长沙民政职业技术学院备课纸
第 六 教案
课题：test 1
目的要求（知识点、能力点、素质点）：
To enable students to read and understand the general idea and basic business information in
limited time
To enable students to be trained for the ability to finish exercises relating the business
To enable students to review the content learned before
教学重点及难点：
The understanding of the business information in the exercises
the ability to finish exercises relating the business
教学方法及手段：
Lead-in discussion
Summarization
学法指导：
Consult the dictionary to get prepared for the vocabulary
Strictly keep to the time to finish reading
Searching for background information
教学过程设计：
Step 1 complete the sentences
Step 2 cloze
Step 3 reading comprehension
创新点：
Asking students to give personal opinions on how to improve speed and efficiency of reading
课后小结：
作业布置：
Review the content learned
Step 1
complete the sentences
1. the old man is longing to visit the _____ship again
2. beidaihe is one the famous summer ______in china
3. all flights were _______because of a dense fog.
4. people can also _____ a good knowledge of English by self-study
5. when Christmas comes, almost all food department stores provide a variety of
puddings for people to _____
6. had he not seen such a bold and resourceful _______, he would not have invested
in such a risky business
7. nikki used to be a secretary, but now she is working as a car __________engineer
8. the company flourished in the 1990s, but it went into _______in 2001 because of
poor management
9. before you take part in a game, you should _____yourself with its rules
10. the clerks in the banks are always at you service when you ______-or withdraw
money
11. the president’s involvement in the bribery ruined his ______
12. never pay the advertised price for a product, always try to _____
13. many people in the city, especially young people, are considering _____house of
their own with loans from banks
14. this company has decided to stop all further business ____with that firm
15. advertising is one of the most effectively methods of ___
16. money _____ as it goes from person to person
17. the newly-established joint ventures will ________personal computers
18. the cucumber was delicious yesterday because it was cooked with a new _____
Step 2 cloze
When a company hires from within, it has the _1___of being familiar with the
employee. Having __2___the person’s strengths and weakness while on the job (and
having observed him or her in action over the years), employees are in a better
position to know if the employee will be a good fit or not. When hiring from outside
the company, however, there is always the risk that someone who appears ideal during
the interviewing process will ___3__a poor fit once on the job.
If the employee is looking for a ____4__ that is a step up from his or her current
one but still in the same department or general area, the switch will be a relatively
painless one. If an employee is looking to make a more significant
change------changing the course of their career path by __5____a completely different
department and different type of a job, for example—then while there may be a
learning curve to deal with during the transition, you illustrate your company’s
___6__employee development by allowing your staff member to learn while on the
job.
A company that demonstrates a policy of hiring from within also fosters greater
employee___7___, which can have concrete benefits throughout the company.
Employees at all levels are more likely to challenge themselves when they know that
there is _8____for future job advancement within the firm. This means a lower
employee ___9____rate and a higher job-satisfaction rate, _10______are always good
for business.
1. A. disadvantage
B. advantage
C advance
D achievement
2. A. evaluated
B. witnessed
C. seen
D known
3. A. result
B become
C discover
4. A. job
B work
C position
D career
5. A switching to
B switching
C swing into
D swatting out
6. A potential to
B commitment to
C confidence for
D aim to
7. A attachment
B respect
C loyalty
D satisfaction
8. A potential
B potent
C ability
D possible
D promotion
9. A. employment
B turnover
C unemployment
10 A. which both
B both that
C both of which
D prove
D both of that
Step 3 fast reading
Is Wal-Mart, the king of“cheap ，”straying from its low-priced strategy in favor of
more upscale offerings ? In its weekly sales update on Saturday，the world’s largest
retailer reported that October sales at its U.S. stores open at least a year rose 1ess than
the expected 0.5 percent．This figure is even lower than Wal-Mart，s recently reduced
guidance of a l percent increase．It initially saw a 2 to 4 percent rise.
Wal-Mart and 0ther chain store merchants wilt report their final October sales
results on Thursday．In his presentation to a group of Wall Street analyst this week，
Wal-Mart CEO Lee Scott admitted the world’s biggest retailer has seen at least one
big setback to its attempts to boost sales by offering fancier, higher-priced
merchandise．“we have to understand why Metro 7 does well in 600 stores but
[doesn’t ] do well when you expand it[into more stores]，”Scott said． Scott was
referring to Wal-Mart’s fashionable private-label clothing brand called“Metro 7”that
the company launched last year．Compared to the basic apparels
Wal-Mart typically
sells．Metro 7 was a step up in fashion and price．
Moreover, Wal-Mart supported the brand’s launch with a splashy and expensive
marketing campaign. The strategy worked，at first，but Wal-Mart couldn’t get the
product into stores fast enough. The retailer expanded Metro 7 into 600 stores
quickly，hoping to strengthen the brand’s early success. Then
the unexpected
happened Metro 7 failed to take off in some markets． Wal-Mart had planned to roll
out the line in more than 1,000 locations but has since scaled back that target to
between 700 to 800 stores．
“We over expanded it．We had a pretty good idea．I think
what happened is we didn’t follow the strategy. We overloaded the fashion part．We
need to remember who we are，”Scott said．
“We need to have a little bit of fashion．If
we try to do more with fashion，we’re not going to do well，”he added.
To that end, Wal-Mart in recent months set in motion a plan to court wealthier
shoppers and boost profits and sales by introducing more upscale items that generate
fatter profits． It would appear that Wal-Mart is trying to emulate Target’s tremendous
success with its “cheap—chic”
merchandise approach·
But some
industry
watchers warn that Wal-Mart is no Target．
Target，the No.2 discounter，is now among the leaders in the“cheap—chic”space
by being the first to enter into collaborations with high—profile designers like
Mossimo and Todd Oldham．Despite its roots as Wal-Mart．1ike discounter，Target’s
become synonymous with the term“trendy．”Many consumers say it's“cool”to pay
just a bit more，and walk out carrying Target's well—known bull’s-eye logo on their
shopping bags. Bu retail experts said Wal-Mart simply isn’t there yet in terms of
changing its image．There are very few retailers with such a solid established image as
Wal-Mart．To consumers Wal-Mart means every-day low prices.
6. What was the goal set by Wal-Mart at the very beginning?
A. 0.5 percent rise
B. 2-4 percent rise.
C. 1 percent increase
D. 1.5 percent increase.
7. What does “ Metro 7 ” in the passage mean?
A. A famous clothing brand from a Wal-Mart supplier
B. A clothing brand from Wal-Mart
C. A fashionable clothing store.
D. An upscale clothing company.
8.Which of the following about “ Metro 7 ”is
TRUE?
A. Metro 7 is a great success in all the markets.
B. Metro 7 was a failure at the beginning
C. Metro 7 was launched to add a little bit of fashion to Wal-Mart.
D. Metro 7 will be expanded quickly in the near future.
9. What does “ cheap-chic” mean in the passage?
A. Cheap but splashy.
B. Cheap and of poor quality.
C. Expensive but of poor quality.
D. Expensive and of good quality.
10. According to the passage, what will Wal-Mart probably do in the future?\
A. Wal-Mart will still stick to its established former image.
B. Wal-Mart will go on to capture the rich people.
C. Wal-Mart will follow Target’s example in marketing.
D. Wal-Mart will become trendy.