NEWS RELEASE
For immediate distribution
Exclusive contest for DiGi customers to Lady Gaga’s showcase
Three pairs of all-expense paid trip tickets up for grabs
Shah Alam, 22 June 2011 – The consummate American artiste, Lady Gaga is performing at a secret showcase
in ASEAN and DiGi Telecommunications Sdn Bhd (“DiGi”) is offering loyal customers the chance to see her in
person. In collaboration with Universal Music Malaysia, DiGi is organising a CallerTunes™ contest for fans to win
an all-expense paid trip including accommodation and transport to the venue.
Open to all DiGi prepaid and postpaid customers, the Lady Gaga CallerTunes Contest runs from 17 June – 3
July 2011. Customers can qualify simply by purchasing the Lady Gaga CallerTunes bundle and guess in which
country the secret showcase will be held.
The winners will be the first three qualified customers who guess the country correctly. Each winner will get to
bring another friend to join them in the trip. Consolation prizes in the form of MAC Lady Gaga Viva Glam Kit
worth RM200 each and the album, “Born This Way” are available to the next five customers who answer
correctly.
Francis Chang, DiGi's Head of CRM & Analytics, said: “Lady Gaga is considered to be a ‘monster’ performer and
her shows are where fans can truly enjoy the full experience of her music. As this is one of the rare times she
comes to Asia, we are making this event exclusive for our loyal customers. Adding a twist in the contest to have
customers guess where she will be performing in ASEAN is just our way to inject a little fun into the process.”
Customers can purchase the CallerTunes bundle via SMS by sending GAGA to 2016 at the price of RM9.00.
This will entitle each customer to a selection of three songs, Born This Way, Judas and The Edge of Glory.
The winners of the Lady Gaga CallerTunes Contest will be notified via phone come 5 July 2011.
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About Born This Way album
"Born This Way" is the second studio album by Lady Gaga and was formally released on 23 May 2011
by Interscope Records. It is debuted at the top of the Hot 100 Billboard selling 1,108 million copies. Musically, the album was
highly influenced from contemporary pop music from the 1980s and 1990s yet is also notable for the incorporation of several
other musical genres, including the use of elements of heavy metal and opera. The song debuted within the top 5 in more
than 23 countries, and reached number one in 20 of them.
About DiGi
DiGi Telecommunications Sdn Bhd provides mobile voice, internet and broadband services. It is committed to driving
Malaysia's growth by building a mobile internet and broadband environment that enables true connectivity, creates socioeconomic development, and helps businesses grow. DiGi continues to be a game-changer for the Malaysian
telecommunications industry, with a solid history of product and service innovation, and is a leader in driving progressive and
responsible business practices. Listed on Bursa Malaysia, it is part of global telecommunications provider Telenor Group.
For more information about DiGi, please visit www.digi.com.my
Issued by Communications Department
For media enquiries, please contact: Bee Yoke at 016 336 3327 or lbylee@digi.com.my
DiGi Telecommunications Sdn Bhd 201283-M
D’House, Lot 10, Jalan Delima 1/1, Subang Hi-Tech Industrial Park
40000 Shah Alam, Selangor Darul Ehsan, Malaysia
Mailing Address
P.O. Box 7551, 40718 Shah Alam, Selangor Darul Ehsan
T +603 5721 1800
F +603 5721 1048
digi.com.my