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pressrelease
11/03/14, for immediate release
Men’s Health Personal Fitness Equipment to
Hit Argos’ Shelves July 2014
Men’s Health UK magazine is set to build out their licensing programme
with the launch of a range of personal fitness products developed
exclusively for online high street retailer Argos, in July 2014.
The Men’s Health range of equipment will include a home multi-gym, fixed
weight dumbbells, suspension trainer, medicine balls, resistance bands,
kettle bells and weighted vest - all developed in close partnership with the
Men’s Health editorial team - to be used as part of a home fitness
programme. The equipment will be available through the Argos website
and apps and more than 700 stores across the UK. Argos.co.uk will
feature instructions and customer guides, developed by the magazine, on
how the equipment can be used for best results at home.
Alun Williams, Publishing Director for Men’s Health said, “These products
are the result of very close collaboration between Argos and our editorial
fitness experts. Together, we’ve created an exciting range of high-quality
equipment that enables our readers to better understand how fitness
equipment should be used to generate the optimum results.” The products
will be supported in the pages of the magazine and online at
http://www.menshealth.co.uk/.
Chris Billingham, Argos Buyer for Sports and Fitness, said: “Working
closely with the team at Men’s Health has been a great opportunity to
build on our existing range of branded fitness products. It’s really
important to us to offer recognised brands that our customers want and
we’re delighted to be the exclusive retailer for Men’s Health.”
Registered company: Brand XL Ltd registered number: 04792921 | Director: Adam Bass | VAT NO. 815439230
18 Phipp Street,
London EC2A 4NU
T +44 (0)20 7256 1001
F +44 (0)20 7739 1117
www.goldengoose.uk.com
pressrelease
Represented by brand licensing consultancy, Golden Goose, the Men’s
Health licensing programme is set to grow in the UK and across Europe
with several other concepts already in the pipeline.
Ends
Golden Goose
Men’s Health/Rodale
Inc.
Adam Bass
adam@goldengoose.uk.com
www.goldengoose.uk.com
Tel: +44(0)20 7256 1001
Robert Novick
Robert.Novick@rodale.com
www.rodale.com
Tel: +1.212.808-1387
Argos
media.relations@argos.co.uk
www.argos.co.uk
Tel: +44(0)845 120 4365
Notes:
Insert MH UK Boiler
Rodale is the global voice for health and wellness with a mission to inspire and enable people to
improve their lives and the world around them. Through a broad portfolio of best-in-class brands,
Rodale reaches 75 million people globally through multiple distribution channels, including magazines,
books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 95 editions in 60
countries, Rodale publishes the largest, most established health and wellness lifestyle magazine
brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running
Times, and Organic Gardening, and through Rodale Events, LLC, produces 25 branded events that
draw more than 100,000 participants annually. As one of the largest independent book publishers in the
world, Rodale has published more than 75 New York Times bestsellers, including An Inconvenient
Truth, by Al Gore; The End of Overeating, by former FDA Commissioner Dr. David Kessler; and The
Honest Life, by Jessica Alba. A digital leader in the healthy living space with properties such as
Fitbie.com and Rodale’s, a healthy lifestyle e-tail store for responsibly sourced products, the company
continues to find new ways to connect with audiences across developing technologies. Rodale is an
established leader in direct-response marketing with more than 60 million customers, and Rodale
editors are fixtures on the national media circuit, appearing on television regularly as authorities on
health and wellness. www.rodaleinc.com
Registered company: Brand XL Ltd registered number: 04792921 | Director: Adam Bass | VAT NO. 815439230
18 Phipp Street,
London EC2A 4NU
T +44 (0)20 7256 1001
F +44 (0)20 7739 1117
www.goldengoose.uk.com
pressrelease
Argos is a leading UK digital retailer, offering around 42,000 products through www.argos.co.uk, its
growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with 635 million website and app visits
in the 12 months to February 2013. Argos serves around 124 million customers a year through its
network of around 735 stores.
In the financial year to February 2013, Argos sales were £3.9 billion and it employed some 30,000
people across the business.
Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
Golden Goose is a European brand licensing consultancy established in 2002 to help corporate brands
develop best-fit licensing opportunities. Based in London the company balances a strategic approach
with a professional execution, offering a range of services from brand strategy development through to
full service licensing representation. Other clients represented by Golden Goose are Flymo, Maison
Blanc, RSPB and Tetley.
Registered company: Brand XL Ltd registered number: 04792921 | Director: Adam Bass | VAT NO. 815439230