US 26553 V1 - Demonstrate Knowledge of
Radio Broadcasting
Level: 2 Credits: 3
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CANDIDATE INFORMATION
Purpose: People credited with this unit standard are able to describe: the history of radio
broadcasting in New Zealand; the capability of radio broadcast as a medium; and the career options
in the radio broadcast industry.
There are three tasks:
1
2
3.
Description of the origins & evolution of radio broadcasting in New Zealand
Description of strengths and weaknesses of radio compared with other media
Description of career options in radio
Useful information
a) This is a knowledge unit; there is no practical component.
b) You can provide the descriptions in an “open book” situation – you may refer to notes and other
materials. For task one you need to list your sources where indicated. You can find info at
www.oldradio.com under Table of Contents / History or www.trb.co.nz under NZ Radio Market /
History and in the ‘A Short History of NZ Radio’ radio school notes.
c) All your descriptions MUST BE YOUR OWN WORK in your own words and produced without
the assistance of any other person. It will not be acceptable if you just CUT N’ PASTE
information form somewhere else.
d) You will be given access to three electronic Candidate Outlines for recording the descriptions (one
for each task). Remember to save the files including your name in the titles. If you will not be
using a computer to produce your work, please ask for a printed copy.
e) You must meet the requirements 100%
Preparation:
It is important that you research and prepare to respond to the three tasks.
For Task One you will need to provide your description under these headings (minimum of 75 words
under each) –
The beginnings overseas and in New Zealand
The 1920s and 1930s
Government ownership of radio
Pirate Radio and the introduction of non-government owned radio
Introduction of FM
Deregulation and the development of the non-government networks
Development of and contribution of Iwi radio
Guard band and Local radio
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You will then describe contribution of ONE only of the following formats in a minimum of 100 words
(you can choose which one to describe):
 Easy listening
 Newstalk
 Contemporary hit radio
 Adult contemporary
 Sport
 Rock
 Gold
 Urban
 Combinations
 Variations
You will need to describe the format in a way that shows how it differs from others; identify how it
developed and where it is available; describe the benefits it brings to the range of radio listening
options.
For Task Two you will describe the capability of radio broadcast as an advertising medium, giving
strengths and weaknesses. Then you will compare radio with the strengths and weaknesses of the
following other popular advertising media: television, newspapers, magazines and the Internet.
For Task Three you will describe the current functions and critical knowledge and skills required for
the following:
Station Manager
Programme Director
Music Director
Announcer
Promotions Manager
Sales Manager
Creative Director
Production Engineer
Then you will identify predicted areas of change in regional and national employment opportunities in
the radio industry under the following headings:
Areas of growth
Saturated
Declining
Checklist prior to submission:
 I have completed all sections of the Candidate Outline(s)
 I have included my name in the title of the file
 I have stapled the pages together
Page 3 of 7
* Your Name:
Task One - Describe the history of radio broadcasting in New Zealand
First, describe the origins and evolution of radio broadcasting in New Zealand.
Use the numbered headings below by writing a minimum of 75 words under each.
The boxes will expand to the appropriate length as you write. It has to be in your OWN words.
1
The beginnings overseas and in New Zealand
Sources:
2.
The 1920s and the 1930s
Sources:
3
Government ownership of radio
Sources:
4
Pirate Radio and the introduction of non-government owned radio
Sources:
5
Introduction of FM
Sources:
6
Deregulation and the development of the non-government networks
Sources:
7
Development of and contribution of Iwi radio
Sources:
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8
Guard Band and Local radio
Sources:
Now, describe the contribution of ONE only of the following formats in a minimum of 100 words:
 Easy listening
 Newstalk
 Contemporary hit radio
 Adult contemporary
 Sport
 Rock
 Gold
 Urban
 Combinations
 Variations
Describe the format in a way that shows how it differs from others; identify how it developed and
where it is available; describe the benefits it brings to the range of radio listening options.
Task Two - Describe the capability of radio broadcast as a medium.
Use the headings below by writing strengths and weaknesses under each.
The boxes will expand to the appropriate length as you write,
Radio –
Advertising Strengths
Advertising Weaknesses
Compare other popular advertising media, below, with radio
Television -
Advertising Strengths
Advertising Weaknesses
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Newspapers -
Advertising Strengths
Advertising Weaknesses
Magazines –
Advertising Strengths
Advertising Weaknesses
Internet –
Advertising Strengths
Advertising Weaknesses
Task Three - Describe the career options in the radio broadcast industry
Describe these current roles in the radio industry
1
Station Manager
Functions
Critical knowledge & Skills required
2.
Programme Director
Functions
Critical knowledge & Skills required
3
Music Director
Functions
Critical knowledge & Skills required
4
Announcer
Functions
Critical knowledge & Skills required
5
Promotions Manager
Functions
Critical knowledge & Skills required
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6
Sales Manager
Functions
Critical knowledge & Skills required
7
Creative Director
Functions
Critical knowledge & Skills required
8
Production Manager
Functions
Critical knowledge & Skills required
Identify predicted areas of change in regional and national employment opportunities in
the radio industry
1
Areas of growth
2.
Saturated
3
Declining
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