Propaganda Examples – Section D
Grouped by Technique
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0. No Technique
Newspaper ad: “One million more TV’s were sold this year than last.“ (Not Join the
Bandwagon)
Seven out of ten Americans do not get enough calcium. New Super Citrus contains
more of this nutrient than milk. If you aren’t giving your children Super Citrus, you
may be depriving them of the calcium they need for their growth. (Not Appeal to
Practical Consequences nor Passing from the Acceptable to the Dubious)
Pity for other human beings is a trait of human character that should be cultivated.
Have you investigated the occurrence of pity among lower animals? (not Appeal to
Pity)
I think that maximum health comes from eating right, exercising regularly, and mental relaxation. You might want to try that combination. (Not Appeal to Practical Consequences)
The way I figure it, I can buy a Panasony Television at Giant’s Warehouse for $500
or I can buy the same set at the Playlike Superstore for $450. I come out $50 to the
better by getting it at the Superstore. (Not Bargain Appeal)
Nearly 80% of Americans have some minor thyroid problem that causes them to
have emotional ups and downs. You should have your blood tested and find out if
you have a thyroid imbalance so that you can get some help. (Not Join the Bandwagon Appeal)
Members of the committee, a negative decision will seriously prejudice the political
prospects of my client. I beg you, therefore, to weigh well a decision that, if unfavorable, will spell disaster for an honorable man. (Not Appeal to Practical Consequences)
I am very sorry that your cholesterol level is so high. You should be eating the right
kind of foods and exercising often to control it. (Not Appeal to Practical Consequences)
Whenever you choose to turn around your negative thought patterns, you will gain
much peace and direction. It is up to you to change when you are ready. (Not Appeal to Practical Consequences)
Wife to husband: “Look, dear, this ad says that any person buying a car from that
new Ford dealer will get 9% financing for the first six months and only 5% after that.
Since we are shopping for a new car anyhow, maybe we should take a look at
Ford’s deal.” (Not Bargain Appeal)
Political strategist for Senator Robert Dole: “Out of the last 200 people in this state
that we have interviewed, 125 said they would be voting for Clinton for President.
We have our work cut out for us. We’d better design a new campaign immediately.”
(Not Appeal to Practical Consequences nor Passing from the Acceptable to the Dubious)
Doctor: “Your liver and kidneys do not appear to be working well. I could put you on
some medication, but the best thing you can do for yourself is to change your diet.
Eat plenty of green leafy vegetables and cut out caffeine and alcohol. In addition,
start exercising regularly.” (Not Appeal to Practical Consequences)
Section D by Technique – 1
Propaganda Examples – Section D
Grouped by Technique
13. Item in the health news section of a magazine: “Are you taking an aspirin a day for
your heart? A study in The New England Journal of Medicine found pain relievers
with ibuprofen, like Advil, may interfere with the blood-thinning effects of aspirin. A
safer alternative is acetaminophen, the medicine found in Extra Strength Tylenol. It
doesn’t interfere with aspirin and won’t irritate your stomach, like aspirin can.” (Not
Appeal to Practical Consequences)
14. We have been planning to buy a new home for years. This is the perfect time.
Home prices are reasonable, but they seem to be going up every month. Interest
rates are the lowest they have been in a decade. Let’s look for the home we want
and buy soon. (Not Bargain Appeal)
15. From a newspaper television column: “Jeopardy has ranked first in Nielsen ratings
for its type of program for over 1,000 weeks and was the #2 series in syndication for
71 consecutive ratings sweeps periods with more than 12 million viewers daily.”
(Not Join the Bandwagon Appeal)
16. You deserve love and harmony in your life. If you agree, come with me to tonight’s
talk by Ram Dass. He has a wonderful message and some thoughts that, I think,
can lead us to a better life. (Not Passing from the Acceptable to the Dubious)
Section D by Technique – 2
Propaganda Examples – Section D
Grouped by Technique
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1. Appeal to Pity
Please do not withdraw from Korea. With those big, powerful nations around us
threatening, our small ill-prepared military doesn’t stand a chance.
Could you look into the sad, proud eye of this poor girl and say, “No, child, I will not
help you?”
My cat had kittens and I was up all night helping her. That’s why I didn’t do my
homework and why I don’t deserve an F for the day.
Tenant to landlord: “I cannot pay my rent because I was laid off last week. Now I
find out that I need a $10,000 operation. I want to live another year. Please give me
an extension of my loan.”
I’m sorry I didn’t pay my bill on time, but I was in the hospital with a serious heart
ailment.
Mother, I can’t clean my room. I’ve got to study for that algebra test. If I get a poor
grade, I’ll just die.
The Christian Missions provide food, shelter, and clothing for homeless children all
over the world. During this Christmas season, don’t forget those less fortunate than
you. Give to the Christian Mission Fund.
Did you see the pathetic picture of all those starving children on TV last night? Let’s
all join the movement to collect money to fight hunger in Africa.
Mr. Scrooge, my husband certainly deserves a raise in pay. I can hardly manage to
feed the children on what you have been paying him. And our youngest child needs
an operation if he is ever to walk without crutches.
Boy who wants to play baseball: “Mother, I’ve been studying awfully hard. Can I go
out and get some relaxation now?”
Biafrans are starving! Send your dollars to Harry’s Help Ship, P.O. Box 3271, Grand
Central Station, New York, New York.”
The Evangelist Oral Roberts stated that God would “take him home” unless his followers donated $3 million by the end of the month.
Terry:
“What was the chapter about that we had to read last night?”
Leslie: “Why didn’t you read it?”
Terry:
“Oh, c’mon, Les. I had a late basketball game and then when I got home I
found out my tarantula died. How could you expect me to read?”
I started the academic games league in this area, and now the teachers in the
league don’t even want to hear my opinion.
Note written by a student at the end of a final examination paper: “Passing this
course means a great deal to me. It will allow me to stay in school and would make
my parents very happy. So I hope you can see your way clear to give me a passing
grade.”
Principal to the Superintendent of Schools: “Our school has only 350 students; so
our budget is too small to afford the latest copiers and office computers. We simply
cannot keep up with the bigger schools. Our staff needs the same type of office machinery as the large schools. We need financial help.” (No Technique?)
Section D by Technique – 3
Propaganda Examples – Section D
Grouped by Technique
17. Yes, I’m drinking some again. But you have to understand that things in my life have
been real tough lately. My closest friend has moved away, I got laid off my job, and
my child just got in trouble at school. I needed something to lean on. Surely you understand.
18. At a street market filled with vendors selling fruit and vegetables, one salesman hollered to a man walking by, “Buy my vegetables, sir. I need the money.”
19. Defense lawyer making his closing argument to the jury: “I’m afraid that I won’t be
able to make the kind of argument to you that my client deserves. After nearly three
months of trial, I’m afraid I won’t measure up. I wish I were a better lawyer.”
20. Please buy a raffle ticket. All proceeds are going to the Boo-Who home for retired
monsters. Your $1.00 would help buy a hundred year old witch a new broom or
some new bandages for thousand year old mummies, not to mention some muchneeded dental work for retired vampires. So don’t forget those unfortunate creatures
who have given you so many enjoyable fright nights. Get your ticket now.
21. Wife to her husband: “Honey, let’s go back to that restaurant we went to last week.
There was hardly anybody in the place. If we don’t give them our business, they’ll
have to shut down.”
22. Woman appearing before the County Commission about a dangerous curve on a
road: “As I came to the blind curve, I thought, ‘What would happen to me and my
daughter if a drunk comes around that corner on the wrong side of the road?’ I
looked at my little daughter and I thought, ‘This isn’t fair to her. She’s innocent. Why
should she be subjected to this danger?’”
23. Ad: “It is a fact that the poaching of tigers and the illegal trade in tiger bones is on
the increase. Care for the Wild is an organization dedicated to halting this vile practice. If poaching continues at its present rate of one tiger per day, tigers in the wild
will soon disappear forever. The money you give helps to provide orphan baby tigers with the care they need at a natural habitat sanctuary.”
24. Ad: “We have a great opportunity now to help boys and girls in Russia, Belarus, and
Ukraine. Orphans, abandoned babies, street kids are going to bed hungry. These
kids are starving spiritually and physically! You can help with your donation today.”
25. Just one look into the helpless eyes of a homeless child, and there is no way that
you can say that 20 cents a day is too much for a child’s life. Sponsor a child today.
What are you waiting for?
26. We have worked too long and too hard trying to promote speech and debate in the
schools to allow a split in the league to occur at this time. Please don’t start a new
league.
27. Sir, could you please help me? I’ve been out of work for six months now and haven’t been able to find a job. My family and I are about to lose our home. We’ll be
out on the street then. Can you help me out with a few dollars?
28. Student to teacher: “Please, Mr. Johnson, let me turn in the assignment tomorrow. If
I get a low grade, my parents won’t let me go to the Britney Spears concert.”
29. Man illegally parked to policeman: “My wife’s inside giving blood. We just had a new
baby and need the money.”
Section D by Technique – 4
Propaganda Examples – Section D
Grouped by Technique
30. Radio ad: “For thousands of listeners, Morgan Christian radio programming is like a
light-house guiding them through the darkest times in their lives, and that kind of
life-sustaining light cannot take a day off. We need your financial help to continue
broadcasting our messages of hope.”
31. Ad: “Every day in the United States over 20,000 stray pets are put to death because
there is no way for the existing animal shelters to feed and care for them. Can you
look into the eyes of this helpless puppy and say, ‘I won’t help save your life.’
Please donate to your local animal shelter today.”
32. Don’t let another child go one more night without a blanket to keep them warm and
food to fill their stomachs! Donate today to “Save Our Children” and you will know
how good it feels to make a difference.
33. School Board President addressing striking teachers: “Our seniors are afraid they
will not receive college scholarships because of the instruction they are missing.
Our 8th-graders must take national standardized exams next month and don’t have
their regular teachers to prepare them. The football teams at our high schools will
have to forfeit games and not be eligible for the state playoffs. I beg you to return to
the bargaining table.”
Section D by Technique – 5
Propaganda Examples – Section D
Grouped by Technique
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2. Appeal to Flattery
Plastic surgeon to patient: “Your nose bob operation was so successful that you
could be a magazine model. Don’t you want to schedule your face lift next?”
Saleslady to customer: “The fake pearl earrings are lovely but the genuine pearl
ones give your face a radiant glow.“
Do you want to feel and look like a million for only $9.99? Hanes has created the
perfect pantyhose, designed to accent all those graceful bumps and curves.
Based on our good relations with you as a preferred customer, it gives us great
pleasure to inform you that our bank has approved an unsecured line of credit
through our Automatic Check-Credit Plan, in the amount of $500, available to you
upon signing the enclosed application and loan agreement form and returning it to
us.
This special New Book offer is being made only to those of our customers who have
indicated quality taste in previous New Book selections. You are one of these
choice customers.
A politician seeking to raise money from a group of community people: “It is my
pleasure to be here today with such a distinguished group of professionals who are
so clearly the keystones to the success of this community.”
Sharp lad there. Your son, I suppose, sir. I was looking at your house as I passed
by. It could use a re-siding job. It just so happens that I can give you a good deal on
aluminum siding tonight.
That hat you bought yesterday makes you look like a million bucks, Mr. Snodgrass,
like a Wall Street executive. Now can I interest you in a cane to match?
Color your hair with Loreal. It will make your hair rich and luxurious. You’re worth it.
Student to teacher: “Mrs. Xcello, I have always thought you were one of my most
creative, ingenious, not to mention attractive, teachers. That’s why I’m certain you’ll
find a way to pass me.”
Virginia Slims ad aimed at women: “You’ve come a long way, Baby!”
Yes, we did talk about our Routine line of office furniture on the phone. But, now
that I am here to see your office with its elegant lines and rich, warm atmosphere, I
think that you will be best served with our Upscale line.
Mr. Radburn, it’s obvious to me by your beautifully tailored clothes and your personalized hair grooming that you are going to be more suited to our Accura Legend
rather than the Chevrolet Celebrity you were considering.
We can repair your car in many different ways, but you should ask for nothing but
the highest quality for this vehicle. It is gorgeous and you have obviously taken care
of it with the utmost pride.
Ad: “Because you find beauty in seashells. Because you prefer wild flowers to roses. Because there’s only one thing as brilliant as your smile. Buy yourself a diamond.”
Plastic surgeon to patient: “Your face lift is a work of art. When do you want to
schedule your tummy tuck?”
Section D by Technique – 6
Propaganda Examples – Section D
Grouped by Technique
17. Ad in the mail: “You have been selected from a very few who are eligible for the
Australian Aviary Expedition. Selectees will travel for six weeks Down Under to view
birds of the Australian continent. Send in the enclosed card immediately to insure
your reservation.”
18. Employee talking to his boss: “Mr. Jones, I’ve been wanting to talk to you. But I’ve
been afraid to. This morning it finally came to me that you’d want to hear me out because you’re a fair man. I’d like to talk to you about a raise. Could I have a couple of
minutes?”
19. It’s not just the way you look or the way you talk. It’s your whole attitude. Really
cool! And carrying this IBM laptop computer will only add to that executive appearance. To which credit card would you like to charge it?
20. Insurance salesperson: “It is not necessary for me to explain the increased rate
structure to you. You are obviously a bright couple. I am sure that you understand.
Instead, let's see how your benefits will increase.”
21. Father to son about to graduate from high school: “Son, I want to talk to you about
going to college.”
Son:
“I’m tired of everyone telling me what to do.”
Father: “I know, son. You like to be independent and do things for yourself. I admire that in you. I think you should make your own decision on what college to attend. I have confidence that you’ll make the choice that is best for you.”
22. Ad: “One publication stands out from the crowd as the indispensable resource for
business achievers like you. That publication is The Morgan Survey.”
23. We have identified you as one of the outstanding young musicians in Florida. You
can join others in your elite group by contributing to the South Florida Philharmonic
Orchestra. Your contribution will allow us to continue the quality music programs
that astute listeners like you appreciate.
24. You’re the type whose professional life is so rewarding that you stand out above the
rest. We want you to have the Business Week subscription right away.
25. Ad: “The Way Things Should Be: Notebook computers should be smart and sexy,
just like you. Introducing a complete line of notebooks from Gateway.”
26. Salesperson to female customer: “Welcome to Bubba’s Used Cars. That is a beautiful fur coat you’re wearing. I have a wonderful little sports car that would go well with
that coat. Let me show it to you.”
27. Speaker at a political rally at a university: “Our country needs new and vigorous
leadership. Certainly, you are all bright enough to realize the importance of our
message. Vote Kerry and Edwards for a new America.”
28. If you want to accentuate your already beautiful lines, buy a dress from Express.
We make you look even better.
29. From a television commercial: “Silky Shampoo is more expensive than other shampoos but I buy it anyway because I'm worth it.”
30. This special New Book offer is being made only to those of our customers who have
indicated quality taste in previous New Book selections. You are one of these
choice customers...
Section D by Technique – 7
Propaganda Examples – Section D
Grouped by Technique
31. Student note to a teacher that accompanies a form for college entrance: “Dear Mrs.
Lund, I just wanted to thank you for all you have taught me. Your class is so exciting! I used to hate history, but now you have made the past come to life. Thanks to
you my GPA is better this quarter. Would you please complete the recommendation
form for a college scholarship? Thanks so much.”
32. Salesman to customer: “Are those your children? You have a beautiful family. Now
let’s find a car that will keep those beautiful kids safe while you drive.”
33. Ad: “Summer is just around the corner, and you need to show off those gorgeous
legs you’ve been working on all winter long. Our new summer line of skirts and
shorts have just arrived. So give your legs just what they deserve for all their hard
work.”
34. Man at a carnival: “Hey, young man, you look like you have a strong arm. Come
over here and knock down all these bottles and win a huge stuffed animal for your
girlfriend. Only $2.00.”
35. Ad: “Busy working women like yourself don’t have time to cook a full breakfast.
That’s why we created On-the-Go Cereal Bars, complete with all the nutrition you
need as you go out and change the world.”
Section D by Technique – 8
Propaganda Examples – Section D
Grouped by Technique
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3. Appeal to Ridicule
As a Vice-President Hubert Humphrey makes a good drugstore clerk, as he was as
a young man.
Oh, her! I wouldn’t vote for her if you paid me. She completely monopolizes a conversation. It’s not that her vocabulary is so large; it’s just the rapid turnover in her
mouth. What she needs is a yappendectomy.
Miss Jones, upon being asked a difficult question by a rather unintelligent student in
the class and not knowing the answer, replied, “Susan, I’m surprised at you. I always suspected you were stupid, but to show it off in class is really too much.” She
then went on to the next question.
Please don’t waste my time asking such a silly and useless question.
Unfair? Unjust? Untrue? Yes, in part you are right about my article. Apologies are
due the tables at Sergeants Restaurants. I thought they were plastic but in all honesty and embarrassment, after checking them out, the tables at Sergeants are
wood. Real wood. First rate wood. The deep layer of polyurethane fooled me.
If you’re tired of following that dull crowd and living in those sardine cans they call
apartments and condominiums, then leave those senseless traffic jams behind and
come to delightful Walden Gardens.
Republican ad: “Vote for Democrat Hubert Humphrey, one-time druggist. Tranquilizers and headache pills for every domestic ailment.”
You have been told many times to enter this classroom quietly. Surely, after this
much time has passed, you can learn to master this mundane skill that even a less
intelligent vertebrate could master in a short period of time. After all, intelligence is
the main characteristic that makes mankind superior in the animal kingdom.
The chairman of the committee interrupted the member who was speaking in midsentence. The member asked, “May I finish my thought?” “What thought?” replied
the chairman; “you’ve never had one.”
Republican Auction Sale: “We offer the highest bidder at the White House (near the
empty Treasury Building) at 10:00 tomorrow morning the following: (1) one Democratic National Platform – never used, good as new; (2) one aged donkey, unbroken; (3) quantities of soft soap, hogwash, and pork barrels.”
Don’t make Mary Ann our captain. She looks raggedy and frumpy. Besides, she
mumbles a lot when she talks. Vote for Serena; she is cool.
Smedley says he’s the man to clean up City Hall. He claims only he can handle the
top job at City Hall. I agree. Let’s make him window washer and elect a real leader,
Bofus, as Mayor.
Randolph Siding says the new North Area development will be able to provide affordable homes for all citizens. Mr. Siding has tried to peddle his hard-to-believe
schemes to the unsuspecting public for the last ten years. He is a sorry soul. Just
say no.
Conservative Republican candidate: “I love the liberal philosophy. ‘Tolerate everything’ – except those whose opinions differ from yours. You see, all they want to do
is replace what they see as conservative evils with newer ones of their own.”
Section D by Technique – 9
Propaganda Examples – Section D
Grouped by Technique
15. Maurice! Surely you’re kidding! He may be a great technician, but he waddles like a
goose and cackles like a hen. And he jabbers on all the time. He is an oaf. No way
should we give the technical support contract to Maurice.
16. Dole to Clinton, after Clinton has given his speech on tax reform: “Your speech reminds me of the horns of a steer – a point here and a point there and a lot of bull in
between.”
17. Politician A: “I’d like for you to hear my opinion on this matter.”
Politician B: “And I’d like to hear your opinion, but isn’t there enough ignorance in
the world already?”
18. Newspaper review of a symphony concert: “The orchestra played a new composition by John Cage. When the mercifully brief piece ended, the audience applauded
enthusiastically – because it was over.”
19. Sign at an anti-war rally: “Bush/Cheney: Malice in Blunderland”
20. The notion that organically grown produce is not healthier food than conventionally
grown produce is moronic horse manure.
21. Letter to the editor of a computer publication: “I have spoken to Larry Furth, the author of your article on technology in schools, and he does not know whether he is
pitching horseshoes or playing shortstop when it comes to programming code and
network infrastructure.”
22. Candidate for class president: “I hear that my opponent is going to challenge me to
a debate. I’ll be thrilled to debate him. How could I possibly lose a debate to a student that can’t even put a complete sentence together without forgetting what he
was trying to say. Come to the debate. It should really be fun.”
23. In that hideous camouflage outfit, it looks like actress Rachel Hunter is taking her
last name a little too seriously.
Section D by Technique – 10
Propaganda Examples – Section D
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4. Appeal to Prestige
Magazine ad for Botany Men’s Suits: “George Cabot Latham is a leading collector
of objects of art. His collection includes antique silver sculptures, like the one he is
holding. He also takes pride in his collection of Botany suits. They have been created specifically for men of superior tastes.”
You’ll be looked up to when you look your best. That means a Stetson hat, HickeyFreeman suit, and Florsheim shoes. We have them all.
Cologne ad: “British Sterling: It will make you a legend in your own time.”
Be the first one in your neighborhood to have a Watchman pocket television. Buy
quickly.
Join the elite. Invest in Audubon Resort Hotels.
Yes, I know that the Dell and Gateway computers seem to offer better quality at a
cheaper price. But I just wouldn’t feel right about not picking the top of the line. We
have to buy IBM.
Be the first kid on your block to own a code ring! Send $3 and ten cereal box tops
immediately.
One word distinguishes the American Express card from all others – membership!
And membership has its privileges.
Number One is Ford Pickups. First with Hi-Tech features. Best-built American
trucks seven years running.
Ad: “Switch to Satinsmoke, the thoroughbred of pipe tobaccos, used by the owners
of all winners of the New York Derby.”
Among the graduates of Harvard are a Supreme Court Justice, several presidents
of large corporations, and 22 presidents of major universities. We think your son
would do well to enroll here at Harvard.
It’s Cadillac if you’re searching for a better way of life.
Martin & Rossi Asti Spumante is for those times when you have made it – when you
have accomplished. Martin & Rossi says you are there.
Elegance Jewelers serves only a select clientele whose good taste is evident because they shop at our store. Impress her with your good taste. Give her an elegant
gift from Elegance Jewelers.
The Wimbledon Collection from Racquet Club – available in the finest stores in
America.
When you go to the Olympics, take your VISA card with you because only VISA
cards are accepted, NOT American Express. Only VISA singles you out for these
unique events.
Ad: “The Few, the Proud, the Marines!”
Ad: “Gentlemen of distinction drink Culvert’s whiskey.”
Ad: “Smoke Cheroots, the thinking man’s cigar.”
From a letter from the Mathematical Association of America: “If you are not a member of our association, you are missing out on membership in one of the most highly
regarded professional and academic societies in the nation.”
Section D by Technique – 11
Propaganda Examples – Section D
Grouped by Technique
21. Bev Doolittle’s camouflage art is offered in a limited edition subscription sale.
22. Drink Anexter Ale. It is filled with elegance, breeding, and the finest in taste. Let
your taste say you are elegant. Drink Anexter.
23. Read the Wall Street Journal. Be among the finest executives and the most astute
financial minds in the world.
24. The Davey Crocket Memorial Gold Coin Collection is offered in a limited edition
subscription sale. Add this Memorial offering to enhance your own select collection.
25. More from the letter: “We have inscribed our name on each card, so every time you
show your card, you’ll enjoy recognition for your professional standing and membership in the Who’s Who Executive Club.”
26. From a letter to selected citizens: “If you give generously to the symphony, your
name will appear in the program that is handed out at each performance.”
27. Ad: “Step up your quality of life and enjoy that special ambience of National Golf
Club. You will feel the difference immediately.”
28. From a letter offering an Executive Club Gold Card: “We have inscribed our name
on each card, so every time you show your card, you’ll enjoy recognition for your
professional standing and membership in the Who’s Who Executive Club.”
29. New! Romeo Gigolo, the revolutionary fragrance created by Italy’s foremost designer, exclusively at Dillard’s. We know you’ll enjoy being one of the first to be associated with this distinctive perfume.
30. Membership in the Oxford Investment Group carries with it the knowledge that you
will be among a select few with special information about world events that can affect your financial future. We invite you to become part of the Oxford.
31. Ad: “Want to dominate the conversations around the water cooler at work? Want to
impress your friends with your knowledge of world events? Watch MSNBC each
night.”
32. Have you seen my new Lexus 240? It has leather and personal AC controls. It is an
incredible car. I just got it. You should join our firm. You can do well here too.
33. Ad for a computer conference: “Attend Computer Expo 2005. Return to be the one
in your office who tells others about the latest trends. Be the answer person.”
34. Ad: “For power business meetings, choose Armani business attire. Armani says you
have influence. Armani shows respect.”
35. Ad: “Live next door to the greats. Lake Vista Town Houses and Homes.”
36. Speaker at an anti-war rally: “The Pope has said this war is a sin. The Pope! Which
person do you wish to side with? The leader of the Catholic Church or a president
who went AWOL while the poor were shipped to Vietnam in his place?”
37. Clothing store ad: “When you walk into a business meeting well dressed, you walk
in with respect. Shop at Dress Well Clothiers, the best name in men’s clothing, and
make a splash at every meeting you attend.”
38. Letter to alumni from the college president: “You will notice in this issue of the
Alumni Magazine that we have included our annual Honor Roll of Donors. I gather
such encouragement from knowing how many of you value your experiences with
our college. I look forward to seeing your name on this annual list in the future.”
Section D by Technique – 12
Propaganda Examples – Section D
Grouped by Technique
39. Ad for a credit card: “The Visa Signature Card is the premium card that’s so much
more than just a rewards card. In addition to a choice of numerous airline, hotel,
and other premium reward partners, the Visa Signature card gives you: Visa Signature Concierge, so you can have access to a complimentary concierge service 24/7.
A concierge who can get you reservations at practically impossible-to-get-into restaurants, tickets for some of the hottest sports, theatrical and cultural events, and
tee times at some of the world’s greatest golf courses.”
40. Saleslady to customer: “In my opinion you’ll be the prettiest lady at the party with
Hildy’s Go n’ Glow makeup.”
Section D by Technique – 13
Propaganda Examples – Section D
Grouped by Technique
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5. Appeal to Prejudice
I cannot see how you can enjoy that piece of music. Why, it was a favorite of Hitler’s.
Men, this proposal comes from the management of this factory. I think this is reason
enough for you to be suspicious of it.
Taxes must never be used to support parochial schools. Should you and I support
Catholicism? Never!
Did you see Bush in his Vice-Presidential debate with Geraldine Ferraro? He
gushed out emotions more than she did, and she’s a woman! There’s no way I’ll
vote for Bush for President.
An automobile advertising campaign states that Americans deserve a car of their
own and encourages them to buy the company’s car – ”made in America, by and for
Americans.”
The amendment may sound acceptable, but look at who’s presenting it. Senator
Fullbite is the most notorious left-winger in Congress. He must have some plot
that’s not immediately apparent. We conservatives have to block him.
Dad doesn’t want to go to his mother-in-law’s house so while Mom is outside arranging her plants, Dad asks the kids the following: “Do you want to go to granny’s
and listen to the old folks gab about how things used to be, or do you want to go by
Uncle Harvey’s house, play in the clubhouse, and watch a football game?”
Upon being asked about her date with Roger, Dana sidesteps a few critical points
by mentioning the following: “C’mon, Dad. You’d like Roger. He’s a big fan of Notre
Dame, just like you.”
Ad in women’s magazine Shape: “Ryka, the ultimate lightweight performance shoe
for women – designed by women. Sherri Roe, President.”
You cannot vote for Rushmore. He drives a Lexus, drinks Heineken beer, and lives
in Plush Acres. What can he know about us average guys?
Candidate: “Both my opponents in the governor’s race are members of the National
Association for the Advancement of Colored People, and both support the racial
discrimination quotas and set-asides for minorities. I ask for your support.”
From a letter from a candidate for governor to all voters in his home county: “It has
been a long time coming, but we finally have a good chance of having one of our
own as governor. I have lived, gone to school, worked, and played in this part of the
state for most of my life. I’m your best choice on election day.”
A young car salesman from North Carolina watched the NCAA basketball championship game between North Carolina and Michigan with four potential customers
from Michigan. The salesman spent most of the night cheering “Go Blue” for Michigan.
Legislator to fellow Congressman: “This bill is important to the nation. Besides the
President is for it, and it will help our party keep control.”
Head of the teacher organization speaking: “Fellow teachers, this current proposal
comes straight from the District Office. That is more than enough reason to be suspicious of it.”
Section D by Technique – 14
Propaganda Examples – Section D
Grouped by Technique
16. You must do everything within your power to discourage Ross Perot from entering
the Presidential race. You wouldn’t want him to steal votes from the Republican
camp.
17. You’re wasting your vote if you vote for the Democrat for Governor. I mean, how
could you vote for a man named Cleo?
18. Builder to the local town zoning board: “Our company is located right here in town.
We have always hired local workers. Why, we have built homes and businesses for
most of you on the board. That big company that is bidding against us is from way
across the state. No telling whom they might hire. We deserve the business.”
19. Student #1: “Don’t tell me you still like Mrs. Wonderful after what she did to you.”
Student #2: “What do you mean?”
Student #1: “Well, after all, she did change your seat so that now you have a Spanish girl on one side and a deaf person on the other.”
20. Assistant manager to the manager: “Cohen is just the person we are looking for to
manage our finances. We need a Jewish eye that will watch our money like a hawk
and only spend where necessary. Last year we lost too much money on useless
spending. We can’t let the same thing happen again.”
21. You can’t really be considering hiring her to a management position with Tropical
Vegetables Inc. You’ve never voted to hire a female manager before. Why now? No
female has ever held a management position with this company, and no female ever should.
22. Larry Bird, white basketball superstar, to Julius (“Dr. J”) Erving, African-American
superstar: “Dr. J, we cannot offer that General Manager position to my ex-teammate
Kevin McHale. He is a white dude. He can’t do the job. Why, I used to get insulted
when the opposing team assigned a white guy to guard me. Let’s go for the black
guy, Joe Dumars.”
23. Candidate speaking to a group of war veterans: “Do you want to cast your vote for
someone who knows what it’s like behind enemy lines or someone who has avoided the draft and his duty to serve his country?”
24. How can you possibly shop at that new market on the corner of 5th and Main
Streets? You know that the owner of that store recently was paroled from prison.
How can he can be trusted now?
25. Ad for a computer company: “100% U.S. Based Service and Support! At MPC, we
keep our tech support close to home. At a time when most other PC companies are
outsourcing their service and support to other countries, we’re keeping our staff
right here in the U.S. This efficient, U.S.-based support demonstrates our commitment to provide you with great service.”
Section D by Technique – 15
Propaganda Examples – Section D
Grouped by Technique
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6. Bargain Appeal
You will have no more need to hire high-cost professionals for those around-thehome repair jobs. With this amazing 106-piece Socket Wrench and Tool Set, you
will save year after year by doing it yourself.
Former President Bush says, “Hamburger is 66 cents a pound. Stop-n-Shop’s price
is 17 cents per pound less.”
The TRA Fund Raiser Loan from First Federal Bank lets you use our money to open
or fund your I.R.A. You get a refund or reduction on your Federal taxes right away,
and come out dollars ahead – usually hundreds of dollars ahead.
Ad: “Why pay $50 for a Cabbage Patch Kid when you can get an exact copy, made
in Korea, from our warehouse?”
Ad for a car dealership: “We’re overloaded, and more cars are coming in. They’ve
got to go. Make us an offer.”
All Texaccon stations in the area give a discount for paying cash. You won’t find this
deal anywhere else.
Buy Zoom-Zoom gas and play the exciting new game “Pic-a-Win” for free. Win valuable free prizes!
Model X, the luxury car for economy-minded people.
If you call right now, this very minute, and order a ten-year subscription to Grime
magazine, we guarantee you a 50% savings off the newsstand price, a football telephone, a pocket calculator, a lovely greeting card, a lapel pin, and a breathorizer
that tells you when you’ve got halitosis.
Get BIC pastel shavers in the new six-pack. Pay for five, get one free.
This is your lucky day. For a limited time only, take the envelope attached on the
right to your nearby Hallmark store and we will fill it with a free Shoebox Card of
your choice. Easy? You bet!
Anabelle was thrilled when she received notice by letter that she had definitely won
one of the top five prizes in a national sweepstakes giveaway. She had to go listen
to a sales pitch out of state and had to spend about $200 in miscellaneous expenses to accept, but she did win the fifth item on the list: a genuine imitation pearl ring
valued at $40.
Trying to find ways to beat higher postal rates? Tyvek envelopes from Curtis weigh
just about half as much as regular paper envelops. It makes good business sense
for you to switch to Tyvek.
Ad: “Herbie’s Chocolate Bars – the same price as five years ago!”
Mom, all the kids have the new Nintendo game – and they’re on sale!
Come back to A.T. & T. – for free!
People who left A.T.& T. for another company complain that their calls do not get
through on the first try and that the small savings are not worth the trouble. Come
back to A.T.&T. and we will give you one month’s calls free.
You get a free 19 inch color TV and a free VCR when you purchase a satellite dish
from Satellite Specialists, Inc.
Section D by Technique – 16
Propaganda Examples – Section D
Grouped by Technique
19. Ad in the mail: “Your name has been chosen at random to receive an exciting home
stereo system through a special one-time offer. Go to Rumple’s Department Store
on Saturday between 11 AM and 4 PM to claim your system at unheard of savings.”
20. HR DeskJet printers let you show off. We have black and white and color printers
starting at under $485.
21. Begin sending your important letters and memos by FAX. Not only do your patrons
receive their notices in a matter of minutes, but the cost of a FAX is little more than
that of a letter and less than half the cost of overnight mail.
22. Come to Milano’s Tires. For this week only, buy three tires and get the fourth one
free. Or buy one tire and get the second one at half price.
23. Automobile dealer ad: “Their ad is our ad. We will meet or beat any deal you can
get anywhere.”
24. Join the CD of the Month Club and get any 11 CDs from our catalog for 1 cent. Plus
you get a chance to get more music each month.
25. U.S. Postal Service ad: “Federal Express has 600 airplanes for delivering two-day
priority mail. Cost: $6. The U.S. Postal Service has 1500 airplanes delivering twoday priority mail. Cost: $3.”
26. Ad: “Save up to 70% on Life Insurance. If you are 65 or older, in good health, and a
non-tobacco user, you may qualify for our 10-year Super Select Team Life Insurance.”
27. Ad for the U.S. Postal Service:
“Federal Express overnight mail: $12.00
“UPS overnight mail: $10.00
“US Postal service priority mail: $8.00
“Same delivery time, different delivery cost. Is there really a choice?”
28. If you sign up for our online computer service by December 31, we will offer you an
extra two months of service for the same price as our regular yearly service. Fourteen months, instead of only twelve.
29. Ad: “If you need money for any purpose, contact UC Lending. We could get you the
money you need and save you up to $500 on your monthly payments.”
30. Ad: “Are you a BellSouth customer with high-speed internet access? If so, for only
$10 more a month you can upgrade from FastAccess Lite to FastAccess Extreme.
See the difference; upgrade today.”
31. Ad: “Introducing the Marquette Hotel, a Milwaukee legend celebrating its recent reopening with a style as unique as its city. Our luxurious accommodations offer
guests a contemporary and residential environment, complete with all the amenities
today’s traveler desires. To celebrate our reopening, we are offering 10% off all
room rates for the next two months.”
32. Ad: “Order your LifeWork Journal today. It is a risk-free trial subscription. Stop at
any time for a complete refund. Improve yourself now.”
33. Ad: “Buy your new Chevrolet before December 31. 0% APR financing available!
Too good a deal to pass up!”
Section D by Technique – 17
Propaganda Examples – Section D
Grouped by Technique
34. Ad: “That new car smell is overrated. And you’d much rather savor the scent of
money. Even if you aren’t the type to clip coupons or buy in bulk. Because nobody
likes paying more than they have to. And finding a great deal is easy if you know
where to look. Do it on eBay Motors.”
35. Ad: “Howdy, Folks! Stop in today and buy one of Elma’s Worm Burgers and we’ll
give you another one absolutely free. What better deal could you possibly expect?
Come in today.”
36. Television ad: “Today for a limited time only, you’ll be able to get both the megaclean and the super-megaclean carpet cleaning systems for a low price of three
easy payments of $39.99. But wait! If you call in the next 30 minutes, you’ll also receive an extra gallon bottle of the megacleaning solution absolutely free. Pick up
your telephone and order today.”
37. Ad: “Get your new luxury automobile with our $500 cash back offer. With cash back,
the latest luxury price starts at $32,450. Hurry, this is a limited-time offer.”
38. On a postcard from a real estate agent: “Call me at 215-288-2219 if you would like
to save money on your auto insurance. State Farm has new discounts available to
those who qualify.”
39. Wife to husband: “Ralph, they just lowered home mortgage interest rates to 4.75%.
We need to sell our home and trade up to that bigger home this week before the
rates soar again.”
40. Wake up early and don’t miss our Door-Busters sale. Tank tops, bathing suits, and
summer clothing all 50% off. But only tomorrow from 6am till 8am.
41. Customer: “Is it true that you’re taking 50 percent off the price of everything in this
store today?”
Salesman: “Yes but only for today.”
Customer: “Then show me the lawn furniture. Today’s the day I’ve been waiting
for.”
Section D by Technique – 18
Propaganda Examples – Section D
Grouped by Technique
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7. Folksy Appeal
Harry Jones is 70, but he’s still full of vim and vigor. You see, Harry is the president
of the Tendermoor Mattress Company, makers of the world’s best mattresses. So
he sleeps good nights. Every mattress made in our factory is made just like Harry’s.
Exactly. We figure if it’s good enough for Harry, it’s good enough for you.
Card sent through the mail: “There’s been a change. Jim Martin, your old Buick
Wrangler, has joined the Curt Sole Wagon Train. Would be obliged if you’d stop by
and buy your next car from an old friend, the Old Wrangler!”
Telephone company ad: “Reach out and touch someone.”
If you want home-style food and a friendly atmosphere at real, down-to-earth prices,
then you’re Wendy’s kind of people.
Ad: “For over 100 years, Dillard’s has catered to its special customers – you, our
Gotham City neighbors. Continue the family tradition of shopping at Dillard’s this
Christmas.”
After a hard day’s work in Jack Daniels country, folks unwind with checkers and
lemonade. Our old-time distillery is located here in Lynchburg, Tennessee, in a
county where folks know how to relax and enjoy life.
Elect Roemer Governor and he’ll be your “Buddy” in the state capital.
Bring your gal and come on down to Bob’s Drive In for carry outs and cokes. We
pride ourselves on having the coziest and chattiest place in town.
Dial 999, WAGL, for music, news, and weather. Come home to the station that caters to you – our Gotham City friends.
Elderly gentleman in a TV commercial: “You know, they got so many fancy toothpastes today, with so many fancy names. Heck, some of ’em got more glitter than
Hollywood; others is all spangled up with spots or striped with gel. There’s nothin’
fancy about Erodent, no spangles, no gels, no glitter, no fancy tastes. Just the basics. Clean teeth for down-to-earth people who ain’t interested in all the frills.”
Actor in a TV ad: “Natural gas is cheaper; natural gas is better. Know what I mean,
Vern? Oh, by the way, Vern, I love your little teddy bear.”
Ad: “Do you remember grandma’s crispy fried chicken? It was finger-lickin’ good. At
Chicken Shack, we make chicken the way your grandma used to. Come try a delicious serving and relive your youthful visits to grandma’s house.”
Ride herd on Local Area Network problems. You can corral all your network problems with our easy-to-use bridges and software. Just call our friendly local representative and relax. You will be taken care of with the utmost courtesy.
Big Dave, founder of Cindy’s, doesn’t like all those fancy foods with those fancy
names. He likes what regular people like you and me like. Try one of Big Dave’s nononsense hamburgers next time you go to Cindy’s. It’s not fancy. It’s just plain oldfashioned good!
Ad: “A car is like a member of your family. Make the GM Traveler your family car.”
A handwritten note from a car salesman mailed to a past customer: “Moments filled
with happiness, hours touched with love. May you have all the special things you’re
so deserving of. Happy Birthday from Jerry & Sharon Brownell!”
Section D by Technique – 19
Propaganda Examples – Section D
Grouped by Technique
17. From an insurance company ad: “Judging by today’s headlines, you might think it’s
an advantage to be cold, tough, and unfeeling. At Sigma we believe the opposite.
That caring and compassion and an ability to look at things from the customer’s
point of view can go a long way in helping you succeed. Is our emphasis on caring
unfair to our competitors? Who knows? All we know is, it’s the only fair way to treat
our customers.”
18. Casual Works! The new business class: uncomplicated, informal, and totally relaxed. At Ralph Lauren in Macy’s.
19. Ad: “Hewlett Packard copiers. They are built by engineers for precision and reliability. But they fit right in with ease for normal people like yourself.”
20. You walk in a customer and you leave a friend at Vega Ford.
21. Ad: “Jet Blue Airways has a secret weapon in the airline competition: a virtual reservations center. Every Jet Blue reservations agent works from home, sweet home.
Our contact center solution lets every agent field customer inquiries and book reservations in real time, in their socks if they choose.”
22. Politician to voter from his district: “Come in and have a seat, Marge. That’s your
name, isn’t it? You can call me Bill. Now, what was it you wanted to discuss with
me? Oh! I remember. It was that new highway proposed for your town. How do you
feel about it?”
23. Speaker to a group of high school students: “I’m so happy to be back home at my
alma mater. I once sat in those desks that you sit in. I took math in the same classroom you do. I did experiments in the same chemistry lab. I am particularly excited
that I have a chance to talk to my fellow Lions about an important topic – drug
abuse prevention.”
24. Athletic director interviewing a candidate for head football coach at a major university: “When you become coach here, the fans will embrace you like one of their own.
They’ll treat you like family. You’ll feel comfortable and accepted in our community.”
25. Here at GC Motors we’re all family, which is why we are now offering our employee
discount to all customers. Come on in and take a load off. We’re here to help.
26. Ad for Florida’s Natural Orange Juice: “We plant, nurture, pick, and squeeze. When
our juice is in your hands, our work is done. Ours is the only leading orange juice
brand owned by a small group of growers. So our personal best goes into every carton.”
27. Ad: “Like a good neighbor, State Farm is there.”
Section D by Technique – 20
Propaganda Examples – Section D
Grouped by Technique
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8. Join the Bandwagon Appeal
But, Mom! I’ve simply got to have those Sassoon jeans! Nobody’s wearing those
creepy plain pockets any more. Everyone will laugh at me. I know they are $20
more, but you’ve got to give in.
Mom, may I have $50 for a pair of those freaky bellbottoms? I want to be different –
just like everybody else.
Ad: “Cut your work in half as millions of others do. Ease cleans and waxes at the
same time.”
More people watched CBS News with Dan Rather on election night than any other
station. Watch CBS too and find out why.
The tide of teachers is moving swiftly from the Classroom Teachers Association to
the United Teaching Profession. Don’t be the last one in your department to make
the switch.
Everybody else in the dorm is on strike against the food! What’s the matter with
you?
Dear Santa,
Please bring me a Teddy Ruxpin Talking Teddy Bear just like the ones all my
friends are getting.
Love, Betty
Ad: “My cat even purrs when she’s eating CalKlan. More cats are eating CalKlan cat
food than ever.”
The rush is on for tickets to the Steelers-Tampa Bay game. When are you going to
get yours?
Bing Crosby’s “White Christmas” is one of the best selling records of all time. You
should get your copy now.
But, Mom, all the other kids got to see “Preteen Altered Shogun Goldfish”! When
are we gonna go see it?
From a television ad: “Reviewers are raving about Richard Pryor’s latest movie,
‘Comedy on the Run.’ Be sure to see it at a theatre near you.”
The latest poll shows a 10% increase in support for Borkle for Governor. Vote for
Borkle!
Monopoly – the world’s most popular board game. Get yours and find out why!
How can you not like rap music? All the kids love rap. It’s the rage of young America. Do you want to be known as the only oddball in the school?
My dog just hums when he chows down on Doggie Biscuits. More dogs than ever
are eating Doggie Biscuits. Yours should too.
Lawyers all over the country are subscribing to the new online computer research
service, Inquire. May I register you for Inquire?
From a Democratic e-mail to supporters: “Americans across the country have told
Republicans loud and clear to stop this abuse of power. Over one million citizens
just like you have stood up for the right to be heard in Washington. I want to thank
you for your support and urge you to keep up the fight.”
Section D by Technique – 21
Propaganda Examples – Section D
Grouped by Technique
19. Nearly 200 people per month seek out the comfort and counsel offered by Sandy
Pines Mental Health Center. The next time that you or someone close to you is in
need, turn to us at Sandy Pines.
20. Mark and Sally and I are going to take in the modern art show at the Honi Museum
tonight. It is the number one show of the year; it is breaking all attendance records.
Come with us.
21. Working people, bank presidents, and college students support Snerdley for Governor. Why not you?
22. Last year over 300,000 Christian men gathered at national Promise Keepers conferences to praise God and unite in harmony. There are seven national sites for this
year. Sign up now. It’s too good to miss.
23. People are rushing to access online services. Prodigy offers the easiest access
menu and the finest set of choices. Sign up soon so you can communicate with everyone else.
24. Over 190,000 people have already asked Congress to make President Bush face
up to the facts on Iraq. Now we’re shooting for 250,000. Join the call now!
25. From kids to teens to young adults, Arizona jeans are flashing the fashion statement
all across the land. Your pair of Arizonas is next.
26. At the end of a television ad: “Our operators are standing by to take your call. If the
line is busy, keep trying.”
27. Ad: “Denny’s serves more breakfasts than other family restaurant.”
28. Hey, Dad, those Koby Bryant sneakers sold out of the Sporting Authority in two
days a month ago. I heard that they are going to get a new shipment next Monday.
We have to be there early to get a pair.
29. Our school is the only one in the city that still puts numerical grades on the report
cards. We need to get with the times.
30. Ad: “Your child deserves a #1 rated education. Register him or her for the Wilbanks
Preparatory Academy. Only a limited number of spaces are left. Enroll your child today before it’s too late!”
31. Well, folks, it appears that nearly everyone has tried the new Elma’s Worm Burgers
and they are a hit. If you’re one of the very few that hasn’t tried one yet, don’t get
left out. Join your friends now and bite into a Worm.
32. Salesman: “I’ve been going around the neighborhood selling Plate Network satellite
TV subscriptions to folks in this area. Almost everyone either has it or has signed up
for it. Why don’t you sign up for a one-year subscription?”
33. The fact is that only under constant pressure will the truth come out. If we don’t
speak up now, the investigation could be left in the Attorney General’s hands, and
the crime could be swept under the rug. Please join me and thousands of others in
telling the Attorney General and Congress that you want a special prosecutor –
someone who isn’t tied to the current administration – to investigate this illegal act.
34. Woman on a TV ad: “Wouldn’t you want to use the #1 anti-wrinkle cream? Wouldn’t
you want to use the product most recommended by doctors? I would. That’s why I
use ClearSkin.”
Section D by Technique – 22
Propaganda Examples – Section D
Grouped by Technique
35. Husband to wife: “Ford Taurus just became the #1 automobile in total sales in the
United States. All these buyers must know something. Can’t you see a Taurus in
our driveway?”
Section D by Technique – 23
Propaganda Examples – Section D
Grouped by Technique
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9. Appeal to Practical Consequences
Mercury Morris, the football player, received a minimum 15-year prison sentence for
dealing in cocaine. John DeLorean lost his entire automobile business partly because of cocaine. Tell me, is it really worth that much to you?
Note in workers’ pay envelope: “The property tax bill is to be voted on next Tuesday. If passed, it means that wages will not be increased for one year.”
Israel to the United States: “You cannot withdraw your military support to us. If you
do, the powerful Russian forces will take us over, and you will lose your control over
the Middle East and all its oil forever.”
The key issue in the balloting of the rank and file on the labor contract was to reach
a settlement, and the union representatives were working hard to bring it about.
They warned of a long and bitter strike if it were turned down.
President of the company: “Just how would you suggest improving the performance
of our sales force?”
Sales manager: “That shouldn’t be very hard. All our men have families; they all
need their jobs. I’ll simply tell them that the returns for next month will have to be up
by 14% and that any man failing to show such improvement will be dismissed at
once.”
If you value freedom, you’ll help fight Communism.
Don’t smoke. The Surgeon General has determined that cigarette smoke is dangerous to your health.
Your government will either meet our demands or meet our guns.
It is imperative that the earnings tax be approved. Without it, there will have to be
massive cuts in essential city services.
You must vote for David Seed for tax appraiser. His opponent Michael Mush promises that he will raise property values to about 1 1/2 of their present value. You will
owe much more in taxes.
I’m afraid to attend any meetings of the Sandinistas. Too many innocent citizens
have been shot or arrested by the police for simply associating with a Sandinista.
In the state of Indiana, the penalty for first offense possession of marijuana is a minimum of six months and a maximum of five years in the state penitentiary. Is it worth
it?
My fellow Senators, vote yes on Ginsbork for the Supreme Court and you can say
goodbye to every civil rights advancement that has been made for the last half century.
“Displays of clothing, shoes, and other merchandise on Main Street sidewalks have
given the downtown strip the look of a ’Turkish market,’” stated the city council President. “We on the council must address the problem of sidewalk selling on Main
Street or we can kiss the quality of life in our city goodbye.”
Ad: “The Flame-Gun snow remover is the fastest way we know to clear away ice
and snow. It saves work. It may save your heart. It is lightweight and easy to handle!”
Section D by Technique – 24
Propaganda Examples – Section D
Grouped by Technique
16. President Clinton must clear up this Whitewater mess as soon as possible. Otherwise the Democratic Party will be soundly defeated in the next election.
17. Vote for the Republicans! A Republican vote means lower taxes, more jobs, less
inflation, and a higher standard of living.
18. Failure to pass the increased Defense Department appropriation will mean that we
will fall further behind the Russians in the arms race, and they will be able to launch
a nuclear attack against us which we cannot stop. They will destroy our cities and
most of our population.
19. Chaos will be the result at the Democratic Convention if we don’t soon settle on one
candidate.
20. Notice on detention slip sent home to parents to sign: “Dear Mr. and Mrs. Smith,
your son Homely has been given a detention on Friday the 13th, from 3 p.m. until 4
p.m. Please sign this sheet advising us if he’ll serve and how he’ll get home. Be advised that if the child doesn’t serve the detention, he’ll be liable for suspension.”
21. Chris:
“Give me one good reason why I should let you get in line first.“
Spike: “I’ll give you five, and they’re all knuckles.“
22. Want to stop those annoying winter cold symptoms? Take fast-acting, time-release
Sinumat tablets.
23. Academic games sponsor to a player: “You constantly complain that I make you
practice too much. Would you rather finish last in the league?”
24. Other copier manufacturers claim a performance guarantee too. But will they put it
in writing? NO! But Lanier will. Buy your next copier from us.
25. Two thugs talking to a storeowner: “It will be more profitable for you to join our protective association. Think of the money you would lose in broken windows, overturned trucks, damaged merchandise, and so forth.”
26. Ad: “Castrol Motor Oil provides maximum protection against viscosity and thermal
breakdown.”
27. Welcome to Correct Grammar, the friendly WordPerfect add-on that checks each
sentence, highlights mistakes, suggests corrections, and helps you add clarity to
your writing.
28. Ad: “With Chipcom Online system concentrator, you can connect a tall building or a
far-flung campus with a seamless, unified and totally reliable network. A network
that is truly self-healing and capable of surviving multiple faults.”
29. American Medical Association in a letter to doctors: “You must support the AMA in
its fight against the National Health Plan. If it passes, the rates you charge will be
lowered for most services.”
30. For smoother thighs and calves and a more attractive figure, use Nature’s Own Slim
Cream.
31. Sugar company memo to all employees: “If the current Everglades clean-up bill
passes in its proposed form, the cost to the company will be great and will necessitate the cancellation of the forthcoming salary raises. Write your Congressman and
let him know how important it is to defeat this bill.”
Section D by Technique – 25
Propaganda Examples – Section D
Grouped by Technique
32. Ad: “It’s Friday and you still haven’t finished all your tasks for the week. It seems like
you have more and more to do and less and less time to do it. What’s the answer?
Macrosoft Office software will help you work faster and more efficiently.”
33. The LifeWork Journal gives a high level of attention to the issues you face in your
workplace. So that you can make wise choices – small and large – that can help
you become more fulfilled in your life at work.
34. ColorStay lipstick stays on your lips. It sets in 60 seconds for all day wear. It won’t
kiss off on your teeth, your glass, or him.
35. On the front cover of a catalog sent in the mail: “This may be your last catalog if you
haven’t placed an order with us recently.”
36. Ad: “Want that washboard tummy look, guys? With a minimum workout of only 20
minutes per day, the Exergenie can give you the washboard look in a matter of a
few months.”
37. From a TV editorial against a law requiring return of bottles to stores: “Every store
and supermarket selling beverages will have to buy empties back, sort them all
dirty, sticky, and smelly for later collection. The bottle bill, we fear, is a wellintentioned mistake.”
38. Ad: “Liberty Mutual taught Joe Mattingly the safest way to lift packages, including
his young daughter. Liberty Mutual is committed to reducing the impact of low back
pain, so someone like Joe won’t miss work or the occasional piggy-back ride with
daughter Lisa.”
39. A political ad: “It has provided money for education, more revenue for street and
highway repairs, extra funds for parks and playgrounds. Vote to keep video poker.”
40. Worker arguing for a salary increase to the boss: “I’m working as hard as I can right
now, but with a little more financial help I will be able to cut down my outside work
and produce even more.”
41. Ad for the Recreational Fishing Foundation showing a boy fishing with his father:
“Take me fishing so we’ll always have something in common. Take me fishing, and
I’ll know you have time for me. Take me fishing so I can tell you what’s happening at
school.”
42. Notice to teachers on the faculty: “Proctors are needed for the ACT exams to be
given at our school this year. The first test is October 25. This year the payment fee
for proctors ranges from $54 to $68.”
43. Ad: “Now he can email, download photos, and transfer funds faster than ever. Only
problem, they’re not his. As Internet connections become faster, hackers and virus
writers are finding more fertile ground for their crimes. If you’re connected, you need
McAfee Virus-Scan. It includes a built-in firewall to keep mischief-minded codecrackers out of your computer. And your life.”
44. If you are going to join our gymnastics team, you have to work hard. You join, you
work. You work with me, you succeed. What do you want?
45. Terry, you CAN have that portable DVD player to use when you walk or whenever
you are out and want to listen to cool music. All you have to do is work at that parttime job and save up the money. Go for it.
Section D by Technique – 26
Propaganda Examples – Section D
Grouped by Technique
46. The details of the Florida 2000 election proved, to Americans of all political persuasions, that our election laws are broken. Yet the debacle also created an opening
for voting reform that we have not seen for decades. Today we have a real and
concrete chance to shape the way America votes. Effective organizing over the next
several months will create genuine new opportunities to expand the vote – but there
is no time to waste.
47. Player to teammate: “I’m having problems understanding some of the techniques in
Section E. If you don’t work with me, our team will fall out of first place, and we
won’t win the championship.”
48. TV ad: “Have you tried diet after diet, and nothing seems to work? Do you want the
lean, sculpted body you always see on others, but can’t seem to achieve yourself?
Then, we have your answer. Buy our new series of workout videos, The Sculptinator. All you need to do is follow our easy eight-week program and you’ll have the
body you’ve always wanted.”
49. TV ad showing a man rinsing with Listerine mouth wash while an announcer says:
“Just 30 seconds per day. We know it’s tough to keep rinsing that long but think of
all the germs you’re killing.”
50. It’s important to have flood insurance. Last year, some of our friends had their
homes destroyed by flooding from heavy rains. Their homeowner’s insurance didn’t
cover flood damage. I bought a policy last month. I was so impressed I now work for
the insurance company. You should get a policy today. Don’t take a chance of losing all you own to flood waters.
51. Ad: “Crest Whitening Strip will give you a brighter, whiter smile in just two weeks.“
52. Subscribe to Life@Work. I promise you that it will be a valuable resource as you
become more fulfilled and successful in your life at work.
53. We’re talking about Communists, Joe. You know, given the chance, Communists
would destroy everything we believe in. We must confront them at every opportunity.
54. Your community will save thousands of dollars per year for ambulances. Your sick
will be cared for quickly. It will be convenient to visit your loved ones. Contribute
your share to the new St. Luke’s Community Hospital Fund.
55. Ad: “Our fitness program is having a summer special. Come join today and get the
body you’ve always wanted.”
56. Body Beauty Secrets from Clarins. As summer approaches, prepare yourself for
those sun-filled days ahead. Remember the importance of diet and exercise as
thoughts of slipping into last year’s bikini come to mind.
Rid yourself of that unwanted flab on your thighs and buttocks. Firm up your thighs and
buttocks with the Thigh-Sir-Sizer. You’ll love what you see in the mirror.
Section D by Technique – 27
Propaganda Examples – Section D
Grouped by Technique
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
10. Passing from the Acceptable to the Dubious
Johnny wants to know what’s beyond the moon. He wants your help. He’s groping
towards his future. His mind is reaching out; he’s hungry for knowledge. For every
question answered, he has dozens more waiting to be asked. And so much depends on your answers, parents. You can assist him by buying the Hamilton Children’s Encyclopedia.
How will your kids measure up against the kids next door? Uncomfortable as the
idea is, this is the time to face it. Everyone wants more for his children. And your
children will have to compete as you’re competing now in the adult world. That’s
one of the biggest single reasons why so many families have Encyclopedia Brittanica in their home.
Ad: “Boys, you all know girls love sentimental favors. They enjoy such trinkets as
charms, letters, cards, perfume, and candy. Valentine’s has the best candy in the
world to offer to your girlfriend at any time.”
Our children’s education is very important. Our nation deserves only superior adults
running its government and businesses. So with the future of our country in mind,
send your child to Noseinaire Academy.
Computers are everywhere! Many colleges are requiring their students to have their
own computers. Buy your preschooler a Training Computer today so that the best
colleges will accept him tomorrow.
Everyone gets older everyday, and most people celebrate their birthdays. Shop at
Neal’s Novelties for your party favors.
Everyone likes to be warm on those cold, winter days. Everyone likes to look stylish
when he arrives at the office. Shop at Luther’s for your new London Fog jacket.
Athletes generally use more energy than non-athletes. The more energy one uses,
the more calories he is likely to use. It is important that everyone have a balanced
diet, regardless of the amount of energy he uses. Therefore, you and yours will
benefit from the balanced menu provided at the Greasy Spoon Restaurant.
Clothing for your baby should be roomy and loose, not tight and binding. It should
have snaps rather than buttons to make it easier to dress your infant. It should be
machine washable and non-shrinking. Mervyn’s has a whole department of excellent baby clothes.
It is important to the free world that the number of nuclear weapons be drastically
reduced, that conventional forces reflect defensive, and not offensive, needs, that
political stability be established in as many nations as possible. It is essential, therefore, that the U.S. be willing to scrap Star Wars in order to achieve these aims.
Ad: “An aircraft carrier may be a very big ship but it’s also a very small airport. Over
the past few years, the Navy’s planes have grown more and more complex. A lot
more maintenance checks had to be made and a lot more men and equipment were
needed to make them. All this took more time and more space. The trouble is – on
an aircraft carrier you never have enough of either. The advantage of Wheelright
computer systems is that they save on both.”
You support the American cause. You’re proud of the flag and you want it respected
by others. Vote Republican!
Section D by Technique – 28
Propaganda Examples – Section D
Grouped by Technique
13. Florida is a great state. It offers excellent recreational activities, an abundance of
natural resources, and the friendliest people in the country. Let’s keep it that way by
giving Florida the contract to build the Space Station.
14. Proper nutrition is important ... particularly during pregnancy. During these stressful
times, your body needs special nutrients. Schiff’s New Beginning assures that you
and your baby will stay healthy and hearty.
15. Ad: “Be wicked for a week. Give up counting calories. Stay up late. Sleep in. Don’t
make your bed. Let your hair down. Don’t pay for anything. Be your beautiful self.
Call your travel agent and ask about Hedonism II.”
16. You know, you only get one set of teeth in this life. That’s why you need to take
good care of ’em while you got ’em. That means eating healthy foods, getting lots of
calcium, and brushing regularly – with Rotgum toothpaste.
17. Arizona is a wonderful place to live. Our climate is dry and pleasant and warm, our
taxes are lower than most states, and we have exciting recreational opportunities.
We should continue to house the National Defense headquarters.
18. West Virginia is a beautiful state. Its mountains offer breathtaking views for everyone. The state is always in need of tourism to boost its economy. We ought to hold
next year’s Academic Games National Tournament in West Virginia.
19. Americans are more health-conscious than ever. Keeping in shape can add years to
your life. Goldy’s Gym has a fitness plan for you.
20. The country needs a strong leader with integrity – a person who can handle complex problems but also is sensitive to the needs of the common person. Nominate
and elect Rush Bimbaugh.
21. Life is very stressful. Tension builds around us from the pressures of our jobs and
families. Our bodies react poorly, sometimes violently, to the heavy doses of stress.
Seek relief from Menthadone tablets.
22. Your eyes show aging first. Highly vulnerable and tissue-thin, the eye area needs
powerful but gentle care to help bring firmness to this fragile skin. Lancome treats
your eyes best.
23. You want a safe and clean neighborhood. You want security for your loved ones.
You want better jobs for all. Vote for Dole in November.
24. Ad: “You want your loved ones to have the luxury and love they deserve. You want
to make your family happier. You want to put joy in their lives and smiles on their
faces. Join us at Lorraine’s Laid-Back Resort on San Marco Island for the time of
your lives.”
25. There are times when all of us feel alone. Times when we feel different, when we
feel we don’t belong. For these times, you need your very own copy of ET, the Extraterrestrial, for sale at your nearest Blockbuster Video Store.
26. Each of your employees is going to need to be trained to use the Internet. The Internet will open up a whole new world of information to make them more productive.
You will want to use Ziff-Davis Training Systems.
27. Ad: “I always want the best for my family. I’m concerned about everything that
touches their lives. That’s why I buy White Cloud.”
Section D by Technique – 29
Propaganda Examples – Section D
Grouped by Technique
28. Ad: “Fact of life: healthcare is expensive. Research is expensive. Drugs, equipment,
doctors and hospitals are expensive. Everybody has an obligation to cooperate for
the good of the patient. That’s why Blue Cross of Montana has put together the best
medical insurance plan.”
29. Ad: “You’re worried about the financial security of your family. If anything happened
to you and you were unable to work, you would want to know that they were taken
care of and were still able to live the good life. Call Metro Insurance today, and we
will send a representative to help you provide the protection that your family deserves.”
30. The kids in Ecuador have so many needs. Their parents still work with tools from
the 19th century. The roads are lousy and the land produces little. Give generously
to the Ecuador Relief Fund.
31. Clothing for your travel should be light and comfortable. It must be non-wrinkle. It
needs to pack easily and come out of your suitcase looking great. Order our TravelLook line of travel apparel today.
32. Your children need certain vitamins and minerals daily to grow up to be strong and
healthy. Many kids don’t get these necessary vitamins and minerals. Give your child
what he or she deserves: a good strong future with Kid’s Vitaminall. All the vitamins
and minerals your child needs to grow up healthy.
33. Ad: “My son Tyler was born 13 days late. I thought I would be pregnant forever. You
spend your whole life putting yourself first. Then all that changes when you have a
child. That’s why I bought a Saturn.”
34. Radio ad: “Yesterday was Earth Day, and if you’re still struggling to find an appropriate gift for Mother Nature, we’ve got a suggestion. Flowers are out; she gave
them to you, remember? Ditto diamonds, wine, and chocolate – hey, actually just
about everything comes from her. So give the gift that will help ensure that her
bounty is protected and cherished forever: Donate to Ecology magazine and help
keep the best, sassiest environmental journalism alive and kicking.”
35. Ad: “You work hard each and every day to provide the best for your family. You give
them comfort when they are feeling down. You give them confidence when they feel
like they cannot succeed. You give them excitement when they are bored. Isn’t it
about time that you give yourself something special? Start each morning with a
heart healthy bowl of Honey Nut Cheerios. That way you’ll always be there to give
them what they need.”
36. Ad: “When you’re injured in an accident, you want to know that your medical bills
are paid, that your family needs are attended to, and that you have a law firm that
cares about you. Contact Smith, Smith, and Jones today.”
37. Ad: “The Civil War was the crucible in which our nation was forged. And despite the
harsh reality of battle, the war had a certain nobility perhaps no better exemplified
than by the Confederate Army. Steeped deep in the gentile traditions of the antebellum South, the Confederates fought with an honor that is a lasting tribute to the
Old South. Now I’d like to tell you about an opportunity to pay a glorious tribute to
the ‘Johnny Reb’s’ of the Confederacy ... the Civil War Confederate Express illuminated electric train.”
Section D by Technique – 30
Propaganda Examples – Section D
Grouped by Technique
38. Ad: “Some people like to loiter in malls. Some people like to wander from shop to
shop. Some people don’t mind getting things mail-order by catalog. Then again,
there are those special people who will shop only at the top of the line store for fine
products. Lacy’s – where particular people shop.”
39. Ad: “Fact: There are millions of germs all over your house. Fact: Germs will keep
multiplying unless you stop them. Fact: Lysol kills 99% of germs every time you use
it.”
40. Ad: “She’s beautiful! She’s engaged! She uses Lovely Lady soap.”
Section D by Technique – 31