Identifying Symbols and Interpreting Stock Quotes
Before You Invest
List Five Products You Have Purchased Lately:
1
2
3
4
5
Would you consider buying stock in the companies that make these products?
Why? or Why not?
Ticker Symbols
Ticker symbols are what stock exchanges use to ____________ listed companies.
Typically, companies listed on the New York Stock Exchange (NYSE) have ____________ letters in
their ticker symbols.
The NASDAQ Stock Market and American Stock Exchange identify companies and funds with symbols
that maybe as long as ____________ letters.
Which of the following symbols do you think belongs to Coca Cola Company?
CCLAY
CCH
CCLAF
CCHBF
KO
COKE
KOF
CCE
CCHOF
Ticker Symbol Tip
Symbols with more than four letters are usually foreign stocks –that eliminates; CCLAY, CCLAF,
CCHOF, CCHBF.
____________ is the ticker symbol for the Coca Cola Company.
Parent Companies & Subsidiaries
Banana Republic and Old Navy are subsidiaries of the ____________.
While they have their own ____________ and ____________, they are owned by the Gap.
Frito Lay and Gatorade are both owned by Pepsi.
Have you ever heard of Yum! Brands, Inc.?
Go to ____________ and list what brands are familiar to you?
______________________________
______________________________
______________________________
______________________________
______________________________
So, if I want to invest in ____________, what ticker symbol would I use?
How much is it trading for right now?
What is the volume?
What is the 52 week high?
What is the 52 week low?
Interpreting Stock Prices
Based on this five-day graph of Pfizer, would you consider this stock a good investment?
Interpreting Stock Prices
Based on this five-year graph of Pfizer, would you consider this stock a good investment?
Vocabulary
____________: Part of a company’s profits (earnings) paid periodically to stockholders.
____________: Stands for price-to-earnings ratio. The P/E is the relationship between a company's
earnings and its share price. It is calculated by dividing the current price per share by the earnings per
share.
____________: A share is a unit of ownership in a corporation or mutual fund.
____________: A type of security that signifies ownership in a corporation and represents a claim on part
of the corporation's assets and earnings.
____________: The number of shares traded in a company's stock. Unusual market activity, either higher
or lower than average, is typically the result of some external event.