SUMMER SCHOOL 2014
COURSE PROGRAM
Highlights :
 Earn 6 US or 12 ECTS credit hours in an attractive short term program
 Enjoy discovering a dynamic economic region with an exceptional quality of life.

Meet and exchange with key professionals during our corporate visits.

Acquire survival skills in French or brush up on your Business French on an optional
basis at no extra cost and earn 1 US or 2 ECTS credit hours
 Learn about local culture and socialize with students from all around the world
Course description:
Course title
European Heritage
Teacher
Erik Jeans
Duration
9H
US credits
1
Managing Business
Operations in UE
Economic Impact of EU
Enlargement
Global issues in
Sustainable Marketing
Jean Pierre
BERNARD
Erick Jeans
12 hrs
1
Intercultural
Communication
French Instruction
(optional)
1
12 hrs
18 hrs
2
Ellen FRANCOIS
JACOB
12 hrs
1
Béatrice DEFORCHE
12 hrs
1
Carine RIAL
1 – EUROPEAN HERITAGE
Course objective :
The goal of the course is to offer student brief information on the development of European economic
integration with its historical, political and economic aspects.
Course description:
-
Theory of economic integration and its implication in Europe – impact of WW2, development from
1950-201X, economic impact,
EU law and policies – description of the community method.
Economic monetary union – crisis or dead end? Is there final vision for Europe. Possible scenarios of
future development.
Assessment : Report
2 - ECONOMIC IMPACT ON EU ENLARGEMENT
Course objective:
The course intends to provide in-depth analysis of selected new member countries, process of EU enlargement
and its impact on economic development.
Course description:
New member states (NMS) – from central planned economies to EU membership
Theoretic approaches to regional development
Economic, social and territorial cohesion as a tool for regional development – case studies
Group work – selected NMS
Assessment: Project (group work)
3 - MANAGING BUSINESS OPERATIONS IN EUROPE
General description:
The European Union, after 50 years of construction, is now the largest market in the world. Despite these 5
decades of unification, discrepancies between European nations are persisting. Therefore Europe can
sometimes be considered as a unique market from the business perspective, sometimes as the addition of
national markets.
This module gives to non-European and European students the keys to initiate a business in the European
Union, and underlines the difficulties and solutions to manage the operations in European entity.
Course objectives:
 Understand the discrepancies and common points between European.
 Learn issues and solutions of trading with Europe from other continents, and doing business within
EFTA.
 Know how to run a business from the European soil.
Course details:
 Basis of the European trade: EU, EFTA, Shengen, Euroland.
 Competition within European nations: tax issues.
 Trade within the European Union and EFTA: intra-community business.
 Export & import with the EU. The EU Customs.
 European logistics.
Assessment : In class-test.
4–INTERCULTURAL COMMUNICATION :
Course objective:
At the end of the course, the student should be able to :


Explain the key elements that define a culture
Highlight the key intercultural differences presented in the research of Hofstede, Hall and
Trompenaars
 Apply basic intercultural notions to new situations (HRM, Ethics, Leadership, etc.) through the use
of case studies and videos.
Course description :
The purpose of this course is to provide an informative and engaging introduction to the field of Intercultural
Studies. Students will be introduced to key concepts of cross-culture, and will have the opportunity to practice
applying them in a variety of situations.
Session 1 : Introduction to Intercultural Communication
Session 2 : Intercultural Gurus : Hofstede, Hall, Trompenaars and their
cross-cultural variables
Session 3: Intercultural Human Resource Management
Session 4: Intercultural Ethics
Assessment : Quiz during Session 2: 20% of grade
Final Exam at end of Session 4: 80% of grade
5 – GLOBAL ISSUES IN SUSTAINABLE MARKETING:
Course objectives
 Get acquainted with sustainability as a concept and the related challenges marketers are faced
with.

Provide a knowledge in sustainable consumption, an understanding of what sustainable design is
and a know-how in sustainable marketing.
Course description
The Global issues in Sustainable Marketing will provide students with a good understanding of sustainable
consumption, design and marketing and tools to apply this new knowledge into the global context of
today’s corporations.
Day 1
Sustainability and global challenges
Sustainable consumption : consumer attitudes and behaviors in the hyper-choice society, global business
trends and marketing opportunities
Video The story of stuff and class discussion
Nestlé case study
Day 2
Sustainable design and eco-design : definitions, tools for environmental assessment, the pricing challenge ,
eco-design strategies, economy of functionality, industrial ecology, biomimicry and business best global
practices
Rowenta case Study and class discussion
INES visit (2 hours)
Day 3
Sustainable marketing in concept, design and implementation phases
Principles of sustainable marketing and communication
Activity : recognizing and avoiding greenwashing
Other special topics of interest to be proposed by students
Assessment : Case studies per group of 3-4 students: 60% - Class involvement and participation : 40%
6– FRENCH INSTRUCTION:
Course objective:
This course will enable you to start or improve your language skills in French. It is specifically designed to help
you acquire basic language abilities and essential communicative skills according to your level.
Course description: You will be taking a test on the first day of the course to assess your level. In class,
emphasis is placed on oral practice and interactive learning activities in a real life approach to the language
including simple routine tasks, common polite phrases and exchanges of information in order to help you
develop your communication skills in daily life situations.
 Greetings and introductions
 Leisure activities and habits
 In a shop, in a bar in a restaurant
 At the train station
 The weather
Assessment : oral and written test
CULTURAL EVENTS AND TRIPS:
1 -Guided tour of Chambery
A guided tour of the medieval center of Chambery will help you trace the history of Savoie and reveal the rich
architectural heritage and the charms of the city.
2– Geneva and UNOG
One day trip to the city of Geneva and the Headquarters of the UNOG (United Nations Office Geneva).
This day excursion will allow you to walk around the historic city center and the shops of Switzerland’s most
international city.
3 – Chamonix :
The summer is an ideal time to explore the Alps . A day out takes us to Chamonix and its famous Sea of Ice. A
car cable ride will take us to the Brevant Summit, from which you can admire majestic views over the French,
Swiss and Italian Alps. The different terraces and observation tables enable visitors to fully enjoy the panoramic
view.
4 – Turin
Turin is a major business and cultural centre in northern Italy, it is the capital of the Piedmont region. Turin is
well known as the home of the Shroud of Turin, the football teams Juventus F.C. and Torino F.C., the
headquarters of automobile manufacturers FIAT, Lancia and Alfa Romeo, and as host of the 2006 Winter
Olympics.
It is often referred to as "the Capital of the Alps". Turin is also known as "the Automobile Capital of Italy" or
the Detroit of Italy as it is home city of FIAT. We’ll be visiting the FIAT test center in the morning and enjoy
some free time and shopping opportunity in the afternoon.