Group 4
Chapter 10
1.What are the two basic brand ownership strategies?
A. brand loyalty and brand personality
B. Perceived value and brand associations
C. Manufacturer brands and private-label brands
d. exclusive co brands and premium brands
2.Which of the following is not one of the four categories of private brands?
A) Premium Brands
B) Store Brands
C) Generic Brands
D) Copycat Brands
E) Exclusive Brands
3.What is an example of a branded product?
a. Kleenex
b. Bathroom Tissue
c. Orange Juice
d. Tennis Shoes
4.When brand extensions are used for complementary products, a ______
exists between the two products that can increase overall sales.
a. Symbol
b. Slogan
c. Synergy
d. Cobrand
5.What is the practice of marketing two brands together on the same
package or promotion.
A)
Joint brand venturing
B)
Cobranding
C)
Merge Branding
D)
Multiple Branding
6.What reflects the mental links that consumers make between a brand
and its key product attributes?
A)
B)
C)
D)
Perceived Value
Brand Awareness
Brand Loyalty
Brand Awareness
7.Companies can increase depth by introducing…
a.
new categories of merchandise
b.
new products
c.
new competition
d.
new brands
8.The practice of marketing two or more brands together on the same
promotion is called:
a.
brand licensing
b.
brand extension
c.
co-branding
d.
bi-branding
9.A ________ _______ reflects the mental links that consumers make
between a brand and its key product attributes, such as a logo,
slogan, or famous personality.
a. Brand Dilution
b. Brand Associaion
c. Brand Equity
d.Brand Loyalty
Answers:
C
B
A
C
B
D
B
C
B