Amir H. Khoury, Brand Loyalty and Loyalty of brands: A Symbiotic

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DR. AMIR H. KHOURY
Senior Lecturer, Faculty of Law,
Tel Aviv University
DR. AMIR H. KHOURY
Senior Lecturer, Faculty of Law,
Tel Aviv University
Tel Aviv, Israel
(+972)-542074437
Amir.khoury@gmail.com
Biography
Dr. Amir H. Khoury is a Senior Lecturer, Faculty of Law, Tel Aviv University
(Israel). He is also a Distinguished Visiting Professor at the School of Law,
University of Kansas (USA), for the 2013-2014 academic year. Dr. Khoury has
received his Ph.D. from Haifa University (2004), his LL.M. from Fordham
University, NYC (1998), and his LL.B. (1993) from The Hebrew University. He
specializes in Intellectual Property law; International Intellectual Property, Unfair
Competition practices; and International Trade law. His academic publications are
predominantly in English and have been published in the U.S. and the U.K. (OUP).
Dr. Khoury has lectured at conferences around the world including North-Western,
Chicago; U.C. Berkeley; Pisa U. in Italy; Free U. of Brussels; Zalsburg Global
Seminar; World Jurist Association (Prague); Vanderbilt U. and George
Washington University. He has also lectured at USPTO IP programs held in Oman
and in Jordan and at the USPTO-HQ (Alexandria VA), Dr. Khoury has also taught
at the University of Kansas and at a number of Academic institutions in Israel. In
the course of some of the events,
Dr. Khoury has trained Judges, lawyers and patent examiners in IP matters
(namely at the Jordan IP Weeks events and at the Israeli Patent Authority). Dr.
Khoury also teaches at the Tel Aviv-Berkeley Master's of Law program. Dr.
Khoury has also published literary works including his novel "When Wolf Seeks
Justice"(2012), and a collection of poetry "Looking Beyond the Elements" (2012).
EDUCATION
2000-2004, Haifa University, Israel
Law: Intellectual Property
Doctor of Philosophy (PhD)
1997-1998, Fordham University School of Law, NYC, USA
Law: International Business and Trade Law
Masters of Law (LL.M.)
1989-1993, Hebrew University, Jerusalem, Israel
Law (Degree) Bachelor of Law
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DR. AMIR H. KHOURY
Senior Lecturer, Faculty of Law,
Tel Aviv University
ACTIVE PARTICIPATION IN SCIENTIFIC CONVENTIONS & MEETINGS

(September, 2004); Major Intellectual Property Conventions & Treaties: How
they Impact the Middle East Region, Jordan IP Week, Amman, Jordan.

(September, 2004) Anton-Piller Orders and the Enforcement of Intellectual
Property Rights: A Middle-Eastern Legal and Constitutional Perspective,
Jordan IP Week, Amman, Jordan.

(January, 2004) On the International Framework for Intellectual Property
Protection and Enforcement: Middle Eastern Applications and Implications.
The USPTO Academy for the Enforcement of IP Rights & Gulf Cooperation
Council Patent Office, Muscat, Oman.

(September, 2005) IL Analyzing the Effects of Trademark Regimes on Arab
Countries, North-western University, School of Law, Chicago.

(November, 2005) “Protecting Intellectual Property of the State of Israel",
Copyright Protection in Israel”, Tel Aviv University, Faculty of Business
Management (And Writing the Summary for that Conference).

(December, 2005) Intellectual Property Piracy in Arab Countries: Regulative
Perspectives, Academy of the United States Patent and Trademark Office,
Alexandria, VA.

(January, 2007) Intellectual Property Between Islam and the West, Tel Aviv
U. , Faculty of Law (Cegla Center), Conference on Religion, Modernity and
the Law

(February, 2007) Intellectual Property between East & West, The Free
University of Brussels, Belgium.

(October, 2007) Valuing Your Intellectual Property: A Normative Perspective.
Technology Commercialization Program, Queen Rania Center for
Entrepreneurship (QRCE), Princess Sumaya University for Technology
(PSUT), Amman, Jordan.

(May, 2007) IP between East and West: Changing the Paradigm, Pisa
University, Italy.

(April, 2008) Seminar on Globalization and the Law, Tel Aviv University,
Faculty of Law.

(May, 2008) On the Vails & Kippas, the Book and the Law Forum.
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DR. AMIR H. KHOURY
Senior Lecturer, Faculty of Law,
Tel Aviv University

(June, 2008) The “Public Health” of the Conventional International Patent
Régime & the Ethics of “Ethicals”: Access to Patented Medicines, Haifa
University, Haifa Centre of Law and Technology, Law Meets Industry:
Biosciences
Patents.

(December, 2008) Dubai's Intellectual Property Based Economy: Sailing
toward Development, Transcending Dependency, Salzburg Global Seminar,
Austria.

(June 2, 2011Bar Ilan University,) Interdisciplinary Approaches to Intellectual
Property.

(June 10, 2011) Tel Aviv University, Faculty of Law, Food Law: New
Horizons.

(July 2011, Jerusalem) Factor Law Firm, Jewish IP Conference, Islamic IP
Law.

(August 2012), Salzburg Global Seminar, The Rule of Law & Future Global
Trends and Challenges in International IP Regulation.

(October 2011), World Jurist Association, Prague, Access to Medicines and
International Social Justice.

(February, 2012), Israel's Intellectual Property, 10 Need to Know
Developments in Israeli IP Law, Berkeley University School of Law.

(March 2012), Israeli Mediation Association, Mediation in IP Matters in
Israel: Tactics and Directions.

(January 2012), Hebrew University: IP Conference, The European Patent
System: Towards Enhanced Unity.

(September 2012) University of Kansas, School of Law, The Case for
Establishing an International Patent Office, Lawrence KS.

(June 2013), Bar Ilan University, Conference of Entrepreneurship, Trade
Secrets Protection as a tool for Entrepreneurship

(September 2013), University of Kansas, School of Law, The Case Against the
Protection of Trade Secrets, Lawrence KS.

(October 2013), University of Kansas, School of Law, International Law
Society, International Careers in Intellectual Property.
3
DR. AMIR H. KHOURY
Senior Lecturer, Faculty of Law,
Tel Aviv University

(January 2014), University of Kansas, School of Law, Brand Loyalty and
Loyalty of Brands.

(March 3-4, 2014), Guest Speaker, International Trade Law Course,
University of Kansas.

(March 9, 2014), Guest Lecturer, Vanderbilt University, School of Law, On
Brand Loyalty and Reciprocity.

(March 27, 2014), Guest Lecturer, George Washington University, School of
Law, The Case Against Negative Trade Secrets.
SCIENTIFIC PUBLICATIONS
1/ Amir H. Khoury, Well-Known and Famous Trademarks in Israel: TRIPS From
Manhattan to the Dawn of a New Millennium!, 12(4) Fordham Intellectual Property,
Media & Entertainment Law Journal, (2002), 991-1039
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1135203
2/ Amir H. Khoury, The Development of Modern Trademark Legislation and
Protection in Arab Countries of the Middle East, 16(2) The Transnational Lawyer,
University of the Pacific, McGeorge School of Law, (2003), 249-341,
https://litigationessentials.lexisnexis.com/webcd/app?action=DocumentDisplay&crawlid=1&doctype
=cite&docid=16+Transnat%27l+Law.+249&srctype=smi&srcid=3B15&key=b27f7af
2eafbf316ffc944514c4f59fe
3/ Amir H. Khoury, Ancient and Islamic Sources of Intellectual Property Protection in
the Middle East: A Focus on Trademarks, 43(2) IDEA: The Journal of Law and
Technology, Franklin Pierce Law Center, (2003) 151-206, https://litigationessentials.lexisnexis.com/webcd/app?action=DocumentDisplay&crawlid=1&srctype=
smi&srcid=3B15&doctype=cite&docid=43+IDEA+151&key=46d2807ab9ca294e178
831f9b181f95d
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DR. AMIR H. KHOURY
Senior Lecturer, Faculty of Law,
Tel Aviv University
4/ Amir H. Khoury, Measuring the Immeasurable – The Effects of Trademark
Régimes: A Case Study of Arab Countries, 26 The Journal of Law & Commerce,
University of Pittsburgh School of Law, (2006-2007), 11-70
http://heinonline.org/HOL/LandingPage?handle=hein.journals/jlac26&div=4&id=&pa
ge=
5/ Amir H. Khoury, Essentials of Intellectual Property, Book 1 of Intellectual Property
and You Series, The United States Patent and Trademark Office, Alexandria, VA,
(January, 2008), 1-58.
6/ Amir H. Khoury, Use and Protection of Intellectual Property, Book 2 of Intellectual
Property and You Series, The United States Patent and Trademark Office,
Alexandria, VA, (2008), 1-127.
7/ Amir H. Khoury, Trademark Policy: The Case of Arab Countries, Daniel Gervais
(ed.), Intellectual Property, Trade and Development: Strategies to Optimize
Economic Development in a TRIPS-Plus Era, Oxford University Press, (January,
2008), 299-331.
8/ Amir H. Khoury, An American Bank in the Palestinian Authority: Investing in the
Peace, 24(3) Brooklyn Journal of International Law, (1999), 739-761
9/ Amir H. Khoury, International Trade and Commerce: A Bridge for the IsraeliPalestinian Peace, 7(1) Cardozo Journal of International and Comparative Law,
(1999), 11-48
10/ Amir H. Khoury, An International Reading: The Act and it Foreign Sources
Birnhack and Pessach (eds.), Authoring Rights: Readings in Copyright Law
Nevo Publishing (2008), 237-269 (Hebrew).
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DR. AMIR H. KHOURY
Senior Lecturer, Faculty of Law,
Tel Aviv University
11/ Amir H. Khoury, Three Dimensional Objects as Trademarks: Does a Dark
Shadow Loom over Trademark Theory? 26(2) Cardozo Arts and Entertainment Law
Journal, (2008), 335-367
http://heinonline.org/HOL/LandingPage?handle=hein.journals/caelj26&div=15&id=&
page=
12/ Amir H. Khoury, The 'Public Health' of the Conventional International Patent
Regime & the Ethics of 'Ethicals', 26 The Cardozo Arts & Entertainment Law Journal,
(2008), 25-70.
http://heinonline.org/HOL/LandingPage?handle=hein.journals/caelj26&div=5&id=
&page=
13/ Amir H. Khoury, Dubai's New Intellectual Property-Based Economy: Prospects
for Development without Dependency, 9(1) The John Marshall Review of Intellectual
Property Law; (2009) 84-109.
http://repository.jmls.edu/cgi/viewcontent.cgi?article=1199&context=ripl
14/ Amir H. Khoury. Differential Patent Terms and the Commercial Capacity of
Innovation, 18(3) Texas Intellectual Property Law Journal; 373-418 (2010).
http://weblaw.haifa.ac.il/he/Events/eveFile/Amir.pdf
15/ Amir H. Khoury,
A NeoConventional Trademark Regime for "Newcomer"
States, 12(2) University of Pennsylvania Journal of Business Law, 531-406 (2010).
http://heinonline.org/HOL/LandingPage?handle=hein.journals/upjlel12&div=15&id=
&page=
16/ Amir H. Khoury, Brands as Food For Thought: The Case for Regulating Food
Brands, 4 The Indian Journal of Intellectual Property Law 1-34 (2012)
http://www.commonlii.org/in/journals/INJlIPLaw/2011/1.html
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DR. AMIR H. KHOURY
Senior Lecturer, Faculty of Law,
Tel Aviv University
17/ Amir H. Khoury, The End of the National Patent Office, 52(2) IDEA: The IP
Law Review, 199-240 (2012).
http://law.unh.edu/assets/images/uploads/publications/idea-vol52-no2-khoury.pdf
18/ Amir H. Khoury (with Liad Whatstein, Adv.), Implementation of the Madrid
Protocol
in
the
Middle
East,
INTA,
Bulletin,
(2012),
http://www.inta.org/INTABulletin/Pages/ImplementationoftheMadridProtocolintheMi
ddleEast.aspx
19/ Amir H. Khoury, Brand Loyalty and Loyalty of brands: A Symbiotic
Relationship, 32(2) The Journal of Law and Commerce, (2014).
http://jlc.law-dev.library.pitt.edu/ojs/index.php/jlc/article/viewArticle/65
20/ Amir H. Khoury (with Dr. Noam Shomron), Global Ethical Boundaries of
Intellectual Property and Development: The Case of Genome Sequencing, August
2013, in Daniel Gervais (ed.), Intellectual Property trade and Development, oxford
University Press, (2014). (In Print)
21/ Amir H. Khoury, The Case Against the Protection of Negative Trade Secrets:
Sisyphus' Entrepreneurship, 54(3), IDEA: The Intellectual Property Law Review;
(2014), 431.
http://law.unh.edu/assets/images/uploads/publications/idea-vol54-no3-khoury.pdf
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DR. AMIR H. KHOURY
Senior Lecturer, Faculty of Law,
Tel Aviv University
22/ Amir H. Khoury When Art Becomes Free: Inverse Moral Rights as a Guardian
of a Truly Liberal Society and Economy, 3(1) Moral Cents: The Journal of Ethics
in Finance, (2014).
http://sevenpillarsinstitute.org/wp-content/uploads/2014/04/INVERSE-MORALRIGHTS.pdf
23/ Amir H. Khoury, Of Trucks, Trains and Ships: Relative Liability for Cargo Loss
and Damage, Richmond Journal of Global Law and Business (Publication Anticipated
May, 2015).
24/ Amir H. Khoury (with Michael Birnhack), History and development of
Intellectual Property laws in the Middle East: Israel and Arab Countries, Oxford
University Press (Publication Anticipated July 2015).
25/ Amir H. Khoury, The Makings of an 'Individualized-Industrial' Revolution:
Three-Dimensional Printing and its Implications on Intellectual Property Law, Journal
of High Technology Law, Suffolk University Law School.
26/ Amir H. Khoury, "The 'UNLIMITLESS': On How to Remedy the Inadequacies of
a Language-Based System for Patent Claims.", Accepted for publication by the Texas
Intellectual Property Law Journal (TIPLJ).
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