Press Release
devolo founds Spanish subsidiary devolo Spain S.L.:
Powerline home network in Spain continues on the path
of success
Aachen, Germany, May 22, 2014 – With its own Spanish subsidiary, devolo AG is
stepping up its marketing and sales activities in the region. The experienced sales
team lead by Director Lucio Lascaray and Key Account Managers Frank Freixinet and
Guillermo Marín aims to further expand devolo's leading position in the Powerline
home network segment and successfully establish devolo Home Control, the
upcoming home automation product line, on the market. The new company devolo
Spain S.L., which also includes technical support, is located in Barcelona and was
founded on April 1, 2014.
The topics of this press release:
- devolo founds subsidiary in Spain
- Spanish market for home network products is flourishing
- New dLAN product line and devolo Home Control as the driving forces
- Experienced sales team continues on the path of success
Spanish market for home network products is flourishing
Sales of devolo dLAN® Powerline products in Spain have been on a very positive trend with
60 percent growth in the last fiscal year. As part of the foundation of devolo Spain S.L., the
new strategy includes plans to break into new market segments and strengthen
relationships with existing business partners.
"The Spanish market for home network products is characterised by strong growth,"
remarks Heiko Harbers, CEO of devolo AG. "We want to use this subsidiary to expand
sales and support in the region and improve the excellent results of the sales agency, which
has achieved a market share of over 50 percent, with our own team."
New dLAN product line and devolo Home Control as driving forces
The growth strategy for the Spanish market is based on two central pillars. The first is to
continue expanding the dLAN Powerline portfolio in this region. After the successful launch
of the dLAN 650 adapter, the first products of the dLAN 1000 generation will be introduced
in Spain at the end of the year. The company will also tap into the market for easy home
automation solutions for installation by homeowners in the near future with devolo Home
Control. This business area also already features strong demand.
Experienced sales team continues on the path of success
The devolo subsidiary in Spain is working with a successful sales trio right from the start.
devolo was able to hire Lucio Lascaray as the director. Lascaray has already successfully
tapped into the Spanish market working for AV specialists Panda Security SL (formerly
Panda Software) and Berlin-based Magix AG. Frank Freixinet is lending Lascaray support;
the sales professional brings more than 24 years of IT expertise, acquired at retailers such
as Fnac and MediaMarkt as well as working for the software manufacturer UbiSoft. Because
of his work for various sales organisations, Freixinet is already well-versed in dLAN
Powerline products. devolo Spain S.L. is also supported by Guillermo Marín, an
experienced IT and consumer electronics sales person, whose career path previously led
him to Apple, Intel and Samsung.
devolo Spain S.L. was founded on April 1, 2014. A team of experienced IT specialists will
provide devolo customers in Spain with optimum technical support.
This press release is also available in the devolo Press section at www.devolo.de/presse.
Press Contact
rtfm | public relations
devolo AG
devolo AG
Frank Mischkowski
Christoph Rösseler
Florian Szigat
Flößaustr. 90
Charlottenburger Allee 60
Charlottenburger Allee 60
90763 Fuerth
52068 Aachen, Germany
52068 Aachen, Germany
Phone: 0911-97922-065
Phone: +49 241 18279-500
Phone: +49 241 18279-514
Fax: 0911-97922-090
Fax: +49 241 18279-999
Fax: +49 241 18279-999
E-Mail: fm@rtfm-pr.de
E-mail: presse@devolo.de
E-mail: presse@devolo.de
About devolo AG
devolo AG is the leading European company on the market in Powerline communication
solutions. The company's core product is dLAN®, a technology that allows flexible networks
using existing wiring like electrical and coaxial lines. Powerline solutions are employed in
private households as well as commercial environments and they lead the way in futureoriented energy data distribution and home automation. devolo invests its development
resources into improving dLAN® technology through its own patented solutions. The
globally operating company has been the world market leader in the Powerline segment
since 2009. Numerous top-product test reviews and distinctions, not to mention over 20
million shipped adapters, substantiate devolo's success. Through sustainable market
practices, devolo upholds its responsibility to customers, employees and the environment.