K.V.RAMANA RAO
Contact: Mob. +971557740423; Email: ramana0209@gmail.com
Seeking a senior-level position in Business Development in FMCG, Retail, Consumer Goods sectors
Key skills: Sales & Marketing | Business Development | Market Insight | Strategic Partnership Management
Strategic Planning ~ Aggressive product promotion strategies ~ Merchandising ~ SKU Management
Synopsis
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Performance-driven professional with 23+ years of continuous advancement and expertise in directing the
business development function of the division and success in developing new market initiatives, assessing
markets, and analyzing business opportunities.
Exceptionally skilled in evaluating a business and realizing its complete potential, by utilizing tools of
marketing, sales, key account management, information management coupled with skills in negotiation and
organization; Sound knowledge of SAP–Sales & Distribution, Material Management module.
Demonstrated solid track record of progressive quality work performance with Nilgiris 1905, Subhiksha,
Pepsi, Britannia (Kwality and Nutrine Brands), Wrigley’s, Amul, Amrutanjan
Exposed in handling of various products like beverages, milk products, gums, biscuits, balms and operations of
retail sector with Nilgiris 1905 & Subhiksha Trading Services Limited.
Highlights
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Handled a distribution network of 7200 outlets and 51 distributors with an infrastructure of 90 vehicles with
Pepsi
Developed business and profits significantly by tapping market potential of Bar and Entertainment Industry
with Pepsi Limited
Achieved business growth of 30% which was almost double of state growth for sale of Amul Brand of Milk
products, Chocolates in Kakinada and Visakhapatnam regions
Stellar success in identification of property, finalization, documentation, merchandising and branding of three
Subhiksha outlets in a single month and inclusive of man power recruitment
Professional Expertise: Strategic Marketing ~ Product Promotion Strategies ~ Merchandising ~ S.K.U
Management ~ Training Identifications ~ Short-Long term Forecasting ~ Channel Management
Proficiency Forte
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Business development: Identifying markets potential, establishes pricing and market strategies, estimate
potential sales, introduces market, and distribution/channel issues.
Achievement:
 Key person to tap Bar and Entertainment channel and substantially increase Pepsi’s volume share in Pearl
Bottling
 Entered the segment of Bars market with Pearl Bottling and captured major orders in Gajuwaka, increasing
the volume share from 22% to 35%
 Developed business in the entertainment channel and within 2months secured volume share of 63%
(increase in 11% over previous year)
 Developed significant business growth with Amul brand of milk products, chocolates, Wet products in the
Kakinada and Visakhapatnam regions
 Highest sales recorded in Amrutanjan ( Gripe Water) and accompanied by well maintained company van
sales in entire rural markets
Distributor / Channel Management: Skilled in developing / building strong channel partners and ensuring
superior performance. Ability to manage distributors, dealers, depots and route agents, to ensure effective
market reach.
Achievement: Increased the distributor network by 20% and outlet base by 33% at Pearl Bottling and also
enhanced the indirect distribution network by 20%
Excellent client relationship management skills leading to high customer retention and maximizing of
revenues.
Managing product pipeline: Formulating product strategy focused for diverse markets and customers.
Adept in mapping competitor’s track in understanding how competitors are positioning their products for
the target markets & competitor strategies and fine tuning company sales/marketing moves.
Team Management: Imparting /organizing training programs for new recruits for achieving pre planned
business targets. Leading, training & monitoring the performance of team members to ensure efficiency in
sales operations and meeting of individual & group targets
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Career Growth
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JALEEL HOLDINGS, (JMART- SUPER MARKET DIVISION) H.Q: DUBAI, APRIL 2010 to TILL DATE –
Designation: GENERAL MANAGER – (HEAD OF BUYING AND OPERATIONS)
Company Profile: The Company is a Dubai based organization ESTD in 1972 – Organization ranked No 1 in
Trading and Marketing. Having 9 Retail outlets in Dubai and Sharjah.
Responsibilities – Master Finalization, Sku Management, Vendor agreements finalization, Stores P & L
Management, Layouts Designing, Planogramme. Promotions and Activities Management, New store Planning,
Catchment Analysis. Warehouse management. Training and Recruitment.
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NILGIRIS DAIRY FARM LIMITED, H.Q: HYDERABAD, APRIL 2008 to April 2010
Designation: Manager – operations and Franchisee
Company Profile: The Company is a Bangalore based Bakery Unit and ranked No.1 in Bangalore and tied up
with Actis – German Giant to launch its new retail chain venture across South India with emphasis on selling
grocery, staples, fruits, vegetables and bakery related products. The expected turnover is Rs 2000crores by
the end of 2010. The company has established sales network in Karnataka and T.N and has embarked on
launching “Nilgiris” as a brand in retail format with proposed operations in AP and Kerala with 40 and 20 stores
respectively by end of 2010.
Notable Accomplishments:
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Achieved success in identifying new properties, negotiation with landlord for price and also completing the
entire documentation activities
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Handled the operations of interaction with vendors and identifying reliable, quality and low-cost vendors
for merchandize for new stores
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Identified franchisee to run the business across states
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SUBHIKSHA TRADING SERVICES LIMITED,H.Q: VIZAG & West Godavari, Sept 2006 – Apr 2008
Designation: Business Development Manager
Company Profile: The Company was the largest supermarket chain in India
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PEPSI – PEARL TRADING BOTTLING LIMITED, H.Q: VIZAG, Apr 2003 – Sept 2006
Designation: Rural Development Manager
Responsible for managing sales & distributions operations of Pepsi and handling a turnover of 12crores per
annum for Vishakhapatnam region with 12 executives and 82 route agents.
Notable Accomplishments:
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Developed business significantly by tapping newer market of Bar and Entertainment Industries and
achieved an overall growth of 27%.
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Profit Enhancement: Accomplished an overall volume growth of 27%.
~ Developed outlets and increased the reach from 5400 to 7200.
~ Enhanced the vehicle infrastructure to 90 from existing 72 and met the increasing demand with
efficacy.
~ Achieved the all time record of market share in September 2004 and highest distribution to retail
segment on October 2004.
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BRITANNIA INDUSTRIES LIMITED, H.Q: HYDERABAD, ENTIRE A.P, Oct,1999 – April, 2003
Designation: Area Sales Manager
Responsible for sales activities in Hyderabad region for biscuits and also sales management of Snacko Biscuits
a Nutrine Brand; handled a territory of 12 districts and 2 depots
Notable Accomplishments:
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Profit Enhancement: Instrumental in securing growth of territory by 12%
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WRIGLEYS INDIA LIMITED, H.Q: VIZAG AND VIJAYAWADA, Oct,1997 – Oct,1999,
Designation: Sales Officer
Responsible for handling Gum sales in Visakhapatnam and Vijayawada
Notable Accomplishments:
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Profit Enhancement: Accomplished territory business growth of 9% as compared to the state growth of
5%
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AMUL – GCMMF LIMITED, H.Q: VIZAG AND KAKINADA, June,1992 – Oct, 1997
Designation: Territory Sales In-charge
Responsible for managing sales of Amul brand of Milk products, chocolates, Wet products in the Kakinada and
Visakhapatnam
Notable Accomplishments:
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Profit Enhancement: Achieved business growth in the assigned region of 30% which is double of State
Growth
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Served as Kaizen Coordinator for Visakhapatnam depot
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AMRUTANJAN LIMITED, H.Q: , VIZAG, VIJAYAWADA AND NELLORE, July, 1986 – June, 1992
Designation: Representative
Trainings Received
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Received training on Kaizen, Housekeeping, Hoshin Kanri, Market Management program, TQM, team
Leader Programs, Internal Consultants Development program organized by Eicher Consultancy Group
Extensively trained with SAP – Sales & Distribution and Material Management Modules
Academic Credentials
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PG Diploma in Sales & Marketing, Bharathiya vidya Bhavan, Bombay.
Bachelor of Arts, Kakatiya University
Personal Particulars
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Date of birth: 9 February 1966
Languages: English, Hindi, Urdu and Telugu
Permanent Address: K.R.M Colony, D.No. 53–28–1, Seethammadhara, Visakhapatnam, A.P.India.
Present Address: - Jaleel Holdings – PO box no- 294177. 131, C-14. China Cluster, International City.
Dubai. Mobile: - 0557740423
Work Permit No; - 43234060.
UAE Driving License No:- 1630533
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