Asia's Low-Cost Compact Vehicle Development
Chapter One
Present and Future of Strategic Vehicles for Emerging Markets
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1.
Emerging Market Expansion Strengthens Importance and Influences of Strategic Compact
Vehicles Globally
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◇Significance of Strategic Compacts in Emerging Markets
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◇Family Car: Once a Luxury Item but Now a Commodity
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◇Sales Increases of Existing Models and by Middle Class Consumers
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◇Concurrent Advancement of Motorization and Diversification
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◇New Vehicle Market Size and Perspective in Emerging Countries
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2.
New Trends Towards Downsizing, Diversification and Multifunctionality of Strategic Vehicles 12
◇Focus on Market Change and Competition with the Appearance of Emerging Nations
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◇Possibility for A Class Passenger Cars to Expand Global Markets
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◇Sales Expansion and New Users of A/B Class Passenger Vehicles
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◇Acquisition of New Customers through B/C Class Passenger Vehicles
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◇Wealthy Stratum a Source of Profits for the Upper B/C Class
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◇Capturing the Young Generation with a B/C Base AUV
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◇Solid Sales Base Despite Reduction in Mid-size AUV Sales
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◇Exploiting Global Emerging Market with 1-Ton Pickup Trucks and SUV Variants
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◇Steady Light Truck Demand Created in Asia
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◇Global Potential of Utility Vehicles
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◇Mini Trucks and Vans: Complementary Method to Public Transportation and Infrastructure
Building
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3.
Market Needs for Emerging Market Strategy Vehicles
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◇Compact Vehicles: Major Product in Progressing Ultra Low Cost Vehicle Development
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◇Motorization through Motorcycles Replacement Demand
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◇Ban on Used Vehicle Imports and Development of Domestically Manufactured Used Vehicle
Market
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◇Demands for Multi-Purpose Utility Vehicles in Emerging Countries
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◇Delayed Road Infrastructure Building and Enhancement of Road Safety
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◇Expanding Demands for Motorcycles in Emerging Countries as Vehicle Demand Base
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4.
Coordinating Global Resources for Low Cost and Specification of Strategic Vehicles for Emerging
Courtiers
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◇Coordinating Global Resources for Development of Strategic Vehicles for Emerging Countries
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◇Cost Reduction for Strategic Vehicles for Emerging Countries in Framework of Global
Procurement
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◇Global Vehicle Market Expansion and Potential for Specialization of Roles by Country
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◇Attracting Auto Parts Industry Best Suit for the Country and Production of Strategic Vehicles
for Emerging Countries
◇Utilizing Emerging Courtiers as Supply for Business Resources and Components
Chapter Two
Progressing Launch of Strategic Vehicles for Emerging Countries from Asia
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Korea：
Potential for Compact Vehicle Demand Increases, Improvement of Economic and Industrial
Environment Required
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◇Market Stagnation Brought About Deteriorated Economic Conditions of Middle Class and
Youth
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◇Market Structure Transition and Potential for Mini and Compact Vehicles
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◇Expectations for New Industrial and Economic Policy
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Taiwan：
Seeking Survival through Overseas Operation, Motorcycle Replacing Demand to Boost Vehicle
Demand at Home
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◇With Prolonged Domestic Demand Stagnation, Auto Industry Seeks Growth Overseas
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◇ Domestic Circumstances Constrained Domestic Demand Increase and Accumulated
Replacement Demands
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◇Strategic Vehicles for Emerging Countries Expand Potential to Create New Demands
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Thailand：
Aiming at Two Million Unit Production with Eco Car; Pickup Truck Market Follow Downward
Trend
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◇Eco Car Projects Started to Become Passenger Vehicle Export Hubs
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◇Political Uncertainty Constrain the Market but Passenger Vehicle Market Remains Positive 54
◇Aiming at Two Million Annual Vehicle Production with Compact Passenger Cars
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Indonesia：
Market of 200 Million People Creates Major Auto Production Country in ASEAN
◇Eyeing a Major Automotive Producing Country with High Market Potential
◇Economic Recovery Lifts Market Equal to the Thai Vehicle Market in 2008
◇Expectation for Policy Introduction to Create One Million Vehicle Market
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Malaysia：
Roadmap to Capture Global Competitiveness Required in Industry Growth Policy
◇Automotive Policy Focusing on Protection of National Vehicle Manufacturers
◇Two National Companies Capture 60% of the Market under Protection
◇National Makers Seek Opportunities Overseas as Domestic Market Saturated
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Philippines：
Seeking Industrial Policy to Replace Imported Used and Converted Vehicles
◇Tightened Restriction on Used Vehicle Imports Recovered Domestic Demands
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◇Motorcycles and Utility Vehicles Complement Vehicle Demand
◇More Demands for Compacts and Utility Vehicles by Wealthy Class
◇Stalemated Policy to Replace Used and Converted Vehicles
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Vietnam：
Domestic Demand Increases with Light Commercials of Emerging Brands Polarized the Market
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◇Rapid Domestic Market Expansion Seen in 2007
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◇Growth Potential Seen in Motorcycle Population and Steady High-End Vehicle Sales
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India：
Domestic Demands with Ultra Low Cost Models to Achieve Global Industry Standard
◇Automotive Industry Seeking Growth with Compact Vehicles and Auto Components
◇Progressing Diversification of Compact Passenger Vehicles
◇Price and Sales Network Battle in Low Cost Passenger and A2 Segment
◇Aiming for Export Hub with Industrial Foundation for Low Cost Vehicle
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Pakistan：
Required Stimulation Package to Achieve Production of Half a Million Vehicles in 2011
◇Drawing up Policy to Produce 500,000 Units Vehicles in FY 2011
◇Fostering Domestic Industry Requires Domestic Market Development
◇Aiming for 500,000 Unit-Vehicle Production in FY 2011
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Chapter Three
Outline and Strategy of Strategic Vehicles for Emerging Countries
Tata Nano
◇Production Plan
◇Purchasing Policy
◇Domestic Sales Strategy
◇Export and Overseas Operations
Bajaj/Renault/Nissan ULC
Maruti Suzuki Zen Estilo/Suzuki Karimun Estilo
Maruti Suzuki Maruti 800
Hyundai 3,500 USD Car
Perodua Viva
Hyundai Click/Getz Kia Morning/Picanto
◇Outline of the Hyundai Click/Getz
◇Sales Trend of the Click
◇Production Trend of the Click
◇Outline of the Kia Morning/Picanto
Hyundai i10
Suzuki/Maruti Suzuki A-Star (New Alto)
Suzuki/Maruti Suzuki Swift/SX4/Splash
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GM Daewoo Matiz/Chevrolet Spark/Chevrolet Beat
◇Research and Development at GM Daewoo
◇Sales Strategies of the Chevrolet Spark and the Chevrolet Beat
Tata Indica Vista/Indigo
Chery QQ/A1
Perodua Myvi/Daihatsu Sirion
Proton Saga/Iswara
Proton Savvy
Toyota EFC
VW up!
Eco Car
Toyota Soluna Vios/Vios: Toyota Yaris/Vitz
◇The Soluna Vios/Vios: Asian Exclusive Sedan
◇The Yaris/Vitz: Global Strategic Hatchback
Honda Fit/Jazz, City
◇The City: Strategic Sedan for Emerging Markets
◇The Fit/Jazz: Global Strategic Compact
Nissan March/Micra
Renault/Dacia Logan/Sandero
VW Polo・Fox・Gol Skoda Fabia
◇VW Polo
◇Skoda Fabia
◇VW Fox/Gol
Mazda2 Ford Fiesta
◇Mazda2/Demio
◇Ford Fiesta
Fiat Palio
Fiat Linea
Chevrolet Cruze
Proton Gen-2
Proton Persona
Hafei Lobo/Naza Forza
Lifan520
Geely Freedom Ship(CK1)
BYD F0
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Chapter Four
Outline and Strategy of Strategic Utility Vehicles
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Toyota Avanza/Daihatsu Xenia
◇Sales Trends
◇Production Trends
Daihatsu Terios/Toyota Rush
Daihatsu Gran Max
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Suzuki APV
Nissan Livina Series
Mitsubishi Freeca/Adventure/Kuda (DFW)
Mitsubishi Zinger/Fuzion
Isuzu Panther/Hi-Lander/Chevrolet Tavera
Toyota IMV
◇Background of the IMV Project
◇Platform Integration and Improvement of Local Content
◇Formulation of the Most Efficient Production and Supply System Globally
◇Quality Control
◇Sales
◇Next Generation IMV
Isuzu D-Max/Chevrolet Colorado
Nissan Frontier/Frontier Navara
Mitsubishi Triton/Pajero Sport
Mazda BT-50/Ford Ranger, Everest
Tata Xenon
Chapter Five
Outline and Current Condition of Emerging Countries Globally
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China：
Tougher Competition in Compact and Basic Segments to Attract Middle Class Consumers
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◇Upper Grade Compact Vehicles Pushed New Vehicle Sales
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◇After Rapid Increase, Vehicle Registration and New Vehicle Sales Expected to Stabilize
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◇Industry Policy Aiming for Prevalence of Vehicles to General Households and Development of
Chinese Firms
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◇New Relationship between Used Vehicles and Replacement Demands for Motorcycle and
Agricultural Vehicles
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Mexico：
Diversification in Sub-Compact Market Lifts Vehicle Population to a Higher Level
◇Demand Lifter Shifts from Compacts to Imported Used Vehicles
◇Global Makers Separate Local Needs from Their Strategies in the Country
◇Product Proposal to Stimulate Market Potential and Supporting Measures
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Brazil：
Industrial Foundation Building to be a Pillar of Ultra Low Cost Vehicle Production
◇1L Car and Fuel Policy Pushed Market Growth
◇Signs of Diversification towards 4 Million Unit Market
◇Potential as an Export Hub of Modestly Priced Vehicles
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Russia：
Wealthy Class Led Market Recovery, High Expectation for Industrial Modernization in a New
Growth Period
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◇Market Reached 3 Million Units with Strong Demand for Foreign Brand Vehicles
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◇Vehicle Market in a New Growth Phase after Troubled Period
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◇Development Policy Aiming at Fostering Domestic Industry on the back of Market Expansion
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