KARÓLÍNA B. GUÐMUNDSDÓTTIR
Fannafold 55, 112 Reykjavík, Iceland
Phone: +354 - 557-5063 e-mail address: karolina@hotmail.com,
Résumé homepage: http://valhallawebdesign.com/KBGresume
R
É
S
U
M
É
OBJECTIVE
To continue pursuing a career in marketing, information systems, management, finance, and
international sales, utilizing academic background plus management skills from previous work,
and with a chance for development of new practical skills.
EDUCATION
1995
Full time MBA student at University of Colorado, Colorado Springs. Major:
Marketing. Graduated with a GPA of 3.76 (out of 4).
1988 - 1993
Studied International Business at California State University, Fullerton with
specialization in German. Graduated with a B.A. degree.
1983 - 1988
“Gymnasium”: Two years of high school and two years of junior college at
Menntaskólinn of Reykjavík, Iceland. Specialization in languages and business.
1973 - 1983
Elementary and Junior-high school of Reykjavik, Iceland.
PROFESSIONAL EXPERIENCE
2000 present
1998 - 2000
Consultant and Project Manager for the OLAP department at EJS/Hugur,
Iceland
Work as a consultant in Business Intelligence solutions helping the customer to
analyze the data in the ERP system. The scope of my work is broad, all the way
from designing the marketing plan, finding customers, closing sales to managing the
project. The main products that I have been working with are Proclarity, Cognos
and Pivot tables in Excel. These products allow the customer to do track results
and do ad-hoc reports in a timely manner.
Houselist and Systems Analyst at Checks Unlimited, Colorado, USA
Maintained the integrity and availability of houselist data utilizing comprehensive
system audit procedures. Assisted in the development of the Checks' houselist
systems to meet the objectives of business analysis, contact strategy and
forecasting. Checks Unlimited has 1500 employees and 24 million customers. Was
involved in reaching the goal of gaining 3,8 million customers this year. Validated
accuracy and managed loading of specific sets of marketing data. Made sure that
the business requirements were met in our Telephone Order System (TOS),
Marketing Application, Customer Order Entry application, and Business Checks
application that are were deployed in October 1999. Validated the information that
came out of the Business Analysis Database against the Customer Service
Database. Was involved in planning the Web site interface with our back-end
systems, houselist and demographic database. Participated in the development,
testing, training and documentation of information systems projects affecting or
utilizing housefile data.
Served on the board of Deluxe Corporation (Checks holding company -
1996 - 1998
1993-1994
1993
1992-1993
www.deluxe.com) Information Practices Council. Also represented Checks as a
business data steward.
International Marketing Manager at Maharishi Ayur-Ved Products International,
Inc. (MAPI). Responsible for the international department. With distributors in 39
countries, my job involved marketing, public relations, order entry, trouble-shooting,
export management, and order follow-up.
In addition, I created management reports, incremental sales reports, profit
analysis reports, etc. I implemented new growth strategies, analyzed database
mailings and profitability overall. Being a project leader, I interfaced with the art
department, copy department, printer and the marketing director for creating
schedules and budgets for projects.
Intern at SIEMENS AG, Unterschleissheim, Munich (dept. Air Traffic
Management). Involved in designing offers and developing contracts for the airtraffic control authorities in Eastern Europe and Russia. Corporate design and
translations.
BMW AG, BMW Magazine, Munich, Germany. Evaluated questionnaires that
concerned the BMW magazine helped in designing the layout and was involved in
other direct marketing activities.
Intern at BMW AG, Munich (dept. R2-NO). This department is responsible for
the importers and subsidiaries in North-East Europe. Made an economic analysis
for the Scandinavian countries, looked for market shares of the competitors in
each model class, conducted research and designed graphs and charts.
1991
Part-time job as a tutor in business calculus at Fullerton College, Fullerton,
California.
1985-1988
Every three months (June/July/August) of each year as a secretary at
Development Fund of Iceland. Responsible for information about loans and
credits, etc.
COMPUTER PROGRAMS
Extensive
experience in:
MS Word, MS Excel, Outlook, Power Point, Oracle Discoverer, PC Direct
Select, Claris Works, Harvard Graphics, Lotus Notes, Proclarity, Cognos.
Experience in:
Photoshop, HTML assistant, Visual Basic, MS Project, Flash, Dreamweaver
OPERATING SYSTEMS
Windows (3.1, 95, ’98, 2000 and NT) and UNIX.
LANGUAGE KNOWLEDGE (spoken and written)
Icelandic (very good), English (very good), Swedish (good), German (very good), French (average),
Spanish (average), and Danish (average).
CONFERENCES AND COURSES
Dale Carnegy Training (2003), Reykjavík, Iceland
Main subjects: Communication strategies, management of oneself and the ablility to work with
others, professionalism, sales strategies
SPIN selling (2002), Reykjavík, Iceland
Main goal of the course: To teach consultants the SPIN strategy in order to enhance the
relationship with current or new customer and get more projects.
Cognos Web solutions (Cognos Upfront), 2002, Iceland
Two day course on web solutions that Cognos offers
Proclarity Training (2000, Iceland)
Advanced learning about Proclarity
Cognos Training (2000, Iceland)
Advanced learning about Cognos
NCDM (National Center for Database Marketing), Orlando, Dec.1999
Picked up the latest trends in Internet technology, Internet marketing, database issues, IS, privacy
and management issues.
Oracle Discoverer Class, 1999
Four classes at Checks Unlimited and a two-day intensive course at the Oracle headquarters in
Denver.
Rocky Mountain Marketing Association Conference, Denver, 1999
Experian Direct Technology, Chicago, January 1999
Three-day course in PCDS (PC direct select), software designed for direct marketing decision
making. Certificate available upon request.
The DMA (Direct Marketing Association), Boston, 1998
15th Annual Catalog Conference
Fred Pryor Seminar in Project Management, Denver (1998)
Executrain, Colorado Springs, 1997
A three-day intensive course in MS Access (beginning, intermediate and advanced levels).
Retail Database Marketing Conference, Seklemian/Newell (1997)
At Marriott’s Lincolnshire Resort, Lincolnshire, Illinois
Main subjects: Customer Management, The new rule of marketing, How marketing and IS work
better together.
Global trade seminar, Colorado Springs, Colorado (1997)