iCam Headset
Personal Broadcasting System
iCam Headset
Personal Broadcasting System
Table of Contents
iCam Headset | 11/25/2008
WHAT IS THE ICAM™? ....................................................................................................... 2
ICAM HEADSET™ ......................................................................................................... 2
ICAM LIVE™ ............................................................................................................... 2
SPECIFICATIONS ............................................................................................................... 3
PRODUCT ................................................................................................................... 3
NETWORK .................................................................................................................. 3
APPLICATIONS ................................................................................................................. 4
VIDEO COMMUNICATION ................................................................................................ 4
SOCIAL NETWORKING .................................................................................................... 4
TELECONFERENCING ...................................................................................................... 5
SECURITY ................................................................................................................... 5
MARKET SIZE .................................................................................................................. 6
HEADSET .................................................................................................................... 6
CELL PHONE ............................................................................................................... 6
REVENUE ....................................................................................................................... 7
PRODUCT SALES ........................................................................................................... 7
MONTHLY SERVICE FEES.................................................................................................. 7
TELECONFERENCING FEES ................................................................................................ 7
CONTENT & ADVERTISEMENT REVENUE ............................................................................... 7
TEAM ........................................................................................................................... 8
MANAGEMENT ............................................................................................................ 8
LEGAL....................................................................................................................... 9
ENGINEERING .............................................................................................................10
SOFTWARE ................................................................................................................10
DESIGN/ MULTIMEDIA ..................................................................................................11
MARKETING & COMMUNICATIONS ....................................................................................12
FINANCE & ACQUISITION ...............................................................................................12
1
What is the iCam™?
iCam Headset™
The first wireless Bluetooth headset with integrated day and night vision video camera for
real-time bi-directional audio-video communications and streaming via any Bluetooth
enabled cell phone.
The iCam is personal broadcasting personified.
What you see, hear and speak is effortlessly captured via the iCam headset and broadcasted
via cell phone. Audio and video communications, a secure mobile teleconference, all
recorded in real-time on your personal iCamLive website taking cellular technology to its
natural next stage --- Live Video Communications.
Product Specifications
iCam Headset | 11/25/2008
iCamLive™
The first Internet hub for real-time cellular audio-video communication and mobile
teleconferencing, secure video recording and storage, live personal broadcasting, and
Social Networking.
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
Wireless Bluetooth Headset with combined Microphone & Camera for real-time
audio-video communications, video streaming and recording.

Compatibility: All Bluetooth enabled cellular phones

Day and Infrared Night Vision Video Camera

Combined audio-video & still image capture

Auto Focus 4x Digital Zoom Lense

Normal Voice, Video Calling and Video Recording Modes

Manual, automatic, voice activated and remote operated Controls and Cellular Phone
and Internet based Headset User Interface and Operating system

Power Management System

Rechargeable and Replaceable Battery

Adjustable Earpiece & Camera
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Network Specifications

Wireless bi-directional audio-video communications

Live Video Broadcasting to unlimited number of registered cell phones

Real-time video streaming and recording to personal iCamLive website

Secure Private and Public Video Storage, Streaming & Sharing

Multi-party mobile teleconferincing via cell phone and/or Internet
Use Scenarios
Video Communication
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- - - You get a call from your wife just before your son steps up to bat at the little league
championship and from across the country
you both watch and chear him on as he hits
a double and drives home the winning run.
Social Networking
- - - While skiing down a mountain in
Aspin your friends in New York
instantaneously share the experience with
you in real-time on their mobile phones.
Cellular Broadcasting
- - - The manager of a local rock band broadcasts the bands first live public concert to over
a thousand fans cell phones in their iCamLive™ Network.
Teleconferencing
- - - Leaving the boardroom behind the Detroit management team is able to hold a remote
mobile videoconference with their Japanese counterparts on the floor of the Las Angeles
autoshow using their cell phones and iCam Headsets.
Security & Law Enforcement
- - - A roof collapses in a Los Angeles office building and a first response police officer
transmits and recieves live audio-video feed of the scene, instantly video networking with
other officers and firefighters to free the trapped tenents.
News & Media
- - - A team of student journalists cover a live political debate each narrating their
perspective on the issues being discussed. This content is streamed live on the iCamLive
Network where subscribers may view it for free alongside paid campaign advertisements
for the candidates.
- - - With iCam the highshool football coach was able to instantly access live video of the
game recorded from multiple angles and proove to the referee that there was a defensive
foul on the last play, putting his team in scoring position.
Applications
iCam Headset | 11/25/2008
Sports & Entertainment
4
iCam Headset represents only a small part of total potential revenue. By introducing live
mobile audio-video communications, streaming,
storage and social networking to the Bluetooth headset
and cellular phone industry iCam creates new and
recurring revenue streams, opens up new markets and
expands a rapidly growing industry segment – Mobile
Video Communications.
Video Communication
The iCam Headset combines live video streaming with
standard cellular communication introducing mobile
video communication as a standard option for the consumer market. Using the latest
advancements in Bluetooth technology, the iCam is the first wireless headset with an
integrated day and night vision microcamera capable of capturing and streaming high
definition video via any bluetooth enabled cell phone and sending the audio-video data in
real-time to one or more cell phones and the Internet. With the iCamLive Network
wireless customers are able to capture their daily lives and experiences for private record
or public viewing, sharing and networking.
Social Networking
iCam Headset | 11/25/2008
The next step for Facebook, Linked In, and YouTube, everyone can subscribe to an
iCamLive account to stream and record their daily experiences and broadcast them
wirelessly to multiple cellphones in their approved personal mobile network. The
evolution of social networking is real-time wireless video communications, applications
and Internet publication. Fees are received from phone carriers, online advertisement,
Internet media applications revenues and subscription fees.
Teleconferencing
For the business market iCam offers multifeed mobile teleconferencing via cell phone and
the Internet. The iCam Headset and iCamLive Network provides businesses and
management teams with the security and versatility of a wireless mobile teleconferencing
and an Internet based video storage and networking solution. The iCam can be used as a
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complementary product and application to existing videoconferencing services offered by
market leaders like Cisco, HP, Telanetix, Polycom and Apple. The existing global video
conferencing market is estimated to be $923
million in 2007 growing to $1.88 billion in
20121.
Security
Per the U.S. Bureau of Labor Statistics,
security guards, gaming surveillance and police officers held over 2 million jobs in 2006
and employment of security guards is expected to grow by 17 percent between 2006 and
2016.
As the market for security and surveillance cameras continues to grow throughout the
world, the need for increasing levels of mobility, and real-time video streaming, coupled
with on-sight image quality and functionality at affordable prices will drive demand for the
iCam. A police officer equipped with an iCam Headset can be continuously transmitting,
recieving and recording live audio-video feed of the scene, instantly video networking with
other officers, collecting critical evidence and improving coordination in an emergency.
Headset
The three biggest players in the Bluetooth headset market are Motorola, Denmark’s Jabra,
and Plantronics. Worldwide annual sales are over 56 million units with Motorola
controlling 28.2% of the market, Jabra owning 16.3% of the market, and Plantronics
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Tight Travel Budget Boos Teleconferencing, PC World, Anjali Rajah, November 14, 2008.
iCam Headset | 11/25/2008
Market Size
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having a 12.3% market share2. The present worldwide headset market capitalization is
approximately $1.96 billion.
Cell Phone
Due to iCam synergy with the cell phone and Internet Media Industries the market size for
iCam is very large and expanding. GSM World places the number of cell phones at 3.6
billion as of the second quarter 20083.
Country cell phone statistics per GSM World as of the second quarter of 2008 are:
World
3,665,389,343
Africa
Americas
Asia Pacific
Europe: Eastern
Europe: Western
Middle East
USA/Canada
323,645,136 - 8.83%
412,728,725 - 11.26%
1,547,096,428 - 42.21%
413,777,285 - 11.29%
492,990,358 - 13.45%
194,863,290 - 5.32%
280,288,121 - 7.65%
The iCam Headset expands the cell phone market by introducing live Bluetooth video
streaming via cell phone creating huge new markets for wireless products applications and
services. iCamLive also introduces new markets for MySpace, YouTube, and other social
networking websites.
Revenue
Product Sales
iCam Headset | 11/25/2008
Based on existing annual headset sales of 56
million units. With a one quarter of one
percent market penetration (0.25%) the
iCam worldwide market would translate
into sales of 140,000 units. At a price of
$200 per unit, the projected first year
product revenue is $28,000,000.
2
3
7
Mobiledia – Motorla Leads Bluetooth headset market http://www.mobiledia.com/news/47963.html
3 http://www.gsmworld.com/index.shtml
Monthly Service Fees
Currently wireless carriers charge between $2 and $10 dollars per month for video and
wirless Internet and mobile TV related applications and services. Based on projected first
year sales of 140,000 units, revenue from monthly service fees will conservatively be in the
range of four to eight million dollars.
Teleconferencing Fees
The world wide video conferencing market is estimated to be $923 million in 2007
growing to $1.88 billion in 20124. Assuming a quarter of one percent (0.25%) market
penetration of the existing video conferencing market the iCam system would generate
$2,300,000 in annual sales.
Content & Advertisement Revenue
4
Tight Travel Budget Boos Teleconferencing, PC World, Anjali Rajah, November 14, 2008.
iCam Headset | 11/25/2008
The average subscription fee for online storage is $45 per gigabyte per year. With one half
hour of video recording per week the average consumer will use 5.2 GB at a cost of $225
per year. Based on an estimate of ten thousand customers, first year subscription revenue
is projected at $2,250,000.
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Team
OPERATIONS / MANAGEMENT
Bryan Davis
President / CEO
As a Founder and Architect of Foundation
Productions LLC, the full equity business and
financial model, Bryan is leading his team of
business, engineering, design, media, legal and
financial investment partners in the development of an entire cluster of technologies and
companies that are the building blocks of the new Autocasting Industry.
James D. Warren, Jr.
Chief Operations Officer
Jim’s innovative problem solving skills are matched by his experience in industrial and
operations engineering, finance, information systems and business management. As
managing partner of JDWA, Jim is a certified management consultant, business strategist,
entrepreneur, speaker and system architect.
Kishore Jethanandani
Financial & Technical Analyst
Kishore has worked in the technology industry as a market analyst for the last eight years.
Prior to that Kishore held careers in economic analysis and business journalism in India. He
brings a global expertise in business research, planning, and writing with extensive training
and experience in gathering and presenting competitive intelligence, industry dynamics and
regulatory policy.
Gary Sipos
iCam Headset | 11/25/2008
Business & Market Analyst
Gary has twenty years of engineering and computer science, engineering operations
management, and business/marketing experience. Gary has held positions as a member of
the Board of Directors, President, COO, Director of Engineering, and Director of
Technical Operations with companies such as Hewlett-Packard, Alyanza, Sherwood
Partners and HighWAY Financial Networks. Gary received his M.S.E.E. (Candidate) and a
certificate in Manufacturing and Production Operations from Stanford University.
LEGAL
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Peter Vestel
Legal Counsel
Peter is a founding partner of Sequoia Law Group. He specializes in entity formation,
business and employment law and civil litigation. Peter holds degrees from UC Berkeley,
Annenberg School of Communications, USC, and UC Hastings. Peter currently serves on
the board of directors at St.Luke’s School, Lyra Corporation.
John Welch
Attorney and CPA
John brings his combined skills as both public accountant and attorney at law to his practice
specializing in estate planning, business formation, corporate governance and contracts.
John maintains the very highest level of technical competence, and follows an aggressive
program of continuing education, one that goes far beyond the minimum requirements to
maintain his professional licenses and designations. He is also an associate professor at
SFSU.
John Kelly
Trademark Attorney
As a Trademark Attorney for Foundation Productions, John brings his experience in
resolving business disputes and intellectual property matters. John holds an undergraduate
degree from Yale University and a law degree from the University of California, Hastings
College of the Law, where he served as editor-in-chief of the Hastings Law Journal. Prior
to joining Sequoia Law Group, John was associated with Brown & Bain (Palo Alto) and
Morrison & Foerster (San Francisco).
Patent Attorney
In addition to this hands on approach to utility and method patenting, Dan Richardson’s
experience as a pioneer in the programming and software industry has played a key role in
the Intellectual Property strategy for Foundation Production Autocasting Technology
portfolio. Dan holds degrees from CSU, St.Mary’s College and JFK University School of
Law.
ENGINEERING
Roni Robinzon
iCam Headset | 11/25/2008
Dan Richardson
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Chief Engineer
As a Chief Engineer and project manager at the prestigious Israel Defense RAFAEL, Missile
Division, Roni oversaw a team of 60 Engineers. Roni’s extensive knowledge and
experience in kinematics, dynamics, robotics, and control systems is an invaluable asset to
our team as a lead innovator and manager of the engineering team guiding the IP and
prototype development of our Autocasting Projects. Roni graduated cum laude from the
Israel Institute of Technology.
John Peery
Chief Technology Officer
Founder of Pharmacontrol, a pharmaceutical and wireless product and platform
development company, John’s focus on quality control, functional logic, system reliability,
product and user interface design and application analysis has been a guiding force behind
Foundation Production IP strategy and patent portfolio development. John is a graduate of
Stanford University.
Michael Prados
Lead Engineer
Previously an electromechanical automotive product and human interface design engineer
with Volkswagen of America Electronics Research Lab and founder of Ideal Mechanism
LLC, Michael has played a dynamic role in the research, design and engineering of our
proprietary electronics, power, communications, metering, display and vehicular media
broadcasting systems.
SOFTWARE & OPERATING SYSTEMS
iCam Headset | 11/25/2008
Martin Longo
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Software Archi tect
Martin brings more than twenty-five years experience in software development, product
management, and systems architecture. He has a proven career of consistent success
working for companies like Oracle, Click2Learn, SuperCede, Inc, and Mission Critical
Systems (a DOD/NORAD contractor). Martin’s experience spans most programming
languages and highly scalable, n-tier enterprise architecture.
James Folk
Head of Law Enforcement Systems and Technologies
Jim provides Foundation Productions with the insight about how different law enforcement
and emergency response agencies in jurisdictions across the US prefer or need to receive
assistance requests data. Tailoring the presentation of data to match capabilities of
jurisdictions local to the iCam users. Jim’s personal contacts in major law enforcement
departments and fire/paramedic departments around the country has supported
Foundation Productions in developing state of the art mobile applications designed for easy
adoption by police and fire departments.
Gerald Sawacki
Software Developer
Gerald brings 20 years in banking and health care computer systems validation, regulatory
compliance, quality assurance architecture, and team management to Foundation
Productions. Gerald’s EE education from the University of Toronto ensures his work is
aligned with engineering and quality-assured operations. Gerald’s clients of Andesys
include Royal Bank and Bank of Montreal. His clients at Pharmacontrol include Pfizer,
GAP, Inc., American Red Cross, and Cordis-Johnson & Johnson.
DESIGN / MULTIMEDIA
Daniel Johnson
Art Director and Digital Illustrator
Dan is an award winning Digital Illustrator, graphic and website and art director. Dan’s
creativity can be seen throughout our entire Autocasting Technology cluster as has played a
key and often the most visible role in our public relations and marketing campaigns. Dan
holds a degree in illustration from Brigham Young University.
Ben Young
MARKETING & COMMUNICATIONS
Janice MacKenzie
Head of Marketing and Communications
Janice is a President and CEO of MacKenzie Communications, San Francisco-based
strategic marketing firm that provides intelligent communications counsel and offers
iCam Headset | 11/25/2008
Director of Multimedia
Founder of DayLight Productions, a 3D character design, animation, special effects and
video production company, Ben leads our design, modeling and animation teams, and is
himself a skilled 3D modeler, animator and filmmaker. Ben has played a role in bringing
our products to life on screen as we build the physical systems.
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practical experience in all areas of marketing, public relations, government and community
affairs, events, and creative services.
FINANCE & ACQUISITION
Mark A. Samuel
Chief Financial Officer
Mark brings a wealth of knowledge and experience as a business leader, investor, broker
and entrepreneur to his role as CFO for the Autocasting Technology Cluster. Mark is
President/CEO of Bridgeline Capital Group, a San Francisco based real estate finance firm,
and President of LaLanne Fitness, LLC a San Francisco based health and fitness company.
Lisa Igudesman
Finance Partner
Lisa brings eight years of financial and real estate sales and management experience to her
role as a Finance Partner for Foundation Productions. She is a classically trained pianist,
and held the position of Director of the Moscow Conservatory Philharmonic prior to
moving to the United States.
Michael Waldman
Investment Partner & Boardmember
Michael J. Bovo
Investment Partner & Boardmember
Michael Bowling
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Investment Partner & Boardmember
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