IBM – Smart Grid Power generation and distribution is becoming a increasingly important process, one that requires access to vast quantities computational of data power. and Energy security has now become one of the most important global challenges. The increasing move towards nonrenewable energy generation is applaunded by all groups, environmentalists, economists, and world statesman, but this tranisition over to renewable resource power generation is not a short-term strategy, most economies/countries will still depend on fossil fuels and the nuclearpowered power generation systems for decades to come. Utility networks around the global are moving towards more intelligent systems, that allow them to optimize energy generation and distribution. http://www.ibm.com/smarterplanet/us/en/smart_grid/ideas/index.html?re=sph IBM PLAYING A PART IN ALL ASPECTS OF ENERGY MANAGEMENT IBM are providing the tools to help utilities manage their resources, by managing future electricity load charging systems, overnight charging of electric cars, with the energy output of these new renewable resources like wave power, wind and biomass. There are many areas of the generation to distribution systems that are being targeted for more intelligent systems of management, from optimization of power generators, through to the prediction of preventive maintenance schedules. IBM Smarter Energy Systems – MBA Case Study Project BUSINESS CHALLENGE The University of Hertfordshire (UH) and the Texas Tech MBA teams will look at the below areas for London (UH team) and Lubbock, Texas (Texas Tech team): PROJECT The impact of residential micro-generation systems (such as solar-powered technologies, ground/air source heat pumps, solar water heating and electricity and micro turbines) on the public’s understanding and adoption of green initiatives and technologies: 1. Identify the process by which consumers in the UK and the US find out about energy-saving initiatives and how they evaluate the costs and benefits of micro-generation systems for their homes. 2. Undertake a consumer survey to evaluate the awareness, understanding, values, attitudes and behaviours towards purchasing micro-generation systems. This should include a series of interviews with the suppliers of micro-generation systems; 3. What changes would you recommend to the existing processes to drive up future demand for micro-generation systems? KEY DELIVERABLES Each team will deliver a report that will combine together the findings from Texas and London research studies for each of the topics above. A presentation will then be given to an audience of IBM managers at either the Texas or London Offices. IBM Smarter Energy Systems – MBA Case Study Project Business Problem IBM needs to better understand the consumers’, as well as suppliers’, level of awareness towards energy efficiency in order to be able to provide them with technologies that can change their consumption attitudes and behaviours. They must be able to identify the motivations which will encourage them to adopt energy efficient solutions. In order to achieve this, the project team will first identify the consumers’ perceptions regarding the future scarcity of energy supply. In addition, the team will recognize the drivers and barriers of smart energy acceptance among consumers. The Team will then communicate with suppliers in order to better understand their behaviours towards smart energy. Next, the project team will identify how energy suppliers and consumers can benefit from IBM’s emerging technology on smart energy. Finally, the team will determine the market opportunities for IBM IBM Smarter Energy Systems – MBA Case Study Project