1.) Which phase of the strategic marketing planning process do marketers include ethical statements in
the firm’s mission or vision statement?
a) Planning
b) Implementation
c) Control
2.) Which of the following raise ethical questions during the implementation stage of planning?
a) Resource allocation
b) Sourcing decisions
c) Pricing decisions
d) All of the above
3.) When integrating ethics at each stage of the strategic marketing planning process, what is the key
task in the control phase?
a) A firm deciding what level of commitment to its ethical policies and standards
it is willing to declare publicly.
b) Ensure that all potential ethical issues raised during the planning process have
been addressed and that all employees of the firm have acted ethically.
c) Identify and evaluate opportunities
4.) What did the nonprofit environmental organization known as Forest Ethics confront Victoria’s
Secret with according to the “Victoria’s Dirty Secret” campaign?
A) Victoria’s Secret apparel is of poor quality that affects their customers.
B) Victoria’s Secret marketing style is discriminatory against certain individuals.
C) Victoria’s Secret consumes a very large amount of non-recyclable paper in its advertising
catalogs.
D) The models Victoria’s Secret uses encourage women to be quite unhealthy in order to achieve a
similar body image.
5.) What is the ethical dilemma involving the California organization known as Star38?
A) Star38 would allow individuals to purchase jewelry at a reduced cost that varies according to
individual status.
B) Star38 would allow individuals to bypass caller ID systems, instead displaying information
(name, number, etc.) of the customer’s choice.
C) Star38 has contracted with a business that bends the truth in various matters in order to sell its
product to empathetic people.
D) Star38 is an organization that takes advantage of single parent individuals.
6.) Ethical situations are often difficult decisions an organization must face that involve:
A) Personal ethics
B) A variety of moral tests
C) Different ethical decision-making metrics
D) All of the above.
7.) What is the crime that involves Sending emails falsely claiming to be a legitimate business
soliciting information that will be used for identity theft?
A) Phishing
B) Advertisement fraud
C) Transparency
D) Battery
8.) Which term below refers to the voluntary actions taken by a company to address the ethical, social,
and environmental impacts if its business operations and the concerns of stakeholders?
A)
B)
C)
D)
Market planning
Ethical climate
Corporate social responsibility
Financial stability
9.) According to the text in exhibit 3.4 socially responsible and unethical would be which of the
following?
A)
B)
C)
D)
Questionable firm practices, yet donates a lot to the community
Both ethical and socially responsible
Ethical firm not involved wit the larger community
Neither ethical no socially responsible
10.) What is the first step for a framework for ethical decision making?
A)
B)
C)
D)
Choose a course of action
Brain storm alternatives
Gather information and identify stakeholders
Identify issues
11.) What cartoon was advertised by Turner Broadcasting using an LED light that display that was
mistaken by Boston Police Department for a bomb and consequently cost them $2 million?
A) The Simpsons
B) South Park
C) Aqua Teen Hunger Force
D) Family Guy
12.) What refers to the moral or ethical dilemmas that might arise in a business setting?
A) Business Ethics
B) Marketing Ethics
C) Business Questions
D) Business Dilemmas
13.) What examines those ethical problems that are specific to the domain of marketing?
A) Business Ethics
B) Marketing Ethics
C) Business Questions
D) Business Dilemmas
14.) Which of the following is NOT an ethical implication that must be recognized by anyone in
marketing?
A) Societal Issues
B) Global Issues
C) Individual Consumer Issues
D) Personal Issues
15.) The process of creating a strong _______ ________ within a marketing firm (or in the marketing
division of any firm) includes having a set of values that guides decision making and behavior.
A) Ethical Climate
B) Ethics Background
C) Marketing Firm
D) Ethical List
16.) Which of the following is an example of the firm's stakeholders?
A) The firm's employees
B) Retired employees
C) The firm's suppliers
D) all of the above
17.) What is the second step for a framework for ethical decision making?
A) Brainstorm Alternatives
B) Gather Information and Identify Stakeholders
C) Choose a Course of Action
D) Identify Issues
18.) Which of the following celebrities is a public face of a firm that have been faulted for failing to
take responsibility for the conditions in factories that produce products bearing their name?
A) Oprah Winfrey
B) Lebron James
C) Kathy Lee Gifford
D) George Foreman
19.) In step 4 of A Framework for Ethical Decision Making, what is management's responsibility?
A) ranking the alternatives in order of preference
B) not rejecting any illegal activity
C) firing people
D) brainstorming alternatives
20.) In step 3 of A Framework for Ethical Decision Making, what should occur after the marketing firm
has identified the stakeholders and their issues and gathered the available data?
A) Acknowledge the interdependence of responsibilities
B) Brainstorm any alternative courses of action
C) Notice the responsibilities of stakeholders
D) none of the above
ANSWERS:
1.) A
2.) D
3.) B
4.) C
5.) B
6.) D
7.) A
8.) C
9.) A
10.) D
11.) C
12.) A
13.) B
14.) D
15.) A
16.) D
17.) B
18.) C
19.) A
20.) B