FDM6 Strategic Management Accounting tools and techniques Absorption and activity based costing exercise 1 Apollo manufactures and sells several products, two of which are Alpha and Beta. Estimated data for the two products for the forthcoming period is as follows: (i) Product data Production/sales units Alpha 5,000 Beta 10,000 Other 40,000 Total direct material cost Total direct labour cost £000 80 40 £000 300 100 £000 2,020 660 (ii) Variable overhead cost is £1,500,000 of which 40 percent is related to the acquisition, storage and use of direct materials and the remainder is related to the control and use of direct labour. (iii) It is current practice for Apollo plc to absorb the two types of variable overhead cost to products using an overall company-wide percentage based either on direct material cost or direct labour cost as appropriate. (iv) Apollo are considering the use of activity-based costing. The cost drivers for material and labour related overheads have been identified as follows: Direct material related overheads – cost driver is weight of material Alpha Beta Weight of material/unit 4 1 Other 1.5 Direct labour related overheads – cost driver is number of labour operations Alpha Beta Other Labour operations/unit 6 1 2 (v) Market investigation indicated that market prices for Alpha and Beta of £75 and £95 per unit respectively will achieve the estimated sales shown in (i) above. (vi) Apollo require a minimum estimated contribution to sales ratio of 40 per cent before proceeding with the production or sale of any product. Requirements (a) Prepare estimated unit product costs for Alpha and Beta where the variable overhead is charged to product units as follows: (i) Using the existing absorption rates as detailed above, (ii) Using an activity-based costing approach. (b) Using the information in (a) prepare an analysis that will help Apollo determine whether both A and B should remain in production. Your answer should include relevant calculations and discussion and be prepared in a form suitable for presentation to management. (c) Explain how Apollo could make use of target costing in conjunction with activity based costing with respect to Alpha and Beta.