Subject Description Form
Subject Code
ISE5018
Subject Title
Intellectual Property Management and Strategies
Credit Value
3
Level
5
Pre-requisite/Corequisite/Exclusion
Nil
Objectives
Intended Learning
Outcomes
Subject Synopsis/
Indicative Syllabus
15.7.2010
This subject provides an overview of methods and approaches to manage
intellectual property as a strategic resource for enhancing the competitiveness
of organisations. It aims to help students to
1.
understand, define, and differentiate different types of intellectual
property (IP) and their roles in contributing to organisational
competitiveness;
2.
understand the framework of the strategic management of IP;
3.
appreciate and appraise different IP management (IPM) approaches and
describe how pioneering firms initiate, implement, and manage IPM
programs;
4.
explain how to derive value from IP and leverage its value in new product
and service development;
5.
learn the legal management of IP and gain an understanding of the reallife practice of IPM.
Upon completion of the subject, students will be able to
a.
identify different types of IP and the right of ownership and scope of
protection, and ways to create and extract value from IP;
b.
understand the crucial role of IP in organisations in different industrial
sectors for the purpose of product and technology development;
c.
identify activities that constitute IP infringement and the remedies
available to the IP owner, and describe the precautionary steps to be taken
to prevent the infringement of proprietary rights in products and
technology development;
d.
explain IPM processes and various IPM approaches, conduct IP and IPM
auditing, and explain how IP can be managed as a strategic resource and
suggest IPM strategy.
The subject shows the critical importance of various IPM activities and
approaches to leverage the value of IP for organisational success. The
following topics are covered.
1.
Basic IP Concepts
Types of IP, the right of ownership and scope of protection, value creation
and value extraction via IP, legal aspects of IP, including application,
appropriation, infringement, design around, and licensing.
2.
IP Management Strategies and Implementation
Overview of IP management and strategy, IP management audit, patent
portfolio and patent intelligence, technology strategy and patent analysis,
patent dispute management and strategy, co-opetition, IP strategy, and the
open business model, IP valuation, royalty and damages.
3.
Case Studies
Case studies are drawn from commercial, industrial, legal, and
technological cases of product and technology development.
Teaching/Learning
Methodology
Assessment Methods
in Alignment with
Intended Learning
Outcomes
This subject is offered in block mode format at the weekends, usually spread
over a month. A mixture of lectures, tutorial exercises, and case studies is used
to deliver the various topics in this subject. Some material is delivered using a
problem-based format where this advances the learning objectives. Other
material is covered through directed study to enhance students’ “learning to
learn” ability. A mini-project is used to integrate these topics and demonstrate
to students how various techniques are interrelated and applied in real-life
situations. The cross fertilisation of the ideas and experiences of students is
encouraged through discussions and presentations.
Specific assessment
methods/tasks
%
Intended subject learning
outcomes to be assessed
weighting
a
b
c
d


1. Individual assignments
30%
2. Group mini-project
proposal
10%
3. Short quiz
10%


4. Open-book test
25%



5. Group mini-project
25%



Total
100%



Continuous assessment comprises individual and group assignments, a miniproject, a short quiz, and a test. All assessment components require students to
apply what they have learnt to realistic work scenarios.
To enhance students’ understanding of the topics covered in learning outcomes
15.7.2010
(c) and (d), an individual assignment is given which allows students to apply
IPM theory and concepts to address real-life problems.
The mini-project proposal allows students to identify different kinds of IP and
IPM problems in organisations (learning outcome (a)) and develop their skills
through formulating a plan to address the problems (learning outcome (d)). The
short quiz aims to assess the understanding of students of the topics covered in
learning outcomes (a) and (b).
The mini-project is designed to assess the ability of students to integrate and
apply the concepts, theory, methods, and approaches to manage IP as a
strategic resource for enhancing the competitiveness of organisations (learning
outcomes (a) to (d)).
An open-book test is administered, which assesses the students’ ability to apply
the theory and concepts learnt in the course to analysing and solving problems
related to the subject (learning outcomes (a) to (d)).
Student Study
Effort Expected
Class contact:

Lectures
28 Hrs.

In-class activities/Tutorials/Laboratory work
14 Hrs.
Other student study effort:

Study and self-learning including the mini-project
and preparation for the mini-project presentation
42 Hrs.

Assignment and report writing
28 Hrs.
Total student study effort
Reading List and
References
15.7.2010
112 Hrs.
1.
Cornish, William Rodolph & Llewelyn, David. 2007, Intellectual
Property: Patents, Copyright, Trade Marks and Allied Right, 6th edn,
Sweet & Maxwell
2.
Cornish, William Rodolph. 2006, Cases and Materials on Intellectual
Property, 5th edn, Sweet & Maxwell
3.
Dreyfus, Rochelle Cooper and Kwall, Roberta Rosenthal. 1996,
Intellectual Property: Cases and Materials on Trademark, Copyright and
Patent Law, Foundation Press
4.
Lo, Jack and Pressman, David. 2007, How to Make Patent Drawings: A
Patent It Yourself Companion, 5th edn, Nolo
5.
Pendleton, Michael D. & Lee, Alice S. C. 2001, Intellectual Property:
A Guide to the Law in Hong Kong (with reference to the developments in
China), Butterworths Asia
6.
Wong, Kenny K. S. & Lee, Alice S. C. 2002, A Practical Approach to
Intellectual Property Law in Hong Kong, Sweet & Maxwell
15.7.2010
7.
Sullivan, P.H. 2000, Value-Driven Intellectual Capital: How to Convert
Intangible Corporate Assets into Market Value, John Wiley & Sons, Inc.,
Hoboken, New Jersey
8.
Al-Ali N. 2003, Comprehensive Intellectual Capital Management: Stepby-Step, John Wiley & Sons, Inc. Hoboken, New Jersey