Learning Objectives
Chapter 2 - Learning Objectives
After reading this chapter you should be able to:

Define the key characteristics of culture

Distinguish between high and low culture, culture and ethnicity, majority
culture and co-cultures

Discuss the dominant theories used to study patterns of behavior across
cultures

Explain the relationship between perception and culture

Distinguish between cultural identity, social identity, and personal identity
and explain the relationship among them

Explain the relevance of the field of international relations to the study of
intercultural communication

Explain how context, expectations, and stakes shape the dynamics of
intercultural encounters
Chapter 3 - Learning Objectives
After reading this chapter you should be able to:

Describe the social science and interpretive approaches

Explain the assumptions about culture and people that underlie the social science
approach

Discuss the role of quantitative research methods in social science scholarship

Define the Communication Accommodation Theory

Explain how ethnography is used in the study of intercultural communication

Discuss the impact of technology on the interpretive approach

Discuss the benefits and limitations of the social science and interpretive
approaches

Determine how an event would be studied using each of these approaches
Chapter 4 - Learning Objectives
After reading this chapter you should be able to:

Describe the critical and dialectical approaches

Discuss the role of cultural studies in effecting social change

Discuss the impact of technology on the critical approach

Discuss the six dialectics of intercultural communication

Explain the relationship between the dialectical approach and the other
approaches to studying intercultural communication

Discuss the benefits and limitations of the critical and dialectical approaches

Determine how an event would be studied using each of these approaches
Chapter 5 - Learning Objectives
After reading this chapter you should be able to:

List and discuss the five basic components that govern the structure and use of
language

Describe the relationship between language, thought, and culture

Explain the challenges faced by translators and interpreters

List and discuss the four different types of verbal communication styles

Explain the relationship between language and power

Discuss the relationship between communication styles and conflict

List and describe the five different styles of conflict management commonly used
Chapter 6 - Learning Objectives
After reading this chapter you should be able to:

List and discuss the various means used for communicating nonverbally

Discuss the four different types of gestures used to communicate nonverbally and
explain how their use may lead to intercultural misunderstandings and conflicts

Describe the four functions of eye movement and explain the significance of
cultural differences in making and sustaining eye contact

Compare and contrast high-contact, moderate-contact, and low-contact cultures
and discuss the role that climate plays in immediacy behaviors

Discuss the relationship of cultural differences in choice of clothing and physical
adornments to cultural values

List the six universal facial expressions and discuss the neurocultural theory of
emotional expression

Define paralanguage and explain how cultural differences in vocalics may lead to
intercultural misunderstandings

List the four types of spatial relationships recognized by most cultures and
compare and contrast high-contact and low-contact cultures’ orientations to space

Compare and contrast monochronic and polychronic cultures and explain how
different orientations to time can lead to intercultural misunderstandings
Chapter 7 - Learning Objectives
After reading this chapter you should be able to:

Explain the difference between visual and nonverbal communication

Define semiotics, list the three types of signs, and give an example of each

Discuss the implications of stereotypical depiction of co-cultural groups in the
media

List the ways that cultural values influence perception

Discuss the history of the attempts to create a universal visual language and
explain why it is not possible to do so

Discuss the challenges of using depictions of human beings, animals, and
everyday objects to communicate across cultures

Explain why the use of color present challenges for mindful intercultural
communicators

Reflect on recent changes in society that have given visual communication an
increased importance in intercultural communication
Chapter 8 - Learning Objectives
After reading this chapter you should be able to:

Explain major issues involved in the relationship between media and people

Describe how the media influence intercultural communication

List and discuss the major powers of mass media

Define public diplomacy

Discuss media and cultural stereotypes

Distinguish among different aspects of the entertainment industry

Define pop culture and explain how it impacts individuals and intercultural
communication

Explain how American pop culture influences the world

Define and describe cultural imperialism
Chapter 9 - Learning Objectives
After reading this chapter you should be able to:

Define ethical universalism

Define ethical relativism

Explain the relationship between ethics and power

Define moral exclusionism and discuss its relationship to ethnocentrism

Discuss contextual relativism

Apply ethical guidelines in intercultural communication encounters
Chapter 10 - Learning Objectives
After reading this chapter you should be able to:

Describe the notion of global citizenship

Explain how culture influences our global perspectives (and vice versa)

Describe the differences of State Centric and Complex Interdependence models

Explain the role of communication in war and peace situations

Define terrorism and discuss its cultural connections

Distinguish the main features of globalization and global business

Define the notion of sustainable development

Explain how pop culture may influence the environment

Describe the steps we may take to bring change to ourselves and our world