1|Seaside Filtering System
Seaside Filtering System
Preserving the Oceans. One Ship at a Time.
Team Two
Kira Higgins
Paul Lara
Jackie Reyes
Roberto Ornelas
Business Marketing
Bus 306-82, Fall 2014
Professor Davis
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Table of Contents
List of Tables and Figures…………………………………………………………………………3
Market Analysis
Situation Analysis…………………………………………………………………………4
Market Summary…………………………………………………………………………..5
Geographics……………………………………………………………………………….7
Demographics……………………………………………………………………………..7
Psychographics…………………………………………………………………………….8
Market Needs…………………………………………………………………………….10
Market Trends……………………………………………………………………………11
Market Growth…………………………………………………………………………...12
SWOT Analysis…………………………………………………………………………..14
Competition………………………………………………………………………………15
Product Offering………………………………………………………………………….16
Keys to Success…………………………………………………………………………..17
Critical Issues…………………………………………………………………………….19
Reference………………………………………………………………………………………...21
Appendix…………………………………………………………………………………………23
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List of Tables and Figures
Figure 1: Survey Question #10……………………………………………………………………8
Figure 2: Cruise Ship Passengers by Year………………………………………………………..11
Figure 3: Seaside Filtering System Process………………………………………………….......17
Figure 4: Oceana Certified Label………………………………………………………………...19
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Situation Analysis
Taking a vacation on a cruise ship has never been easier or more entertaining. These
vessels are traveling cities with the same kind of waste that comes from being on land and with
the increase in the number and size of cruise ships; the pollution they cause is getting worse. The
first cruise ship in the 1900s had only 120 passenger rooms, in comparison to modern cruise
ships with thousands of rooms, over a dozen restaurants, multiple pools, water slides, and zip
lines (Delp, p.1). The protection of our environment is becoming an increasing concern for
consumers and it could begin to affect the willingness of consumers to take a cruise with many of
the companies like Whirlpool Corporation, Coast Cruises, and Carnival Cruises. The largest
concern for pollution is the dumping of grey water into the oceans while at sea. Grey water is
wash water “from your bathroom sinks, showers, tubs, and washing machines,” (About
Greywater Reuse, p.1). With all concerns for the environment and the company’s profits in mind,
a reliable solution is filtering and reusing the grey water aboard.
The Seaside Filtering System is designed to require little space on the cruise ships that
filters the grey water being used into a containment tank that can be treated and reused for wash
water instead of being dumped into the oceans. The system is comprised of two containment
tanks, a combination of microfiber filtering containers, and the pumps needed to reuse the
filtered grey water on the cruise ship. In affiliation with Culligan International Company, an
industry leader in water filtration for homes, business, and commercial use, the Seaside Filtering
System will bring a new level of efficiency to cruise ships that is lacking in other models like it
on the market. This system is a great solution for both cruise ships and consumer concerns.
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Market Summary
The grey water dumping by cruise ships at sea is damaging marine life and indirectly
harming humans. The damages to the natural environment are becoming more and more
noticeable such as the Pacific Garbage Patch which “is a collection of marine debris in the North
Pacific Ocean. Marine debris is litter that ends up in oceans, seas, and other large bodies of
water,” (Great Pacific Garbage Patch, p.1). The actual dumping of grey water is less noticeable
but the consumer’s awareness of the issue is increasing and if this continues, then the wonderful
oceans people travel to visit won’t be worth the trip. Overtime cruise line companies will lose
business because consumers will not be spending the money to see murky, waste-filled water.
Creating filtering and treatment systems to reduce and even eliminate the dumping of grey water
is the answer. Other additional benefits includes saving water, protecting marine life, and food
supply.
Currently, the United States is in a very serious drought causing an increase in the number
of regulations for water usage. Seaside Filtering System uses the same water for a certain amount
of cycles, ultimately using less water over longer periods of time. The grey water dumping is
also affecting the fishing business as a source for food close to many shores because of a
decrease in marine life; however, cruise ship companies claim that is due to overfishing (Hosmer,
p.22). There is a need for Seaside Filtering Systems because the problem is not something that
can be undone easily, so cruise ships need to make efforts to prevent more damages.
Culligan International Company has been creating filters for home, business, and
commercial use for years and has many national accounts. “Culligan conditioning and soft water
solutions include water softeners, water filtration systems, reverse osmosis water filters, and
drinking water filters” (Culligan, p.1). Based on the companies experience, the marketers will
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use Culligan’s established filtering products to create an effective five step filtering system as a
single product to offer. Along with Culligan’s development of the product, the Seaside Filtering
System will be represented as an Oceana approved-environmentally-safe and pollution-reducingproduct. Just as an organic product is certified by a separate company, Oceana will be an outside
certifier of the product to create greater value for cruise lines.
Waste water filtering systems are new to the market yet expensive for operation on all
cruise ships today. Zaandam is a cruise ship for Holland-America which has a system called
Zenon that treats sewage and processes grey water by pumping it “into a tank and then filtered
through a bioreactor, in which bacteria reduce harmful toxins like chlorine, fecal matter and
ammonia. By the end of the process, Parks said, the water quality is close to that of drinking
water,” (Investigate West, para.8). This product is effective in many Holland American cruise
liners however, they are not being installed on any other company’s cruise ships probably do to
the extremely high contract prices.
The target market for the Seaside Filtering Systems includes the larger cruise line
companies such as Disney, Princess, Royal Caribbean Cruises, and others, who have the highest
number of vessels and the largest operations. The goal is to focus the market segment on the
companies, who have begun to feel the environmental concerns and have already taking steps to
prevent wastes ending up in the water ways. Eventually the goal would be to reach Government
Navy vessels and other small transport ships that currently dump grey water. The reason for
choosing to market the larger ships first is to make a bigger difference now. These filtering
systems will make a difference across the board for the environment and all that live in it.
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Geographics
The Seaside Filtering System is designed for the business-to-business market focusing on
large cruise line companies whose ports are located around the globe. Culligan's main offices are
in Rosemont, IL with a division here in Salinas, CA. In the U.S., the marketers will introduce the
system on the West coast in the larger ports closer to operations. The first target will be
companies that stay at ports in Seattle, WA, Astoria, OR, San Francisco, CA, and Malibu, CA.
These companies include Disney Cruise Lines and Carnival Cruise Lines because they have
already begun to make some environmental friendly changes. Using the West coast as a
beginning tester market, marketers hope it will expand to the East coast of the U.S. and then
global ports because as the cruise ships installed with Seaside Filtering System travel, it will
increase the awareness for other companies.
Demographics
The demographics are focused more toward consumers to use their reactions as an
influence for companies to implement the Seaside Filtering System. In a recent survey taken
online through web media, marketers have concluded that consumers would choose companies
implementing environmental friendly practices over companies that had none (refer to Figure 1).
It is important to recognize consumer buying power over the market and, according to Cruise
Market Watch (n.d.), there is balances of about 20% in all age groups from 30 to 60 years old
and 39% of passengers have an income $100k-200K. This includes a large percentage of the
consumer market which can be used to encourage cruise liners to implement environmentally
safer products to prevent pollution. A certification from Oceana will be a way to show which
companies are making the change and market that information to consumers that fit into the
average cruise ship passenger demographics.
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Figure 1: Survey Question #10
Psychographics
The marketers of the Seaside Filtering System have considered the lifestyles of both the
consumers and businesses, in order to strategize the filtering system’s entrance into the market.
Consumer value is important in the marketing of the filtering system because the marketers wish
to motivate the purchasing behavior of consumers towards cruise ships that possess the filtering
system and away from competitors that do not. Business lifestyles are important in the marketing
of the filtering system because it’s the cruise companies that are being targeted by the marketers
of the Seaside Filtering System. First, the consumer lifestyle variable for the marketing strategy
will be presented, then the business lifestyle variable.
Consumers are an important element in the marketing strategy of the Seaside Filtering
System. Danielle Fugere of Bluewater Network—a San Francisco division of the international
environmental group Friends of the Earth—was reported to have said on Hilton’s article for the
SFGate (2007) that cruise lines are mainly taking steps towards improvements because people do
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not want to support cruise ships that are polluting the environment. So, the marketers of the
filtering system plan to capture the support of the consumers, who advocate the preservation of
oceans and/or of the whole environment, to convince businesses that the filtering system is the
best solution to the pollution. The marketers of the Seaside Filtering System understand that it is
not a wise decision to heavily market the filtering system to consumers because it is not the
consumers who are purchasing the filtering system. However, the purpose of including
consumers in the marketing strategy is to show cruise companies that it could lose customers if it
neglected consumer concerns. Seaside Filtering System will promote cruise companies using the
filtering system through its website and other promotional strategies. The marketers must first
persuade cruise ships to purchase the Seaside Filtering System.
Since cruise companies are the target group for the marketing of the Seaside Filtering
System, the lifestyles of the companies are of great importance. As mentioned in the market
summary section, there are cruise companies that now believe in the protection of the
environment and have taken measures to reduce its environmental footprint. This new lifestyle of
certain cruise companies to reduce its own environmental impact is the variable that the
marketers of the filtering system took into account when deciding on which segment of the
business market to target. However, the efficiency of the filtering system is a feature that may
intrigue other cruise ships, who are not necessarily looking to preserve the oceans but reduce
costs and perhaps preserve the environment in doing so. A hypothesis that was due to Brave New
Leaf’s (2008) claim that some businesses are mainly driven by company profits when taking
action to reduce the company’s environmental footprint; a “Fearmongering Eco-preneur.”
Seaside Filtering System has the capability of reducing costs and attracting further customers
that will increase profits.
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Market Needs
Currently, there is a market need for a better grey-water treatment system than those
available today (Hilton, 2007). According to Oceana (2012), existing treatment systems are
inadequate and the dumping of untreated grey water from sinks and showers is allowable by
relaxed state and federal laws. These matters if prolonged can cause bacteria and pathogens to
endanger the coastal environment and marine life (Oceana, 2012). To put it into perspective, the
Department of Transportation was reported on the 2007 SFGate article by Hilton to have said,
“A cruise ship on a weeklong voyage with 3,000 passengers and workers generates, on average,
1 million gallons of grey water (water from sinks, showers, galleys, laundry and
cleaning activities).” But if the damages to marine life are not enough to intensify the demand for
a better treatment system, certain events have occurred that might force cruise companies to
supply its ships with the adequate equipment.
In 2004, former California governor, Arnold Schwarzenegger, approved into law two ocean
protection bills that now prohibit the cruise industry from dumping dirty water produced in sinks,
showers, and toilets into state waters (Oceana, 2012). So, the need for an improved method of
treating grey water is encouraged by the risk of receiving a fine if a company allows one of its
ships to violate an ocean protection law. Moreover, the cruise industry’s second largest company,
Royal Caribbean Cruise lines, has been convinced by Oceana to improve its own practices for
treating dirty water. Royal Caribbean Cruise lines has set an ethical example for other cruise
companies to follow and encouraging the need for an improved treatment system. Additionally,
each cruise line is given a “Cruise Report Card” based on its environmental footprint by Friends
of the Earth (2013). The letter grade is posted on the organization’s website for the purpose of
informing the public of each cruise company’s unique environmental footprint. A bad letter
grade may cause a company to lose potential customers; encouraging a need for an improved
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treatment system, so it can receive a better grade and regain its market share. In all, the potential
negative reactions from the public due to pollution encourage the need for a better treatment
system because of the possibility of losing market share.
Market Trends
The cruise industry has seen an increasing trend in the demand for cruises and in the
investment towards more cruise ships by cruise companies. According to Wind Rose Network
(2014), there has been an increase of 90 million passengers since 1980; a 13 million increase in
2008 and 13.5 million in 2009. This rise in the number of passengers is not expected to stop and
will go through the 21st century. The Figure 2, found on Bing Images, illustrates an increase in
the number of passengers for the entire cruise industry from the year 1997 to 2010. In the
marketers’ opinion, the rise in the demand for cruise services has caused cruise companies to
invest in better cruise ships. According to Wind Rose Network (2014), there is an ongoing
multimillion investment by the cruise ship industry towards vessels that contain state-of-the-art
technology and are bigger than any cruise ship ever known.
Figure 2:
Cruise ships are now capable of carrying more than 3,000 passengers, which is a feature
that has allowed cruise companies to charge lower fares and provide shorter cruises. The
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expected increase in output will lower the average cost of production (economies of scale).
Hence, it can be assumed that cruise companies are attempting to grow its share of new and
returning cruise consumers. Moreover, the increase in cruise popularity is occurring at a time
when the Green Movement is also gaining popularity in the cruise industry.
“Green cruising,” a concept that, according to Paloti (2014), refers to the increasing trend
of more cruise companies making important improvements on its own environmental policies
and practices. For example, Carnival and Crystal Cruises have an onboard policy, which states
that solid waste will either be incinerated onboard or disposed on land. Furthermore, cruise lines
are educating its employees on important environmental issues and practices pertaining to the
cruise industry through training courses. Passengers are also welcomed to participate in the
movement by the cruise ships. They are informed of the disposal and recycling procedures of the
particular ship and equipment is marked with the appropriate instructions. Whether it is an
improvement to its environmental policies, raising employee awareness on environmental
matters, or inviting passengers to play a role in the forward movement of cruise ships towards
greener operations, almost each cruise line is making some form of change to join the
sustainability movement (Paloti, 2014).
Market Growth
The Seaside Filtering System focuses on providing a cheaper approach to save and
repurpose grey water in Cruise Lines. Cruise ships expose the ocean to grey water, which in turn
harms ocean life. One option cruise liners want to consider is to put in an extra tank, but it would
create a shortage in space and rooms for guests. “Ship designers had estimated that it would
decrease passenger by 15 percent to 20 percent to add the much larger tanks needed to store the
grey water wastes.” (Ethics of Management, p. 22). In addition, installing a new tank will be
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expensive. The marketers have provided a new idea which is to install filters. With filtering the
grey water, ocean life will not be harmed, the water will be repurposed, and the cruise liners will
not pay an enormous amount for filters. Now, people who are concerned about the ocean life can
have a fabulous, eco-friendly vacation in a cruise ship. The cruise liners can have a market
growth by bringing in new customers to their cruise ships and not having the need to dump grey
water.
Currently, there are approximately 85 cruise ships that are based in Miami, Florida. They
offer three-, five-, or seven-day trips to Bermuda, Bahamas, Mexico, and other beautiful places.
These cruise ships will carry 2,000 to 3,000 passengers creating a lot of grey water which must
be disposed of (Ethics of Management, Pg. 21). According to Wind Rose Network (2007), cruise
liners have had an average 8.5% annual growth in the last 20 years and nearly 90 million
passengers since 1980, with a 60% percent of whom have been generated in the past decade.
“This dynamic sector shows no sign of slowing down, with 13 and 13.5 million passengers in
2008 and 2009, compared with the 12.6 million in 2007” (Wind Rose Network, 2007). The
market proves to be healthy, but with our new product it will help gain more market share in this
growing industry.
According to LaRue Tone Hosmer, “Royal Caribbean Cruises, say that they cannot afford
to carry tanks large enough to store all of the nonhuman wastes until they report to their home
port” (Ethics of Management, p. 22). When ships need fresh water, they need to make
unnecessary stops at islands in the Caribbean. With these unnecessary stops, it can create a waste
of time and money. If these ships would install the filtering system, they would not be using as
much water for nonhuman wastes. The entire purpose of the filter is to reuse the grey water so
that the cruise ships have enough clean water for the guests.
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Furthermore, according to Culligan (2013), its only products include home-based filters,
industrial, and commercial water treatment. It has grey water filters that are not used in cruise
ships, so this can increase its market growth by re-inventing the grey water filter so it can be
compatible to a cruise ship. With the new filtering system, it can expand its market to include
cruise liners. Marketers need to reach out to cruise liners so that they can explain this innovative
product as well as get companies interested enough to buy or invest.
SWOT Analysis
Strengths: Cruise line ships have had an astonishing 2,100% increase since 1970 with an
estimated 500,000 people. Presently, 13.5 million people took a cruise vacation and it was
estimated that in 2010, 14.3 million people would have a cruise vacation (Cruise Lines
International Association, n.d.). With so many people going on cruise vacations, how much grey
water will there be? The ocean life will be affected as well as the public, who consume fish. If
cruise lines accept the product, this will help them save a lot of money. Putting in an extra tank
would increase their price because they would have to eliminate rooms for travelers. A simple
filter would not take as much space as a big tank. Employees and the Cruise Line Company
would benefit because there are the same amount of travelers, their pay/money would not
decrease. Also, the cruise liners would be saving water and reusing it. The four main strengths of
Seaside Filtering System are reducing harm to ocean life, creating a cost efficient option, saving
water by reusing it, and do not eliminate rooms for travelers.
Weakness: Ports located in Los Angeles, Florida, or Texas, might see a decrease in revenue. If
cruise liners pay some sort of rent or payment to ports so that cruises can unload the gray water
and human waste (Port Miami, 2014), ports will see a decrease because cruise liners will have
filters that can now repurpose the water. Moreover, Cruise liners will have to occasionally
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purchase and replace filters within the system. In conclusion, the weaknesses are a decrease in
revenue for ports, frequent filter replacement, and the cost of productions is high.
Opportunities: Having a new system that will need filters gives a chance for cruise liners to hire
someone who is specialized with filters. They are giving a job to a new employee. That person
will have to know how to change the filters and be able to fix them if there are any problems.
Also, fisherman will have more work headed their way because the fish will not be contaminated
like recent cases and revenue will go up. Furthermore, people who are aware that cruise liners
dump grey water into the ocean might actually go on a cruise vacation because the cruise liners
adopted new environmental practices. With this new change, there will be an economic impact
for cruise liners’ revenue, new jobs will be created, and the marine life population will be better
preserved.
Threats: If cruise liners don’t want to waste a lot of money in buying filters, they will not accept
this new idea of using filters in order to repurpose the gray water. Cruise companies might see
this as a setback for them to increase their revenue. Moreover, perhaps cruise liners don’t want to
spend money for someone to change the filters. The cruise liners might want to do these tasks
themselves or not accept this new idea. Cruise liners don’t want to waste money and could view
the filtering system as a potential risk because it is too large of an investment.
Competition
The market of filters and water purifying technologies has only a few stand out products.
Among these competitors are 3M Purification Inc., Calgon Carbon Corporation, and GE
Infrastructure Water and Process Technologies. Another important direct competitor is Zenon
Environmental Inc., which was acquired by GE Infrastructure Water and Process Technologies
in 2006 (Company Overview of ZENON Environmental Inc., n.d.). Although these companies
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offer filtration systems that purify water, none really offer a system similar to that of the Seaside
Filtering System.
After visiting the websites of Culligan’s closest competitors, it can be noted that most of
these suppliers market its products either online or directly with distributors. Marketers have
determined this was the case because most of the industrial products offer limited information
about the product and only offer certain specifications. In order to acquire an item or learn more
about it, customers must contact the companies. Prices were usually not available unless it was a
home product and no promotions were available.
According to the 3M Purification Inc. website (n.d.), 3M liquid and air filter products
offer a wide variety of products that provide solutions for residential, industrial and commercial
applications. The Calgon Carbon Corporation offers technology that has the capacity to treat
water into drinking water. This website, however, offers very limited product information and
specifications. It instead focuses on how its systems function. The main competitor for the
Seaside Filtering System is GE Water and Process Technologies and its acquired company,
Zenon Environmental Inc. GE Water and Process Technologies offers systems that treat water
through methods such as reverse osmosis, but offer no products similar to the Seaside Filtering
System. GE’s marketing technique is very similar to that of Calgon Carbon; the website lists the
various technologies and offers information about these processes, but no pricing or promotion.
Product Offering
The product is a system comprised of two containment tanks, two microfiber filtering
containers, pipes, and two filters. The main aspect of this system is the two filters that will distill
the contaminants from the grey water. The first filter will be designed to infiltrate bigger
contaminants such as dirt. The second filter will perform as a barrier for chemicals and bacteria.
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This filter will also function as a water purifier. This system is intended to store bacteria and
chemicals in microfiber filtering containers that will hold them until the ship reaches port. At
port, the ship will dump the containers together with the rest of the waste. Please refer to figure
#3, to get a better of understanding of this process:
Figure 3: Seaside Filtering System Process
1. Used water (sinks, baths, showers, laundry, and galleys) is transferred to first
containment tank
2. This water is then transferred to first filtering container
3. In the first filtering container, heavy contaminants are removed and kept in container
while water continues to flow to the second container
4. In the second container the water is then filtered once more. This filter is designed to
filter smaller contaminants and treat the water.
5. Water is then transferred to the second containment tank. This water will then be
available for use once again.
After step five, the purified water will essential make its way back into the ship’s system
where passengers will be able to use this water again to wash their hands, clothes, and take
showers. This system will revolutionize the way cruise ships handle its wastes, ultimately
decreasing unnecessary waste and helping sustain a safer environment.
Keys to Success
To make this product a success the marketers are collaborating with Oceana, the largest
international ocean conservation and advocacy organization. This partnership will help gain
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insight about environmental friendly practices, environmental friendly cruise liners and other
environmental aspects marketers are not currently aware of. This association would also help
improve Culligan’s image and gain recognition among many environmental friendly
organizations. Most importantly, with the influence Oceana has, the marketers can work together
to develop a regulation that would require cruise ships to stop the dumping of grey water. With
this regulation set in place, cruise liners would have no choice, but to purchase our filters or buy
larger tanks to hold this water. Being that cruise liners want to maximize profit by maximizing
capacity, cruise liners would find implementing larger tanks to its cruise ships inconvenient.
Another important factor that may contribute to the success of this product is giving
cruise ships that use the product a special certified label. This label would be placed on the cruise
line’s website, cruise ships, advertisements, etc. Creating a label would appeal to consumers,
especially those who are aware of the current environmental issues. The label would look
something like the one shown on Figure #4. The label would have a stamp that claims to be
“Oceana certified” with a note stating that the cruise liner supports the project of “non grey water
dumping.” Additionally, the label will contain a small message explaining that, the “cruise ship
operates using special filtration systems certified by Oceana to be environmentally friendly.”
With the creation of this label cruise ships can differentiate its service and appeal to consumers
with an image of an environmental friendly company. The marketers hope that the association
that is developed with Oceana can become an important factor to the success of the Seaside
Filtering System.
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Figure 4: Oceana Certified Label
Critical Issues
Along with the factors to success come factors that may lead to failure. With this being said,
the factors that may lead to success may also be the ones that lead to failure in this market. These
possible hindering factors include:
1. Oceana failing to partner with Culligan
2. Oceana rejecting our idea
If failed to make a good impression to Oceana, the opportunity for successfully marketing
the product may drop substantially. No matter the industry, companies are always trying to
minimize costs to maximize profits. Implementing the Seaside Filtering System to the cruise
liners will be a huge investment for many of these companies and if the marketers don’t have the
support needed to force these companies to use our system, then it may fail. Oceana provides the
support needed through the certification of the product.
A second factor that may prevent success going into this market is if Oceana decides to
collaborate with us, but rejects the filtration system. Even if Oceana decides to collaborate and
offer resources that will help get the attention of the cruise liners, the product runs the risk of
failing to impress Oceana with the filtration concept. In order to prevent this from happening, the
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Seaside Filtering System must be tested and ran through several troubleshooting tests.
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References
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http://solutions.3m.com/wps/portal/3M/en_US/3M-Purification-Inc/3MPI-US/
Investigate West. (2010, June 16). A below-deck look at recycling and wastewater treatment on
Holland America's Zaandam. Retrieved October 6, 2014, from
http://www.invw.org/node/1063
About Greywater Reuse. (2014, January 1). Retrieved October 6, 2014, from
http://greywateraction.org/content/about-greywater-reuse
Brave New Leaf (2008, March 07). The 12 kinds of environmentalists. Brave New Leaf
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Hilton, S. (2007, October 18). Cruise lines tackle challenge of reducing waste, protecting oceans.
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http://www.cruisemarketwatch.com/market/
Paloti, M., Poma, E. L. (2014). Green Cruising. Cruise Critic. Retrieved from http://
www.cruisecritic.com/articles.cfm?ID=528
Port Miami. (n.d.). Cruise Lines. Retrieved October 16, 2014 from
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Oceana. (2012). Cruise Ship Pollution: Overview. Oceana. Retrieved from http://oceana.org/en/
our-work/stop-ocean-pollution/cruise-ship-pollution/overview
Venipedia. (n.d). Cruise Ships. Venipedia. Retrieved from
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Wind Rose Network. (n.d.). Retrieved October 16, 2014 from
http://www.windrosenetwork.com/The-Cruise-Industry-General-Analysis-andOverview.html
.
23 | S e a s i d e F i l t e r i n g S y s t e m
24 | S e a s i d e F i l t e r i n g S y s t e m
Vacation on a Cruise Ship Survey
What's your age range? *
o
18-25
o
26-33
o
34-41
o
42-49
o
50-57
o
58-65
o
66+
What is your occupation? *
o
Student
o
Full time employee
o
Retired
o
Other:______________
How aware are you of our environmental issues? *
1 2 3 4 5
Not aware
Very aware
Are your purchasing decisions impacted by your environmental awareness? *
1 2 3 4 5
Not at all
Most Definitely
Have you been on a cruise ship in the last 5 years?
o
Yes
o
No
If yes, do you remember the name of the cruise ship?
__________________________
If no, would you like to or are you planning to have a vacation on a cruise ship?
25 | S e a s i d e F i l t e r i n g S y s t e m
o
Yes
o
No
Are you aware of the dumping of "grey water" by cruise ships? (Grey water is created by
showers, sinks, dishwashers and laundries in the cruise ships which contains contaminates that
are dumped into our oceans causing damages to the environment.)
o
o
Yes
No
Now that you know a little bit about the environmental concerns related to cruise ships, would
you still consider going on vacation on a cruise ship? *
o
Yes
o
No
If, a cruise company began implementing environmental friendly practices, would you use the
services from this company rather than one that didn't? *
o
Yes
o
No