Job Description Job Title: Clinical Communications Officer Department: Communications Department Reports to: Communications Manager Responsible for: Communications Volunteer (shared task) Hours: 37.5 hours ______________________________________________________________ Job Purpose To help ensure that St Oswald’s is promoted effectively to all stakeholders by assisting in the delivery of St Oswald’s communications strategy. Key Tasks / Duties and Responsibilities Marketing To devise and implement an annual schedule of planned activity regarding patient information, marketing to health care professionals, corporate communications and external affairs. To devise a range of clear, concise and accessible information materials for patients and carers, to be used across multi-channels including print, video, web and social media. To ensure St Oswald’s adheres to statutory requirements and best practice regarding the provision of patient and carer information. To devise and implement a marketing plan targeting health care professionals, to raise awareness about the services St Oswald’s provides, highlight our expertise and drive referrals. To ensure St Oswald’s is represented at local health/social care sector events, to raise awareness of hospice services and build links with partner organisations. To undertake interviews with patients and staff, to create powerful testimonies and compelling content to be shared with stakeholders, including colleagues, supporters and local media. To work with the Communications Manager to develop, promote, facilitate and measure effective patient feedback mechanisms, including a patient forum. To remain abreast of public affairs issues affecting the Hospice on a local and national level, forge links with key stakeholders, then collate and share market intelligence internally at all levels. To support the Communications Manager in developing corporate marketing materials, including the Annual Report and Annual Review. To safeguard our corporate identity and branding. Media To promote St Oswald’s services, service developments and case studies to local and healthcare media, via news releases and features. To co-ordinate TV and radio coverage as appropriate. To handle incoming media enquiries. In the event of a major accident or incident, to liaise with Communications Manager and ensure the emergency management plan is adhered to. To provide out-of-hours social media community management, on a rota basis. Events To help organise promotional events for St Oswald’s. To represent St Oswald’s Hospice at public events. Internal Communications To provide marketing and communications advice and support to clinical colleagues. To provide tours for internal staff and volunteers and external visitors, following the tours policy and guidelines. To advise the Communications Manager, where necessary, of Internal Communications issues arising within St Oswald’s. To provide a proof-reading service to colleagues, as required. Finance and Resources Management To project management the production and distribution of promotional materials. Liaising with external designers, printers and media, negotiating the acquisition of their services at best value and ensuring each job is completed on time and within budget. Staff Development To train, supervise and mentor volunteers within the Communications Department. To allocate tasks to the Communications Assistants, as appropriate, ensuring they are fully briefed and supported. To contribute to policy development within the Communications Department. Self Development To keep up to date with new developments, legislation and opportunities in the field of Communications, to ensure we adhere to models of best practice. To undertake appropriate personal development and maintain, develop skills and knowledge as determined by the annual review and development meetings and subject to the availability of resources. Risk Management including Health &Safety To adhere to St Oswald’s Health and Safety policy as set out in St Oswald’s Health and Safety policy statement. To attend all health and safety training St Oswalds deems mandatory. Working Relationships To develop strong working relationships with all members of staff and volunteers to contribute to the smooth operational running of St Oswalds. To develop good links with patients, carers, family members and children benefiting from St Oswald’s, to help promote the work of St Oswald’s. To act as an ambassador for St Oswald’s while undertaking tours for external stakeholders and to provide first class customer care when handling enquiries received via social media, email or our website. To develop strong working relations with media personnel and ensure we can safeguard the reputation of St Oswald’s. To develop effective links with external agencies and partner organisations, such as Together for Short Lives and Hospice UK. To work as a positive team member at all times and in accordance with St Oswald’s Respect at Work Policy and Procedure. Effective Ways of Working To behave in a professional manner at all times, reflecting and maintaining the values and ethos of the organisation and thereby generating a positive image of St Oswald’s. To adhere to all St Oswald’s policies and to ensure that these are maintained at all times. Other To undertake any other duties as appropriate within their competence and general level of responsibility of the post as required by the Communications Manager from time to time. The job description reflects the immediate requirements and objectives of the post. It is not an exhaustive list of the duties but gives a general indication of the level of work undertaking, which may vary in detail in the light of changing demands and priorities. Substantive changes will be carried out in consultation with the post holder. ______________________________________________________________ DIMENSIONS OF POST Will co-supervise Comms production and distribution of patient information and marketing materials is volunteers. Responsible for ensuring the undertaken within budget. Task and event risk assessments will be undertaken. RISK ASSESSMENT The role risk assessment for this post relates to a non clinical / hospice based / day worker. Additional risk assessments will be carried out in advance of PR events. DISCLOSURE / LEVEL An enhanced Disclosure Barring Service check is required. Prepared by: Debra Daglish, Communications Manager, February 2014 PERSON SPECIFICATION Clinical Communications Officer CRITERIA ESSENTIAL EDUCATION, QUALIFICATIONS AND TRAINING Educated to degree level APTITUDES AND ABILTIES Excellent writing and editing skills. An adaptable writing style. Ability to transform complex information into clear, concise and engaging content. DESIRABLE PERSONAL ATTRIBUTES PREVIOUS / MINIMUM EXPERIENCE OTHER Strong marketing communications and design skills Strong verbal communication skills Strong people skills. Able to present St Oswalds to a wide ranging audience. The creativity to originate new ideas and the confidence to implement them. Able to understand and assimilate a range of complex issues Able to project manage effectively Able to promote good working relationships Problem solving skills using judgement and analysis Empathy with St Oswalds values and environment Able to develop good working relationships and communicate effectively. Able to demonstrate abilty to empathise with patients and families Able to work as a member of a team. Self starter Resilient. Able to handle a varied workload with competing priorities. At least 2 years experience in a Communications / Marketing officer level role Able to undertake some out of hours working and social media community management. Able to drive Health care comms / marketing experience