with copies to
piyeriisc@gmail.com. For the final business plan submission, a formal power point
presentation should be given, in addition to the detailed business plan itself.
© 2006 Parameshwar P Iyer Department of Management Studies Indian Institute of
Science, Bangalore – 560 012 <email: piyer@mgmt.iisc.ernet.in, piyeriisc@gmail.com
PROFICIENCE Strategic Management Course OutlineLearning Schedule Aug-Dec 2006
Schedule of Strategic Study Enterprise Deliverables
Assignment # Due Date
Description
% grade
1
09-09-06
Preliminary identification of the Strategic Study Enterprise 5%
including a description of the general background and relevance
of the study topic, the industry features and characteristics, its
national and international importance and significance, etc.
2
23-09-06 Systems Approach and Systems Analysis of the Strategic
10%
Study Enterprise. In particular, the overall goals and objectives
of the Enterprise, its measures of performance, the Inputs to the
the System, the Outputs from the System, The System Parameters,
the Constraints of the System, and finally the Criteria for
Evaluation of the Alternative Systems
3
07-10-06 The Vision and the Mission of the Strategic Study Enterprise 5%
4
14-10-06 External Assessment of the Strategic Study Enterprise:
ten major external forces that affect your Enterprise, key
sources of external information, Developing an External
Factor Evaluation (EFE) Matrix;
5
21-10-06 Presentation #1 in Class of the first part of your analysis
of the Strategic Study Enterprise
6
28-10-06 Internal Strategic Management Audit Strategic Study
10%
Enterprise; determine prioritize your Enterprise’s Internal Strength
Weaknesses; develop an Internal Factor Evaluation (IFE) Matrix;
7
11-11-06 Establishing Long – Term Objectives for your
Strategic Study Enterprise; selecting the most appropriate
Generic Strategy to pursue;
8
25-11-06 Develop and describe the Three – Stage Framework for
10%
Strategy Formulation, Strategy Analysis, and Strategy Choice
For your Strategic Study Enterprise;
9
09-12-06 Presentation #2 in Class of the second part of your analysis
of your Strategic Study Enterprise
10%
10
16-12-06 Discuss and analyze issues the Implementation of
Strategy for your Strategic Study Enterprise
10%
11
23-12-06 Final Presentation of your Strategic Study Enterprise
10%
10%
10%
10%
TOTAL: 100%
© 2006 Parameshwar P Iyer Department of Management Studies Indian Institute of
Science, Bangalore – 560 012 <email: piyer@mgmt.iisc.ernet.in, piyeriisc@gmail.com
PROFICIENCE Strategic Management Course OutlineLearning Schedule Aug-Dec 2006
Lecture Learning Schedule
Week # Date
Learning/ Lecture Activity Topic
Remarks
1
26-08-06 Introduction to Strategic Management
Strategic Study Enterprise
2
02-09-06 Systems Approach
Selection of Study Groups
3
09-09-06 The Business Vision and Mission
4
16-09-06 Case Study #1 Preet Agro Industries
4
23-09-06 External Assessment and Audit
5
30-09-06 Guest Lecture #1 External Assessment and Audit
6
07-10-06 Internal Audit and Assessment
7
14-10-06 Class Test #1
8
21-10-06 Class Presentations #1
9
28-10-06
Strategies in Action
10
04-11-06
Strategy Analysis and Choice
11
11-11-06
Strategy Analysis and Choice (Continued)
12
18-11-06 Case Study #2 to be identified
13
25-11-06 Strategy Implementation
14
02-12-06 Class Test #2
15
09-12-06 Class Presentations #2
16
16-12-06 General feedback and discussions/ Guest Lecture #2
17
23-12-06 Final Class Presentations
Oral and Written Analysis
Preliminary Presentations
Pre – final Presentations
Final Presentations
Strategic Study Enterprises
Evaluation and Grading
1. Class Tests: 10 percent
2. Strategic Study Enterprise Assignments: 30 percent
© 2006 Parameshwar P Iyer Department of Management Studies Indian Institute of
Science, Bangalore – 560 012 <email: piyer@mgmt.iisc.ernet.in, piyeriisc@gmail.com
PROFICIENCE Strategic Management Course OutlineLearning Schedule Aug-Dec 2006
3. Case Analysis and Class Participation: 10 percent
4. Final Examination: 50 percent
© 2006 Parameshwar P Iyer Department of Management Studies Indian Institute of
Science, Bangalore – 560 012 <email: piyer@mgmt.iisc.ernet.in, piyeriisc@gmail.com