Regenerating Old Industrial Workshops: Experience from Ninth Cotton Textile Factory of Shanghai Professor Fan Zhou,Assistant Professor Yang Jianfei Institute for Cultural Industries, Communication University of China, Beijing With the recession of the old industrial zones, industrial cities are trying to find ways to explore the values of these wasted factories and stimulus local economy. Since the emergence of creative industry, creativity is exhibited from reconstruction to regenerate these old factories. Culture and creativity has become important elements to re-design these factories. There are good examples of this kind in western cities including London in UK and Ruhr industrial Zone in Germen. In developing countries, it is more and more popular to develop cultural creative industries by renew the old factories. Take China as an instance. Recent year, Chinese government advocates that conception of changing the pattern the economic development mode and promotes the economy. With so many industries factories, many cities are striving for ways to renew the old wasted factories and to explore their economic potential by the creative design. In Shanghai, the Ninth Cotton Textile Factory is a good example for the regenerating from the old factory to be a new creative industry cluster which received a high reputation at home and abroad. 1、Background of this Creative Design The reconstruction of Ninth Cotton Textile Factory of Shanghai is a part of Global Creative Economic Town supported by the Special Unit for South-South Cooperation (SU/SSC). UNDP. The Global Creative Economic Town is generally situated in the waterfront area of Huangpu River in Yangpu District. For this region, it is the birthplace of Chinese modern industries. There are abundant industrial heritages left here including China’s first power plant, the first tap water plant, the first gasworks, and the first cotton mill and so on, which are of milestone significance in the history of China’s modern industry. The Ninth Cotton Textile Factory of Shanghai is the most famous one both economically and politically. Wonderful industrial heritages make it possible to be a good model by crative desige. With total bank line length of 265 meters and land area of about 111,159 square meters, the factory used to be a key linen enterprise in Shanghai, and the existing building area covers about 149,791 square meters with factory buildings. This project will establish the No.9 cotton textile factory as an international center of creative economy by reconstruction and creativity at the background of the development of the Global Creative Economic Town which will be a unique creative economic waterfront area with the Chinese characteristics and world views. The good education environment provides enough talents for the aim to be an international center of creative economy in this district.This district has brought together 14 renowned universities at home and abroad, more than 100 research institutes, nearly 200,000 scientific and technical talents and over 30 academicians of Chinese Academy of Sciences and Chinese Academy of Engineering, forming four science and technology parks including Shanghai Wujiaochang High-Tech Park, National Science and Technology Park of Fudan University, National Science and Technology Park of Tongji University and Shanghai Yangpu Pioneering Service Center for Technological Incubation Enterprises, as well as seven science and technology industry incubation bases such as IT base, which have nurtured a large number of knowledge-intensive and entrepreneurial science and technology enterprises with independent intellectual property rights. Concentrated discipline advantages and a wealth of intellectual resources serve as important basic security for this creative reconstruction. Besides these good conditions, there are still some disadvantages for this reconstruction. (1) Lack of high-quality habitat environment Creative stratum is demanding for work environment and work atmosphere, and high-quality life often needs history, culture and infrastructure for support. Surroundings around Shanghai No.9 Cotton Textile Factory are traditional industrial areas and squatter settlements, with mixed industrial land and residential land, poor external environment, inadequate public service facilities and single urban function. Despite the development of real estate in recent years and great enhancement of living and habitat functions, high-quality real estate properties, public space and a full range of public services are lacking, especially education and health facilities. (2) Poor traffic conditions and traffic accessibility Traffic condition around Shanghai No.9 Cotton Textile Factory features poor road surface quality and narrow road width. As a result of connecting with cargo terminals and marshaling yards, it now also carries a lot of heavy freight traffic flow, which has accelerated the deterioration of road conditions. At the same time, Shanghai No.9 Cotton Textile Factory lacks convenient transport links with downtown districts, hinterland of riverside development in Yangpu and university-intensive zone in northwestern Shanghai, with large distance from the possible constructed public passenger transport routes (metro line) and stations in the future. In order to solve these problems, local government has published a series of policies and invested much to improve the local infrastructure and environment and habitat conditions to find a sustainable way for the factory’s design. The project will create a world-class creative industry park, which will emerge as Global Creative Industry Marketing Center—one of “three cores” of The United Nations' global layout for creative industry and will be a major highlight in the development of Huangpu River---the world’s longest Waterside Creative Economy Belt. 2. The Plan of the Creative Design By virtue of the unique status of Special Unit for South-South Cooperation (SU/SSC) in the development of global creative economy, the projects is expected to create a sound ecological environment, attract global creative elements to agglomerate, and contribute to the development of creative industry towards ecologization, high end and internationalization in Shanghai and even the whole China. (1) Development Goals In order to establish a model of make old factory to be creative precinct, it emphasis on four major functions as follows: --provides statistic data and other information about capital, market about creative industries --offer trainings in creative industries including TV,film, copyright, design and so on --establish transaction platform for academic exchange and cooperation for creative economy --to be an international incubator for cultural enterprises and promote cooperation between cultural enterprises According to the conception ,there will be four industrial constructions. A Exhibition Center of Global Creative Economy One of the factory buildings will be changed into an exhibition building for large conference and exhibitions. The core is to be a museum to collect staffs from World Expo 2010, Shanghai and other industrial heritages. B Global Creative Industry Marketing Center With the construction of “Transaction Platform for Global Creative Economy” as emphasis, a perfect internationalized industry transaction service platform will be set up to render intellectual property related services, financing services as well as import and export services with regards to technology, wisdom and management. Global Creative Industry Marketing Center will be constructed. C The United Nations' Creative Economy Training Center Assistance and training are two major tasks undertaken by the United Nations for developing countries. The project will launch multi-level training in various forms, vigorously push forward the development of creative economy in the South-South countries and build The United Nations' Creative Economy Training Center. D The United Nations' Creative Economy Information and Research Center By means of establishing Information Support System for Global Creative Economy, the project will invite experts in the field of creative economy to serve as researchers at a regular basis, set up Creative Economy Information system (i.e., One Website, One Channel, One Magazine, One Newspaper, One Forum and One White Paper) and other measures, a variety of information related to creative industry will be collected, studied and disseminated so as to gradually establish authoritative status of “Global Creative Economic Town” in the field of global creative information services. (2) Spatial Layout of the old factory Under the principle of “the positioning guides the function, and the function determines the layout”, the spatial space of the factory is divided into five regional zones: Headquarters Zone, R&D Zone, Incubator Zone, Demonstration & Transaction Function A and Demonstration & Transaction Function Zone B. 1. Headquarters Zone: Administrative Zone of Headquarters Conference, Forum and Visiting Zone Administrative Area of Headquarters Public areas for tourists to visit Large and medium-sized full-digitalization conference rooms for rent Release Center Press Center Chinese headquarters of the global major cultural industries and creative industry groups Chinese headquarters of various creative economy promotion agencies around the world Headquarters of The United Nations Spatial Components: Administrative Headquarters, together with Conference, Forum and Visiting Zone. Administrative Headquarters It will serve as office premise of the stationed various global creative economy headquarters. The planned introduced headquarters fall into three categories: 1) The United Nations organs 2) Chinese headquarters of various creative economy promotion agencies around the world (offices or representative offices), such as Chinese Office of Korea Culture & Content Agency, etc.; 3) Chinese headquarters (offices) of the global major cultural industries and creative industry groups, such as News Corporation. Conference, Forum and Visiting Zone It will serve as the place where large-scale global creative economy conferences and worldwide Creative Economy forum will be held and for all types of domestic and foreign tourists to visit. Conference Zone includes: Press Center for organizing press conference, Release Center of important creative products and creative economy technologies, large and medium-sized full-digitalization conference rooms for all types of stationed headquarters and various types of external organizations to rent. At the same time, modeled after the United Nations Headquarters, public areas will be designed for tourists to visit. 2. R&D Function Zone In this zone, there will be Global Creative Economy Development & Research Institute and Global Creative Economy Development & Training Academy will be established. R&D Function Zone Global Creative Economy Development & Training Academy Global Creative Economy Development Institute Operational media Policy makers of creativity economy in various countries R&D personnel for creativity economy technology Senior managers for creative economy Training entrusted by international organizations and individual countries Training of high-end creative economy talents Acceptance of training businesses entrusted by different agencies Annual Report of Global Creative Economy Global Creative Economy Website Global Creative Economy Database Magazine for Research on Global Creative Economy curriculum economy Creative standard programs and training materials Research and development on global creative economy Research and development on the curriculum of global creative economy Editing and publishing of reports on global creative economy of operation and Creation important media for global creative economy Self-initiated development and research tasks on global creative economy Acceptance of development and research tasks entrusted by international organizations, countries and multinational corporations Specific tasks Training targets Major Functions Major functions Global Creative Economy Development and Research Institute is a newly-created non-profit entity. Specific tasks are specified as follows: 1) Research and development on global creative economy; 2) Research and development on the curriculum of global creative economy; 3) Editing and publishing of reports on global creative economy; 4) Creation and operation of important media for global creative economy; 5) Global cooperation in development and study of creative economy. The major subordinated organs for Creative Economy are specified as follows: Policy Research Center, Technology Research Center, Transaction Research Center, R&D Center of Curriculum and International Research Cooperation Center for Creative Economy, Creative Economy Network Information Center and International United Lab for Creative Economy Measurement. Major operational media are specified as follows: Annual Report of Global Creative Economy, Global Creative Economy Website, Global Creative Economy Database and Magazine for Research on Global Creative Economy. At the same time, creative economy curriculum standards, training programs and training materials will be edited and published. Global Creative Economy Development & Training Academy is a newly-created non-profit entity. Main training targets are specified as follows: 1) Policy makers of creativity economy in various countries, i.e., training of creative economy officials; 2) R&D personnel for creativity economy technology, i.e., training of technical personnel; 3) Senior managers for creative economy, i.e., training of creative economy managers (creative Economy MBA); 4) Training entrusted by international organizations and individual countries. The major subordinated organs are specified as follows: Department of the Senate, Training Department I (training of officials), Training Department II (training of technical personnel), MBA Center (training of senior managers), International Cooperation Department, Official Website of Global Creative Economy Development & Training Academy and Trainee Center, etc. 3. Incubation Function Zone Through the establishment of the investment and financing platform for development and promotion of global creative economy, the common technology service platform, the market development guide center and the international trade cooperation platform assume the duties of promoting creative economy of South-South Cooperation members and promoting the function of economic development through development of creative economy. Administrative Area Incubation Zone Service zone for technologies Life and Leisure Area Administrative Area :To provide the administrative area for institutions or enterprises settled in the function zone such as the investment and financing platform for development and promotion of global creative economy, the market development guide center for creative economy and the international trade cooperation platform for creative economy. Service zone for technologies. One part is the service zone for common technologies in creative economy, providing technology services for incubated institutions or enterprises settled here; the other part is the experimental zone for creative economy used by incubated institutions or enterprises settled in the zone for official business or production. This incubation zone is different from the domestic general incubator in culture industries (cultural creative industry, creative industry). Incubated institutions or enterprises settled in the zone are mainly the South-South cooperation member countries, and the representative project of creative economy of each country is generally introduced. Life and Leisure Area It provides all functions in the creativity community except the residence function. As a full-open area, life and leisure area serves all kinds of workers and visitors. This is the core platform of communication and exchange. It strongly features the realization of functions of the creativity community through the demonstration and experience of colorful life styles of South-South cooperation member countries. The life leisure projects settled are mainly special restaurants, special bars, special cafes and other different special leisure houses of each country with the most representative features. The promotion of these representative life styles is a role model to further the development of creative economy of developing countries. 4. Demonstration & Transaction Function Zone A Through the space separation and classification, the most representative intangible cultural heritage and handicraft shops of South-South cooperation member countries are introduced to this area for exhibitions, experience and transaction. Demonstration & Transaction Function Zone A Dynamic Area Static Area The function zone is composed of spaces of demonstration, experience and transaction, specifically, including two spaces: one is the static area characterized by static demonstration, experience and transaction; and the other is the dynamic area characterized by dynamic demonstration, experience and transaction. Static Area: This is a demonstration, experience and transaction zone focusing on products with physical form. In terms of space layout, the zoning is first made based on each continent, each continent is divided based on countries, and each country is divided based on types. Dynamic Area: This is a demonstration, experience and transaction zone focusing on services with non-physical form. Several small theatres and small stages can be designed in this area, providing paid centralized demonstration and experience services in the form of regular exhibition and performance or ordered performance. 5. Demonstration & Transaction Function Zone B The main function here is technology transferring and provide service for IP in creative industries. Demonstration & Transaction Function Zone B International demonstration and experience zone for technologies of creative economy. International intellectual property protection and transaction zone International zone for transaction of technologies of creative economy International zone for creative technologies transfer Its main function is to set up the technological property transaction platform for the purpose of promoting the creative technology transaction and the international spread of technologies of creative economy and realizing the industrialization of technologies for creative economy. The transaction zone consists of two platforms: one is the South-South Cooperation technological property right transaction platform; the other is the international platform for the transaction of creative economy and technology. International intellectual property protection and transaction zone Its main function is to set up the international intellectual property right transaction platform and develop the international protection of intellectual property rights for the purpose of furthering development, application and protection of intellectual property rights. Through the protection and transaction of intellectual property rights, the development of creative economy can be promoted. International demonstration and experience zone for creative economy and technology Its main function is to transform the creative technologies and make them possible for tourists to watch and experience. This is an interactive area and also an open-class aiming to increase popularity and attractiveness of advanced technologies of creative economy and exhibitions. 3. Conclusion of Experiences of Old Industrial Buildings’ Reconstruction It can be concluded from the reconstruction of the Ninth Cotton Textile Factory of Shanghai: preserve the appearance characteristics (surface) and main structures of the existed architecture, introduce new city functions via fulfillment and replacement of the indoor space and by means of internal reconstruction to put new functions into use and updating the fundamental facilities, so as to renew the old industrial construction and realize the unity of creation and protection. This does not only increase the vigor of survival of these buildings, but also gain a certain benefits. A fine architectural design shall influence people’s thought at all historical periods, and shall be preserved to gain a relative eternity. (1) To develop museum tourism at the base of the regenerating As a product of industrial civilization, the industrial constructions record the history of a country’s economic development. The preservation and renewal reconstruction for the old industrial constructions shall be a witness of the industrial development and change, thus the development must been performed in preservation and operation of cultural industry shall be developed according to the practical conditions. Generally speaking, from the aspect of location and land value of the architecture, the reconstruction for excellent industrial historical architectures into museums of various themes can not only enable us to continually use the fundamental facilities of the old city region, but also promote the museum tourism taking industrial relics as the theme. Reconstructing the old industrial construction into museum is also a re-recognition and destination of the history and culture. Since the old industrial construction zones will generally have an advantageous transportation, around which a large-scale population gathering place will be formed, it is naturally attributed with potential to be developed into a tourism scenic spots. So it is required to accelerate the reconstruction speed for the old architectures and activate the real estate properties so as to bring its vital force back. Take Tate Modern as example, exhibition of numerous valuable and rear products combining with the advantageous location which is convenient in transportation and facing St.Paul's Cathedral across the Thames has brought satisfactory visitors of 5000,000 persons/time in the first year. (2) Pay more attention to creative reconstruction from the real condition In the meantime, since the industrial constructions which generally adopt large load-bearing skeletons with complicated structure, high standard technology are solid and durable, and the internal large space is flexible in use and convenient for space alteration or adjustment, the service life of the industrial construction itself is far longer than its functional life. This feature can be used during reconstruction that within the material service life, its space arrangement can be altered for many times according to the specific application requirements. People may fully develop the site creatively by the thought of art and cut the space and arrangement flexibly, which is particularly required by museum which needs large area for exhibition, and can reconstruct it into large exhibition sites, sightseeing platform and etc. as required. It can be found that all of them have realized the final objective of creative operation after different reconstructions according to specific historical relics. Besides, they have also utilized the old facilities to a maximum degree and realized economic and social benefits. Thus, reconstruction of old workshops must be combined with various local conditions, including history, human and ecology etc., and vitality of old constructions can only be activated by means of creativity based on the reality. (3) Full utilization of the existed relic, realizing fair output from minimized input As a common condition of the world development, the museums generally adopt natural lighting and ventilation, which is not only in favor of cultural relics’ protection but can also reduce consumption of energy. The characteristics of general industrial constructions can precisely meet this requirement. Thus, reconstructing the existed industrial constructions into museum exhibition space is not only favorable for its short working period and less investment, also the saved capital can be utilized for construction of other infrastructures. A creative culture atmosphere can be constructed by establishment of public cultural spaces such as museum to attract tourists from various places and creative enterprises or talents to gather. For example, the Deutsches Bergbaumuseum nowadays just comes out of its existed pits and ground constructions after perfection and enrichment. The development of the museum just tells the story of the development of mining industry. Via recovery and representation of the existed facilities and scenes, it multi-dimensionally shows the development and progress of life of the miners, mine exploration industry and the metallurgy. For the Ninth Cotton Textile Factory of Shanghai, it shall be the primary question for the Planning Department on how to utilize the existed workshops to perform optimal creative reconstruction at a minimized cost. (4) Commercialization operation and social benefit first As an essential part of the cultural heritages, old industrial construction itself shall be the common heritage for all human beings. Appropriate business operation will effectively improves the protection and development of the cultural relics, but in practical development, the social efficiency shall comes first. Social efficiency has been considered primarily for all the above three reconstruction modes without exception. Take Tate Gallery as example, the major income is from social donation, membership fee (recruiting members by providing various individualized services) and large commercial conference & exhibition, while tickets only accounts for a small part of the income. And Deutsches Bergbau Museum is generally half-free, which has been an important sci & tech education and history education base for local primary school and middle school students, and has been a key town for research of the mining industry history. So for the reconstruction of the Ninth Cotton Textile Factory of Shanghai, should it consider utilizing its past industrial status and influence to develop some space to illustrate the development course of Chinese textile industry and develop some related scientific research and training work to gain its economic vitality? (5) Full consideration, and paying attention to sustainable development The renewal and reconstruction of the old industrial construction is ecologically significant to some degree for the appeal of environmental protection nowadays. Statistical data shows that in the world, 30% of the solid wastes are from construction engineering, which includes the construction engineering and manufacture process to produce construction materials. Therefore, the reconstruction and reuse of the old industrial constructions must adhere to thought of sustainable development. We shall not only save energy and reduce pollution, but also embody the brilliant outcome and practical requirements for future development. Take Paris Sewage Museum as example, while it is used as an exhibition, its various functions are also in use and perfect, and in the mean time, which not only acts as a tourism site as a museum, but also shoulders the responsibility of drainage for the city. Thus, during reconstruction of old workshops, its various functions shall be fully exerted so as to realize maximum efficiency and perform multi-channel development. In the urban planning practices of the world, it is a common practice to reconstruct and enlarge the old industrial construction into a cultural cluster or museum. To developcreative industry with old construction heritages has the advantages of low reconstruction cost and high added value, which does not only have unique industrial and spiritual values, but also adds to a cultural landscape integrating history and the modern times of the city.